{"id":2427,"date":"2026-05-19T14:31:45","date_gmt":"2026-05-19T07:31:45","guid":{"rendered":"https:\/\/khcn.new88088.net\/?p=2427"},"modified":"2026-05-22T20:36:29","modified_gmt":"2026-05-22T13:36:29","slug":"mica-2026","status":"publish","type":"post","link":"https:\/\/khcn.new88088.net\/mica-2026\/","title":{"rendered":"MICA-2026 ch\u00ednh th\u1ee9c m\u1edf \u0111\u1ee3t m\u1eddi g\u1eedi b\u00e0i tham lu\u1eadn v\u1edbi ch\u1ee7 \u0111\u1ec1 &#8220;Ti\u1ebfp th\u1ecb xanh v\u00e0 Chuy\u1ec3n \u0111\u1ed5i s\u1ed1&#8221;"},"content":{"rendered":"<p><span style=\"font-weight: 400\">NEW8808 ti\u1ebfp t\u1ee5c \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 \u0111\u01a1n v\u1ecb \u0111\u00e0o t\u1ea1o uy t\u00edn trong n\u01b0\u1edbc t\u1ed5 ch\u1ee9c H\u1ed9i th\u1ea3o khoa h\u1ecdc qu\u1ed1c t\u1ebf l\u1ea7n th\u1ee9 5 \u201cMarketing in the Connected Age\u201d (MICA-2026), d\u1ef1 ki\u1ebfn di\u1ec5n ra v\u00e0o ng\u00e0y 06\/11\/2026 t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh theo h\u00ecnh th\u1ee9c tr\u1ef1c ti\u1ebfp k\u1ebft h\u1ee3p tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400\">H\u1ed9i th\u1ea3o l\u00e0 di\u1ec5n \u0111\u00e0n h\u1ecdc thu\u1eadt qu\u1ed1c t\u1ebf quy t\u1ee5 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u, gi\u1ea3ng vi\u00ean, nghi\u00ean c\u1ee9u sinh, chuy\u00ean gia v\u00e0 practitioners trong l\u0129nh v\u1ef1c marketing \u0111\u1ebfn t\u1eeb Vi\u1ec7t Nam v\u00e0 nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi, nh\u1eb1m trao \u0111\u1ed5i c\u00e1c xu h\u01b0\u1edbng m\u1edbi, chia s\u1ebb k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u00e0 th\u00fac \u0111\u1ea9y k\u1ebft n\u1ed1i h\u1ecdc thu\u1eadt trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n c\u1ea7u.<\/span><\/p>\n<p><span style=\"font-weight: 400\">V\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cGreen and Digital Transformation in Marketing: Towards Sustainable Consumption and Responsible Growth\u201d, MICA-2026 t\u1eadp trung th\u1ea3o lu\u1eadn nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u1ed5i b\u1eadt li\u00ean quan \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, d\u1eef li\u1ec7u l\u1edbn v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7n \u0111\u1ea1i; \u0111\u1ed3ng th\u1eddi nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a marketing trong vi\u1ec7c th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u00f3 tr\u00e1ch nhi\u1ec7m.<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u00e1c ch\u1ee7 \u0111\u1ec1 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch t\u1ea1i MICA-2026 bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">AI, Big Data v\u00e0 digital transformation trong marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sustainable consumption v\u00e0 green consumer behavior<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Green branding v\u00e0 sustainability communication<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ESG, ethics v\u00e0 corporate transparency<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social media v\u00e0 influencer-driven sustainable lifestyles<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Circular economy v\u00e0 responsible growth<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cross-cultural studies in green and digital marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Th\u00f4ng qua vi\u1ec7c tham gia \u0111\u1ed3ng t\u1ed5 ch\u1ee9c MICA-2026, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 th\u00fac \u0111\u1ea9y nghi\u00ean c\u1ee9u khoa h\u1ecdc, m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c qu\u1ed1c t\u1ebf v\u00e0 t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i h\u1ecdc thu\u1eadt trong c\u00e1c l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, kinh t\u1ebf s\u1ed1 v\u00e0 truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2430\" src=\"https:\/\/khcn.new88088.net\/wp-content\/uploads\/sites\/5\/2026\/05\/z7842025987730_da477e7d981cd615ec31b6f51a36aa84.jpg\" alt=\"\" width=\"1299\" height=\"730\" srcset=\"https:\/\/khcn.new88088.net\/wp-content\/uploads\/sites\/5\/2026\/05\/z7842025987730_da477e7d981cd615ec31b6f51a36aa84.jpg 1299w, https:\/\/khcn.new88088.net\/wp-content\/uploads\/sites\/5\/2026\/05\/z7842025987730_da477e7d981cd615ec31b6f51a36aa84-300x169.jpg 300w, https:\/\/khcn.new88088.net\/wp-content\/uploads\/sites\/5\/2026\/05\/z7842025987730_da477e7d981cd615ec31b6f51a36aa84-1024x575.jpg 