{"id":4058,"date":"2024-11-24T06:46:57","date_gmt":"2024-11-24T06:46:57","guid":{"rendered":"https:\/\/khoa.multisite-portal.click\/?page_id=4058"},"modified":"2026-06-16T23:31:07","modified_gmt":"2026-06-16T16:31:07","slug":"huong-nghien-cuu","status":"publish","type":"page","link":"https:\/\/marketing.new88088.net\/huong-nghien-cuu\/","title":{"rendered":"H\u01b0\u1edbng nghi\u00ean c\u1ee9u"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4058\" class=\"elementor elementor-4058\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23f619f e-con-full e-flex e-con e-parent\" data-id=\"23f619f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b7e2f14 e-grid e-con-full e-con e-child\" data-id=\"b7e2f14\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac4bfe elementor-widget elementor-widget-NhomNghienCuu\" data-id=\"5ac4bfe\" data-element_type=\"widget\" data-widget_type=\"NhomNghienCuu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<div class=\"ova-image-box-1\">\n\t\t\t\t<div class=\"content_inner\">\n\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/udu.new88088.net\/wp-content\/uploads\/sites\/15\/2025\/01\/logo-NEW8808-small.webp\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Nh\u00f3m nghi\u00ean c\u1ee9u 1<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<ul class=\"thong_tin\">\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"description\">L\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u: H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"description\">\u0110\u1ecba ch\u1ec9: B\u1ed9 m\u00f4n Marketing - HV CNBCVT<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"description\">Tr\u01b0\u1edfng nh\u00f3m: PGS. TS Nguy\u1ec5n Th\u1ecb Ho\u00e0ng Y\u1ebfn<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"description\">S\u1ed1 th\u00e0nh vi\u00ean: 5<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a96d03 elementor-widget elementor-widget-NhomNghienCuu\" data-id=\"2a96d03\" data-element_type=\"widget\" data-widget_type=\"NhomNghienCuu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<div class=\"ova-image-box-1\">\n\t\t\t\t<div class=\"content_inner\">\n\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/udu.new88088.net\/wp-content\/uploads\/sites\/15\/2025\/01\/logo-NEW8808-small.webp\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Nh\u00f3m nghi\u00ean c\u1ee9u 2<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<ul class=\"thong_tin\">\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"description\">L\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u: Ti\u00eau d\u00f9ng xanh - Ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"description\">\u0110\u1ecba ch\u1ec9: B\u1ed9 m\u00f4n Marketing - HV CNBCVT<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"description\">Tr\u01b0\u1edfng nh\u00f3m: TS. L\u00ea B\u1ea3o Ng\u1ecdc<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"description\">S\u1ed1 th\u00e0nh vi\u00ean: 4<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a74f6 elementor-widget elementor-widget-text-editor\" data-id=\"93a74f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"margin: 0cm;text-align: justify;line-height: 24px;font-size: medium;font-family: 'Times New Roman', serif;color: #000000;background-image: none;background-position: 0% 0%;background-size: auto;background-repeat: repeat;background-attachment: scroll\"><span lang=\"EN-US\" style=\"line-height: 24px\">Nh\u00f3m nghi\u00ean c\u1ee9u g\u1ed3m c\u00e1c gi\u1ea3ng vi\u00ean B\u1ed9 m\u00f4n Marketing, t\u1eadp trung nghi\u00ean c\u1ee9u c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 x\u00e2y d\u1ef1ng, qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam \u0111ang \u0111\u1ea9y m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. Tr\u00ean n\u1ec1n t\u1ea3ng th\u1ebf m\u1ea1nh c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng v\u1edbi vai tr\u00f2 l\u00e0 c\u01a1 s\u1edf gi\u00e1o d\u1ee5c tr\u1ecdng \u0111i\u1ec3m trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, nh\u00f3m h\u01b0\u1edbng t\u1edbi nghi\u00ean c\u1ee9u t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, truy\u1ec1n th\u00f4ng s\u1ed1 v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00f3m c\u0169ng ch\u00fa tr\u1ecdng nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia trong m\u00f4i tr\u01b0\u1eddng s\u1ed1, g\u00f3p ph\u1ea7n \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p n\u00e2ng cao h\u00ecnh \u1ea3nh, v\u1ecb th\u1ebf v\u00e0 s\u1ee9c c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam tr\u00ean th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/span><\/p><p style=\"margin: 0cm;text-align: justify;line-height: 24px;font-size: medium;font-family: 'Times New Roman', serif;color: #000000;background-image: none;background-position: 0% 0%;background-size: auto;background-repeat: repeat;background-attachment: scroll\"><span lang=\"EN-US\" style=\"line-height: 24px\"><a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/2393957519841508\">\u00a0B\u00e0i b\u00e1o tham kh\u1ea3o 1.