\nTM\u0110T t\u1ea1i Vi\u1ec7t Nam v\u00e0 c\u01a1 h\u1ed9i cho DN<\/b> <\/p>\n
\n<\/p><\/div>\n
\n<\/p><\/div>\n
<\/p>\n theo ictvietnam.vn<\/strong><\/p>\n
<\/p>\n T\u1eeb kh\u00f3a:\u00a0Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/a>,\u00a0kinh t\u1ebf s\u1ed1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" (Mic.gov.vn) –\u00a0\u0110\u1ea1i d\u1ecbch COVID-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf n\u00f3i chung, tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam v\u1eabn \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng TM\u0110T t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. Nhi\u1ec1u doanh […]<\/p>\n","protected":false},"author":1,"featured_media":1095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/lib.new88088.net\/wp-json\/wp\/v2\/posts\/1094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lib.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lib.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lib.new88088.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lib.new88088.net\/wp-json\/wp\/v2\/comments?post=1094"}],"version-history":[{"count":0,"href":"https:\/\/lib.new88088.net\/wp-json\/wp\/v2\/posts\/1094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lib.new88088.net\/wp-json\/wp\/v2\/media\/1095"}],"wp:attachment":[{"href":"https:\/\/lib.new88088.net\/wp-json\/wp\/v2\/media?parent=1094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lib.new88088.net\/wp-json\/wp\/v2\/categories?post=1094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lib.new88088.net\/wp-json\/wp\/v2\/tags?post=1094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nChia s\u1ebb t\u1ea1i H\u1ed9i th\u1ea3o “TM\u0110T m\u1edf \u0111\u01b0\u1eddng cho DN trong b\u00ecnh th\u01b0\u1eddng m\u1edbi”, \u00f4ng Nguy\u1ec5n \u0110\u1ee9c Trung – Ph\u00f3 C\u1ee5c tr\u01b0\u1edfng C\u1ee5c Ph\u00e1t tri\u1ec3n DN (B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0) cho bi\u1ebft, kinh t\u1ebf Vi\u1ec7t Nam \u0111ang t\u1eebng b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh h\u01b0\u1edbng t\u1edbi n\u1ec1n kinh t\u1ebf s\u1ed1, trong \u0111\u00f3 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin, k\u1ebft n\u1ed1i, giao d\u1ecbch v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. V\u00e0 TM\u0110T l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a xu th\u1ebf \u0111\u00f3, \u0111\u1eb7c bi\u1ec7t TM\u0110T xuy\u00ean bi\u00ean gi\u1edbi \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh nh\u00e2n t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u.
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\nT\u1ea1i Vi\u1ec7t Nam, theo b\u00e1o c\u00e1o c\u1ee7a Google, Temasek v\u00e0 Bain & Company, quy m\u00f4 TM\u0110T hi\u1ec7n \u0111\u1ea1t gi\u00e1 tr\u1ecb 21 t\u1ef7 USD v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ebfn n\u0103m 2025 s\u1ebd t\u0103ng l\u00ean 57 t\u1ef7 USD. B\u00e1o c\u00e1o c\u0169ng ghi nh\u1eadn c\u00f3 \u0111\u1ebfn 8 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi k\u1ec3 t\u1eeb khi \u0111\u1ea1i d\u1ecbch COVID-19 b\u00f9ng ph\u00e1t.
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\nTrong b\u1ed1i c\u1ea3nh COVID-19, th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam v\u1eabn \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng TM\u0110T t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. N\u0103m 2020, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a TM\u0110T Vi\u1ec7t Nam \u0111\u1ea1t m\u1ee9c 18%, quy m\u00f4 \u0111\u1ea1t 11,8 t\u1ef7 USD v\u00e0 l\u00e0 n\u01b0\u1edbc duy nh\u1ea5t trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1.
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\nTrong khi b\u00e1n l\u1ebb to\u00e0n c\u1ea7u gi\u1ea3m do COVID-19 th\u00ec b\u00e1n l\u1ebb qua TM\u0110T l\u1ea1i t\u0103ng. C\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea v\u00e0 d\u1ef1 b\u00e1o t\u1eeb n\u0103m 2019 \u0111\u1ebfn 2024 cho th\u1ea5y TM\u0110T xuy\u00ean bi\u00ean gi\u1edbi ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng. T\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb t\u0103ng b\u00ecnh qu\u00e2n h\u00e0ng n\u0103m t\u0103ng 3,8%; t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n l\u1ebb qua TM\u0110T t\u0103ng 15%; t\u1ef7 tr\u1ecdng c\u1ee7a TM\u0110T trong t\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb t\u0103ng 23,4%.
