{"id":10381,"date":"2026-05-21T11:09:42","date_gmt":"2026-05-21T04:09:42","guid":{"rendered":"https:\/\/marketing.new88088.net\/?p=10381"},"modified":"2026-06-18T20:17:38","modified_gmt":"2026-06-18T13:17:38","slug":"call-for-papers-mica-2026-hoi-thao-quoc-te-ve-marketing-trong-ky-nguyen-ket-noi","status":"publish","type":"post","link":"https:\/\/marketing.new88088.net\/2026\/05\/21\/call-for-papers-mica-2026-hoi-thao-quoc-te-ve-marketing-trong-ky-nguyen-ket-noi\/","title":{"rendered":"CALL FOR PAPERS | MICA-2026 \u2013 H\u1ed8I TH\u1ea2O QU\u1ed0C T\u1ebe V\u1ec0 MARKETING TRONG K\u1ef6 NGUY\u00caN K\u1ebeT N\u1ed0I"},"content":{"rendered":"<p>B\u1ed9 m\u00f4n Marketing tr\u00e2n tr\u1ecdng th\u00f4ng b\u00e1o v\u00e0 k\u00eau g\u1ecdi gi\u1ea3ng vi\u00ean, nh\u00e0 nghi\u00ean c\u1ee9u, h\u1ecdc vi\u00ean v\u00e0 sinh vi\u00ean tham gia g\u1eedi b\u00e0i cho H\u1ed9i th\u1ea3o Qu\u1ed1c t\u1ebf <strong>\u201cThe 5th International Conference on Marketing in the Connected Age (MICA-2026)\u201d<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-10382\" src=\"https:\/\/marketing.new88088.net\/wp-content\/uploads\/sites\/40\/2026\/05\/Screenshot-2026-05-21-at-11.02.15-253x300.png\" alt=\"\" width=\"779\" height=\"924\" \/><\/p>\n<p>MICA-2026 \u0111\u01b0\u1ee3c \u0111\u1ed3ng t\u1ed5 ch\u1ee9c b\u1edfi Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc T\u00e0i ch\u00ednh &#8211; Marketing (UFM), \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf &#8211; \u0110\u1ea1i h\u1ecdc \u0110\u00e0 N\u1eb5ng, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n, H\u1ecdc vi\u1ec7n Ng\u00e2n h\u00e0ng, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng (NEW8808) v\u00e0 \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf T\u00e0i ch\u00ednh TP.HCM. H\u1ed9i th\u1ea3o s\u1ebd di\u1ec5n ra v\u00e0o ng\u00e0y 06\/11\/2026 t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh v\u1edbi h\u00ecnh th\u1ee9c tr\u1ef1c ti\u1ebfp v\u00e0 tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>Ch\u1ee7 \u0111\u1ec1 c\u1ee7a MICA-2026:<br \/>\n<strong>\u201cGreen and Digital Transformation in Marketing: Towards Sustainable Consumption and Responsible Growth\u201d<\/strong><\/p>\n<p>H\u1ed9i th\u1ea3o t\u1eadp trung v\u00e0o c\u00e1c xu h\u01b0\u1edbng nghi\u00ean c\u1ee9u n\u1ed5i b\u1eadt nh\u01b0:<\/p>\n<ul>\n<li>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 AI trong marketing b\u1ec1n v\u1eefng<\/li>\n<li>H\u00e0nh vi ti\u00eau d\u00f9ng xanh<\/li>\n<li>Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ESG<\/li>\n<li>Social Media, Influencer Marketing<\/li>\n<li>Digital Consumer Engagement<\/li>\n<li>Marketing c\u00f3 tr\u00e1ch nhi\u1ec7m trong k\u1ef7 nguy\u00ean s\u1ed1.<\/li>\n<\/ul>\n<p>\ud83d\udccc Th\u1eddi h\u1ea1n nh\u1eadn b\u00e0i: 04\/09\/2026<br \/>\n\ud83d\udccc Ng\u00e0y th\u00f4ng b\u00e1o k\u1ebft qu\u1ea3: 02\/10\/2026<br \/>\n\ud83d\udccc Ng\u00e0y t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o: 06\/11\/2026<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, sinh vi\u00ean v\u00e0 gi\u1ea3ng vi\u00ean NEW8808 s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng m\u1ee9c ph\u00ed \u01b0u \u0111\u00e3i d\u00e0nh cho \u0111\u01a1n v\u1ecb \u0111\u1ed3ng t\u1ed5 ch\u1ee9c: 1.000.000 VN\u0110\/ng\u01b0\u1eddi.