{"id":2157,"date":"2024-10-02T10:10:15","date_gmt":"2024-10-02T10:10:15","guid":{"rendered":"https:\/\/eript.new88088.net\/?p=2157"},"modified":"2024-10-02T10:10:15","modified_gmt":"2024-10-02T10:10:15","slug":"nganh-kinh-te-so","status":"publish","type":"post","link":"https:\/\/eript.new88088.net\/nganh-kinh-te-so\/","title":{"rendered":"Gi\u1edbi thi\u1ec7u v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh CLC ng\u00e0nh Marketing"},"content":{"rendered":"
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Gi\u1edbi thi\u1ec7u Ch\u01b0\u01a1ng tr\u00ecnh <\/strong>Ch\u1ea5t l\u01b0\u1ee3ng cao ng\u00e0nh Marketing<\/strong><\/h1>\n<\/div>\n<\/div>\n
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Chuy\u00ea\u0309n \u0111\u00f4\u0309i s\u00f4\u0301 va\u0300 xu hu\u031b\u01a1\u0301ng \u201cgo online\u201d \u0111ang di\u00ea\u0303n ra ma\u0323nh me\u0303 ta\u0323i h\u00e2\u0300u h\u00ea\u0301t ca\u0301c li\u0303nh v\u01b0\u0323c trong n\u00ea\u0300n kinh t\u00ea\u0301 ma\u0300 tie\u0302n phong chi\u0301nh la\u0300 do doanh nghi\u1eb9\u0302p \u0111o\u0300i ho\u0309i m\u1ecd\u0302t lu\u031b\u01a1\u0323ng nha\u0302n l\u01b0\u0323c r\u00e2\u0301t l\u01a1\u0301n la\u0300m vi\u1eb9\u0302c trong mo\u0302i tru\u031b\u01a1\u0300ng s\u00f4\u0301. Be\u0302n ca\u0323nh \u0111o\u0301, nhu c\u00e2\u0300u ca\u0323nh tranh pha\u0301t tri\u00ea\u0309n trong th\u01a1\u0300i \u0111a\u0323i s\u00f4\u0301 ye\u0302u c\u00e2\u0300u nh\u01b0\u0303ng phu\u031bo\u031bng th\u01b0\u0301c marketing m\u01a1\u0301i, vi\u0300 v\u1ea1\u0302y ca\u0301c chuye\u0302n gia digital marketing la\u0323i ca\u0300ng \u0111u\u031b\u01a1\u0323c doanh nghi\u1eb9\u0302p vo\u0302 cu\u0300ng sa\u0306n \u0111o\u0301n. Thi\u0323 tru\u031b\u01a1\u0300ng hi\u1eb9\u0302n nay c\u00e2\u0300n nh\u01b0\u0303ng chuye\u0302n gia co\u0301 ki\u00ea\u0301n th\u01b0\u0301c v\u00ea\u0300 t\u00f4\u0301i u\u031bu ho\u0301a t\u01b0\u0300 kho\u0301a ti\u0300m ki\u00ea\u0301m (SEO), qua\u0309n ly\u0301 ke\u0302nh ma\u0323ng xa\u0303 h\u1ecd\u0302i, pha\u0302n ti\u0301ch, th\u00f4\u0301ng ke\u0302 d\u01b0\u0303 li\u1eb9\u0302u, va\u0300 sa\u0301ng ta\u0323o n\u1ecd\u0302i dung.<\/p>\n<\/div>\n

M\u00e3 ng\u00e0nh:<\/strong> 7340115_CLC<\/p>\n

Th\u1eddi gian:<\/strong> 4 n\u0103m<\/p>\n

K\u1ef3 nh\u1eadp h\u1ecdc:<\/strong> M\u00f9a thu<\/p>\n

C\u01a1 s\u1edf:<\/strong> H\u00e0 N\u1ed9i<\/div>\n

Kh\u1ed1i l\u01b0\u1ee3ng ch\u01b0\u01a1ng tr\u00ecnh:<\/strong> 136 t\u00edn ch\u1ec9 (kh\u00f4ng bao g\u1ed3m Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t, Gi\u00e1o d\u1ee5c qu\u1ed1c ph\u00f2ng v\u00e0 K\u1ef9 n\u0103ng m\u1ec1m)<\/p>\n

T\u1ed5 h\u1ee3p x\u00e9t tuy\u1ec3n:<\/strong> To\u00e1n \u2013 L\u00fd \u2013 H\u00f3a (A00) ho\u1eb7c To\u00e1n \u2013 L\u00fd \u2013 Anh (A01) ho\u1eb7c To\u00e1n – V\u0103n – Anh (D01)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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T\u1ed5ng quan<\/h2>\n
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Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ch\u1ea5t l\u01b0\u1ee3ng cao tr\u00ecnh \u0111\u1ed9 \u0111\u1ea1i h\u1ecdc ng\u00e0nh Marketing \u0111\u1ecbnh h\u01b0\u1edbng Marketing s\u1ed1 (Digital Marketing) c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m \u0111\u00e0o t\u1ea1o v\u00e0 cung c\u1ea5p nhu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao v\u1ec1 marketing s\u1ed1 \u1edf tr\u00ecnh \u0111\u1ed9 \u0111\u1ea1i h\u1ecdc trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp kinh t\u1ebf th\u1ebf gi\u1edbi v\u00e0 c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0.<\/p>\n