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\n\u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c cho th\u1ea5y ng\u01b0\u1eddi d\u00e2n \u0111\u00e3 d\u1ea7n quen v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm tr\u00ean Internet. Nhi\u1ec1u DN \u0111\u00e3 v\u00e0 \u0111ang n\u1eafm b\u1eaft c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1, b\u00f9 \u0111\u1eafp l\u1ea1i qu\u00e3ng th\u1eddi gian “\u0111\u00f3ng b\u0103ng” tr\u01b0\u1edbc \u0111\u00f3.
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\nVi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1, x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i m\u1edbi \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng \u00e1n h\u1eefu hi\u1ec7u cho c\u00e1c DN Vi\u1ec7t Nam v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n, ph\u00e1t tri\u1ec3n \u1edf th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi.
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\nTheo b\u00e0 L\u00ea Th\u1ecb H\u00e0 – Tr\u01b0\u1edfng ph\u00f2ng Ch\u00ednh s\u00e1ch, C\u1ee5c TM\u0110T v\u00e0 Kinh t\u1ebf s\u1ed1 (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng), th\u1eddi gian v\u1eeba qua, COVID-19 khi\u1ebfn ch\u00fang ta ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c nghi\u00eam tr\u1ecdng. TM\u0110T kh\u00f4ng n\u1eb1m ngo\u00e0i s\u1ef1 t\u00e1c \u0111\u1ed9ng n\u00e0y. Tuy nhi\u00ean, v\u1eabn c\u00f3 c\u01a1 h\u1ed9i ri\u00eang cho nh\u1eefng DN \u00e1p d\u1ee5ng nhanh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (C\u0110S).
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\nM\u1ed9t \u0111i\u1ec1u tra v\u1edbi 47 qu\u1ed1c gia tr\u1ea3i d\u00e0i t\u1eeb th\u00e1ng 1\/2018 \u0111\u1ebfn th\u00e1ng 9\/2021 cho th\u1ea5y t\u1ef7 l\u1ec7 chi ti\u00eau tr\u1ef1c tuy\u1ebfn trong t\u1ed5ng chi ti\u00eau to\u00e0n c\u1ea7u t\u0103ng m\u1ea1nh, nh\u1ea5t l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec9nh d\u1ecbch, kho\u1ea3ng 14,9%, tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m \u0111\u00f3 (2019) ch\u1ec9 l\u00e0 10,3%.\u00a0“Nh\u1eefng con s\u1ed1 n\u00e0y cho th\u1ea5y d\u1ecbch b\u1ec7nh \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi n\u1ec1n kinh t\u1ebf n\u00f3i chung, nh\u01b0ng TM\u0110T v\u1eabn l\u00e0 b\u1ee9c tranh l\u1ea1c quan t\u1eeb th\u1ef1c t\u1ebf ch\u00fang ta nh\u00ecn th\u1ea5y \u1edf \u0111\u1ec9nh d\u1ecbch”,<\/i>\u00a0b\u00e0 H\u00e0 chia s\u1ebb.
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\nTh\u1ef1c t\u1ebf \u0111\u00e3 cho th\u1ea5y COVID-19 \u0111\u00e3 thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c ti\u00eau d\u00f9ng v\u00e0 s\u1edf th\u00edch mua s\u1eafm c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi. C\u0169ng trong b\u1ed1i c\u1ea3nh n\u00e0y, nhi\u1ec1u DN \u0111\u00e3 ph\u1ea3i t\u0103ng c\u01b0\u1eddng C\u0110S, c\u0169ng nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh, \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u1ea1nh tranh.
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\nB\u00e0 H\u00e0 cho bi\u1ebft, kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng cho th\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cho DN hi\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng ra ngo\u00e0i ph\u1ea1m vi th\u00e0nh th\u1ecb v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u00e1n t\u0103ng \u0111\u1ed9t bi\u1ebfn t\u1eeb nh\u1eefng \u0111\u01a1n v\u1ecb phi th\u00e0nh th\u1ecb, t\u0103ng kho\u1ea3ng 40% n\u0103m 2021.
