{"id":2110,"date":"2024-09-26T13:49:32","date_gmt":"2024-09-26T13:49:32","guid":{"rendered":"https:\/\/eript.new88088.net\/?p=2110"},"modified":"2025-04-25T13:15:17","modified_gmt":"2025-04-25T06:15:17","slug":"nganh-marketing-he-dai-tra","status":"publish","type":"post","link":"https:\/\/eript.new88088.net\/nganh-marketing-he-dai-tra\/","title":{"rendered":"CH\u01af\u01a0NG TR\u00ccNH GI\u00c1O D\u1ee4C \u0110\u1ea0I H\u1eccC NG\u00c0NH MARKETING H\u1ec6 \u0110\u1ea0I TR\u00c0"},"content":{"rendered":"

 <\/p>\n

T\u00ean ch\u01b0\u01a1ng tr\u00ecnh:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing<\/strong><\/p>\n

Ng\u00e0nh \u0111\u00e0o t\u1ea1o (ti\u1ebfng Vi\u1ec7t): \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing<\/strong><\/p>\n

Ng\u00e0nh \u0111\u00e0o t\u1ea1o (ti\u1ebfng Anh): \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing<\/strong><\/p>\n

Tr\u00ecnh \u0111\u1ed9 \u0111\u00e0o t\u1ea1o:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0110\u1ea1i h\u1ecdc<\/strong><\/p>\n

M\u00e3<\/strong> s\u1ed1:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7340115<\/strong><\/p>\n

H\u00ecnh th\u1ee9c \u0111\u00e0o t\u1ea1o:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ch\u00ednh quy<\/strong><\/p>\n

M\u1ee4C TI\u00caU <\/strong><\/h2>\n

M\u1ee5c ti\u00eau chung<\/strong> (Goals)<\/strong><\/h3>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n ng\u00e0nh Marketing v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 marketing s\u1ed1 c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n Marketing c\u00f3 ph\u1ea9m ch\u1ea5t ch\u00ednh tr\u1ecb v\u1eefng v\u00e0ng, c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 s\u1ee9c kh\u1ecfe t\u1ed1t, c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i; c\u00f3 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 kinh t\u1ebf \u2013 x\u00e3 h\u1ed9i, qu\u1ea3n l\u00fd, qu\u1ea3n tr\u1ecb kinh doanh; c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u v\u1ec1 marketing, marketing s\u1ed1; c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp, th\u00edch \u1ee9ng nhanh v\u1edbi c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 thu\u1ed9c ch\u1ee9c n\u0103ng marketing, c\u00f3 n\u0103ng l\u1ef1c t\u1ef1 h\u1ecdc t\u1eadp, nghi\u00ean c\u1ee9u b\u1ed3i d\u01b0\u1ee1ng \u0111\u1ec3 n\u00e2ng cao tr\u00ecnh \u0111\u1ed9.<\/p>\n

Vi\u1ec7c tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o n\u00e0y n\u1eb1m trong khu\u00f4n kh\u1ed5 nh\u1eefng gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng tr\u1edf th\u00e0nh tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u00f3 quy m\u00f4 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o, nghi\u00ean c\u1ee9u h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam v\u1ec1 c\u00f4ng ngh\u1ec7 s\u1ed1, l\u00e0 m\u1ed9t trong c\u00e1c \u0111\u01a1n v\u1ecb ch\u1ee7 l\u1ef1c cung c\u1ea5p nh\u00e2n l\u1ef1c, tri th\u1ee9c, chuy\u1ec3n giao c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 qu\u1ed1c gia.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/strong> (Program Objective \u2013 POs)<\/strong><\/h3>\n

M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh Marketing chuy\u00ean s\u00e2u v\u1ec1 marketing s\u1ed1 c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng nh\u1eb1m \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n marketing c\u00f3:<\/p>\n

Ki\u1ebfn th\u1ee9c <\/em><\/strong><\/h4>\n

PO1. Ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 l\u00fd lu\u1eadn ch\u00ednh tr\u1ecb, h\u1ec7 th\u1ed1ng ph\u00e1p lu\u1eadt Vi\u1ec7t Nam, an ninh qu\u1ed1c ph\u00f2ng.<\/p>\n

PO2. Ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 c\u00e1c nguy\u00ean l\u00fd, quy lu\u1eadt v\u00e0 th\u1ef1c ti\u1ec5n v\u1ec1 kinh t\u1ebf \u0111\u1ec3 c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng v\u00e0o hi\u1ec3u c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

PO3. Ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 c\u00e1c nguy\u00ean l\u00fd v\u00e0 th\u1ef1c ti\u1ec5n v\u1ec1 l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb kinh doanh \u0111\u1ec3 c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb kinh doanh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p.<\/p>\n

PO4. Ki\u1ebfn th\u1ee9c to\u00e0n di\u1ec7n v\u1ec1 l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n marketing v\u00e0 marketing s\u1ed1 v\u00e0o th\u1ef1c ti\u1ec5n kinh doanh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ebfn tri\u1ec3n khai, ki\u1ec3m so\u00e1t, \u0111\u00e1nh gi\u00e1.<\/p>\n

Chuy\u00ean ng\u00e0nh Internet Marketing<\/em><\/strong><\/h5>\n

PO5. Ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c k\u00eanh, c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng c\u1ee5 marketing s\u1ed1; l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai v\u00e0 ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn d\u1ecbch marketing trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n