\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o b\u1eadc \u0111\u1ea1i h\u1ecdc ng\u00e0nh Marketing (\u0111\u1ecbnh h\u01b0\u1edbng Digital Marketing) c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng, ch\u01b0\u01a1ng tr\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng cao marketing s\u1ed1 nh\u1ea5n m\u1ea1nh v\u00e0o hai \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh. M\u1ed9t l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung cung c\u1ea5p cho sinh vi\u00ean c\u00e1c ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u00e0 c\u1eadp nh\u1eadp v\u1ec1 c\u00f4ng ngh\u1ec7 s\u1ed1 c\u0169ng nh\u01b0 \u1ee9ng d\u1ee5ng ch\u00fang trong c\u00e1c c\u1ea5p \u0111\u1ed9 qui tr\u00ecnh (t\u1eeb c\u1ea5p l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ebfn c\u1ea5p t\u00e1c nghi\u1ec7p) v\u00e0 ho\u1ea1t \u0111\u1ed9ng\/ch\u1ee9c n\u0103ng marketing; trong ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp khai th\u00e1c d\u1eef li\u1ec7u nh\u1eb1m ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing trong t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p. Hai l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ti\u1ebfng Anh c\u1ee7a sinh vi\u00ean trong vi\u1ec7c h\u1ecdc t\u1eadp, nghi\u00ean c\u1ee9u, ph\u1ee5c v\u1ee5 c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n v\u00e0 ho\u00e0 nh\u1eadp nhanh v\u1edbi c\u00f4\u0323ng \u0111\u1ed3ng marketing trong khu v\u1ef1c v\u00e0 qu\u00f4\u0301c t\u00ea\u0301 sau khi ra tr\u01b0\u1eddng. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u1edbi nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng, m\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 nh\u1eb1m gi\u00fap sinh vi\u00ean t\u1ed1t nghi\u1ec7p gia nh\u1eadp t\u1ed1t v\u00e0o th\u1ecb tr\u01b0\u1eddng nh\u00e2n l\u1ef1c chuy\u00ean nghi\u1ec7p v\u1ec1 marketing s\u1ed1 – th\u1ecb tr\u01b0\u1eddng nh\u00e2n l\u1ef1c \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 b\u00f9ng n\u1ed5 t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<\/div>\n

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Digital marketing: ng\u00e0nh \u201chot\u201d nh\u01b0ng \u201ckh\u00e1t\u201d nh\u00e2n l\u1ef1c<\/h2>\n

Chu\u031bo\u031bng tri\u0300nh Marketing ch\u1ea5t l\u01b0\u1ee3ng cao s\u1ebd \u0111a\u0300o ta\u0323o ne\u0302n nh\u01b0\u0303ng chuye\u0302n gia digital marketing s\u0103\u0303n sa\u0300ng b\u01b0\u0301t pha\u0301 trong mo\u0302i tru\u031b\u01a1\u0300ng la\u0300m vi\u1eb9\u0302c v\u01a1\u0301i co\u0302ng ngh\u1eb9\u0302 va\u0300 tho\u0301i quen tie\u0302u du\u0300ng thu\u031b\u01a1\u0300ng xuye\u0302n thay \u0111\u00f4\u0309i. Sinh vie\u0302n se\u0303 \u0111u\u031b\u01a1\u0323c tham gia t\u01b0\u0300ng bu\u031b\u01a1\u0301c cu\u0309a m\u1ecd\u0302t quy tri\u0300nh market- ing, t\u01b0\u0300 vi\u1eb9\u0302c xa\u0302y d\u01b0\u0323ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing c\u00e2\u0301p cao \u0111\u00ea\u0301n vi\u1eb9\u0302c th\u01b0\u0323c thi nh\u01b0\u0303ng d\u01b0\u0323 a\u0301n truy\u00ea\u0300n tho\u0302ng, v\u01a1\u0301i mu\u0323c tie\u0302u mang \u0111\u00ea\u0301n sa\u0309n ph\u00e2\u0309m va\u0300 di\u0323ch vu\u0323 cho kha\u0301ch ha\u0300ng.<\/span><\/h2>\n<\/div>\n<\/div>\n
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Sinh vie\u0302n cu\u0303ng se\u0303 ho\u0323c ca\u0301ch s\u01b0\u0309 du\u0323ng hi\u1eb9\u0302u qua\u0309 ca\u0301c co\u0302ng cu\u0323 ky\u0303 thu\u1ea1\u0302t s\u00f4\u0301 \u0111\u00ea\u0309 h\u00f4\u0303 tr\u01a1\u0323 ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing, pha\u0302n ti\u0301ch va\u0300 \u0111o lu\u031b\u01a1\u0300ng hi\u1eb9\u0302u qua\u0309 cu\u0309a ca\u0301c ke\u0302nh ky\u0303 thu\u1ea1\u0302t s\u00f4\u0301 bao g\u00f4\u0300m ca\u0301c trang web, ma\u0323ng xa\u0303 h\u1ecd\u0302i va\u0300 email.<\/p>\n<\/div>\n