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\nB\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t s\u1ed1 s\u00e0n l\u1edbn c\u0169ng ghi nh\u1eadn vi\u1ec7c DN th\u1ef1c ph\u1ea9m \u0111\u1ed3 u\u1ed1ng, \u0111\u1ed3 t\u01b0\u01a1i s\u1ed1ng c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u “l\u00ean s\u00e0n”, \u0111i\u1ec1u kh\u00f4ng ph\u1ed5 bi\u1ebfn tr\u01b0\u1edbc \u0111\u00e2y. 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2021, \u1edf khu v\u1ef1c phi th\u00e0nh th\u1ecb c\u00f3 kho\u1ea3ng 8.000 h\u1ed9 n\u00f4ng d\u00e2n ti\u1ebfp c\u1eadn, 15.000 m\u1eb7t h\u00e0ng n\u00f4ng s\u1ea3n \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean s\u00e0n, t\u0103ng kho\u1ea3ng 91% so v\u1edbi c\u00f9ng k\u1ef3 2020.
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\nM\u1ed9t xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u0169ng l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a TM\u0110T \u0111\u00f3 l\u00e0 thanh to\u00e1n \u0111i\u1ec7n t\u1eed. H\u00e0ng n\u0103m, 80% ng\u01b0\u1eddi mua s\u1eafm \u01b0a chu\u1ed9ng thanh to\u00e1n ti\u1ec1n m\u1eb7t, nh\u01b0ng hi\u1ec7n nay h\u00ecnh th\u1ee9c thanh to\u00e1n v\u00ed \u0111i\u1ec7n t\u1eed \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. Theo s\u1ed1 li\u1ec7u c\u1ee7a c\u00e1c s\u00e0n TM\u0110T l\u1edbn, h\u00ecnh th\u1ee9c n\u00e0y s\u1ebd ng\u00e0y c\u00e0ng chi\u1ebfm \u01b0u th\u1ebf v\u00ec hi\u1ec7n c\u00f3 nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, voucher gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 t\u00ednh ti\u1ec7n l\u1ee3i, nhanh ch\u00f3ng, an to\u00e0n…
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\nNgo\u00e0i ra, mua b\u00e1n qua m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, \u0111\u00e2y kh\u00f4ng c\u00f2n l\u00e0 h\u00ecnh th\u1ee9c \u0111\u1ed1i ph\u00f3 d\u1ecbch b\u1ec7nh m\u00e0 n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng mua s\u1eafm y\u00eau th\u00edch v\u00e0 g\u1eafn li\u1ec1n v\u1edbi cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.
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\n\u0110i\u1ec1u n\u00e0y cho th\u1ea5y ti\u1ec1m n\u0103ng v\u00e0 tri\u1ec3n v\u1ecdng ph\u00e1t tri\u1ec3n TM\u0110T \u0111i\u1ec7n t\u1eed \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng. “C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 s\u1ef1 thay \u0111\u1ed5i trong ngu\u1ed3n nh\u00e2n l\u1ef1c, h\u1ea1 t\u1ea7ng ch\u00ednh s\u00e1ch, h\u1ea1 t\u1ea7ng Internet c\u0169ng \u0111ang t\u1ea1o nhi\u1ec1u c\u01a1 h\u1ed9i cho DN b\u1ee9t ph\u00e1 trong b\u1ed1i c\u1ea3nh COVID-19”, b\u00e0 H\u00e0 nh\u1ea5n m\u1ea1nh.