<\/a><\/span><\/p><p style=\"margin: 0cm;text-align: justify;line-height: 24px;font-size: medium;font-family: 'Times New Roman', serif;color: #000000;background-image: none;background-position: 0% 0%;background-size: auto;background-repeat: repeat;background-attachment: scroll\"><a href=\"https:\/\/d1wqtxts1xzle7.cloudfront.net\/43038020\/Publised_Article_6_JED_Vol_16_No3_2014-libre.pdf?1456385015=&amp;response-content-disposition=inline%3B+filename%3DCorporate_Image_in_the_Context_of_Organi.pdf&amp;Expires=1777437760&amp;Signature=TDjwVWdr~nDyMilPeXjmzjiuGwzDVMjjD7s7CsM5sCsx9gEtFm5Pcb~k5uz2zb4OHGIWslJ9oyIsNrIqZmmnIc44-4Exd3wVDdajQEjz1aW17kNPicRe6qMIH1pmroDVo0t1O2EzZTD9VL07aHxleH-8a-p-lpPmaApUzIeaAUb7nxJlndC2zDote9NhjdTt66BIO8GvTrnnLJj1IAAEL37VM5dbYQ9ZlA-J4RZ6PyZC751EZ9nsNAqxYnYM4hle9cPJ~TipO1l6VgF2StFBlvD2x7FHNIKq2TUKD04J7KSAUWfbubiuyufUxAZXToLWnUEM~ryW19SV9NqlKZ2OlQ__&amp;Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA\" target=\"_blank\" rel=\"noopener\">\u00a0B\u00e0i b\u00e1o tham kh\u1ea3o 2.\u00a0<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6370136 elementor-widget elementor-widget-text-editor\" data-id=\"6370136\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"margin: 3pt 0cm;text-align: justify;line-height: 24px;font-size: medium;font-family: 'Times New Roman', serif;color: #000000\"><span lang=\"EN-US\" style=\"line-height: 24px\">Nh\u00f3m nghi\u00ean c\u1ee9u g\u1ed3m c\u00e1c gi\u1ea3ng vi\u00ean B\u1ed9 m\u00f4n Marketing, t\u1eadp trung nghi\u00ean c\u1ee9u v\u1ec1 ti\u00eau d\u00f9ng xanh, ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng v\u00e0 marketing xanh trong b\u1ed1i c\u1ea3nh Vi\u1ec7t Nam \u0111ang \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n kinh t\u1ebf xanh, kinh t\u1ebf tu\u1ea7n ho\u00e0n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c cam k\u1ebft v\u1ec1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. H\u01b0\u1edbng nghi\u00ean c\u1ee9u n\u00e0y ch\u00fa tr\u1ecdng ph\u00e2n t\u00edch nh\u1eadn th\u1ee9c, th\u00e1i \u0111\u1ed9, \u0111\u1ed9ng c\u01a1 v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng xanh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng; \u0111\u1ed3ng th\u1eddi l\u00e0m r\u00f5 vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng marketing xanh, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o xanh v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong vi\u1ec7c th\u00fac \u0111\u1ea9y l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng. Tr\u00ean c\u01a1 s\u1edf \u0111\u00f3, nh\u00f3m nghi\u00ean c\u1ee9u h\u01b0\u1edbng t\u1edbi \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p marketing ph\u00f9 h\u1ee3p nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng theo \u0111\u1ecbnh h\u01b0\u1edbng b\u1ec1n v\u1eefng, g\u00f3p ph\u1ea7n n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng c\u00f3 tr\u00e1ch nhi\u1ec7m t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p><p style=\"margin: 3pt 0cm;text-align: justify;line-height: 24px;font-size: medium;font-family: 'Times New Roman', serif;color: #000000\"><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S1877050925000997\" target=\"_blank\" rel=\"noopener\">B\u00e0i b\u00e1o tham kh\u1ea3o 1.<\/a><\/p><p style=\"margin: 3pt 0cm;text-align: justify;line-height: 24px;font-size: medium;font-family: 'Times New Roman', serif;color: #000000\"><a href=\"https:\/\/www.emerald.com\/jts\/article\/13\/1\/23\/1241056\/Understanding-how-perceived-value-enhances\" target=\"_blank\" rel=\"noopener\">B\u00e0i b\u00e1o tham kh\u1ea3o 2.<\/a><\/p><p style=\"margin: 3pt 0cm;text-align: justify;line-height: 24px;font-size: medium;font-family: 'Times New Roman', serif;color: #000000\"><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12053-025-10317-1\" target=\"_blank\" rel=\"noopener\">B\u00e0i b\u00e1o tham kh\u1ea3o 3.\u00a0<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nh\u00f3m nghi\u00ean c\u1ee9u 1 L\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u: H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ecba ch\u1ec9: B\u1ed9 m\u00f4n Marketing &#8211; HV CNBCVT Tr\u01b0\u1edfng nh\u00f3m: PGS. TS Nguy\u1ec5n Th\u1ecb Ho\u00e0ng Y\u1ebfn S\u1ed1 th\u00e0nh vi\u00ean: 5 Nh\u00f3m nghi\u00ean c\u1ee9u 2 L\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u: Ti\u00eau d\u00f9ng xanh &#8211; Ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng \u0110\u1ecba ch\u1ec9: B\u1ed9 m\u00f4n Marketing &#8211; HV [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"NEW8808_layout_page","meta":{"footnotes":""},"class_list":["post-4058","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages\/4058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/comments?post=4058"}],"version-history":[{"count":1,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages\/4058\/revisions"}],"predecessor-version":[{"id":10789,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages\/4058\/revisions\/10789"}],"wp:attachment":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/media?parent=4058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}