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T\u1ea1i sao ch\u1ecdn h\u1ecdc Marketing t\u1ea1i NEW8808?<\/h2>\n
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  • La\u0300 tru\u031b\u01a1\u0300ng \u0111a\u0323i ho\u0323c ha\u0300ng \u0111\u00e2\u0300u v\u00ea\u0300 co\u0302ng ngh\u1eb9\u0302 tho\u0302ng tin ne\u0302n co\u0301 nhi\u00ea\u0300u th\u00ea\u0301 ma\u0323nh trong \u0111a\u0300o ta\u0323o Digital marketing<\/span><\/li>\n
  • Ch\u00e2\u0301t lu\u031b\u01a1\u0323ng gia\u0309ng vie\u0302n \u0111u\u031b\u01a1\u0323c \u0111a\u0301nh gia\u0301 \u00e2\u0301n tu\u031b\u01a1\u0323ng v\u00ea\u0300 chuye\u0302n mo\u0302n va\u0300 nghi\u1eb9\u0302p vu\u0323 su\u031b pha\u0323m<\/li>\n
  • Co\u031b s\u01a1\u0309 v\u1ea1\u0302t ch\u00e2\u0301t ti\u1eb9\u0302n nghi, pho\u0300ng LAB hi\u1eb9\u0302n \u0111a\u0323i; h\u1eb9\u0302 sinh tha\u0301i \u0111a da\u0323ng cho th\u01b0\u0323c t\u1ea1\u0302p, nghie\u0302n c\u01b0\u0301u Digital marketing<\/li>\n
  • La\u0300 m\u1ecd\u0302t trong nh\u01b0\u0303ng tru\u031b\u01a1\u0300ng \u0111a\u0323i ho\u0323c Vi\u1eb9\u0302t Nam uy ti\u0301n nh\u00e2\u0301t nh\u1ea1\u0302n \u0111u\u031b\u01a1\u0323c \u0111\u00ea\u0300 nghi\u0323 ky\u0301 k\u00ea\u0301t h\u01a1\u0323p ta\u0301c lie\u0302n k\u00ea\u0301t \u0111a\u0300o ta\u0323o v\u01a1\u0301i ha\u0300ng loa\u0323t doanh nghi\u1eb9\u0302p co\u0302ng ngh\u1eb9\u0302 trong nu\u031b\u01a1\u0301c va\u0300 nu\u031b\u01a1\u0301c ngoa\u0300i l\u01a1\u0301n nh\u00e2\u0301t Vi\u1eb9\u0302t Nam<\/li>\n
  • Chu\u031bo\u031bng tri\u0300nh \u0111a\u0300o ta\u0323o ba\u0300i ba\u0309n, \u0111u\u031b\u01a1\u0323c xa\u0302y d\u01b0\u0323ng co\u0302ng phu, \u0111a\u0301p \u01b0\u0301ng ti\u0301nh th\u01b0\u0323c t\u00ea\u0301 cao<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
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    \"\"<\/p>\n

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    C\u01a1 s\u1edf v\u1eadt ch\u1ea5t<\/h2>\n

    Ho\u0323c vi\u1eb9\u0302n co\u0301 h\u1eb9\u0302 th\u00f4\u0301ng co\u031b s\u01a1\u0309 v\u1ea1\u0302t ch\u00e2\u0301t khang trang ma\u0300 kho\u0302ng ph\u1ea3i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc n\u00e0o c\u0169ng c\u00f3:<\/span><\/h2>\n<\/div>\n<\/div>\n
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    • Ca\u0301c pho\u0300ng ho\u0323c ly\u0301 thuy\u00ea\u0301t cu\u0309a Ho\u0323c vi\u1eb9\u0302n \u0111u\u031b\u01a1\u0323c trang bi\u0323 \u0111\u00e2\u0300y \u0111u\u0309 ca\u0301c thi\u00ea\u0301t bi\u0323 h\u00f4\u0303 tr\u01a1\u0323 ho\u0323c t\u1ea1\u0302p nhu\u031b ma\u0301y chi\u00ea\u0301u, ma\u0300n chi\u00ea\u0301u, \u0111i\u00ea\u0300u ho\u0300a, h\u1eb9\u0302 th\u00f4\u0301ng \u0111e\u0300n th\u0103\u0301p sa\u0301ng ch\u00e2\u0301t lu\u031b\u01a1\u0323ng.<\/li>\n
    • Pho\u0300ng Lab cu\u0309a Ho\u0323c vi\u1eb9\u0302n \u0111u\u031b\u01a1\u0323c trang bi\u0323 h\u1eb9\u0302 th\u00f4\u0301ng ma\u0301y ti\u0301nh, ca\u0301c thi\u00ea\u0301t bi\u0323 co\u0302ng ngh\u1eb9\u0302 cao, tie\u0302n ti\u00ea\u0301n giu\u0301p sinh vie\u0302n Digital marketing \u0111u\u031b\u01a1\u0323c ho\u0323c t\u1ea1\u0302p trong mo\u0302i tru\u031b\u01a1\u0300ng t\u00f4\u0301t nh\u00e2\u0301t, hi\u1eb9\u0302n \u0111a\u0323i nh\u00e2\u0301t.<\/li>\n
    • H\u1eb9\u0302 th\u00f4\u0301ng Wifi phu\u0309 toa\u0300n b\u1ecd\u0302 Ho\u0323c vi\u1eb9\u0302n cu\u0300ng h\u1eb9\u0302 th\u00f4\u0301ng \u0111\u00e2\u0300u sa\u0301ch ta\u0323i thu\u031b vi\u1eb9\u0302n phong phu\u0301, k\u00ea\u0301t n\u00f4\u0301i v\u01a1\u0301i thu\u031b vi\u1eb9\u0302n ca\u0301c tru\u031b\u01a1\u0300ng \u0111a\u0323i ho\u0323c, trung ta\u0302m tho\u0302ng tin trong va\u0300 ngoa\u0300i nu\u031b\u01a1\u0301c.<\/li>\n<\/ul>\n

      \"\"<\/p>\n<\/div>\n

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      \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n sinh<\/h2>\n<\/div>\n<\/div>\n
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      Chu\u031bo\u031bng tri\u0300nh Gia\u0301o du\u0323c \u0110a\u0323i ho\u0323c Ch\u00e2\u0301t lu\u031b\u01a1\u0323ng cao tri\u0300nh \u0111a\u0323o \u0111a\u0323i ho\u0323c nga\u0300nh Marketing (\u0111i\u0323nh hu\u031b\u01a1\u0301ng Marketing s\u00f4\u0301 \u2013 Digital Marketing ) tuy\u00ea\u0309n sinh ca\u0301c \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng nhu\u031b sau:<\/p>\n