Chuy\u00ean ng\u00e0nh Ph\u00e2n t\u00edch D\u1eef li\u1ec7u Marketing s\u1ed1<\/em><\/strong><\/h5>\n

PO6. Ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 th\u00e0nh t\u00edch ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 marketing s\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea3i thi\u1ec7n nh\u1eb1m t\u1ed1i ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 marketing s\u1ed1 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

Chuy\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng Marketing<\/em><\/strong><\/h5>\n

PO7. Ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c h\u00ecnh th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing; l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng\/chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing.<\/p>\n

K\u1ef9 n\u0103ng<\/em><\/strong><\/h4>\n

PO8. C\u00e1c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n c\u01a1 b\u1ea3n \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 marketing s\u1ed1 trong th\u1ef1c ti\u1ec5n c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c.<\/p>\n

PO9. C\u00e1c k\u1ef9 n\u0103ng b\u1ed5 tr\u1ee3 v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n

Th\u00e1i \u0111\u1ed9 <\/em><\/strong><\/h4>\n

PO10. Ph\u1ea9m ch\u1ea5t \u0111\u1ea1o \u0111\u1ee9c, \u00fd th\u1ee9c ngh\u1ec1 nghi\u1ec7p, tr\u00e1ch nhi\u1ec7m c\u00f4ng d\u00e2n, ch\u1ee7 \u0111\u1ed9ng s\u00e1ng t\u1ea1o, c\u00f3 \u00fd th\u1ee9c ph\u1ed1i h\u1ee3p, h\u1ee3p t\u00e1c trong c\u00f4ng vi\u1ec7c.<\/p>\n

Tr\u00ecnh \u0111\u1ed9 ngo\u1ea1i ng\u1eef v\u00e0 tin h\u1ecdc <\/em><\/strong><\/h4>\n

PO11. Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ti\u1ebfng Anh trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn ngh\u1ec1 nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o.<\/p>\n

PO12. Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng t\u1ed1t c\u00e1c c\u00f4ng c\u1ee5 tin h\u1ecdc v\u00e0 ph\u1ea7n m\u1ec1m c\u01a1 b\u1ea3n v\u00e0 chuy\u00ean m\u00f4n ph\u1ee5c v\u1ee5 cho c\u00f4ng vi\u1ec7c, h\u1ecdc t\u1eadp v\u00e0 nghi\u00ean c\u1ee9u.<\/p>\n

CHU\u1ea8N \u0110\u1ea6U RA<\/strong> (Learning Outcomes \u2013 LOs)<\/strong><\/h2>\n

Chu\u1ea9n<\/strong> v\u1ec1 <\/strong>ki\u1ebfn th\u1ee9c <\/strong><\/h3>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh marketing c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng s\u1ebd \u0111\u1ea1t c\u00e1c chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 ki\u1ebfn th\u1ee9c nh\u01b0 sau:<\/p>\n

LO1. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 l\u00fd lu\u1eadn ch\u00ednh tr\u1ecb Tri\u1ebft h\u1ecdc M\u00e1c L\u00eanin, Kinh t\u1ebf ch\u00ednh tr\u1ecb M\u00e1c-L\u00eanin, ch\u1ee7 ngh\u0129a x\u00e3 h\u1ed9i khoa h\u1ecdc, t\u01b0 t\u01b0\u1edfng H\u1ed3 Ch\u00ed Minh, L\u1ecbch s\u1eed \u0110\u1ea3ng C\u1ed9ng s\u1ea3n Vi\u1ec7t Nam v\u00e0 c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 ph\u00e1p lu\u1eadt Vi\u1ec7t Nam v\u00e0o gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kinh t\u1ebf-x\u00e3 h\u1ed9i trong th\u1ef1c ti\u1ec5n.<\/p>\n

LO2. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf v\u00e0 kinh doanh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p nh\u01b0 v\u1ec1 to\u00e1n kinh t\u1ebf, x\u00e1c su\u1ea5t th\u1ed1ng k\u00ea, kinh t\u1ebf l\u01b0\u1ee3ng, qu\u1ea3n tr\u1ecb h\u1ecdc, k\u1ebf to\u00e1n, qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n… v\u00e0o gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kinh doanh v\u00e0 marketing c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

LO3. Ph\u00e2n t\u00edch v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng marketing hi\u1ec7n \u0111\u1ea1i, h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

LO4. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c t\u01b0 duy v\u00e0 quan \u0111i\u1ec3m marketing hi\u1ec7n \u0111\u1ea1i; nh\u1eefng kh\u00e1i ni\u1ec7m, qui tr\u00ecnh v\u00e0 nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng v\u1ec1 marketing v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

LO5. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u0129nh v\u1ef1c\/ch\u1ee9c n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 marketing c\u01a1 b\u1ea3n; ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch ph\u1ed1i h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 marketing t\u00e1c nghi\u1ec7p nh\u1eb1m t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 bi\u1ebfn \u0111\u1ed9ng.<\/p>\n

LO6. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 marketing s\u1ed1, c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng c\u1ee5 marketing s\u1ed1, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n

LO7. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c nguy\u00ean t\u1eafc v\u00e0 qui tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c marketing n\u00f3i chung v\u00e0 marketing s\u1ed1 n\u00f3i ri\u00eang trong th\u1ef1c ti\u1ec5n b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