<\/p>\n<p>C\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong k\u1ef7 y\u1ebfu h\u1ed9i th\u1ea3o c\u00f3 ISBN v\u00e0 c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u0103ng tr\u00ean Journal of Finance &#8211; Marketing Research theo di\u1ec7n ph\u1ea3n bi\u1ec7n nhanh.<\/p>\n<p>\ud83d\udce9 B\u00e0i vi\u1ebft g\u1eedi v\u1ec1: <a href=\"mailto:mica@ufm.edu.vn\">mica@ufm.edu.vn<\/a><\/p>\n<p>\ud83c\udf10 Website h\u1ed9i th\u1ea3o: <a href=\"https:\/\/ic.ufm.edu.vn\/MICA\/MICA-2026?utm_source=chatgpt.com\">MICA-2026 Official Website<\/a><\/p>\n<p>\ud83d\udcc4 Template b\u00e0i vi\u1ebft: <a href=\"https:\/\/marketing.new88088.net\/wp-content\/uploads\/sites\/40\/2026\/05\/MICA-2026-template.docx\">MICA-2026 template<\/a><\/p>\n<p>BTC khuy\u1ebfn kh\u00edch c\u00e1c gi\u1ea3ng vi\u00ean, h\u1ecdc vi\u00ean v\u00e0 sinh vi\u00ean quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c Marketing, Truy\u1ec1n th\u00f4ng, H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u00edch c\u1ef1c tham gia g\u1eedi b\u00e0i v\u00e0 lan t\u1ecfa th\u00f4ng tin h\u1ed9i th\u1ea3o \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng h\u1ecdc thu\u1eadt.<\/p>\n<div dir=\"auto\">_______________________________________________<\/div>\n<div dir=\"auto\">H\u1eccC VI\u1ec6N C\u00d4NG NGH\u1ec6 B\u01afU CH\u00cdNH VI\u1ec4N TH\u00d4NG<\/div>\n<div dir=\"auto\">Tr\u1ee5 s\u1edf ch\u00ednh: 122 Ho\u00e0ng Qu\u1ed1c Vi\u1ec7t, P.Ngh\u0129a \u0110\u00f4, H\u00e0 N\u1ed9i.<\/div>\n<div dir=\"auto\">H\u1ecdc vi\u1ec7n C\u01a1 s\u1edf t\u1ea1i TPHCM: 11 Nguy\u1ec5n \u0110\u00ecnh Chi\u1ec3u, P. S\u00e0i g\u00f2n, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.<\/div>\n<div dir=\"auto\">C\u01a1 s\u1edf \u0110\u00e0o t\u1ea1o t\u1ea1i H\u00e0 \u0110\u00f4ng: Km10 \u0110\u01b0\u1eddng Nguy\u1ec5n Tr\u00e3i, P.H\u00e0 \u0110\u00f4ng, H\u00e0 N\u1ed9i.<\/div>\n<div dir=\"auto\">C\u01a1 s\u1edf \u0110\u00e0o t\u1ea1o t\u1ea1i Ng\u1ecdc Tr\u1ee5c: Ng\u00f5 33, \u0110\u01b0\u1eddng \u0110\u1ea1i M\u1ed7, P.D\u01b0\u01a1ng N\u1ed9i, H\u00e0 N\u1ed9i.<\/div>\n<div dir=\"auto\">C\u01a1 s\u1edf \u0110\u00e0o t\u1ea1o t\u1ea1i TP.HCM: 97 \u0110\u01b0\u1eddng Man Thi\u1ec7n, P. T\u0103ng Nh\u01a1n Ph\u00fa, TP.H\u1ed3 Ch\u00ed Minh<\/div>\n<div dir=\"auto\">\u25ba Website: Marketing@new88088.net<\/div>\n<div dir=\"auto\">\u25ba Fanpage: <span class=\"html-span xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xkrqix3 x1sur9pj x1fey0fg x1s688f\" role=\"link\" href=\"https:\/\/www.facebook.com\/marNEW8808?__cft__[0]=AZaB3kutOAXlHGZv4cfn-D6by9jIyoAh-8URrlYWOVkgSCYKdPTrL6KzF5XTNgYbsrItOB0F47bvCHFHStOwoQwyVuyU-Q0rDGMZFv0t5aF41-upjJj5QvCfUjBmBOYZKxKqkt11MwOgUAULQddR9hCS5qjvspjeDWPSvvPHq7fUanc8bJRKG-cQGkRw7k7qru8&amp;__tn__=-]K-R\"><span class=\"xt0psk2\"><span class=\"xjp7ctv\">https:\/\/www.facebook.com\/marNEW8808<\/span><\/span><\/a><\/span><\/div>\n<div dir=\"auto\">\u25ba Instagram: <span class=\"html-span xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xkrqix3 x1sur9pj x1fey0fg x1s688f\" role=\"link\" href=\"https:\/\/www.instagram.com\/marketing.NEW8808\/?