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      • La\u0300 ngu\u031b\u01a1\u0300i \u0111a\u0303 t\u00f4\u0301t nghi\u1eb9\u0302p THPT ho\u1ea1\u0306c tu\u031bo\u031bng \u0111u\u031bo\u031bng, tham d\u01b0\u0323 va\u0300 tr\u00fang tuy\u00ea\u0309n (\u0111a\u0323t ye\u0302u c\u00e2\u0300u \u0111\u00e2\u0300u va\u0300o) trong ky\u0300 tuy\u00ea\u0309n sinh \u0111a\u0323i ho\u0323c h\u1eb9\u0302 chi\u0301nh quy v\u01a1\u0301i t\u00f4\u0309 h\u01a1\u0323p xe\u0301t tuy\u00ea\u0309n Toa\u0301n, Ly\u0301, Ho\u0301a (A00) ho\u1ea1\u0306c Toa\u0301n, Ly\u0301, Anh (A01) ho\u1ea1\u0306c Toa\u0301n, Va\u0306n, Anh (D01) ho\u1ea1\u0306c ca\u0301c phu\u031bo\u031bng th\u01b0\u0301c xe\u0301t tuy\u00ea\u0309n rie\u0302ng cu\u0309a Ho\u0323c vi\u1eb9\u0302n Co\u0302ng ngh\u1eb9\u0302 Bu\u031bu chi\u0301nh Vi\u00ea\u0303n tho\u0302ng.<\/li>\n
      • Thi\u0301 sinh la\u0300 ngu\u031b\u01a1\u0300i nu\u031b\u01a1\u0301c ngoa\u0300i co\u0301 va\u0306n b\u0103\u0300ng t\u00f4\u0301t nghi\u1eb9\u0302p tu\u031bo\u031bng \u0111u\u031bo\u031bng va\u0306n b\u0103\u0300ng t\u00f4\u0301t nghi\u1eb9\u0302p THPT cu\u0309a Vi\u1eb9\u0302t Nam, co\u0301 \u0111u\u0309 na\u0306ng l\u01b0\u0323c ti\u00ea\u0301ng Vi\u1eb9\u0302t va\u0300 ti\u00ea\u0301ng Anh \u0111\u00ea\u0309 ho\u0323c t\u1ea1\u0302p va\u0300 nghie\u0302n c\u01b0\u0301u.<\/li>\n
      • Thi\u0301 sinh sau khi tru\u0301ng tuy\u00ea\u0309n pha\u0309i tham d\u01b0\u0323 ky\u0300 ki\u00ea\u0309m tra tri\u0300nh \u0111\u1ecd\u0302 ti\u00ea\u0301ng Anh va\u0300 pha\u0309i \u0111a\u0323t tri\u0300nh \u0111\u1ecd\u0302 ti\u00ea\u0301ng Anh t\u00f4\u0301i thi\u00ea\u0309u t\u01b0\u0300 TOEFL iBT 53 \u0111i\u00ea\u0309m ho\u1ea1\u0306c IELTS 4.5 \u0111i\u00ea\u0309m tr\u01a1\u0309 le\u0302n \u0111\u00ea\u0309 \u0111u\u0309 na\u0306ng l\u01b0\u0323c ho\u0323c t\u1ea1\u0302p va\u0300 nghie\u0302n c\u01b0\u0301u. Ca\u0301c thi\u0301 sinh chu\u031ba \u0111a\u0323t ye\u0302u c\u00e2\u0300u tri\u0300nh \u0111\u1ecd\u0302 ti\u00ea\u0301ng Anh se\u0303 pha\u0309i ho\u0323c kho\u0301a ho\u0323c ti\u00ea\u0301ng Anh ta\u0306ng cu\u031b\u01a1\u0300ng trong ho\u0323c ky\u0300 \u0111\u00e2\u0300u tie\u0302n.<\/li>\n<\/ul>\n

        Chu\u1ea9n \u0111\u1ea7u ra<\/h2>\n
        \n
        \n

        1. Ki\u1ebfn th\u1ee9c (Knowledge)<\/p>\n[LO1] Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 chung v\u1ec1 v\u1ec1 l\u00fd lu\u1eadn ch\u00ednh tr\u1ecb, h\u1ec7 th\u1ed1ng ph\u00e1p lu\u1eadt Vi\u1ec7t Nam, an ninh qu\u1ed1c ph\u00f2ng, c\u00e1c nguy\u00ean l\u00fd kinh t\u1ebf, m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 marketing hi\u1ec7n \u0111\u1ea1i, h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u01b0 duy marketing v\u00e0 quan \u0111i\u1ec3m qu\u1ea3n tr\u1ecb\/marketing hi\u1ec7n \u0111\u1ea1i; c\u00f3 kh\u1ea3 n\u0103ng v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y trong tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n[LO2] Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1i ni\u1ec7m, qui tr\u00ecnh v\u00e0 nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng v\u1ec1 marketing, c\u00e1c ch\u1ee9ng n\u0103ng marketing; c\u00f3 kh\u1ea3 n\u0103ng v\u1eadn d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c li\u00ean quan v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c.<\/p>\n[LO3] Hi\u1ec3u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng v\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing c\u01a1 b\u1ea3n, g\u1ed3m ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch ph\u1ed1i h\u1ee3p ch\u00fang, v\u00e0o th\u1ef1c t\u1ebf ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 bi\u1ebfn \u0111\u1ed9ng.<\/p>\n[LO4] Hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 tri\u1ec3n khai ch\u00fang v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7n \u0111\u1ea1i; c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 marketing s\u1ed1.<\/p>\n[LO5] Hi\u1ec3u v\u1ec1 c\u00e1c k\u00eanh v\u00e0 c\u00f4ng c\u1ee5 marketing s\u1ed1 c\u01a1 b\u1ea3n (li\u00ean quan \u0111\u1ebfn web, social media, search engine\u2026); c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ec1 xu\u1ea5t vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang trong nh\u1eefng b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 nh\u1eb1m th\u1ea5u hi\u1ec3u v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee5c ti\u00eau t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p.<\/p>\n[LO6] Hi\u1ec3u, v\u1eadn d\u1ee5ng v\u00e0 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c nguy\u00ean t\u1eafc, c\u00f4ng vi\u1ec7c v\u00e0 qui tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch (chi\u1ebfn l\u01b0\u1ee3c) marketing n\u00f3i chung v\u00e0 marketing s\u1ed1 n\u00f3i ri\u00eang trong th\u1ef1c ti\u1ec5n b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c.<\/p>\n[LO7] Hi\u1ec3u, ph\u00e2n bi\u1ec7t v\u00e0 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c lo\u1ea1i h\u00ecnh n\u1ed9i dung (content) v\u00e0 c\u00e1ch th\u1ee9c t\u1ea1o ra ch\u00fang; c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing s\u1ed1 c\u1ee7a t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p.<\/p>\n[LO8] Hi\u1ec3u v\u00e0 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t, vai tr\u00f2, c\u00e1c lo\u1ea1i h\u00ecnh d\u1eef li\u1ec7u kinh doanh\/marketing, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh\/marketing, qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u; c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 d\u1eef li\u1ec7u, qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p.<\/p>\n[LO9] Hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c nguy\u00ean t\u1eafc v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt c\u0103n b\u1ea3n nh\u1eb1m ph\u00e2n t\u00edch marketing (\u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u00e2n t\u00edch marketing s\u1ed1) nh\u1eb1m \u0111\u00e1nh gi\u00e1 th\u00e0nh t\u00edch v\u00e0 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c.<\/p>\n[LO10] Hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng, v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c marketing, \u0111\u1eb7c bi\u1ec7t trong marketing s\u1ed1.<\/p>\n