LO8. Hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t, vai tr\u00f2, c\u00e1c lo\u1ea1i h\u00ecnh d\u1eef li\u1ec7u kinh doanh\/marketing, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh\/marketing, qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u; c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 d\u1eef li\u1ec7u, qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p.<\/p>\n

Chuy\u00ean ng\u00e0nh Internet Marketing<\/em><\/strong><\/h4>\n

LO9.\u00a0 Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c k\u00eanh marketing s\u1ed1 c\u01a1 b\u1ea3n (web, social media, search engine) v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7, c\u00f4ng c\u1ee5 marketing s\u1ed1 li\u00ean quan v\u00e0o th\u1ef1c ti\u1ec5n l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai v\u00e0 ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn d\u1ecbch marketing trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n

Chuy\u00ean ng\u00e0nh Ph\u00e2n t\u00edch D\u1eef li\u1ec7u Marketing s\u1ed1<\/em><\/strong><\/h4>\n

LO10. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 khai ph\u00e1 d\u1eef li\u1ec7u, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 th\u00e0nh t\u00edch ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 marketing s\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea3i thi\u1ec7n nh\u1eb1m t\u1ed1i ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 marketing s\u1ed1 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

Chuy\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng Marketing<\/em><\/strong><\/h4>\n

LO11. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c\/c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing c\u01a1 b\u1ea3n (bao g\u1ed3m: quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 qu\u1ea3ng c\u00e1o) v\u00e0o th\u1ef1c ti\u1ec5n l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng\/chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

K\u1ef9 n\u0103ng <\/strong><\/h3>\n

K\u1ef9 n\u0103ng chuy\u00ean m\u00f4n <\/strong><\/h4>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh Marketing c\u1ee7a H\u1ecdc vi\u1ec7n s\u1ebd \u0111\u1ea1t c\u00e1c chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n c\u01a1 b\u1ea3n \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ph\u00e2n t\u00edch v\u00e0 v\u1eadn d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 marketing v\u00e0 marketing v\u00e0o th\u1ef1c ti\u1ec5n. C\u1ee5 th\u1ec3 l\u00e0:<\/p>\n

LO12. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng marketing v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/p>\n

LO13. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u c\u01a1 b\u1ea3n (d\u1eef li\u1ec7u s\u01a1 c\u1ea5p, d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i trong m\u00f4i tr\u01b0\u1eddng Internet, d\u1eef li\u1ec7u s\u1ed1) v\u00e0 qu\u1ea3n tr\u1ecb c\u01a1 s\u1edf d\u1eef li\u1ec7u nh\u1eb1m ph\u1ee5c v\u1ee5 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing<\/p>\n

LO14. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 v\u00e0 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng marketing n\u00f3i chung, marketing s\u1ed1 n\u00f3i ri\u00eang<\/p>\n

Chuy\u00ean ng\u00e0nh Internet Marketing<\/em><\/strong><\/h5>\n

LO15. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 ph\u1ed1i h\u1ee3p c\u00e1c k\u00eanh v\u00e0 c\u00f4ng c\u1ee5 marketing s\u1ed1 nh\u1eb1m x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 chi\u1ebfn d\u1ecbch marketing s\u1ed1.<\/p>\n

Chuy\u00ean ng\u00e0nh Ph\u00e2n t\u00edch D\u1eef li\u1ec7u Marketing S\u1ed1<\/em><\/strong><\/h5>\n

LO16. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u v\u1ec1 ph\u00e2n t\u00edch marketing v\u00e0 ph\u00e2n t\u00edch marketing s\u1ed1 nh\u1eb1m \u0111\u00e1nh gi\u00e1 th\u00e0nh t\u00edch v\u00e0 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m ph\u1ee5c v\u1ee5 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing \u0111\u1ec3 mang l\u1ea1i th\u00e0nh t\u00edch t\u1ed1t h\u01a1n cho t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

Chuy\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng Marketing<\/em><\/strong><\/h5>\n

LO17. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 ph\u1ed1i h\u1ee3p c\u00e1c h\u00ecnh th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing c\u01a1 b\u1ea3n; l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng\/chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

K\u1ef9 n\u0103ng b\u1ed5 tr\u1ee3 v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m<\/strong><\/h4>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh Marketing c\u1ee7a H\u1ecdc vi\u1ec7n s\u1ebd \u0111\u1ea1t c\u00e1c chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 k\u1ef9 n\u0103ng b\u1ed5 tr\u1ee3 v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m nh\u01b0 sau:<\/p>\n

LO18. C\u00f3 kh\u1ea3 n\u0103ng t\u01b0 duy h\u1ec7 th\u1ed1ng, logic, s\u00e1ng t\u1ea1o v\u00e0 khoa h\u1ecdc nh\u1eb1m c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n \u0111\u01b0\u1ee3c h\u1ecdc v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n

LO19. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m ph\u1ee5c v\u1ee5 cho vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, bao g\u1ed3m: k\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch, k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, k\u1ef9 n\u0103ng giao ti\u1ebfp, tr\u00ecnh b\u00e0y, k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1\u2026 trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u00f4ng vi\u1ec7c \u0111a d\u1ea1ng.<\/p>\n

LO20. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng nh\u1eefng ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n (Excel, SPSS\u2026) \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh v\u00e0 marketing c\u01a1 b\u1ea3n, ph\u1ee5c v\u1ee5 cho vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c.<\/p>\n

