{"id":10675,"date":"2026-06-14T11:26:43","date_gmt":"2026-06-14T04:26:43","guid":{"rendered":"https:\/\/marketing.new88088.net\/?page_id=10675"},"modified":"2026-06-29T21:12:29","modified_gmt":"2026-06-29T14:12:29","slug":"domestic-journal-articles","status":"publish","type":"page","link":"https:\/\/marketing.new88088.net\/en\/domestic-journal-articles\/","title":{"rendered":"Domestic Journal Articles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10675\" class=\"elementor elementor-10675\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f732e0 e-flex e-con-boxed e-con e-parent\" data-id=\"7f732e0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-918a017 elementor-widget elementor-widget-text-editor\" data-id=\"918a017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"color: #000000;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0in;direction: ltr\"><strong><span style=\"font-family: 'times new roman', times, serif;font-size: 18pt\">LIST OF PAPERS PUBLISHED IN DOMESTIC JOURNAL:<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1afdb573 e-con-full e-flex e-con e-parent\" data-id=\"1afdb573\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e829f6 elementor-widget elementor-widget-text-editor\" data-id=\"52e829f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<table><thead><tr><th align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">No.<\/span><\/th><th><span style=\"font-family: 'times new roman', times, serif\">Project Title<\/span><\/th><th><span style=\"font-family: 'times new roman', times, serif\">Project Code<\/span><\/th><th><span style=\"font-family: 'times new roman', times, serif\">Management Level<\/span><\/th><th><span style=\"font-family: 'times new roman', times, serif\">Principal Investigator<\/span><\/th><th><span style=\"font-family: 'times new roman', times, serif\">Department<\/span><\/th><th><span style=\"font-family: 'times new roman', times, serif\">Year<\/span><\/th><\/tr><\/thead><tbody><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">1<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Promoting investment by Vietnam\u2019s private sector in selected African and South Asian countries<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">62\/H\u0110KH-KHXH<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Ministerial Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Dau Xuan Dat<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025\u20132026<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">2<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Project Member: Bac Giang provincial project on the current situation and solutions for supporting and attracting out-of-province labour to meet industrial development requirements in the new context of Bac Giang Province<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u0110T.04-2\/25 under Decision No. 109\/Q\u0110-KHCN<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Ministerial Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Dau Xuan Dat<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2026<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">3<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Project Member: Developing the circular economy in the context of digital transformation in Vietnam towards 2030<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">KX.01.05\/21-30<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">State Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Phuong Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2026<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">4<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Key Project Member: Innovation-support policies in South Africa, Kenya, and Morocco<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">257\/H\u0110KH-KHXH<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Ministerial Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Dau Xuan Dat<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2026<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">5<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The influence of cultural and personal values on Generation Z\u2019s intention to purchase second-hand fashion products in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">02-2025-HV-VKTB\u0110 under Decision No. 277\/Q\u0110-HV dated 11 April 2025<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Le Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">6<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors associated with influencer marketing in online education in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">07-2025-HV-VKTB\u0110 under Decision No. 277\/Q\u0110-HV dated 11 April 2025<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Tran Thanh Huong<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">7<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing satisfaction with the quality of airline meal catering services in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">01-2025-HV-VKTB\u0110 under Decision No. 277\/Q\u0110-HV dated 11 April 2025<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Bui Nghia Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">8<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The impact of sensory marketing on consumers\u2019 revisit intention<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">08-2025-HV-VKTB\u0110 under Decision No. 277\/Q\u0110-HV dated 11 April 2025<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Viet Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">9<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing Hanoi consumers\u2019 purchase intention through livestreaming videos<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">11-2025-HV-VKTB\u0110 under Decision No. 277\/Q\u0110-HV dated 11 April 2025<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Hoang Giang<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">10<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing the intention to play video games among young people aged 18\u201325 in Hanoi<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">06-2025-HV-VKTB\u0110 under Decision No. 277\/Q\u0110-HV dated 11 April 2025<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">11<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The influence of online word of mouth on Gen Z\u2019s intention to choose caf\u00e9s in Hanoi<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">05-2025-HV-VKTB\u0110 under Decision No. 277\/Q\u0110-HV dated 11 April 2025<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Pham Thi Thai Quynh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">12<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The relationship between perceived benefits, hygiene risks, and Gen Z\u2019s intention to purchase online street food in Hanoi<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">12-2025-HV-VKTB\u0110 under Decision No. 277\/Q\u0110-HV dated 11 April 2025<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Hoang Thi Xuan Mai<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">13<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Key Project Member: Factors influencing household electricity-saving behaviour in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">502.02-2021.41 under Decision No. 69\/Q\u0110-H\u0110QL-NAFOSTED dated 14 December 2022<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">State Level (NAFOSTED)<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Le Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">14<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The relationships among social media information, social comparison, and envy in destination-choice intention<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">09-2025-HV-VKTB\u0110 under Decision No. 277\/Q\u0110-HV dated 11 April 2025<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Pham Long Chau<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">15<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Principal Investigator: Innovative solutions for last-mile delivery in e-commerce within the context of sustainable development in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u0110T.30\/25<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Ministerial Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Ngoc Anh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">16<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Key Project Member: A system of solutions and recommendations for circular economy development in the context of digital transformation in Vietnam towards 2030<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Ministerial Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Phuong Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">17<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The impact of attitudes towards sponsors on purchase intention through perceptions of the sponsor\u2019s brand<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">10-2025-HV-VKTB\u0110 under Decision No. 277\/Q\u0110-HV dated 11 April 