        2. K\u1ef9 n\u0103ng (Skills)<\/p>\n

        2.1 K\u1ef9 n\u0103ng chuy\u00ean m\u00f4n (Professional skills)<\/p>\n[LO11] C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng marketing v\u00e0 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n[LO12] C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n li\u00ean quan \u0111\u1ebfn thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u c\u01a1 b\u1ea3n (d\u1eef li\u1ec7u s\u01a1 c\u1ea5p, d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i trong m\u00f4i tr\u01b0\u1eddng Internet, d\u1eef li\u1ec7u s\u1ed1); qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u nh\u1eb1m ph\u1ee5c v\u1ee5 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing.<\/p>\n[LO13] C\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch cho ho\u1ea1t \u0111\u1ed9ng marketing s\u1ed1 c\u1ee7a doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c.<\/p>\n[LO14] C\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1, l\u1ef1a ch\u1ecdn v\u00e0 ph\u1ed1i h\u1ee3p c\u00e1c k\u00eanh v\u00e0 c\u00f4ng c\u1ee5\/k\u1ef9 thu\u1eadt marketing nh\u1eb1m ttri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 chi\u1ebfn d\u1ecbch marketing s\u1ed1 trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n[LO15] C\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u01a1 b\u1ea3n ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c k\u00eanh v\u00e0 c\u00f4ng c\u1ee5\/n\u1ec1n t\u1ea3ng marketing s\u1ed1.<\/p>\n[LO16] C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng ph\u00e2n t\u00edch marketing v\u00e0 ph\u00e2n t\u00edch marketing s\u1ed1 c\u01a1 b\u1ea3n nh\u1eb1m \u0111\u00e1nh gi\u00e1 th\u00e0nh t\u00edch v\u00e0 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m ph\u1ee5c v\u1ee5 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing \u0111\u1ec3 mang l\u1ea1i th\u00e0nh t\u00edch t\u1ed1t h\u01a1n.<\/p>\n

        2.2 K\u1ef9 n\u0103ng b\u1ed5 tr\u1ee3 v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m (Complementary skills and soft skills)<\/p>\n[LO17] C\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c marketing.<\/p>\n[LO18] C\u00f3 t\u01b0 duy h\u1ec7 th\u1ed1ng, t\u01b0 duy logic v\u00e0 s\u00e1ng t\u1ea1o nh\u1eb1m c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n \u0111\u01b0\u1ee3c h\u1ecdc v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n[LO19] C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng m\u1ec1m ph\u1ee5c v\u1ee5 cho vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, bao g\u1ed3m: k\u1ef9 n\u0103ng giao ti\u1ebfp, k\u1ef9 n\u0103ng \u0111\u1eb7t m\u1ee5c ti\u00eau, k\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb th\u1eddi gian, k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, k\u1ef9 n\u0103ng ph\u1ea3n bi\u1ec7n \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u00e0 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u00f4ng vi\u1ec7c kh\u00e1c nhau, trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111a ng\u00e0nh v\u00e0 h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf.<\/p>\n[LO20] C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n (Excel, SPSS\u2026).<\/p>\n[LO21] C\u00f3 nh\u1eefng k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n \u0111\u1ec3 l\u1ef1a ch\u1ecdn, v\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n \u0111\u1ec3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u00f3 \u00edch nh\u1eb1m \u0111\u00e1nh gi\u00e1 th\u00e0nh t\u00edch marketing v\u00e0 ph\u1ee5c cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh marketing.<\/p>\n

        3. Ngo\u1ea1i ng\u1eef v\u00e0 tin h\u1ecdc ((Forein Language and Informatics)<\/p>\n[LO22] \u0110\u1ea1t tri\u0300nh \u0111\u00f4\u0323 ti\u00ea\u0301ng Anh t\u1ed1i thi\u1ec3u TOEFL iBT 70 \u0111i\u1ec3m ho\u1eb7c IELTS 6.0 tr\u1edf l\u00ean ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/p>\n[LO23] C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ti\u00ea\u0301ng Anh ph\u1ee5c v\u1ee5 ho\u0323c t\u1eadp, nghi\u00ean c\u1ee9u, ho\u00e0 nh\u1eadp nhanh v\u1edbi c\u00f4\u0323ng \u0111\u1ed3ng marketing trong khu v\u1ef1c v\u00e0 qu\u00f4\u0301c t\u00ea\u0301 sau khi ra tr\u01b0\u1eddng; c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ti\u00ea\u0301ng Anh t\u00f4\u0301t trong c\u00e1c ho\u1ea1t \u0111\u00f4\u0323ng li\u00ean quan \u0111\u00ea\u0301n ngh\u1ec1 nghi\u00ea\u0323p, chuy\u00ean m\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o.<\/p>\n[LO24] \u0110\u1ea1t chu\u1ea9n \u0111\u1ea7u ra tin h\u1ecdc qu\u1ed1c t\u1ebf MOS (Microsoft Office Specialist)<\/p>\n

