{"id":856,"date":"2026-07-06T11:24:40","date_gmt":"2026-07-06T04:24:40","guid":{"rendered":"https:\/\/vlgm.new88088.net\/?p=856"},"modified":"2026-07-06T11:24:54","modified_gmt":"2026-07-06T04:24:54","slug":"ceo-mentoring-insights-02-ceo-khong-nhat-thiet-phai-thang-doi-thu-ceo-can-tao-ra-mot-cuoc-choi-ma-doanh-nghiep-minh-co-the-chien-thang","status":"publish","type":"post","link":"https:\/\/vlgm.new88088.net\/ceo-mentoring-insights-02-ceo-khong-nhat-thiet-phai-thang-doi-thu-ceo-can-tao-ra-mot-cuoc-choi-ma-doanh-nghiep-minh-co-the-chien-thang\/","title":{"rendered":"CEO Mentoring Insights #02: CEO kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i th\u1eafng \u0111\u1ed1i th\u1ee7. CEO c\u1ea7n t\u1ea1o ra m\u1ed9t cu\u1ed9c ch\u01a1i m\u00e0 doanh nghi\u1ec7p m\u00ecnh c\u00f3 th\u1ec3 chi\u1ebfn th\u1eafng."},"content":{"rendered":"

Trong kinh doanh, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p th\u1ea5t b\u1ea1i kh\u00f4ng ph\u1ea3i v\u00ec h\u1ecd k\u00e9m h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p>\n

H\u1ecd th\u1ea5t b\u1ea1i v\u00ec \u0111ang c\u1ed1 chi\u1ebfn th\u1eafng trong m\u1ed9t cu\u1ed9c ch\u01a1i v\u1ed1n kh\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh cho m\u00ecnh.<\/strong><\/p>\n

M\u1ed9t doanh nghi\u1ec7p nh\u1ecf c\u1ed1 c\u1ea1nh tranh v\u1ec1 gi\u00e1 v\u1edbi t\u1eadp \u0111o\u00e0n l\u1edbn.
\nM\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ed1 \u0111\u1ea7u t\u01b0 truy\u1ec1n th\u00f4ng b\u1eb1ng ng\u00e2n s\u00e1ch c\u1ee7a nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 h\u00e0ng ch\u1ee5c n\u0103m ph\u00e1t tri\u1ec3n.
\nM\u1ed9t c\u00f4ng ty \u0111\u1ecba ph\u01b0\u01a1ng c\u1ed1 cung c\u1ea5p t\u1ea5t c\u1ea3 d\u1ecbch v\u1ee5 gi\u1ed1ng nh\u01b0 nh\u1eefng doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e0ng c\u1ea1nh tranh theo c\u00e1ch \u0111\u00f3, kho\u1ea3ng c\u00e1ch c\u00e0ng l\u1edbn.<\/p>\n

T\u1ea1i CEO Mentoring #13<\/strong>, Mentor Nguy\u1ec5n M\u1ea1nh H\u00f9ng<\/strong> \u0111\u00e3 chia s\u1ebb m\u1ed9t g\u00f3c nh\u00ecn \u0111\u00e1ng suy ng\u1eabm:<\/p>\n

\n

N\u1ebfu kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf trong cu\u1ed9c ch\u01a1i hi\u1ec7n t\u1ea1i, h\u00e3y t\u1ea1o ra m\u1ed9t cu\u1ed9c ch\u01a1i m\u1edbi.<\/strong><\/p>\n<\/blockquote>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 l\u1eddi khuy\u00ean \u0111\u1ec3 doanh nghi\u1ec7p n\u00e9 tr\u00e1nh c\u1ea1nh tranh.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u00f3 l\u00e0 t\u01b0 duy gi\u00fap CEO x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 chi\u1ebfn tr\u01b0\u1eddng m\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra l\u1ee3i th\u1ebf.<\/strong><\/p>\n

\"\"<\/p>\n

C\u1ea1nh tranh kh\u00f4ng ph\u1ea3i l\u00e0 b\u1eaft ch\u01b0\u1edbc<\/h2>\n

M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u00ecn v\u00e0o ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u00e0 c\u1ed1 g\u1eafng l\u00e0m gi\u1ed1ng h\u1ecd.<\/p>\n

\u0110\u1ed1i th\u1ee7 \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o qu\u1ea3ng c\u00e1o, m\u00ecnh c\u0169ng t\u0103ng ng\u00e2n s\u00e1ch marketing.<\/p>\n

\u0110\u1ed1i th\u1ee7 m\u1edf th\u00eam chi nh\u00e1nh, m\u00ecnh c\u0169ng m\u1edf.<\/p>\n

\u0110\u1ed1i th\u1ee7 b\u00e1n gi\u00e1 th\u1ea5p, m\u00ecnh c\u0169ng gi\u1ea3m gi\u00e1.<\/p>\n

Nh\u01b0ng \u0111i\u1ec1u \u00edt ng\u01b0\u1eddi \u0111\u1eb7t c\u00e2u h\u1ecfi l\u00e0:<\/p>\n

Li\u1ec7u doanh nghi\u1ec7p m\u00ecnh c\u00f3 \u0111ang s\u1edf h\u1eefu nh\u1eefng ngu\u1ed3n l\u1ef1c gi\u1ed1ng h\u1ecd?<\/strong><\/p>\n