Ngo\u1ea1i ng\u1eef <\/strong><\/h3>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh Marketing c\u1ee7a H\u1ecdc vi\u1ec7n s\u1ebd \u0111\u1ea1t c\u00e1c chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 ngo\u1ea1i ng\u1eef nh\u01b0 sau:<\/p>\n

LO21. \u0110\u1ea1t n\u0103ng l\u1ef1c ti\u1ebfng Anh 450 \u0111i\u1ec3m TOEIC qu\u1ed1c t\u1ebf tr\u1edf l\u00ean (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng B\u1eadc 3 theo khung n\u0103ng l\u1ef1c ngo\u1ea1i ng\u1eef 6 b\u1eadc d\u00f9ng cho Vi\u1ec7t Nam).<\/p>\n

LO22. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ti\u1ebfng Anh c\u01a1 b\u1ea3n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn ngh\u1ec1 nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o.<\/p>\n

N\u0103ng l\u1ef1c t\u1ef1 ch\u1ee7 v\u00e0 tr\u00e1ch nhi\u1ec7m <\/strong><\/h3>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh Marketing c\u1ee7a H\u1ecdc vi\u1ec7n s\u1ebd \u0111\u1ea1t c\u00e1c chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 n\u0103ng l\u1ef1c t\u1ef1 ch\u1ee7, tr\u00e1ch nhi\u1ec7m v\u00e0 h\u00e0nh vi \u0111\u1ea1o \u0111\u1ee9c nh\u01b0 sau:<\/p>\n

LO23. C\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc t\u1eadp, nghi\u00ean c\u1ee9u, t\u00edch l\u0169y kinh nghi\u1ec7m \u0111\u1ec3 th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng.<\/p>\n

LO24. C\u00f3 ph\u1ea9m ch\u1ea5t \u0111\u1ea1o \u0111\u1ee9c, \u00fd th\u1ee9c ngh\u1ec1 nghi\u1ec7p, tr\u00e1ch nhi\u1ec7m c\u00f4ng d\u00e2n, t\u00f4n tr\u1ecdng v\u00e0 ch\u1ea5p nh\u1eadn ph\u00e1p lu\u1eadt, c\u00f3 \u00fd th\u1ee9c t\u1ed5 ch\u1ee9c k\u1ef7 lu\u1eadt v\u00e0 tinh th\u1ea7n h\u1ee3p t\u00e1c.<\/p>\n

KH\u1ed0I L\u01af\u1ee2NG KI\u1ebeN TH\u1ee8C TO\u00c0N KH\u00d3A<\/strong><\/h2>\n

128 t\u00edn ch\u1ec9 <\/strong>(kh\u00f4ng bao g\u1ed3m Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t, Gi\u00e1o d\u1ee5c qu\u1ed1c ph\u00f2ng v\u00e0 c\u00e1c m\u00f4n K\u1ef9 n\u0103ng<\/em> m\u1ec1m<\/em>)<\/em><\/p>\n

\u0110\u1ed0I T\u01af\u1ee2NG TUY\u1ec2N SINH V\u00c0 Y\u00caU C\u1ea6U \u0110\u1ea6U V\u00c0O<\/strong><\/h2>\n

L\u00e0 ng\u01b0\u1eddi \u0111\u00e3 t\u1ed1t nghi\u1ec7p THPT ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, tham d\u1ef1 v\u00e0 tr\u00fang tuy\u1ec3n (\u0111\u1ea1t c\u00e1c y\u00eau c\u1ea7u \u0111\u1ea7u v\u00e0o) trong k\u1ef3 tuy\u1ec3n sinh \u0111\u1ea1i h\u1ecdc h\u1ec7 ch\u00ednh quy v\u1edbi T\u1ed5 h\u1ee3p x\u00e9t tuy\u1ec3n: To\u00e1n, L\u00fd, H\u00f3a (A00 \u2013 kh\u1ed1i A); ho\u1eb7c To\u00e1n, L\u00fd, Anh v\u0103n (A01 \u2013 kh\u1ed1i A1) ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng \u00e1n x\u00e9t tuy\u1ec3n ri\u00eang c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng.<\/p>\n

QUY TR\u00ccNH \u0110\u00c0O T\u1ea0O, \u0110I\u1ec0U KI\u1ec6N T\u1ed0T NGHI\u1ec6P<\/strong><\/h2>\n

Quy tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/strong><\/h3>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong 4 n\u0103m g\u1ed3m 8 h\u1ecdc k\u1ef3, trong \u0111\u00f3 7 h\u1ecdc k\u1ef3 t\u00edch l\u0169y ki\u1ebfn th\u1ee9c t\u1ea1i H\u1ecdc vi\u1ec7n v\u00e0 1 k\u1ef3 th\u1ef1c t\u1eadp th\u1ef1c t\u1ebf t\u1ea1i c\u01a1 s\u1edf (t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p). Cu\u1ed1i kh\u00f3a, sinh vi\u00ean l\u00e0m Kh\u00f3a lu\u1eadn t\u1ed1t nghi\u1ec7p ho\u1eb7c ho\u00e0n th\u00e0nh c\u00e1c h\u1ecdc ph\u1ea7n thay th\u1ebf t\u1ed1t nghi\u1ec7p.<\/p>\n

Sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o theo ph\u01b0\u01a1ng th\u1ee9c \u0111\u00e0o t\u1ea1o t\u00edn ch\u1ec9, \u00e1p d\u1ee5ng Quy ch\u1ebf \u0111\u00e0o t\u1ea1o t\u00edn ch\u1ec9 hi\u1ec7n h\u00e0nh c\u1ee7a B\u1ed9 Gi\u00e1o d\u1ee5c & \u0110\u00e0o t\u1ea1o v\u00e0 c\u1ee7a H\u1ecdc vi\u1ec7n.<\/p>\n

C\u00f4ng nh\u1eadn t\u1ed1t nghi\u1ec7p<\/strong><\/h3>\n

K\u1ebft th\u00fac kh\u00f3a h\u1ecdc, sinh vi\u00ean \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn t\u1ed1t nghi\u1ec7p v\u00e0 c\u1ea5p b\u1eb1ng C\u1eed nh\u00e2n <\/strong>tr\u00ecnh \u0111\u1ed9 \u0111\u1ea1i h\u1ecdc h\u1ec7 ch\u00ednh quy khi \u0111\u00e3 h\u1ed9i t\u1ee5 \u0111\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n theo quy ch\u1ebf \u0111\u00e0o t\u1ea1o \u0111\u1ea1i h\u1ecdc theo h\u1ec7 th\u1ed1ng t\u00edn ch\u1ec9.<\/p>\n

THANG \u0110I\u1ec2M: <\/strong>Theo thang \u0111i\u1ec3m t\u00edn ch\u1ec9<\/h2>\n

\u0110i\u1ec3m ch\u1eef (A, B, C, D, F) v\u00e0 thang \u0111i\u1ec3m 4 quy \u0111\u1ed5i t\u01b0\u01a1ng \u1ee9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp ch\u00ednh th\u1ee9c. Thang \u0111i\u1ec3m 10 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m th\u00e0nh ph\u1ea7n c\u1ee7a c\u00e1c m\u00f4n h\u1ecdc\/h\u1ecdc ph\u1ea7n.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u0110i\u1ec3m \u0111\u1ea1t<\/strong><\/td>\nThang \u0111i\u1ec3m 10<\/strong><\/p>\n

(\u0111i\u1ec3m th\u00e0nh ph\u1ea7n)<\/em><\/td>\n

Thang \u0111i\u1ec3m 4<\/strong><\/td>\n<\/tr>\n
\u0110i\u1ec3m ch\u1eef<\/strong><\/td>\n\u0110i\u1ec3m s\u1ed1<\/strong><\/td>\n<\/tr>\n
T\u1eeb 9,0 \u0111\u1ebfn 10,0<\/td>\nA+<\/td>\n4,0<\/td>\n<\/tr>\n
T\u1eeb 8,5 \u0111\u1ebfn 8,9<\/td>\nA<\/td>\n3,7<\/td>\n<\/tr>\n
T\u1eeb 8,0 \u0111\u1ebfn 8,4<\/td>\nB+<\/td>\n3,5<\/td>\n<\/tr>\n
T\u1eeb 7,0 \u0111\u1ebfn 7,9<\/td>\nB<\/td>\n3,0<\/td>\n<\/tr>\n
T\u1eeb 6,5 \u0111\u1ebfn 6,9<\/td>\nC+<\/td>\n2,5<\/td>\n<\/tr>\n
T\u1eeb 5,5 \u0111\u1ebfn 6,4<\/td>\nC<\/td>\n2,0<\/td>\n<\/tr>\n
T\u1eeb 5,0 \u0111\u1ebfn 5,5<\/td>\nD+<\/td>\n1,5<\/td>\n<\/tr>\n
T\u1eeb 4,0 \u0111\u1ebfn 4,9<\/td>\nD<\/td>\n1,0<\/td>\n<\/tr>\n
Kh\u00f4ng \u0111\u1ea1t<\/strong><\/td>\nD\u01b0\u1edbi 4,0<\/td>\nF<\/td>\n0,0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

N\u1ed8I<\/strong> DUNG CH\u01af\u01a0NG TR\u00ccNH \u0110\u00c0O T\u1ea0O<\/strong><\/h2>\n