        4. N\u0103ng l\u1ef1c t\u1ef1 ch\u1ee7, tr\u00e1ch nhi\u1ec7m v\u00e0 h\u00e0nh vi \u0111\u1ea1o \u0111\u1ee9c (Autonomy, responsibility and ethical behavior)<\/p>\n[LO25] Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u01a1ng \u0111\u1ea1i trong marketing v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c v\u00e0 x\u00e3 h\u1ed9i<\/p>\n[LO26] C\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng, th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng v\u00e0 h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf<\/p>\n[LO27] C\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c \u00fd t\u01b0\u1edfng, s\u00e1ng ki\u1ebfn trong qu\u00e1 tr\u00ecnh th\u1ef1c thi c\u00e1c c\u00f4ng vi\u1ec7c, nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao<\/p>\n[LO28] C\u00f3 kh\u1ea3 n\u0103ng ch\u1ee7 \u0111\u1ed9ng trong x\u1eed l\u00fd, gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c, nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao<\/p>\n[LO29] \u00dd th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i th\u01b0\u1eddng xuy\u00ean h\u1ecdc t\u1eadp n\u00e2ng cao tr\u00ecnh \u0111\u1ed9, c\u00f3 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n v\u00e0 kh\u1ea3 n\u0103ng ngo\u1ea1i ng\u1eef \u0111\u1ec3 t\u1ef1 h\u1ecdc su\u1ed1t \u0111\u1eddi<\/p>\n[LO30] Hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m ngh\u1ec1 nghi\u1ec7p<\/p>\n<\/div>\n

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        C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/h2>\n

        Marketing la\u0300 m\u1ecd\u0302t trong nh\u01b0\u0303ng ma\u0309ng vo\u0302 cu\u0300ng quan tro\u0323ng va\u0300 kho\u0302ng th\u00ea\u0309 thi\u00ea\u0301u trong nhi\u00ea\u0300u \u0111o\u031bn vi\u0323 doanh nghi\u1eb9\u0302p. N\u00ea\u0301u mu\u00f4\u0301n pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m, thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a mi\u0300nh t\u01a1\u0301i kha\u0301ch ha\u0300ng Marketing se\u0303 c\u00e2\u0300n pha\u0301t tri\u00ea\u0309n, nhu c\u00e2\u0300u nha\u0302n l\u01b0\u0323c nga\u0300nh Marketing ch\u00e2\u0301t lu\u031b\u01a1\u0323ng trong tu\u031bo\u031bng lai nhu c\u00e2\u0300u nha\u0302n l\u01b0\u0323c nga\u0300nh Marketing se\u0303 co\u0300n ta\u0306ng cao.<\/span><\/h2>\n<\/div>\n<\/div>\n
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        Theo Trung ta\u0302m d\u01b0\u0323 ba\u0301o nha\u0302n l\u01b0\u0323c va\u0300 tho\u0302ng tin thi\u0323 tru\u031b\u01a1\u0300ng lao \u0111\u1ecd\u0302ng TP.HCM, cho \u0111\u00ea\u0301n 2025, nga\u0300nh Marketing c\u00e2\u0300n t\u01a1\u0301i 21.600 lao \u0111\u1ecd\u0302ng tr\u01a1\u0309 le\u0302n m\u00f4\u0303i na\u0306m. Ho\u031bn n\u01b0\u0303a, Vi\u1eb9\u0302t Nam hi\u1eb9\u0302n nay \u0111u\u031b\u01a1\u0323c gia ta\u0306ng \u0111\u00e2\u0300u tu\u031b t\u01b0\u0300 ca\u0301c co\u0302ng ty nu\u031b\u01a1\u0301c ngoa\u0300i ne\u0302n nhu c\u00e2\u0300u tuy\u00ea\u0309n du\u0323ng nha\u0302n l\u01b0\u0323c cu\u0309a nga\u0300nh se\u0303 ca\u0300ng ta\u0306ng cao.<\/p>\n

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        Tri\u1ec3n v\u1ecdng ngh\u1ec1 nghi\u1ec7p<\/strong><\/div>\n
        \n

        \u0110\u01b0\u1ee3c trang b\u1ecb nh\u01b0ng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u1ef1c ti\u1ec5n trong ch\u01b0\u01a1ng tr\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng cao v\u1ec1 digital marketing c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng, sau khi t\u1ed1t nghi\u1ec7p, sinh vi\u00ean s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m h\u1ea5p d\u1eabn c\u0169ng nh\u01b0 c\u00f3 nh\u1eefng c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn, t\u1eeb nh\u00e2n vi\u00ean \u0111\u1ebfn c\u00e1c ch\u1ee9c danh qu\u1ea3n tr\u1ecb trung gian v\u00e0 c\u1ea5p cao trong l\u0129nh v\u1ef1c digital marketing trong doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, c\u01a1 quan. Ngo\u00e0i ra, sau khi ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc, sinh vi\u00ean c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m trong c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 marketing\/marketing s\u1ed1 c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp n\u00e2ng cao h\u01a1n ho\u1eb7c l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng gi\u1ea3ng d\u1ea1y, nghi\u00ean c\u1ee9u\u2026<\/p>\n

