{"id":852,"date":"2026-06-30T11:01:35","date_gmt":"2026-06-30T04:01:35","guid":{"rendered":"https:\/\/vlgm.new88088.net\/?p=852"},"modified":"2026-06-30T11:04:22","modified_gmt":"2026-06-30T04:04:22","slug":"ceo-mentoring-insights-01-doanh-nghiep-muon-di-xa-phai-bat-dau-tu-gia-tri-that","status":"publish","type":"post","link":"https:\/\/vlgm.new88088.net\/ceo-mentoring-insights-01-doanh-nghiep-muon-di-xa-phai-bat-dau-tu-gia-tri-that\/","title":{"rendered":"CEO Mentoring Insights #01: Doanh nghi\u1ec7p mu\u1ed1n \u0111i xa ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb gi\u00e1 tr\u1ecb th\u1eadt"},"content":{"rendered":"

Trong giai \u0111o\u1ea1n nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng c\u1ee7a n\u1ec1n kinh t\u1ebf, kh\u00f4ng \u00edt doanh nghi\u1ec7p t\u00ecm ki\u1ebfm nh\u1eefng “b\u00ed quy\u1ebft t\u0103ng tr\u01b0\u1edfng” hay c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh. Tuy nhi\u00ean, tr\u01b0\u1edbc khi ngh\u0129 \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 hay chinh ph\u1ee5c nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn h\u01a1n, m\u1ed7i doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi m\u1ed9t c\u00e2u h\u1ecfi r\u1ea5t c\u01a1 b\u1ea3n: Li\u1ec7u doanh nghi\u1ec7p \u0111\u00e3 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c cho th\u1ecb tr\u01b0\u1eddng hay ch\u01b0a?<\/strong><\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng \u0111\u01b0\u1ee3c Mentor Nguy\u1ec5n Huy D\u0169ng<\/strong> \u2013 Th\u1ee9 tr\u01b0\u1edfng B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch chia s\u1ebb t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh CEO Mentoring #12<\/strong>:<\/p>\n

“Doanh nghi\u1ec7p Vi\u1ec7t mu\u1ed1n \u0111i xa ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb s\u1ea3n ph\u1ea9m th\u1eadt, kh\u00e1ch h\u00e0ng th\u1eadt, doanh thu th\u1eadt; nh\u01b0ng \u0111\u1ec3 l\u1edbn l\u00ean, ph\u1ea3i bi\u1ebft g\u1eafn s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u1edbi m\u1ed9t t\u1ea7m nh\u00ecn l\u1edbn h\u01a1n: b\u1ea3n s\u1eafc Vi\u1ec7t Nam, l\u1ee3i \u00edch c\u00f4ng c\u1ed9ng, c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 d\u00f2ng ch\u1ea3y ch\u00ednh s\u00e1ch qu\u1ed1c gia.”<\/strong><\/p><\/blockquote>\n

\u0110\u1eb1ng sau th\u00f4ng \u0111i\u1ec7p n\u00e0y l\u00e0 m\u1ed9t t\u01b0 duy ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p theo hai giai \u0111o\u1ea1n r\u00f5 r\u00e0ng.<\/p>\n

Giai \u0111o\u1ea1n \u0111\u1ea7u: Ch\u1ee9ng minh doanh nghi\u1ec7p b\u1eb1ng th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n

M\u1ed9t \u00fd t\u01b0\u1edfng hay kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.<\/p>\n

M\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi khen c\u0169ng ch\u01b0a ch\u1eafc t\u1ea1o ra gi\u00e1 tr\u1ecb n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n.<\/p>\n

\u1ede giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 truy\u1ec1n th\u00f4ng m\u1ea1nh \u0111\u1ebfn \u0111\u00e2u hay c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn th\u1ebf n\u00e0o, m\u00e0 l\u00e0 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft m\u1ed9t nhu c\u1ea7u th\u1eadt c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Khi s\u1ea3n ph\u1ea9m t\u1ea1o ra gi\u00e1 tr\u1ecb, kh\u00e1ch h\u00e0ng s\u1ebd l\u1ef1a ch\u1ecdn, doanh thu s\u1ebd \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i t\u1ed3n t\u1ea1i.<\/p>\n

\u0110\u00f3 l\u00e0 l\u00fd do nhi\u1ec1u chuy\u00ean gia qu\u1ea3n tr\u1ecb lu\u00f4n xem kh\u00e1ch h\u00e0ng v\u00e0 doanh thu<\/strong> l\u00e0 th\u01b0\u1edbc \u0111o kh\u00e1ch quan nh\u1ea5t cho n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p. M\u1ecdi chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ki\u1ec3m ch\u1ee9ng.<\/p>\n

