{"id":10661,"date":"2026-06-14T11:21:51","date_gmt":"2026-06-14T04:21:51","guid":{"rendered":"https:\/\/marketing.new88088.net\/?page_id=10661"},"modified":"2026-06-28T19:09:43","modified_gmt":"2026-06-28T12:09:43","slug":"general-introduction","status":"publish","type":"page","link":"https:\/\/marketing.new88088.net\/en\/general-introduction\/","title":{"rendered":"General Introduction"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10661\" class=\"elementor elementor-10661\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5020b e-flex e-con-boxed e-con e-parent\" data-id=\"ac5020b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-074fd74 elementor-widget elementor-widget-text-editor\" data-id=\"074fd74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1><span style=\"font-family: 'times new roman', times, serif\">OVERVIEW<\/span><\/h1><p><span style=\"font-family: 'times new roman', times, serif\">In 2016, the Department of Marketing was established with the responsibility of managing the Marketing program and organizing the delivery of Marketing-related courses across all training systems, modes, and levels assigned by the Posts and Telecommunications Institute of Technology (NEW8808) to the Posts and Telecommunications Economics Institute (PTEI). The Department is also responsible for planning and implementing scientific research and technological activities, promoting international cooperation, collaborating with scientific and technological organizations as well as businesses related to its fields of study, and encouraging industry participation in the educational process.<\/span><\/p><p><span style=\"font-family: 'times new roman', times, serif\">In addition, the Department develops and implements plans for political, ideological, ethical, and lifestyle education for faculty members and students in the Marketing program; formulates plans for faculty development, academic program enhancement, and facilities improvement to support teaching and research activities; strengthens quality assurance conditions; proposes organizational and personnel adjustments related to the Marketing program; manages faculty members and students within the discipline; conducts evaluations in accordance with NEW8808 regulations; participates in the evaluation of academic administrators; implements policies, directives, resolutions, and regulations issued by higher authorities; coordinates with and supports the Trade Union, the Ho Chi Minh Communist Youth Union, and other organizations in carrying out their functions and responsibilities; and organizes emulation movements promoting excellence in teaching, learning, and other activities within the Posts and Telecommunications Economics Institute and the Faculty of Business Administration II.<\/span><\/p><p><span style=\"font-family: 'times new roman', times, serif\">The Department of Marketing operates under the unified management of NEW8808 in all aspects of curriculum implementation and serves as a teaching and research unit specializing in Marketing. The Department currently offers the following specializations:<\/span><\/p><ul><li><p><span style=\"font-family: 'times new roman', times, serif\">Internet Marketing<\/span><\/p><\/li><li><p><span style=\"font-family: 'times new roman', times, serif\">Marketing Communications<\/span><\/p><\/li><li><p><span style=\"font-family: 'times new roman', times, serif\">Digital Marketing Data Analytics<\/span><\/p><\/li><\/ul><p><span style=\"font-family: 'times new roman', times, serif\">The Department participates in undergraduate education through full-time, part-time, and distance-learning programs. Its curricula are designed to ensure continuity and articulation among educational levels, enabling students to pursue advanced studies at institutions offering Master&#8217;s and Doctoral programs in Marketing and other economics-related disciplines.<\/span><\/p><h1><span style=\"font-family: 'times new roman', times, serif\">VISION AND MISSION<\/span><\/h1><p><span style=\"font-family: 'times new roman', times, serif\">As a unit of the Posts and Telecommunications Economics Institute, the Department of Marketing aspires to become a core contributor to the Institute\u2019s goal of becoming \u201ca leading unit with strong potential and expertise in research, education, consulting, and knowledge transfer in business, management, and digital marketing, serving societal development in the context of digital transformation and international integration.