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExTlR5V2ZjakxtSlNvZmY2ZXNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR6i9x16diAALw6vG69tgglsrH1Rv_HxQUFtxoW7FPW7CeUfbwcIwSYsFCfX0g_aem_JPQ6hkHXB2tjXrZPzrgvrw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/www.instagram.com\/marketing.NEW8808\/<\/a><\/span><\/div>\n<div dir=\"auto\">\u25ba Tiktok: <span class=\"html-span xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xkrqix3 x1sur9pj x1fey0fg x1s688f\" role=\"link\" href=\"https:\/\/www.tiktok.com\/@marketing.NEW8808?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExTlR5V2ZjakxtSlNvZmY2ZXNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR4_-c5GeCvtJTwf4j0EotLaRKLNSYtQY6-a9M1iFSgOFP_09RwDNbnAskeS_Q_aem_RhQWCqZH6ezzoGS72Iwl4A\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/www.tiktok.com\/@marketing.NEW8808<\/a><\/span><\/div>\n<div dir=\"auto\">\u25ba Threads: <span class=\"html-span xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x1hl2dhg x16tdsg8 x1vvkbs\"><a class=\"x1i10hfl xjbqb8w x1ejq31n x18oe1m7 x1sy0etr xstzfhl x972fbf x10w94by x1qhh985 x14e42zd x9f619 x1ypdohk xt0psk2 x3ct3a4 xdj266r x14z9mp xat24cr x1lziwak xexx8yu xyri2b x18d9i69 x1c1uobl x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz xkrqix3 x1sur9pj x1fey0fg x1s688f\" role=\"link\" href=\"https:\/\/www.threads.com\/@marketing.NEW8808?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExTlR5V2ZjakxtSlNvZmY2ZXNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR4_-c5GeCvtJTwf4j0EotLaRKLNSYtQY6-a9M1iFSgOFP_09RwDNbnAskeS_Q_aem_RhQWCqZH6ezzoGS72Iwl4A\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/www.threads.com\/@marketing.NEW8808<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ed9 m\u00f4n Marketing tr\u00e2n tr\u1ecdng th\u00f4ng b\u00e1o v\u00e0 k\u00eau g\u1ecdi gi\u1ea3ng vi\u00ean, nh\u00e0 nghi\u00ean c\u1ee9u, h\u1ecdc vi\u00ean v\u00e0 sinh vi\u00ean tham gia g\u1eedi b\u00e0i cho H\u1ed9i th\u1ea3o Qu\u1ed1c t\u1ebf \u201cThe 5th International Conference on Marketing in the Connected Age (MICA-2026)\u201d. MICA-2026 \u0111\u01b0\u1ee3c \u0111\u1ed3ng t\u1ed5 ch\u1ee9c b\u1edfi Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc T\u00e0i ch\u00ednh &#8211; Marketing (UFM), \u0110\u1ea1i [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":10382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-10381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-thong-bao"],"_links":{"self":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/posts\/10381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/comments?post=10381"}],"version-history":[{"count":1,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/posts\/10381\/revisions"}],"predecessor-version":[{"id":11020,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/posts\/10381\/revisions\/11020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/media\/10382"}],"wp:attachment":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/media?parent=10381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/categories?post=10381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/tags?post=10381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}