        C\u00e1c v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m trong c\u00e1c doanh nghi\u1ec7p ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c, c\u01a1 quan (Job and career opportunites in businesses and organizations)<\/strong><\/p>\n

        Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng cao v\u1ec1 digital marketing c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn marketing s\u1ed1 trong c\u00e1c doanh nghi\u1ec7p ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c, c\u01a1 quan. C\u00e1c c\u00f4ng vi\u1ec7c r\u1ea5t \u0111a d\u1ea1ng t\u00f9y v\u00e0o \u0111\u1eb7c th\u00f9 c\u1ee7a c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c.<\/p>\n

        Chuy\u00ean vi\u00ean ho\u1eb7c nh\u00e0 qu\u1ea3n tr\u1ecb digital marketing\/Digital marketing specialist or manager<\/p>\n

        – Chuy\u00ean vi\u00ean ho\u1eb7c nh\u00e0 qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng marketing s\u1ed1\/Digital marketing communication specialist or manager<\/p>\n

        – Chuy\u00ean vi\u00ean ho\u1eb7c nh\u00e0 qu\u1ea3n tr\u1ecb marketing n\u1ed9i dung s\u1ed1\/ Digital content marketing specialist or manager<\/p>\n

        – Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch marketing\/Marketing campaign analyst<\/p>\n

        – Chuy\u00ean vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\/ Market research specialist<\/p>\n

        – Chuy\u00ean vi\u00ean SEO or SEM\/Search Engine Optimisation (SEO) or Search engine marketing (SEM) specialist<\/p>\n

        – Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch web\/ Web Analyst<\/p>\n

        – Chuy\u00ean vi\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\/ E-commerce specialist<\/p>\n

        – Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch Insight kh\u00e1ch h\u00e0ng\/ Customer Insight Analyst<\/p>\n

        – Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch SMM\/Social Media Marketing Analyst<\/p>\n

        – Chuy\u00ean vi\u00ean c\u00f4ng ngh\u1ec7 Marketing\/Marketing technologist<\/p>\n

        – Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing\/ Marketing Strategy Analyst<\/p>\n

        – Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch marketing\/Marketing analytist<\/p>\n

        – Chuy\u00ean vi\u00ean ho\u1eb7c nh\u00e0 qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng v\u00e0 marketing tr\u1ef1c tuy\u1ebfn\/Sales & online marketing specialist or manager<\/p>\n

        – ….<\/p>\n

        C\u00e1c v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m trong c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 marketing, marketing s\u1ed1 (Job and career in marketing, digital marketing agencies)<\/strong><\/p>\n

        – Chuy\u00ean vi\u00ean ho\u1eb7c nh\u00e0 qu\u1ea3n tr\u1ecb digital marketing\/ Digital marketing specialist of manager<\/p>\n

        – Chuy\u00ean vi\u00ean l\u1eadp k\u1ebf ho\u1ea1ch digital marketing\/ Digital marketing planner<\/p>\n

        – Chuy\u00ean vi\u00ean t\u01b0 v\u1ea5n digital marketing\/ Digital marketing consultant<\/p>\n

        – Chuy\u00ean vi\u00ean ho\u1eb7c nh\u00e0 qu\u1ea3n tr\u1ecb marketing n\u1ed9i dung s\u1ed1\/ Digital content marketing specialist or manager<\/p>\n

        – Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch marketing s\u1ed1\/ Digital marketing campaign analyst<\/p>\n

        – Chuy\u00ean vi\u00ean qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng\/Account manager<\/p>\n

        – \u2026<\/p>\n

        C\u00e1c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p kh\u00e1c (Other career opportunities)<\/strong><\/p>\n

        B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n v\u1eefng ch\u1eafc v\u1ec1 marketing v\u00e0 marketing s\u1ed1, sau khi t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng cao v\u1ec1 marketing s\u1ed1, sinh vi\u00ean c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u1ec1 ngh\u1ec1 nghi\u1ec7p kh\u00e1c nh\u01b0:<\/p>\n

        – Kh\u1edfi s\u1ef1 kinh doanh, t\u1ea1o l\u1eadp doanh nghi\u1ec7p ri\u00eang<\/p>\n

        – Ti\u1ebfp t\u1ee5c h\u1ecdc cao h\u01a1n \u1edf tr\u00ecnh \u0111\u1ed9 Cao h\u1ecdc (qu\u1ea3n tr\u1ecb kinh doanh, marketing) \u1edf trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n

        – \u0110\u1ea3m nhi\u1ec7m c\u00e1c v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn nghi\u00ean c\u1ee9u, gi\u1ea3ng d\u1ea1y\/\u0111\u00e0o t\u1ea1o v\u1ec1 marketing s\u1ed1 t\u1ea1i c\u00e1c c\u01a1 s\u1edf gi\u00e1o d\u1ee5c\/\u0111\u00e0o t\u1ea1o v\u00e0 doanh nghi\u1ec7p<\/p>\n<\/div>\n<\/div>\n<\/div>\n

        \"\"<\/h2>\n

        H\u1ecdc ph\u00ed<\/h2>\n
        \n
        – H\u1ecdc ph\u00ed s\u1ebd \u0111\u01b0\u1ee3c thanh to\u00e1n theo t\u1eebng h\u1ecdc k\u1ef3, d\u1ef1a tr\u00ean s\u1ed1 t\u00edn ch\u1ec9 m\u00e0 sinh vi\u00ean \u0111\u0103ng k\u00fd trong h\u1ecdc k\u1ef3. Th\u1eddi gian \u0111\u00f3ng h\u1ecdc ph\u00ed l\u00e0 1 th\u00e1ng k\u1ec3 t\u1eeb khi c\u00f3 th\u00f4ng b\u00e1o c\u1ee7a nh\u00e0 tr\u01b0\u1eddng. Sinh vi\u00ean s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u00f3ng h\u1ecdc ph\u00ed theo quy \u0111\u1ecbnh m\u00e0 H\u1ecdc vi\u1ec7n ban h\u00e0nh;<\/div>\n
        – H\u1ecdc ph\u00ed theo t\u00edn ch\u1ec9 n\u0103m 2024:<\/div>\n
        \n
        <\/div>\n
        Ghi ch\u00fa:<\/em><\/div>\n
        \n