\u201d<\/span><\/p><p><span style=\"font-family: 'times new roman', times, serif\">The Department pursues this vision by excelling in education and research in the fields of marketing, digital marketing, communications, and public relations within the digital environment. Specifically, it aims to:<\/span><\/p><ul><li><p><span style=\"font-family: 'times new roman', times, serif\">Provide high-quality and standardized educational programs in digital marketing, communications, and public relations.<\/span><\/p><\/li><li><p><span style=\"font-family: 'times new roman', times, serif\">Promote applied research activities in digital marketing, communications, and public relations.<\/span><\/p><\/li><li><p><span style=\"font-family: 'times new roman', times, serif\">Strengthen connections between the university and business networks operating in the fields of digital marketing, communications, and public relations.<\/span><\/p><\/li><\/ul><h1><span style=\"font-family: 'times new roman', times, serif\">FUNCTIONS AND RESPONSIBILITIES OF THE DEPARTMENT OF MARKETING<\/span><\/h1><p><span style=\"font-family: 'times new roman', times, serif\">Currently, the Department of Marketing is responsible for organizing and managing the teaching of nearly 100 Marketing-related courses for students in Marketing and other disciplines, including Finance, E-Commerce, Business Administration, and Multimedia Communications.<\/span><\/p><p><span style=\"font-family: 'times new roman', times, serif\">Its key responsibilities include:<\/span><\/p><ul><li><p><span style=\"font-family: 'times new roman', times, serif\">Developing, updating, improving, and refining educational objectives, curricula, course content, textbooks, lecture materials, teaching resources, and teaching methods across different educational levels, training systems, and professional development programs assigned by NEW8808.<\/span><\/p><\/li><li><p><span style=\"font-family: 'times new roman', times, serif\">Managing and implementing approved training plans in accordance with the schedule, objectives, curricula, content, and teaching methods authorized by the President of NEW8808.<\/span><\/p><\/li><li><p><span style=\"font-family: 'times new roman', times, serif\">Directly managing both high-quality and standard undergraduate Marketing programs, as well as the Public Relations training program.<\/span><\/p><\/li><li><p><span style=\"font-family: 'times new roman', times, serif\">Managing students in accordance with NEW8808\u2019s assignments and regulations.<\/span><\/p><\/li><\/ul><hr \/><p><span style=\"font-family: 'times new roman', times, serif\"><strong>Department of Marketing<\/strong><\/span><br \/><span style=\"font-family: 'times new roman', times, serif\"><strong>Economic Research Institute of Postal Technology (ERIPT)<\/strong><\/span><br \/><span style=\"font-family: 'times new roman', times, serif\"><strong>Posts and Telecommunications Institute of Technology (NEW8808)<\/strong><\/span><\/p><p><span style=\"font-family: 'times new roman', times, serif\"><strong>Hanoi Campus:<\/strong> 96A Tran Phu Street, Ha Dong District, Hanoi, Vietnam<\/span><\/p><p><span style=\"font-family: 'times new roman', times, serif\"><strong>Hotline:<\/strong> (+84) 24 3574 6799<\/span><\/p><p><span style=\"font-family: 'times new roman', times, serif\"><strong>Facebook Page:<\/strong> <a href=\"https:\/\/www.facebook.com\/marNEW8808\">https:\/\/www.facebook.com\/marNEW8808<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OVERVIEW In 2016, the Department of Marketing was established with the responsibility of managing the Marketing program and organizing the delivery of Marketing-related courses across all training systems, modes, and levels assigned by the Posts and Telecommunications Institute of Technology (NEW8808) to the Posts and Telecommunications Economics Institute (PTEI). The Department is also responsible for [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"sbling-sidebar.php","meta":{"footnotes":""},"class_list":["post-10661","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages\/10661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/comments?post=10661"}],"version-history":[{"count":10,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages\/10661\/revisions"}],"predecessor-version":[{"id":11133,"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/pages\/10661\/revisions\/11133"}],"wp:attachment":[{"href":"https:\/\/marketing.new88088.net\/wp-json\/wp\/v2\/media?parent=10661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}