{"id":9927,"date":"2026-05-01T11:23:34","date_gmt":"2026-05-01T04:23:34","guid":{"rendered":"https:\/\/marketing.new88088.net\/?page_id=9927"},"modified":"2026-05-05T13:58:55","modified_gmt":"2026-05-05T06:58:55","slug":"cac-phien-ban-chuong-trinh-dao-tao-nganh-marketing","status":"publish","type":"page","link":"https:\/\/marketing.new88088.net\/cac-phien-ban-chuong-trinh-dao-tao-nganh-marketing\/","title":{"rendered":"C\u00e1c phi\u00ean b\u1ea3n ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Marketing"},"content":{"rendered":"<p><strong>C\u00c1C PHI\u00caN B\u1ea2N CH\u01af\u01a0NG TR\u00ccNH \u0110\u00c0O T\u1ea0O<\/strong><\/p>\n<p><strong>Ng\u00e0nh Marketing, B\u1ed9 m\u00f4n Marketing, Vi\u1ec7n Kinh t\u1ebf B\u01b0u \u0111i\u1ec7n, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng<\/strong><\/p>\n<p><strong>1. T\u1ed5ng quan<\/strong><\/p>\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo \u0111\u1ecbnh h\u01b0\u1edbng marketing s\u1ed1 (Digital Marketing), nh\u1eb1m \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f3:<\/p>\n<ul>\n<li>Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng kinh t\u1ebf \u2013 qu\u1ea3n tr\u1ecb<\/li>\n<li>N\u0103ng l\u1ef1c tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng marketing trong m\u00f4i tr\u01b0\u1eddng s\u1ed1<\/li>\n<li>Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/li>\n<li>T\u01b0 duy s\u00e1ng t\u1ea1o, th\u00edch \u1ee9ng v\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/li>\n<\/ul>\n<p>Ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng t\u1edbi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u nh\u00e2n l\u1ef1c trong:<\/p>\n<ul>\n<li>Digital Marketing<\/li>\n<li>Data-driven Marketing<\/li>\n<li>Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/li>\n<\/ul>\n<p><strong>2. L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh:<\/strong><\/p>\n<table style=\"width: 65.2075%;height: 224px\" border=\"2\">\n<thead>\n<tr style=\"height: 56px\">\n<td style=\"width: 7.79727%;text-align: center;height: 56px\"><strong>N\u0103m<\/strong><\/td>\n<td style=\"width: 55.4591%;text-align: center;height: 56px\"><strong>Phi\u00ean b\u1ea3n<\/strong><\/td>\n<td style=\"width: 91.4341%;text-align: center;height: 56px\"><strong>Vai tr\u00f2<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"height: 56px\">\n<td style=\"width: 7.79727%;height: 56px\">2022<\/td>\n<td style=\"width: 55.4591%;height: 56px\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/td>\n<td style=\"width: 91.4341%;height: 56px\">N\u1ec1n t\u1ea3ng<\/td>\n<\/tr>\n<tr style=\"height: 56px\">\n<td style=\"width: 7.79727%;height: 56px\">2023<\/td>\n<td style=\"width: 55.4591%;height: 56px\">Ch\u01b0\u01a1ng tr\u00ecnh c\u1ea3i ti\u1ebfn<\/td>\n<td style=\"width: 91.4341%;height: 56px\">Chu\u1ea9n h\u00f3a OBE<\/td>\n<\/tr>\n<tr style=\"height: 56px\">\n<td style=\"width: 7.79727%;height: 56px\">2025<\/td>\n<td style=\"width: 55.4591%;height: 56px\">Ch\u01b0\u01a1ng tr\u00ecnh hi\u1ec7n h\u00e0nh + Chu\u1ea9n \u0111\u1ea7u ra<\/td>\n<td style=\"width: 91.4341%;height: 56px\">Ho\u00e0n thi\u1ec7n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>2.1. Phi\u00ean b\u1ea3n 2025 (Hi\u1ec7n h\u00e0nh)<\/strong><\/p>\n<p><strong>\ud83d\udd38 