C\u1ea5u tr\u00fac ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/strong><\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
STT<\/strong><\/td>\nKh\u1ed1i<\/strong> ki\u1ebfn th\u1ee9c<\/strong><\/td>\nS\u1ed1<\/strong> t\u00edn ch\u1ec9<\/strong><\/td>\n<\/tr>\n
1<\/strong>.<\/strong><\/td>\nK<\/strong>i\u1ebfn th\u1ee9c gi\u00e1o d\u1ee5c \u0111\u1ea1i c\u01b0\u01a1ng<\/strong><\/td>\n47<\/strong><\/td>\n<\/tr>\n
1<\/em><\/strong>.1<\/em><\/strong><\/td>\nKh\u1ed1i<\/em><\/strong> ki\u1ebfn th\u1ee9c chung<\/em><\/strong><\/td>\n29<\/em><\/strong><\/td>\n<\/tr>\n
1<\/em>.1.1<\/em><\/td>\nL\u00fd lu\u1eadn ch\u00ednh tr\u1ecb<\/em><\/td>\n11<\/em><\/td>\n<\/tr>\n
1<\/em>.1.2<\/em><\/td>\nTi\u1ebfng<\/em> Anh<\/em><\/td>\n14<\/em><\/td>\n<\/tr>\n
1<\/em>.1.3<\/em><\/td>\nTin<\/em> h\u1ecdc<\/em><\/td>\n4<\/em><\/td>\n<\/tr>\n
1<\/em><\/strong>.2<\/em><\/strong><\/td>\nKh\u1ed1i<\/em><\/strong> ki\u1ebfn th\u1ee9c khoa h\u1ecdc c\u01a1 b\u1ea3n\/khoa h\u1ecdc x\u00e3 h\u1ed9i<\/em><\/strong><\/td>\n18<\/em><\/strong><\/td>\n<\/tr>\n
2<\/strong>.<\/strong><\/td>\nKi\u1ebfn<\/strong> th\u1ee9c gi\u00e1o d\u1ee5c chuy\u00ean nghi\u1ec7p<\/strong><\/td>\n81<\/strong><\/td>\n<\/tr>\n
2<\/strong>.1<\/strong><\/td>\nKh\u1ed1i ki\u1ebfn th\u1ee9c c\u01a1 s\u1edf (nh\u00f3m ng\u00e0nh v\u00e0 ng\u00e0nh)<\/em><\/strong><\/td>\n57<\/em><\/strong><\/td>\n<\/tr>\n
2<\/strong>.2<\/strong><\/td>\nKh\u1ed1i ki\u1ebfn th\u1ee9c chuy\u00ean chuy\u00ean ng\u00e0nh<\/em><\/strong><\/td>\n14<\/em><\/strong><\/td>\n<\/tr>\n
2<\/strong>.3<\/strong><\/td>\nTh\u1ef1c t\u1eadp v\u00e0 T\u1ed1t nghi\u1ec7p<\/em><\/strong><\/td>\n10<\/em><\/strong><\/td>\n<\/tr>\n
T\u1ed5ng c\u1ed9ng<\/strong><\/td>\n128<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh<\/strong><\/h3>\n

Kh\u1ed1i ki\u1ebfn th\u1ee9c chung<\/strong><\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
TT<\/strong><\/td>\nT\u00ean m\u00f4n h\u1ecdc<\/strong><\/td>\nM\u00e3 s\u1ed1 h\u1ecdc<\/strong> ph\u1ea7n<\/strong><\/td>\nS\u1ed1\u00a0 t\u00edn ch\u1ec9<\/strong><\/td>\nL\u00ean l\u1edbp<\/strong> (ti\u1ebft)<\/em><\/td>\nTh\u00ed nghi\u1ec7m \/Th\u1ef1c h\u00e0nh <\/strong>(ti\u1ebft)<\/em><\/td>\n <\/p>\n

T\u1ef1 h\u1ecdc<\/strong><\/p>\n

(ti\u1ebft)<\/em><\/td>\n

M\u00e3 s\u1ed1 m\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/strong><\/td>\n<\/tr>\n
L\u00fd thuy\u1ebft<\/em><\/td>\nCh\u1eefa b\u00e0i t\u1eadp \/Th\u1ea3o lu\u1eadn <\/em><\/td>\n<\/tr>\n<\/thead>\n
1<\/td>\nTri\u1ebft h\u1ecdc M\u00e1c-L\u00eanin<\/td>\nBAS1150<\/td>\n3<\/td>\n34<\/td>\n10<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
2<\/td>\nKinh t\u1ebf ch\u00ednh tr\u1ecb M\u00e1c- L\u00eanin<\/td>\nBAS1151<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
3<\/td>\nCh\u1ee7 ngh\u0129a x\u00e3 h\u1ed9i khoa h\u1ecdc<\/td>\nBAS1152<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
4<\/td>\nL\u1ecbch s\u1eed \u0110\u1ea3ng c\u1ed9ng s\u1ea3n Vi\u1ec7t Nam<\/td>\nBAS1153<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
5<\/td>\nT\u01b0 t\u01b0\u1edfng H\u1ed3 ch\u00ed Minh<\/td>\nBAS1122<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
6<\/td>\nTi\u1ebfng Anh Course 1 (*)<\/td>\nBAS1157<\/td>\n4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
7<\/td>\nTi\u1ebfng Anh Course 2<\/td>\nBAS1158<\/td>\n4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
8<\/td>\nTi\u1ebfng Anh Course 3<\/td>\nBAS1159<\/td>\n4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
9<\/td>\nTi\u1ebfng Anh Course 3 Plus<\/td>\nBAS1160<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
10<\/td>\nTin h\u1ecdc c\u01a1 s\u1edf 1<\/td>\nINT1154<\/td>\n2<\/td>\n20<\/td>\n4<\/td>\n4<\/td>\n2<\/td>\n<\/td>\n<\/tr>\n
11<\/td>\nTin h\u1ecdc c\u01a1 s\u1edf 3<\/td>\nINT1156<\/td>\n2<\/td>\n20<\/td>\n4<\/td>\n4<\/td>\n2<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nT\u1ed5ng:<\/strong><\/td>\n<\/td>\n29<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t v\u00e0 Gi\u00e1o d\u1ee5c qu\u1ed1c ph\u00f2ng<\/em><\/strong><\/td>\n<\/tr>\n
1<\/td>\nGi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t 1<\/td>\nBAS1106<\/td>\n2<\/td>\n2<\/td>\n<\/td>\n26<\/td>\n2<\/td>\n<\/td>\n<\/tr>\n
2<\/td>\nGi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t 2<\/td>\nBAS1107<\/td>\n2<\/td>\n2<\/td>\n<\/td>\n26<\/td>\n2<\/td>\n<\/td>\n<\/tr>\n
3<\/td>\nGi\u00e1o d\u1ee5c Qu\u1ed1c ph\u00f2ng<\/td>\nBAS1105<\/td>\n7,5<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t v\u00e0 Gi\u00e1o d\u1ee5c qu\u1ed1c ph\u00f2ng<\/em><\/strong><\/td>\n<\/tr>\n
1<\/td>\nK\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh<\/td>\nSKD1101<\/td>\n1<\/td>\n6<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
2<\/td>\nK\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m<\/td>\nSKD1102<\/td>\n1<\/td>\n6<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
3<\/td>\nK\u1ef9 n\u0103ng t\u1ea1o l\u1eadp V\u0103n b\u1ea3n<\/td>\nSKD1103<\/td>\n1<\/td>\n6<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
4<\/td>\nK\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c<\/td>\nSKD1104<\/td>\n1<\/td>\n6<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
5<\/td>\nK\u1ef9 n\u0103ng giao ti\u1ebfp<\/td>\nSKD1105<\/td>\n1<\/td>\n6<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
6<\/td>\nK\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/td>\nSKD1106<\/td>\n1<\/td>\n6<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
7<\/td>\nK\u1ef9 n\u0103ng t\u01b0 duy s\u00e1ng t\u1ea1o<\/td>\nSKD1107<\/td>\n1<\/td>\n6<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/a>(*)<\/em><\/strong> \u0110i\u1ec1u ki\u00ean \u0111\u1ec3 \u0111\u0103ng k\u00fd h\u1ecdc ph\u1ea7n ti\u1ebfng Anh Course 1 trong ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 sinh vi\u00ean ph\u1ea3i \u0111\u1ea1t tr\u00ecnh \u0111\u1ed9 ti\u1ebfng Anh t\u1eeb 225 \u0111i\u1ec3m theo b\u00e0i thi TOEIC Placement Test tr\u1edf l\u00ean; c\u00e1c sinh vi\u00ean ch\u01b0a \u0111\u1ea1t m\u1ee9c \u0111i\u1ec3m tr\u00ean s\u1ebd ph\u1ea3i ho\u00e0n th\u00e0nh h\u1ecdc ph\u1ea7n ti\u1ebfng Anh b\u1ed5 tr\u1ee3 Course 0 (m\u00e3 BAS1156). K\u1ebf ho\u1ea1ch h\u1ecdc t\u1eadp m\u00f4n h\u1ecdc ti\u1ebfng Anh th\u1ef1c hi\u1ec7n theo ch\u01b0\u01a1ng tr\u00ecnh chi ti\u1ebft ri\u00eang.<\/em><\/p>\n