Giai \u0111o\u1ea1n ti\u1ebfp theo: T\u1eeb doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u1ebfn doanh nghi\u1ec7p t\u1ea1o gi\u00e1 tr\u1ecb<\/strong><\/p>\n

Khi \u0111\u00e3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e2u h\u1ecfi d\u00e0nh cho CEO kh\u00f4ng c\u00f2n l\u00e0 “L\u00e0m sao \u0111\u1ec3 b\u00e1n nhi\u1ec1u h\u01a1n?”<\/em> m\u00e0 l\u00e0 “Doanh nghi\u1ec7p n\u00e0y s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb g\u00ec trong d\u00e0i h\u1ea1n?”<\/em><\/p>\n

Nh\u1eefng doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u01b0\u1eddng kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng gi\u00e1 hay t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m. H\u1ecd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng m\u1ed9t t\u1ea7m nh\u00ecn l\u1edbn h\u01a1n.<\/p>\n

\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c khai th\u00e1c b\u1ea3n s\u1eafc v\u0103n h\u00f3a Vi\u1ec7t Nam \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 d\u1ea5u \u1ea5n ri\u00eang tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. \u0110\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng ho\u1eb7c \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t ng\u00e0nh ngh\u1ec1.<\/p>\n

Khi doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb cho x\u00e3 h\u1ed9i, gi\u00e1 tr\u1ecb kinh t\u1ebf s\u1ebd c\u00f3 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n

\"\"<\/p>\n

C\u00f4ng ngh\u1ec7 l\u00e0 \u0111\u00f2n b\u1ea9y, kh\u00f4ng ph\u1ea3i \u0111\u00edch \u0111\u1ebfn<\/strong><\/p>\n

Trong th\u1eddi \u0111\u1ea1i AI v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00f4ng ngh\u1ec7 v\u1edbi k\u1ef3 v\u1ecdng t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

Tuy nhi\u00ean, c\u00f4ng ngh\u1ec7 ch\u1ec9 ph\u00e1t huy \u00fd ngh\u0129a khi ph\u1ee5c v\u1ee5 cho m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng.<\/p>\n

AI kh\u00f4ng th\u1ec3 thay th\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m thi\u1ebfu gi\u00e1 tr\u1ecb. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u0169ng kh\u00f4ng th\u1ec3 c\u1ee9u m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ch\u01b0a t\u00ecm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, c\u00f4ng ngh\u1ec7 s\u1ebd tr\u1edf th\u00e0nh \u0111\u00f2n b\u1ea9y gi\u00fap t\u1ed1i \u01b0u v\u1eadn h\u00e0nh, m\u1edf r\u1ed9ng quy m\u00f4, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi.<\/p>\n

V\u00ec v\u1eady, thay v\u00ec h\u1ecfi “Doanh nghi\u1ec7p c\u00f3 n\u00ean \u1ee9ng d\u1ee5ng AI kh\u00f4ng?”<\/strong>, CEO n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e2u h\u1ecfi “AI s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb g\u00ec cho kh\u00e1ch h\u00e0ng?”<\/strong><\/p>\n

CEO c\u1ea7n nh\u00ecn xa h\u01a1n b\u00e0i to\u00e1n doanh thu<\/strong><\/p>\n

Doanh thu l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p t\u1ed3n t\u1ea1i, nh\u01b0ng kh\u00f4ng ph\u1ea3i \u0111\u00edch \u0111\u1ebfn cu\u1ed1i c\u00f9ng.<\/p>\n

M\u1ed9t CEO gi\u1ecfi kh\u00f4ng ch\u1ec9 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p \u0111\u1ec3 ho\u00e0n th\u00e0nh k\u1ebf ho\u1ea1ch qu\u00fd hay k\u1ebf ho\u1ea1ch n\u0103m. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t t\u1ea7m nh\u00ecn \u0111\u1ee7 l\u1edbn \u0111\u1ec3 m\u1ed7i quy\u1ebft \u0111\u1ecbnh h\u00f4m nay \u0111\u1ec1u g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh trong t\u01b0\u01a1ng lai.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed3ng th\u1eddi quan s\u00e1t s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng l\u1edbn c\u1ee7a qu\u1ed1c gia. Khi bi\u1ebft k\u1ebft n\u1ed1i nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 v\u1edbi n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p s\u1ebd t\u00ecm th\u1ea5y nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n h\u01a1n l\u00e0 ch\u1ec9 c\u1ea1nh tranh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng hi\u1ec7n h\u1eefu.<\/p>\n

G\u00f3c nh\u00ecn d\u00e0nh cho CEO<\/strong><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u1ed1n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7. Tuy nhi\u00ean, tr\u01b0\u1edbc m\u1ed7i quy\u1ebft \u0111\u1ecbnh l\u1edbn, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1eb7t ra ba c\u00e2u h\u1ecfi:<\/p>\n