Th\u00f4ng tin chung<\/strong><\/p>\n<ul>\n<li>Tr\u00ecnh \u0111\u1ed9: \u0110\u1ea1i h\u1ecdc<\/li>\n<li>Ng\u00e0nh: Marketing<\/li>\n<li>M\u00e3 ng\u00e0nh: 7340115<\/li>\n<li>Th\u1eddi gian \u0111\u00e0o t\u1ea1o: 4 n\u0103m<\/li>\n<li>Kh\u1ed1i l\u01b0\u1ee3ng: 130 t\u00edn ch\u1ec9<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/><strong>\u00a0 Xem chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o 2025:\u00a0<a href=\"https:\/\/daotao.new88088.net\/chuong-trinh-dao-tao\/nganh-marketing-2025\/\">T\u1ea1i \u0111\u00e2y<\/a><\/strong><\/p>\n<p><strong>\ud83d\udd38 \u0110\u1ecbnh h\u01b0\u1edbng ch\u01b0\u01a1ng tr\u00ecnh<\/strong><\/p>\n<p>\ud83d\udc49 Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng Marketing s\u1ed1 (Digital Marketing)<\/p>\n<ul>\n<li>T\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 s\u1ed1 trong marketing<\/li>\n<li>G\u1eafn v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh s\u1ed1 h\u00f3a<\/li>\n<li>Ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/li>\n<\/ul>\n<p><strong>\ud83d\udd38 Chu\u1ea9n \u0111\u1ea7u ra (PLOs)<\/strong><\/p>\n<ul>\n<li>V\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c kinh t\u1ebf, qu\u1ea3n tr\u1ecb v\u00e0 marketing<\/li>\n<li>Thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing<\/li>\n<li>Ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh v\u00e0 th\u00edch \u1ee9ng th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Tu\u00e2n th\u1ee7 \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n<p><strong>\ud83d\udd38 N\u1ed9i dung \u0111\u00e0o t\u1ea1o n\u1ed5i b\u1eadt<\/strong><\/p>\n<p><strong>\u2714 Kh\u1ed1i chuy\u00ean ng\u00e0nh hi\u1ec7n \u0111\u1ea1i<\/strong><\/p>\n<ul>\n<li>Digital Marketing<\/li>\n<li>Marketing d\u1eef li\u1ec7u (Marketing Analytics)<\/li>\n<li>Marketing qua m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<li>SEO \/ Web Analytics<\/li>\n<li>Marketing automation<\/li>\n<\/ul>\n<p><strong>\u2714 Chuy\u00ean ng\u00e0nh \u0111\u00e0o t\u1ea1o<\/strong><\/p>\n<ul>\n<li>Internet Marketing<\/li>\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing s\u1ed1<\/li>\n<li>Truy\u1ec1n th\u00f4ng marketing<\/li>\n<\/ul>\n<p><strong>\ud83d\udd38 \u0110\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p<\/strong><\/p>\n<p>Sinh vi\u00ean c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn:<\/p>\n<ul>\n<li>Digital Marketing Specialist<\/li>\n<li>Marketing Data Analyst<\/li>\n<li>SEO\/SEM Specialist<\/li>\n<li>Social Media Analyst<\/li>\n<li>Marketing Technologist<\/li>\n<\/ul>\n<p>\ud83d\udc49 \u0110\u00e2y l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh hi\u1ec7n h\u00e0nh ph\u1ee5c v\u1ee5 \u0111\u00e0o t\u1ea1o v\u00e0 ki\u1ec3m \u0111\u1ecbnh<\/p>\n<p><strong>2.2. Phi\u00ean b\u1ea3n 2023:\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/><strong>\u00a0 Xem chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o 2023: <a href=\"https:\/\/marketing.new88088.net\/chuong-trinh-dao-tao-nganh-marketing-nam-2023\/\">T\u1ea1i \u0111\u00e2y<\/a><\/strong><\/p>\n<p>\ud83d\udc49 \u0110\u00e2y l\u00e0 minh ch\u1ee9ng quan tr\u1ecdng cho c\u1ea3i ti\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh<\/p>\n<ul>\n<li>Chu\u1ea9n h\u00f3a theo OBE<\/li>\n<li>L\u00e0 