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\nChia s\u1ebb v\u1ec1 tri\u1ec3n v\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam, b\u00e0 Tr\u1ea7n Nh\u01b0 An – C\u1ed1 v\u1ea5n n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n IPSC, C\u01a1 quan Ph\u00e1t tri\u1ec3n Qu\u1ed1c t\u1ebf M\u1ef9 (USAID) c\u0169ng cho bi\u1ebft, trong l\u00e0n s\u00f3ng COVID-19 \u0111\u1ea7u ti\u00ean n\u0103m 2020, l\u0129nh v\u1ef1c TM\u0110T Vi\u1ec7t Nam \u0111\u1ea1t 14 t\u1ef7 USD. N\u0103m 2021, Vi\u1ec7t Nam c\u00f3 61 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng smartphone v\u1edbi t\u1ef7 l\u1ec7 bao ph\u1ee7 l\u00e0 71%, d\u1ef1 ki\u1ebfn \u0111\u1ebfn n\u0103m 2025 s\u1ebd \u0111\u1ea1t 82 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. T\u1ef7 l\u1ec7 n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a TM\u0110T. Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd l\u00e0 th\u1ecb tr\u01b0\u1eddng TM\u0110T ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1 v\u00e0o n\u0103m 2026 v\u1edbi gi\u00e1 tr\u1ecb kho\u1ea3ng 56 t\u1ef7 USD.
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\nTheo b\u00e0 Tr\u1ea7n Nh\u01b0 An, m\u1eb7c d\u00f9 c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn nh\u01b0ng th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n, khi h\u1ea7u h\u1ebft DN, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c DN nh\u1ecf ch\u01b0a th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 to\u00e0n c\u1ea7u, ch\u01b0a \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, ch\u1ea5t l\u01b0\u1ee3ng, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc, kh\u00f4ng t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong s\u1ea3n ph\u1ea9m.
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\nTrong khi \u0111\u00f3, t\u1ea1i Vi\u1ec7t Nam v\u1eabn c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt s\u1ed1 li\u00ean quan v\u1ec1 gi\u1edbi, khu v\u1ef1c \u0111\u1ecba l\u00fd. \u0110a s\u1ed1 giao d\u1ecbch \u0111\u01b0\u1ee3c di\u1ec5n ra \u1edf khu v\u1ef1c H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh. Ngo\u00e0i ra, m\u1eb7c d\u00f9 t\u1ef7 l\u1ec7 bao ph\u1ee7 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh kh\u00e1 cao nh\u01b0ng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng s\u1ed1 v\u1eabn l\u00e0 r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef v\u00e0 d\u00e2n t\u1ed9c thi\u1ec3u s\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 tham gia l\u0129nh v\u1ef1c n\u00e0y.
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\nDo \u0111\u00f3, b\u00e0 Tr\u1ea7n Nh\u01b0 An nh\u1ea5n m\u1ea1nh Vi\u1ec7t Nam c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 n\u00e2ng cao ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng s\u1ed1, n\u00e2ng cao n\u0103ng l\u1ef1c cho c\u00e1c \u0111\u01a1n v\u1ecb, \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng, n\u0103ng l\u1ef1c kho b\u00e3i, giao th\u00f4ng v\u1eadn t\u1ea3i, h\u1ec7 th\u1ed1ng thanh to\u00e1n, b\u1ea3o m\u1eadt th\u00f4ng tin.
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\n![\"20220324-pg2\"](\"https:\/\/new88088.net\/tttv\/wp-content\/uploads\/2022\/03\/20220324-pg2-300x168.jpg\")
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\nChi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 DN “l\u00ean s\u00e0n” th\u00e0nh c\u00f4ng<\/b>
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\nV\u1edbi ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n l\u1edbn nh\u01b0ng r\u00f5 r\u00e0ng kh\u00f4ng ph\u1ea3i DN n\u00e0o t\u1eadn d\u1ee5ng TM\u0110T \u0111\u1ec1u th\u00e0nh c\u00f4ng, th\u1ea5t b\u1ea1i c\u0169ng c\u00f3, th\u00e1ch th\u1ee9c c\u0169ng kh\u00f4ng \u00edt: c\u1ea1nh tranh quy\u1ebft li\u1ec7t, \u0111\u00f2i h\u1ecfi ti\u1ec1n t\u00e0i, k\u1ef9 n\u0103ng, chi\u1ebfn l\u01b0\u1ee3c, quy tr\u00ecnh tham gia c\u0169ng nh\u01b0 nh\u1eefng r\u1ee7i ro ph\u00e1p l\u00fd.
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\nT\u1eeb g\u00f3c \u0111\u1ed9 DN, \u00f4ng Tr\u1ecbnh Kh\u1eafc To\u00e0n – Gi\u00e1m \u0111\u1ed1c Khu v\u1ef1c ph\u00eda B\u1eafc, Amazon Global Selling Vi\u1ec7t Nam chia s\u1ebb, c\u00e1c DN Vi\u1ec7t Nam \u0111ang c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n TM\u0110T l\u00e0 kh\u00f4ng th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c.