1024w, https:\/\/khcn.new88088.net\/wp-content\/uploads\/sites\/5\/2026\/05\/z7842025987730_da477e7d981cd615ec31b6f51a36aa84-768x432.jpg 768w\" sizes=\"(max-width: 1299px) 100vw, 1299px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u0110\u1eb7c bi\u1ec7t, h\u1ed9i th\u1ea3o n\u0103m nay c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a hai keynote speakers qu\u1ed1c t\u1ebf l\u00e0 Gary Daniels v\u00e0 Nguyen (Beo) Thai nh\u1eefng chuy\u00ean gia c\u00f3 nhi\u1ec1u c\u00f4ng tr\u00ecnh nghi\u00ean c\u1ee9u n\u1ed5i b\u1eadt trong l\u0129nh v\u1ef1c marketing, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u00e1c b\u00e0i nghi\u00ean c\u1ee9u ch\u1ea5t l\u01b0\u1ee3ng cao s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t xu\u1ea5t b\u1ea3n tr\u00ean Journal of Finance &#8211; Marketing Research theo quy tr\u00ecnh fast-track review; \u0111\u1ed3ng th\u1eddi to\u00e0n b\u1ed9 b\u00e0i \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong k\u1ef7 y\u1ebfu h\u1ed9i th\u1ea3o c\u00f3 ISBN.<\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">C\u00e1c m\u1ed1c th\u1eddi gian quan tr\u1ecdng:<\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">H\u1ea1n n\u1ed9p b\u00e0i: 04\/09\/2026<\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">Th\u00f4ng b\u00e1o k\u1ebft qu\u1ea3: 02\/10\/2026<\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">H\u1ea1n \u0111\u0103ng k\u00fd tham d\u1ef1: 10\/10\/2026<\/span><\/p>\n<p><span style=\"font-weight: 400;font-size: 16px\">Th\u1eddi gian t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o: 06\/11\/2026<\/span><\/p>\n<p><span style=\"font-weight: 400\">Th\u00f4ng tin chi ti\u1ebft: <\/span><a href=\"https:\/\/ic.ufm.edu.vn\/MICA\/MICA-2026\"><span style=\"font-weight: 400\">https:\/\/ic.ufm.edu.vn\/MICA\/MICA-2026<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Email: mica@ufm.edu.vn<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tel: Dr. Bao Trung (+84 918622998); Dr. Du Thi Chung (+84 918232313); Dr. Nguyen Thai Ha (+84 909296146)<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2444\" src=\"https:\/\/khcn.new88088.net\/wp-content\/uploads\/sites\/5\/2026\/05\/z7842011920950_6ba4fbbf19c30f75f49e2c1da96e07f3-2.jpg\" alt=\"\" width=\"1258\" height=\"415\" srcset=\"https:\/\/khcn.new88088.net\/wp-content\/uploads\/sites\/5\/2026\/05\/z7842011920950_6ba4fbbf19c30f75f49e2c1da96e07f3-2.jpg 1258w, https:\/\/khcn.new88088.net\/wp-content\/uploads\/sites\/5\/2026\/05\/z7842011920950_6ba4fbbf19c30f75f49e2c1da96e07f3-2-300x99.jpg 300w, https:\/\/khcn.new88088.net\/wp-content\/uploads\/sites\/5\/2026\/05\/z7842011920950_6ba4fbbf19c30f75f49e2c1da96e07f3-2-1024x338.jpg 1024w, https:\/\/khcn.new88088.net\/wp-content\/uploads\/sites\/5\/2026\/05\/z7842011920950_6ba4fbbf19c30f75f49e2c1da96e07f3-2-768x253.jpg 768w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/span><\/p>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>NEW8808 ti\u1ebfp t\u1ee5c \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 \u0111\u01a1n v\u1ecb \u0111\u00e0o t\u1ea1o uy t\u00edn trong n\u01b0\u1edbc t\u1ed5 ch\u1ee9c H\u1ed9i th\u1ea3o khoa h\u1ecdc qu\u1ed1c t\u1ebf l\u1ea7n th\u1ee9 5 \u201cMarketing in the Connected Age\u201d (MICA-2026), d\u1ef1 ki\u1ebfn di\u1ec5n ra v\u00e0o ng\u00e0y 06\/11\/2026 t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh theo h\u00ecnh th\u1ee9c tr\u1ef1c ti\u1ebfp k\u1ebft [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,33],"tags":[],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thong-bao","category-quan-ly-khoa-hoc"],"_links":{"self":[{"href":"https:\/\/khcn.new88088.net\/wp-json\/wp\/v2\/posts\/2427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/khcn.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khcn.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khcn.new88088.net\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/khcn.new88088.net\/wp-json\/wp\/v2\/comments?post=2427"}],"version-history":[{"count":0,"href":"https:\/\/khcn.new88088.net\/wp-json\/wp\/v2\/posts\/2427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/khcn.new88088.net\/wp-json\/wp\/v2\/media\/2444"}],"wp:attachment":[{"href":"https:\/\/khcn.new88088.net\/wp-json\/wp\/v2\/media?parent=2427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khcn.new88088.net\/wp-json\/wp\/v2\/categories?post=2427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khcn.new88088.net\/wp-json\/wp\/v2\/tags?post=2427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}