t\u00e0i li\u1ec7u \u201cProgramme Specification\u201d theo chu\u1ea9n qu\u1ed1c t\u1ebf<\/li>\n<li>K\u1ebft n\u1ed1i gi\u1eefa CT\u0110T 2022 v\u00e0 CT\u0110T 2025<\/li>\n<\/ul>\n<p><strong>\ud83d\udd38 Th\u00f4ng tin ch\u00ednh<\/strong><\/p>\n<ul>\n<li><strong>Th\u1eddi gian \u0111\u00e0o t\u1ea1o:<\/strong> 4 n\u0103m<\/li>\n<li><strong>T\u1ed5ng t\u00edn ch\u1ec9:<\/strong> 128 t\u00edn ch\u1ec9<\/li>\n<\/ul>\n<p><strong>\ud83d\udd38 C\u1ea5u tr\u00fac ch\u01b0\u01a1ng tr\u00ecnh<\/strong><\/p>\n<p><strong>\u2714 3 kh\u1ed1i ki\u1ebfn th\u1ee9c<\/strong><\/p>\n<ul>\n<li>Gi\u00e1o d\u1ee5c \u0111\u1ea1i c\u01b0\u01a1ng<\/li>\n<li>Ki\u1ebfn th\u1ee9c c\u01a1 s\u1edf ng\u00e0nh<\/li>\n<li>Ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh<\/li>\n<\/ul>\n<p><strong>\u2714 3 chuy\u00ean ng\u00e0nh \u0111\u00e0o t\u1ea1o<\/strong><\/p>\n<ul>\n<li>Internet Marketing<\/li>\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing s\u1ed1<\/li>\n<li>Truy\u1ec1n th\u00f4ng marketing<\/li>\n<\/ul>\n<p><strong>\ud83d\udd38 Chu\u1ea9n \u0111\u1ea7u ra (PLOs)<\/strong><\/p>\n<p>G\u1ed3m 6 nh\u00f3m n\u0103ng l\u1ef1c:<\/p>\n<ul>\n<li>Ki\u1ebfn th\u1ee9c kinh t\u1ebf \u2013 kinh doanh<\/li>\n<li>Ki\u1ebfn th\u1ee9c marketing v\u00e0 marketing s\u1ed1<\/li>\n<li>\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u<\/li>\n<li>L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai marketing<\/li>\n<li>T\u01b0 duy ph\u00e2n t\u00edch \u2013 s\u00e1ng t\u1ea1o<\/li>\n<li>\u0110\u1ea1o \u0111\u1ee9c v\u00e0 k\u1ef9 n\u0103ng ngh\u1ec1 nghi\u1ec7p<\/li>\n<\/ul>\n<p><strong>\ud83d\udd38 \u0110\u1ed1i s\u00e1nh qu\u1ed1c t\u1ebf<\/strong><\/p>\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1ed1i s\u00e1nh v\u1edbi:<\/p>\n<ul>\n<li>\u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n<\/li>\n<li>\u0110\u1ea1i h\u1ecdc Hertfordshire (UK)<\/li>\n<li>Chu\u1ea9n ngh\u1ec1 nghi\u1ec7p:\n<ul>\n<li>AMA (Hoa K\u1ef3)<\/li>\n<li>CIM (UK)<\/li>\n<li>Singapore Marketing Framework<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\ud83d\udc49 <strong>\u00dd ngh\u0129a ki\u1ec3m \u0111\u1ecbnh:<\/strong><\/p>\n<ul>\n<li>Minh ch\u1ee9ng r\u00f5 c\u00f3 \u0111\u1ed1i s\u00e1nh v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/li>\n<li>Th\u1ec3 hi\u1ec7n ti\u1ebfp c\u1eadn chu\u1ea9n qu\u1ed1c t\u1ebf<\/li>\n<\/ul>\n<p><strong>2.3. Phi\u00ean b\u1ea3n 2022<\/strong><\/p>\n<p><strong>\ud83d\udd38 Th\u00f4ng tin chung<\/strong><\/p>\n<ul>\n<li><strong>Th\u1eddi gian \u0111\u00e0o t\u1ea1o:<\/strong> 4 n\u0103m<\/li>\n<li><strong>T\u1ed5ng t\u00edn ch\u1ec9:<\/strong> 128 t\u00edn ch\u1ec9<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/><strong>\u00a0 Xem chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o 2022: <a href=\"\/\/marketing.new88088.net\/wp-content\/uploads\/sites\/40\/2026\/05\/Chtr-Marketing_10.2022.pdf\">T\u1ea1i \u0111\u00e2y<\/a><\/strong><\/p>\n<p><strong>\ud83d\udd38 \u0110\u1eb7c \u0111i\u1ec3m ch\u01b0\u01a1ng tr\u00ecnh<\/strong><\/p>\n<p><strong>\u2714 N\u1ec1n t\u1ea3ng kinh t\u1ebf \u2013 qu\u1ea3n tr\u1ecb<\/strong><\/p>\n<ul>\n<li>Kinh t\u1ebf vi m\u00f4, v\u0129 m\u00f4<\/li>\n<li>Qu\u1ea3n tr\u1ecb h\u1ecdc<\/li>\n<li>K\u1ebf to\u00e1n<\/li>\n<\/ul>\n<p><strong>\u2714 