Ki\u1ebfn th\u1ee9c khoa h\u1ecdc c\u01a1 b\u1ea3n<\/strong>, <\/strong>khoa h\u1ecdc x\u00e3 h\u1ed9i<\/strong><\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
TT<\/strong><\/td>\nT\u00ean m\u00f4n h\u1ecdc<\/strong><\/td>\nM\u00e3 s\u1ed1 h\u1ecdc<\/strong> ph\u1ea7n<\/strong><\/td>\nS\u1ed1\u00a0 t\u00edn ch\u1ec9<\/strong><\/td>\nL\u00ean l\u1edbp <\/strong>(ti\u1ebft)<\/em><\/td>\nTh\u00ed nghi\u1ec7m \/Th\u1ef1c h\u00e0nh <\/strong>(ti\u1ebft)<\/em><\/td>\n <\/p>\n

T\u1ef1 h\u1ecdc<\/strong><\/p>\n

(ti\u1ebft)<\/em><\/td>\n

M\u00e3 s\u1ed1 m\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/strong><\/td>\n<\/tr>\n
L\u00fd thuy\u1ebft<\/em><\/td>\nCh\u1eefa b\u00e0i t\u1eadp \/Th\u1ea3o lu\u1eadn <\/em><\/td>\n<\/tr>\n<\/thead>\n
12<\/td>\nTo\u00e1n cao c\u1ea5p 1<\/td>\nBAS1219<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
13<\/td>\nL\u00fd thuy\u1ebft x\u00e1c su\u1ea5t v\u00e0 th\u1ed1ng k\u00ea<\/td>\nBAS1210<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
14<\/td>\nTo\u00e1n kinh t\u1ebf<\/td>\nBSA1241<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
15<\/td>\nTo\u00e1n cao c\u1ea5p 2<\/td>\nBAS1220<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
16<\/td>\nPh\u00e1p lu\u1eadt \u0111\u1ea1i c\u01b0\u01a1ng<\/td>\nBSA1221<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
17<\/td>\nT\u00e2m l\u00fd qu\u1ea3n l\u00fd<\/td>\nBSA1236<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
18<\/td>\nL\u1ecbch s\u1eed c\u00e1c h\u1ecdc thuy\u1ebft kinh t\u1ebf<\/td>\nBAS1109<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
19<\/td>\nPh\u01b0\u01a1ng ph\u00e1p lu\u1eadn nghi\u00ean c\u1ee9u khoa h\u1ecdc<\/td>\nSKD1108<\/td>\n2<\/td>\n18<\/td>\n6<\/td>\n<\/td>\n6<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nT\u1ed5ng:<\/strong><\/td>\n<\/td>\n18<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kh\u1ed1i ki\u1ebfn th\u1ee9c gi\u00e1o d\u1ee5c chuy\u00ean nghi\u1ec7p<\/strong><\/h4>\n
Ki\u1ebfn th\u1ee9c c\u01a1 s\u1edf nh\u00f3m ng\u00e0nh v\u00e0 ng\u00e0nh<\/em><\/strong><\/h5>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
TT<\/strong><\/td>\nT\u00ean m\u00f4n h\u1ecdc<\/strong><\/td>\nM\u00e3 s\u1ed1 h\u1ecdc<\/strong> ph\u1ea7n<\/strong><\/td>\nS\u1ed1\u00a0 t\u00edn ch\u1ec9<\/strong><\/td>\nL\u00ean l\u1edbp <\/strong>(ti\u1ebft)<\/em><\/td>\nTh\u00ed nghi\u1ec7m \/Th\u1ef1c h\u00e0nh <\/strong>(ti\u1ebft)<\/em><\/td>\n <\/p>\n