        \u00a0 \u00a0– Th\u1eddi gian ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng m\u00f4n h\u1ecdc sinh vi\u00ean l\u1ef1a ch\u1ecdn h\u1ecdc trong m\u1ed9t h\u1ecdc k\u1ef3.<\/em><\/p>\n

        \u00a0 \u00a0– L\u1ed9 tr\u00ecnh t\u0103ng h\u1ecdc ph\u00ed t\u1ed1i \u0111a cho t\u1eebng n\u0103m: M\u1ee9c h\u1ecdc ph\u00ed \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo l\u1ed9 tr\u00ecnh ph\u00f9 h\u1ee3p t\u01b0\u01a1ng x\u1ee9ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 t\u0103ng kh\u00f4ng qu\u00e1 15%\/n\u0103m (theo Ngh\u1ecb \u0111\u1ecbnh 81\/2021\/N\u0110-CP c\u1ee7a Ch\u00ednh ph\u1ee7).<\/em><\/p>\n

        \u0110i\u1ec1u ki\u1ec7n tuy\u1ec3n sinh<\/h2>\n
        \n

        a) L\u00e0 ng\u01b0\u1eddi \u0111\u00e3 t\u1ed1t nghi\u1ec7p THPT ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, tham d\u1ef1 v\u00e0 trung tuy\u1ec3n (\u0111\u1ea1t y\u00eau c\u1ea7u \u0111\u1ea7u v\u00e0o) trong k\u1ef3 tuy\u1ec3n sinh \u0111\u1ea1i h\u1ecdc h\u1ec7 ch\u00ednh quy v\u1edbi t\u1ed5 h\u1ee3p x\u00e9t tuy\u1ec3n To\u00e1n, L\u00fd, H\u00f3a (A00) ho\u1eb7c To\u00e1n, L\u00fd, Anh (A01) ho\u1eb7c To\u00e1n, V\u0103n, Anh (D01) ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng th\u1ee9c x\u00e9t tuy\u1ec3n ri\u00eang c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng;<\/p>\n

        b) Thi\u0301 sinh l\u00e0 ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i c\u00f3 v\u0103n b\u1eb1ng t\u00f4\u0301t nghi\u00ea\u0323p t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u0103n b\u1eb1ng t\u00f4\u0301t nghi\u00ea\u0323p THPT cu\u0309a Vi\u00ea\u0323t Nam, c\u00f3 \u0111u\u0309 n\u0103ng l\u1ef1c ti\u00ea\u0301ng Vi\u00ea\u0323t v\u00e0 ti\u00ea\u0301ng Anh \u0111\u1ec3 ho\u0323c t\u1eadp v\u00e0 nghi\u00ean c\u1ee9u.<\/p>\n

        c) Th\u00ed sinh sau khi tr\u00fang tuy\u1ec3n ph\u1ea3i tham d\u1ef1 k\u1ef3 ki\u1ec3m tra tr\u00ecnh \u0111\u1ed9 ti\u1ebfng Anh v\u00e0 ph\u1ea3i \u0111\u1ea1t tri\u0300nh \u0111\u00f4\u0323 ti\u00ea\u0301ng Anh t\u00f4\u0301i thi\u1ec3u t\u01b0\u0300 TOEFL iBT 31 \u0111i\u1ec3m ho\u1eb7c IELTS 4.0 \u0111i\u1ec3m tr\u1edf l\u00ean \u0111\u1ec3 \u0111\u1ee7 n\u0103ng l\u1ef1c h\u1ecdc t\u1eadp v\u00e0 nghi\u00ean c\u1ee9u. C\u00e1c th\u00ed sinh ch\u01b0a \u0111\u1ea1t y\u00eau c\u1ea7u tr\u00ecnh \u0111\u1ed9 ti\u1ebfng Anh s\u1ebd ph\u1ea3i h\u1ecdc kh\u00f3a h\u1ecdc ti\u1ebfng Anh t\u0103ng c\u01b0\u1eddng trong h\u1ecdc k\u1ef3 \u0111\u1ea7u ti\u00ean<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Gi\u1edbi thi\u1ec7u Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng cao ng\u00e0nh Marketing Chuy\u00ea\u0309n \u0111\u00f4\u0309i s\u00f4\u0301 va\u0300 xu hu\u031b\u01a1\u0301ng \u201cgo online\u201d \u0111ang di\u00ea\u0303n ra ma\u0323nh me\u0303 ta\u0323i h\u00e2\u0300u h\u00ea\u0301t ca\u0301c li\u0303nh v\u01b0\u0323c trong n\u00ea\u0300n kinh t\u00ea\u0301 ma\u0300 tie\u0302n phong chi\u0301nh la\u0300 do doanh nghi\u1eb9\u0302p \u0111o\u0300i ho\u0309i m\u1ecd\u0302t lu\u031b\u01a1\u0323ng nha\u0302n l\u01b0\u0323c r\u00e2\u0301t l\u01a1\u0301n la\u0300m vi\u1eb9\u0302c trong mo\u0302i tru\u031b\u01a1\u0300ng s\u00f4\u0301. Be\u0302n…<\/p>\n","protected":false},"author":6,"featured_media":2136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao-chinh-quy-vi"],"acf":[],"_links":{"self":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/2157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/comments?post=2157"}],"version-history":[{"count":1,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/2157\/revisions"}],"predecessor-version":[{"id":15187,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/2157\/revisions\/15187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media\/2136"}],"wp:attachment":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media?parent=2157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/categories?post=2157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/tags?post=2157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}