Ki\u1ebfn th\u1ee9c marketing truy\u1ec1n th\u1ed1ng + hi\u1ec7n \u0111\u1ea1i<\/strong><\/p>\n<ul>\n<li>Marketing c\u0103n b\u1ea3n<\/li>\n<li>H\u00e0nh vi kh\u00e1ch h\u00e0ng<\/li>\n<li>Marketing d\u1ecbch v\u1ee5<\/li>\n<li>Qu\u1ea3n tr\u1ecb marketing<\/li>\n<\/ul>\n<p><strong>\u2714 B\u1eaft \u0111\u1ea7u t\u00edch h\u1ee3p s\u1ed1<\/strong><\/p>\n<ul>\n<li>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n<li>E-Marketing<\/li>\n<li>Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/li>\n<\/ul>\n<p><strong>\ud83d\udd38 H\u1ea1n ch\u1ebf<\/strong><\/p>\n<ul>\n<li>Ch\u01b0a chu\u1ea9n h\u00f3a \u0111\u1ea7y \u0111\u1ee7 theo OBE<\/li>\n<li>Chu\u1ea9n \u0111\u1ea7u ra ch\u01b0a chi ti\u1ebft<\/li>\n<li>Data marketing ch\u01b0a r\u00f5 n\u00e9t<\/li>\n<\/ul>\n<p>\ud83d\udc49 <strong>Vai tr\u00f2:<\/strong> n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u1ea3i ti\u1ebfn n\u0103m 2023<\/p>\n<p><strong>3. So s\u00e1nh c\u00e1c phi\u00ean b\u1ea3n<\/strong><\/p>\n<table style=\"width: 72.7222%\" border=\"2\">\n<thead>\n<tr>\n<td style=\"width: 29.7619%;text-align: center\"><strong>N\u1ed9i dung<\/strong><\/td>\n<td style=\"width: 19.2857%;text-align: center\"><strong>2022<\/strong><\/td>\n<td style=\"width: 28.0952%;text-align: center\"><strong>2023<\/strong><\/td>\n<td style=\"width: 121.19%;text-align: center\"><strong>2025<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 29.7619%\">Ti\u1ebfp c\u1eadn OBE<\/td>\n<td style=\"width: 19.2857%;text-align: center\">\u274c<\/td>\n<td style=\"width: 28.0952%;text-align: center\">\u26a0\ufe0f<\/td>\n<td style=\"width: 121.19%;text-align: center\">\u2705<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.7619%\">Chu\u1ea9n \u0111\u1ea7u ra<\/td>\n<td style=\"width: 19.2857%;text-align: center\">C\u01a1 b\u1ea3n<\/td>\n<td style=\"width: 28.0952%;text-align: center\">Chu\u1ea9n h\u00f3a<\/td>\n<td style=\"width: 121.19%;text-align: center\">Ho\u00e0n ch\u1ec9nh<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.7619%\">Digital Marketing<\/td>\n<td style=\"width: 19.2857%;text-align: center\">Trung b\u00ecnh<\/td>\n<td style=\"width: 28.0952%;text-align: center\">Cao<\/td>\n<td style=\"width: 121.19%;text-align: center\">R\u1ea5t cao<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.7619%\">Data Marketing<\/td>\n<td style=\"width: 19.2857%;text-align: center\">Th\u1ea5p<\/td>\n<td style=\"width: 28.0952%;text-align: center\">C\u00f3<\/td>\n<td style=\"width: 121.19%;text-align: center\">M\u1ea1nh<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.7619%\">Chuy\u00ean ng\u00e0nh<\/td>\n<td style=\"width: 19.2857%;text-align: center\">H\u1ea1n ch\u1ebf<\/td>\n<td style=\"width: 28.0952%;text-align: center\">3 chuy\u00ean ng\u00e0nh<\/td>\n<td style=\"width: 121.19%;text-align: center\">Ho\u00e0n thi\u1ec7n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 29.7619%\">\u0110\u1ed1i s\u00e1nh qu\u1ed1c t\u1ebf<\/td>\n<td style=\"width: 19.2857%;text-align: center\">\u274c<\/td>\n<td style=\"width: 28.0952%;text-align: center\">C\u00f3<\/td>\n<td style=\"width: 121.19%;text-align: center\">C\u00f3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>4. N\u1ed9i dung c\u1ea3i ti\u1ebfn n\u1ed5i b\u1eadt<\/strong><\/p>\n<p><strong>\ud83d\udd39 