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\n\u0110\u1ea1i di\u1ec7n Amazon Global Selling Vi\u1ec7t Nam cho bi\u1ebft TM\u0110T xuy\u00ean bi\u00ean gi\u1edbi s\u1ebd x\u00f3a b\u1ecf s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c xu\u1ea5t kh\u1ea9u truy\u1ec1n th\u1ed1ng v\u00e0 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u. N\u1ebfu xu\u1ea5t kh\u1ea9u truy\u1ec1n th\u1ed1ng s\u1ebd \u0111i t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn nh\u00e0 xu\u1ea5t kh\u1ea9u, r\u1ed3i \u0111\u1ebfn nh\u00e0 nh\u1eadp kh\u1ea9u, ti\u1ebfp theo s\u1ebd l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i, sau \u0111\u00f3 m\u1edbi \u0111\u1ebfn nh\u00e0 b\u00e1n l\u1ebb tr\u01b0\u1edbc khi \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00ec TM\u0110T xuy\u00ean bi\u00ean gi\u1edbi r\u00fat ng\u1eafn qu\u00e3ng \u0111\u01b0\u1eddng, \u0111i t\u1eeb ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u hay nh\u00e0 s\u1ea3n xu\u1ea5t qua n\u1ec1n t\u1ea3ng TM\u0110T nh\u01b0 Amazon v\u00e0 t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.
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\nTM\u0110T gi\u00fap lo\u1ea1i b\u1ecf trung gian s\u1ebd gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn, ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00e1c DN th\u00f4ng qua TM\u0110T xuy\u00ean bi\u00ean gi\u1edbi c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.
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\nChia s\u1ebb th\u00f4ng tin v\u1ec1 \u0111i\u1ec1u ki\u1ec7n tham gia v\u00e0 k\u1ef9 n\u0103ng kinh doanh gi\u00fap nh\u00e0 b\u00e1n h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean s\u00e0n TM\u0110T, \u00f4ng Tr\u1ecbnh Kh\u1eafc To\u00e0n nh\u1ea5n m\u1ea1nh DN c\u1ea7n c\u00f3 nh\u00e2n s\u1ef1 chuy\u00ean tr\u00e1ch, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec3u r\u00f5 quy \u0111\u1ecbnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, nh\u1ea5t l\u00e0 khi \u0111\u01b0a h\u00e0ng ra c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. K\u1ec3 c\u1ea3 khi \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u r\u1ed3i, DN v\u1eabn c\u1ea7n \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u00e0 DN \u0111\u1ecbnh tham gia b\u00e1n h\u00e0ng.
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\nTrong khi \u0111\u00f3, \u0111\u00fac k\u1ebft nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m cho DN m\u1edbi ti\u1ebfp c\u1eadn v\u00e0 \u0111ang t\u0103ng tr\u01b0\u1edfng tr\u00ean s\u00e0n TM\u0110T trong m\u00f4 h\u00ecnh kinh doanh B2B, B2C, \u0111\u1ea1i di\u1ec7n s\u00e0n TM\u0110T Tiki, b\u00e0 V\u0169 Th\u1ecb Th\u01b0, Gi\u00e1m \u0111\u1ed1c kinh doanh Khu v\u1ef1c H\u00e0 N\u1ed9i cho bi\u1ebft, TM\u0110T l\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho DN Vi\u1ec7t Nam t\u1eeb nay \u0111\u1ebfn n\u0103m 2025. Tuy nhi\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 “l\u00ean s\u00e0n” th\u00e0nh c\u00f4ng th\u00ec c\u00e1c DN c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng.
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\nTheo b\u00e0 Th\u01b0, thay v\u00ec t\u00e2m l\u00fd e ng\u1ea1i, DN n\u00ean kinh doanh \u0111a s\u00e0n, t\u1eadn d\u1ee5ng ti\u1ec1m n\u0103ng DN v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1eeb l\u1ee3i th\u1ebf m\u1ed7i s\u00e0n, v\u00ec m\u1ed7i s\u00e0n c\u00f3 nh\u1eefng \u01b0u th\u1ebf, t\u1eadp kh\u00e1ch h\u00e0ng, ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 ri\u00eang. Nh\u01b0 Shopee c\u00f3 kh\u00e1ch h\u00e0ng l\u1edbn, gi\u00e1 r\u1ebb, c\u00e1ch v\u1eadn h\u00e0nh m\u1edf. C\u00f2n Tiki kh\u00e1ch h\u00e0ng t\u1ea7m trung, c\u00f3 y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p h\u01a1n nh\u01b0ng \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 tin c\u1eady.