N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng, vi\u1ec7c sao ch\u00e9p chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 khi\u1ebfn doanh nghi\u1ec7p b\u01b0\u1edbc v\u00e0o m\u1ed9t cu\u1ed9c \u0111ua m\u00e0 kh\u1ea3 n\u0103ng chi\u1ebfn th\u1eafng ng\u00e0y c\u00e0ng nh\u1ecf.<\/p>\n

Trong qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m gi\u1ed1ng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u.<\/p>\n

M\u1ee5c ti\u00eau l\u00e0 t\u00ecm ra l\u1ee3i th\u1ebf m\u00e0 ng\u01b0\u1eddi kh\u00e1c kh\u00f3 sao ch\u00e9p.<\/strong><\/p>\n

Cu\u1ed9c ch\u01a1i m\u1edbi b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e2u h\u1ecfi: “Doanh nghi\u1ec7p m\u00ecnh m\u1ea1nh nh\u1ea5t \u1edf \u0111\u00e2u?”<\/h2>\n

M\u1ed9t doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 gi\u1ecfi \u1edf m\u1ecdi th\u1ee9.<\/p>\n

Nh\u01b0ng doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 m\u1ed9t n\u0103ng l\u1ef1c n\u1ed5i tr\u1ed9i.<\/p>\n

\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

    \n
  • S\u1ef1 am hi\u1ec3u s\u00e2u v\u1ec1 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng.<\/li>\n
  • M\u1ed9t c\u00f4ng ngh\u1ec7 ri\u00eang.<\/li>\n
  • M\u1ed9t quy tr\u00ecnh v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3.<\/li>\n
  • M\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m.<\/li>\n
  • M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb s\u1ef1 tin c\u1eady.<\/li>\n<\/ul>\n

    \u0110\u00f3 ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t “cu\u1ed9c ch\u01a1i” m\u1edbi.<\/p>\n

    Thay v\u00ec c\u1ea1nh tranh b\u1eb1ng gi\u00e1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea1nh tranh b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\n

    Thay v\u00ec c\u1ed1 ph\u1ee5c v\u1ee5 t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/p>\n

    Thay v\u00ec b\u00e1n s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n.<\/p>\n

    Khi thay \u0111\u1ed5i lu\u1eadt ch\u01a1i, doanh nghi\u1ec7p c\u0169ng thay \u0111\u1ed5i c\u00e1ch m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    CEO kh\u00f4ng ch\u1ec9 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p, m\u00e0 c\u00f2n thi\u1ebft k\u1ebf s\u00e2n ch\u01a1i<\/h2>\n

    M\u1ed9t trong nh\u1eefng vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o l\u00e0 l\u1ef1a ch\u1ecdn n\u01a1i doanh nghi\u1ec7p s\u1ebd c\u1ea1nh tranh.<\/p>\n

    \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m hay th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    \u0110\u00f3 l\u00e0 quy\u1ebft \u0111\u1ecbnh v\u1ec1 c\u00e1ch doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf d\u00e0i h\u1ea1n.<\/p>\n

    M\u1ed9t CEO gi\u1ecfi kh\u00f4ng d\u00e0nh to\u00e0n b\u1ed9 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 theo \u0111u\u1ed5i \u0111\u1ed1i th\u1ee7.<\/p>\n

    H\u1ecd d\u00e0nh th\u1eddi gian \u0111\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng h\u01a1n:<\/p>\n

      \n
    • \u0110i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn ch\u00fang ta?<\/li>\n
    • \u0110\u00e2u l\u00e0 n\u0103ng l\u1ef1c m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f3 sao ch\u00e9p?<\/li>\n
    • N\u1ebfu ph\u1ea3i \u0111\u1ecbnh ngh\u0129a l\u1ea1i th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ee7a m\u00ecnh s\u1ebd \u0111\u1ecbnh ngh\u0129a theo c\u00e1ch n\u00e0o?<\/li>\n<\/ul>\n

      Khi tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng c\u00f2n b\u1ecb cu\u1ed1n v\u00e0o cu\u1ed9c c\u1ea1nh tranh c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

      Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t v\u1ecb th\u1ebf ri\u00eang \u2013 n\u01a1i gi\u00e1 tr\u1ecb kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi vi\u1ec7c ai m\u1ea1nh h\u01a1n, m\u00e0 b\u1edfi vi\u1ec7c ai t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

      \u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c chia s\u1ebb t\u1ea1i CEO Mentoring #13<\/strong>.<\/p>\n

      B\u1edfi trong kinh doanh, chi\u1ebfn th\u1eafng l\u1edbn nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7, m\u00e0 l\u00e0 t\u1ea1o ra m\u1ed9t cu\u1ed9c ch\u01a1i m\u00e0 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 chi\u1ebfn th\u1eafng.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      Trong kinh doanh, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p th\u1ea5t b\u1ea1i kh\u00f4ng ph\u1ea3i v\u00ec h\u1ecd k\u00e9m h\u01a1n \u0111\u1ed1i th\u1ee7. H\u1ecd th\u1ea5t b\u1ea1i […]<\/p>\n","protected":false},"author":2,"featured_media":857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,6],"tags":[],"class_list":["post-856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/posts\/856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/comments?post=856"}],"version-history":[{"count":2,"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/posts\/856\/revisions"}],"predecessor-version":[{"id":859,"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/posts\/856\/revisions\/859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/media\/857"}],"wp:attachment":[{"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/media?parent=856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/categories?post=856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vlgm.new88088.net\/wp-json\/wp\/v2\/tags?post=856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}