Chu\u1ea9n h\u00f3a theo OBE<\/strong><\/p>\n<ul>\n<li>X\u00e2y d\u1ef1ng PLO r\u00f5 r\u00e0ng<\/li>\n<li>G\u1eafn v\u1edbi \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c<\/li>\n<\/ul>\n<p><strong>\ud83d\udd39 T\u0103ng c\u01b0\u1eddng Digital Marketing<\/strong><\/p>\n<ul>\n<li>Social media<\/li>\n<li>SEO\/SEM<\/li>\n<li>Web analytics<\/li>\n<\/ul>\n<p><strong>\ud83d\udd39 Ph\u00e1t tri\u1ec3n Data Marketing<\/strong><\/p>\n<ul>\n<li>Marketing analytics<\/li>\n<li>Customer insight<\/li>\n<li>Data-driven decision<\/li>\n<\/ul>\n<p><strong>\ud83d\udd39 Ph\u00e2n h\u00f3a chuy\u00ean ng\u00e0nh<\/strong><\/p>\n<ul>\n<li>Internet Marketing<\/li>\n<li>Marketing Analytics<\/li>\n<li>Marketing Communication<\/li>\n<\/ul>\n<p><strong>\ud83d\udd39 G\u1eafn k\u1ebft doanh nghi\u1ec7p<\/strong><\/p>\n<ul>\n<li>D\u1ef1 \u00e1n th\u1ef1c t\u1ebf<\/li>\n<li>Th\u1ef1c t\u1eadp<\/li>\n<li>Case study<\/li>\n<\/ul>\n<p><strong>5. Quy tr\u00ecnh c\u1ea3i ti\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh<\/strong><\/p>\n<p>\u00c1p d\u1ee5ng chu tr\u00ecnh <strong>PDCA<\/strong>:<\/p>\n<ul>\n<li><strong>Plan:<\/strong> thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh<\/li>\n<li><strong>Do:<\/strong> tri\u1ec3n khai \u0111\u00e0o t\u1ea1o<\/li>\n<li><strong>Check:<\/strong> kh\u1ea3o s\u00e1t \u2013 \u0111\u00e1nh gi\u00e1<\/li>\n<li><strong>Act:<\/strong> c\u1ea3i ti\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh<\/li>\n<\/ul>\n<p>\ud83d\udc49 Minh ch\u1ee9ng:<\/p>\n<ul>\n<li>CT\u0110T 2022 \u2192 CT\u0110T 2023 \u2192 CT\u0110T 2025<\/li>\n<\/ul>\n<p><strong>6. Li\u00ean k\u1ebft v\u1edbi h\u1ec7 th\u1ed1ng \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/p>\n<p>Trang n\u00e0y li\u00ean k\u1ebft v\u1edbi:<\/p>\n<ul>\n<li>Programme QA:\u00a0Link<\/li>\n<li>Stakeholder Feedback:\u00a0Link<\/li>\n<li>Graduate Outcomes:\u00a0Link<\/li>\n<li>Continuous Improvement:\u00a0Link<\/li>\n<\/ul>\n<p><strong>7. Cam k\u1ebft<\/strong><\/p>\n<p>B\u1ed9 m\u00f4n Marketing, Vi\u1ec7n Kinh t\u1ebf B\u01b0u \u0111i\u1ec7n cam k\u1ebft:<\/p>\n<ul>\n<li>C\u1eadp nh\u1eadt theo xu h\u01b0\u1edbng Digital &amp; Data<\/li>\n<li>\u0110\u00e1p \u1ee9ng chu\u1ea9n qu\u1ed1c t\u1ebf<\/li>\n<li>G\u1eafn k\u1ebft doanh nghi\u1ec7p<\/li>\n<li>Ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p b\u1ec1n v\u1eefng<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00c1C PHI\u00caN B\u1ea2N CH\u01af\u01a0NG TR\u00ccNH \u0110\u00c0O T\u1ea0O Ng\u00e0nh Marketing, B\u1ed9 m\u00f4n Marketing, Vi\u1ec7n Kinh t\u1ebf B\u01b0u \u0111i\u1ec7n, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng 1. T\u1ed5ng quan Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo \u0111\u1ecbnh h\u01b0\u1edbng marketing s\u1ed1 (Digital Marketing), nh\u1eb1m \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f3: Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9927","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages\/9927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/comments?post=9927"}],"version-history":[{"count":0,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages\/9927\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/media?parent=9927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}