2025<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Phuong Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">18<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Principal Investigator and Key Project Member: Developing a digital marketing management system aligned with international integration trends for small and medium-sized garment enterprises in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Ministerial Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Dau Xuan Dat<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2025<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">19<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors affecting the digital transformation of enterprises in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Ngoc Anh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2024<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">20<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing inconspicuous luxury consumption behaviour in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">03-2024-HV-VKTB\u0110 under Decision No. 297\/Q\u0110-HV dated 6 March 2024<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2024<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">21<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The role of relationship commitment and trust in consumer behaviour in the e-commerce environment<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Hoang Giang<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2024<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">22<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The impact of media information and online reviews on intention to purchase energy-efficient household appliances<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">04-2024-HV-VKTB\u0110 under Decision No. 297\/Q\u0110-HV dated 6 March 2024<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Le Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2024<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">23<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Adverse factors influencing the intention to visit traditional craft villages in Hanoi<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">07-2024-HV-VKTB\u0110 under Decision No. 297\/Q\u0110-HV dated 6 March 2024<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Phuong Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2024<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">24<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Project Member: Developing a set of indicators for measuring the digital economy in Hai Phong<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u0110T.XH.2023.948<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Ministerial Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Tran Thanh Huong<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2023<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">25<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Principal Investigator: Digital content consumption behaviour among Generation Z in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">02-2023-HV-VKT-MAR under Decision No. 203\/Q\u0110-HV dated 20 February 2023<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Tran Thanh Huong<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2023<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">26<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Research, development, piloting, and proposal of a certificate-based digital marketing training programme for undergraduate students at Posts and Telecommunications Institute of Technology<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Hoang Yen<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2023<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">27<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Risk factors influencing purchasing behaviour in multiplayer online games<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">06-2023-HV-VKT-MAR under Decision No. 203\/Q\u0110-HV dated 20 February 2024<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Vu Viet Tien<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2023<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">28<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The impact of short-form video marketing on social media on Generation Z\u2019s purchase intention<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">04-2023-HV-VKT-MAR under Decision No. 203\/Q\u0110-HV dated 20 February 2024<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Pham Thi Thai Quynh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2023<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">29<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The relationship among brand capability, brand attitude, perceived brand liking, and Vietnamese consumers\u2019 willingness to pay: The case of electric vehicles in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">01-2023-HV-VKT-MAR under Decision No. 203\/Q\u0110-HV dated 20 February 2023<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Hoang Giang<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2023<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">30<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing the adoption of digital banking applications among older consumers<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">05-2023-HV-VKT-MAR under Decision No. 203\/Q\u0110-HV dated 20 February 2023<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Phuong Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2023<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">31<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Consumer loyalty towards energy-efficient appliances in Vietnam from the perspective of Consumer Value Theory<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">03-2023-HV-VKT-MAR under Decision No. 203\/Q\u0110-HV dated 20 February 2023<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Le Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2023<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">32<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Principal Investigator: Market development for innovation-driven start-up groups<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">844.39.NV09.NEW8808.39-20<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">State Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Ngoc Anh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2022<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">33<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Applying big data and sentiment analysis to study university-choice behaviour among Generation Z<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">02-2022-HV-VKT-MARKETING under Decision No. 270\/Q\u0110-HV dated 12 March 2022<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Hoang Yen<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2022<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">34<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Risk factors influencing information-sharing behaviour on social media<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">05-2022-HV-VKT-MARKETING under Decision No. 270\/Q\u0110-HV dated 12 March 2022<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Viet Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2022<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">35<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Principal Investigator: Factors influencing the intention to use urban rail systems in Hanoi<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">03-2022-HV-VKT-MARKETING under Decision No. 270\/Q\u0110-HV dated 12 March 2022<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Tran Thanh Huong<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2022<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">36<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Green consumption intention from the perspective of Consumer Value Theory<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">04-2022-HV-VKT-MARKETING under Decision No. 270\/Q\u0110-HV dated 12 March 2022<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2022<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">37<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The relationship among user opinions on social media in Vietnam, local brand image, and customer purchase intention<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">01-2022-HV-VKT-MARKETING under Decision No. 270\/Q\u0110-HV dated 12 March 2022<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Phuong Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2022<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">38<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing household electricity-saving intention in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">07-2022-HV-VKT-MARKETING under Decision No. 270\/Q\u0110-HV dated 12 March 2022<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Le Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2022<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">39<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing the intention to use urban rail systems in Hanoi<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Pham Thi Thai Quynh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2022<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">40<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Expert: Developing scalable best-practice models within local and sectoral innovation-start-up ecosystems<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">State Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Ngoc Anh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2021\u20132022<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">41<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Technology habits of Generation Z in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">06-2021-HV-VKT-MAR<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Tran Thanh Huong<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2021<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">42<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Developing a competency framework for research staff in public science and technology organisations in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Ministerial Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2021<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">43<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Brand identity factors influencing university brand image<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Phuong Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2021<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">44<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Technology habits of Generation Z aged 9\u201323 in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Pham Thi Thai Quynh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2021<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">45<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Digital transformation in the context of small and medium-sized enterprises<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Le Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2021<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">46<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The impact of status consumption and other factors on young people\u2019s intention to use smartphones in Hanoi<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2021<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">47<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Digital transformation in the context of small and medium-sized enterprises<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Hoang Yen<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2021<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">48<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The influence of consumer-culture factors on the digital consumption behaviour of Vietnamese consumers<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Viet Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2021<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">49<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The impact of brand identity components on the brand image of Posts and Telecommunications Institute of Technology<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Phuong Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2021<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">50<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Key Project Member: Developing an AI chatbot virtual-assistant application to help visually impaired people access essential services<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Ministerial Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Ngoc Anh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2020<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">51<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The importance of social media channels for affiliate marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Vu Viet Tien<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2020<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">52<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The relationship between nationalism and intention to use Vietnamese-branded technology products<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Viet Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2020<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">53<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">The impact of marketing technology on the marketing performance of small and medium-sized enterprises in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Hoang Yen<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2020<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">54<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Digital transformation in payments: Digital payments and customer acceptance in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Ngoc Anh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2020<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">55<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nationalism and factors influencing conspicuous consumption behaviour among young people<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2019<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">56<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing consumers\u2019 online purchase decisions for household electrical appliances in Hanoi within a dynamic pricing environment<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Phuong Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2019<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">57<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing usage behaviour of app-based transportation services in Vietnam<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Viet Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2019<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">58<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing Vietnamese customers\u2019 intention to purchase high-end fashion brands<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Le Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2019<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">59<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing Vietnamese consumers\u2019 intention to use mobile commerce<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Le Bao Ngoc<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2018<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">60<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Motives for using digital platforms in the sharing economy: A case study of Uber and Grab ride-sharing users in Hanoi<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Ngoc Anh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2018<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">61<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Mechanisms through which word of mouth on social media influences Vietnamese consumers\u2019 intention to purchase green products<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Hoang Yen<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2018<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">62<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing customer relationship management activities of enterprises in Vietnam\u2019s digital environment<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Thi Phuong Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2018<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">63<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Identifying the value of activities in the service value chain: The case of VNPT-Vinaphone mobile services<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Viet Dung<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2017<\/span><\/td><\/tr><tr><td align=\"right\"><span style=\"font-family: 'times new roman', times, serif\">64<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Factors influencing brand awareness on social media in the Vietnamese context<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">\u2014<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Institutional Level<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Nguyen Ngoc Anh<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">Marketing<\/span><\/td><td><span style=\"font-family: 'times new roman', times, serif\">2017<\/span><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LIST OF PAPERS PUBLISHED IN DOMESTIC JOURNAL: No. Project Title Project Code Management Level Principal Investigator Department Year 1 Promoting investment by Vietnam\u2019s private sector in selected African and South Asian countries 62\/H\u0110KH-KHXH Ministerial Level Dau Xuan Dat Marketing 2025\u20132026 2 Project Member: Bac Giang provincial project on the current situation and solutions for supporting 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