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\n\u0110\u1ed1i v\u1edbi DN m\u1edbi l\u00ean s\u00e0n, c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ed1i th\u1ee7, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. Ti\u1ebfp theo l\u00e0 k\u1ebf ho\u1ea1ch marketing, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, t\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng\u2026 ph\u1ea7n n\u00e0y s\u1ebd c\u00f3 b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 t\u1eeb s\u00e0n, gi\u00fap DN g\u00e2y d\u1ef1ng ti\u1ebfng vang v\u00e0 ph\u00e1t tri\u1ec3n.
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\nB\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c DN c\u1ea7n x\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng m\u1edbi, c\u00f3 th\u1ec3 l\u00e0 t\u1eeb kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng chuy\u1ec3n sang kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn, \u0111\u1ed3ng th\u1eddi ti\u1ebfp c\u1eadn t\u1eadp kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3 r\u1ed9ng l\u1edbn c\u1ee7a c\u00e1c s\u00e0n TM\u0110T \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u00f3 tr\u1edf th\u00e0nh t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c DN c\u0169ng t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o – \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c s\u00e0n. V\u00ed d\u1ee5 c\u00e1c ng\u00e0y \u0111\u00f4i 1\/1, 2\/2 – \u0111\u00e2y l\u00e0 c\u00e1c ng\u00e0y \u0111\u01b0\u1ee3c c\u00e1c s\u00e0n t\u1eadp trung ng\u00e2n s\u00e1ch \u0111\u1ec3 tung khuy\u1ebfn m\u00e3i, k\u00edch c\u1ea7u.
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\nK\u1ebf ho\u1ea1ch t\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. Nhi\u1ec1u DN ch\u01b0a \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00e1t tri\u1ec3n n\u00ean ch\u01b0a chu\u1ea9n b\u1ecb v\u1ec1 nh\u00e2n l\u1ef1c d\u1eabn \u0111\u1ebfn thi\u1ebfu s\u00f3t, v\u00ec v\u1eady m\u1ed7i \u0111\u01a1n v\u1ecb c\u1ea7n chu\u1ea9n b\u1ecb: b\u00e1n g\u00ec, gi\u00e1 th\u1ebf n\u00e0o, t\u1eadp kh\u00e1ch h\u00e0ng, k\u1ebf ho\u1ea1ch martketing, ch\u0103m s\u00f3c sau b\u00e1n.
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\nB\u00e0 Th\u01b0 c\u0169ng nh\u1ea5n m\u1ea1nh DN kh\u00f4ng c\u1ea7n qu\u00e1 lo l\u1eafng v\u00ec c\u00e1c s\u00e0n c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n, h\u1ed7 tr\u1ee3 cho m\u1ecdi DN. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi c\u1ea3 nh\u1eefng DN \u0111\u00e3 ph\u00e1t tri\u1ec3n tr\u00ean s\u00e0n, gi\u00fap DN nh\u00ecn ra nh\u1eefng thi\u1ebfu s\u00f3t \u0111\u1ec3 c\u1ee7ng c\u1ed1 chi\u1ebfn l\u01b0\u1ee3c.
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\nV\u1ec1 m\u1ee5c ti\u00eau \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n, b\u00e0 Th\u01b0 c\u0169ng khuy\u1ebfn kh\u00edch DN h\u00e3y tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a s\u00e0n. H\u1ea7u h\u1ebft c\u00e1c s\u00e0n TM\u0110T \u0111\u1ec1u c\u00f3 k\u1ebf ho\u1ea1ch JBP – l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n l\u00e2u d\u00e0i trong kho\u1ea3ng 1-5 n\u0103m gi\u00fap DN h\u01b0\u1edfng nhi\u1ec1u quy\u1ec1n l\u1ee3i \u01b0u \u0111\u00e3i h\u01a1n.\/.
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\n<\/div>\n