T\u1ef1 h\u1ecdc<\/strong><\/p>\n

(ti\u1ebft)<\/em><\/td>\n

M\u00e3 s\u1ed1 m\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/strong><\/td>\n<\/tr>\n
L\u00fd thuy\u1ebft <\/em><\/td>\nCh\u1eefa b\u00e0i t\u1eadp \/Th\u1ea3o lu\u1eadn <\/em><\/td>\n<\/tr>\n<\/thead>\n
20<\/td>\nKinh t\u1ebf vi m\u00f4 1<\/td>\nBSA1310<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
21<\/td>\nKinh t\u1ebf v\u0129 m\u00f4 1<\/td>\nBSA1311<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
22<\/td>\nMarketing c\u0103n b\u1ea3n<\/td>\nMAR1322<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
23<\/td>\nNguy\u00ean l\u00fd k\u1ebf to\u00e1n<\/td>\nFIA1321<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
24<\/td>\nKinh t\u1ebf l\u01b0\u1ee3ng<\/td>\nBSA1309<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
25<\/td>\nQu\u1ea3n tr\u1ecb h\u1ecdc<\/td>\nBSA1328<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
26<\/td>\nH\u00e0nh vi kh\u00e1ch h\u00e0ng<\/td>\nMAR1304<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\nMAR1322<\/td>\n<\/tr>\n
27<\/td>\nC\u00e1c h\u1ec7 th\u1ed1ng th\u00f4ng tin trong doanh nghi\u1ec7p<\/td>\nMAR1315<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
28<\/td>\nInternet v\u00e0 \u1ee9ng d\u1ee5ng trong kinh doanh<\/td>\nMAR1333<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
29<\/td>\nPh\u00e1t tri\u1ec3n v\u00e0 \u1ee9ng d\u1ee5ng web trong marketing<\/td>\nMAR1334<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
30<\/td>\nQu\u1ea3n tr\u1ecb c\u01a1 s\u1edf d\u1eef li\u1ec7u kinh doanh<\/td>\nMAR1312<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
31<\/td>\n\u1ee8ng d\u1ee5ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n trong kinh doanh<\/td>\nMAR1318<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
32<\/td>\nQu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/td>\nBSA1350<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
33<\/td>\nTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/td>\nMAR1323<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
34<\/td>\nQu\u1ea3n tr\u1ecb marketing<\/td>\nMAR1424<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\nMAR1322<\/td>\n<\/tr>\n
35<\/td>\nPh\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u marketing<\/td>\nMAR1309<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
36<\/td>\nTruy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/td>\nMAR1314<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nMAR1322<\/td>\n<\/tr>\n
37<\/td>\nMarketing d\u1ecbch v\u1ee5<\/td>\nMAR1425<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\nMAR1322<\/td>\n<\/tr>\n
38<\/td>\nMarketing c\u00f4ng nghi\u1ec7p<\/td>\nMAR1426<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\nMAR1322<\/td>\n<\/tr>\n
39<\/td>\nE- Marketing<\/td>\nMAR1427<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\nMAR1322<\/td>\n<\/tr>\n
C\u00e1c m\u00f4n h\u1ecdc t\u1ef1 ch\u1ecdn (3\/5, t\u1ed5ng s\u1ed1 TC:6)<\/em><\/strong><\/td>\n<\/tr>\n
40<\/td>\nK\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb<\/td>\nFIA1334<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
41<\/td>\nQu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/td>\nMAR1328<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
42<\/td>\nQu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng<\/td>\nMAR1329<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
43<\/td>\nPh\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/td>\nBSA1320<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
44<\/td>\nLu\u1eadt kinh doanh<\/td>\nBSA1314<\/td>\n2<\/td>\n24<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nT\u1ed5ng :<\/strong><\/td>\n<\/td>\n57<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
Ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh<\/em><\/strong><\/h5>\n

Chuy\u00ean ng\u00e0nh Internet Markerting<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
TT<\/strong><\/td>\nT\u00ean m\u00f4n h\u1ecdc<\/strong><\/td>\nM\u00e3 s\u1ed1<\/strong> h\u1ecdc<\/strong> ph\u1ea7n<\/strong><\/td>\nS\u1ed1\u00a0 t\u00edn ch\u1ec9<\/strong><\/p>\n

 <\/td>\n

L\u00ean l\u1edbp <\/strong>(ti\u1ebft)<\/em><\/td>\nTh\u00ed nghi\u1ec7m \/Th\u1ef1c h\u00e0nh <\/strong>(ti\u1ebft)<\/em><\/td>\n <\/p>\n

T\u1ef1 h\u1ecdc<\/strong><\/p>\n

(ti\u1ebft)<\/em><\/p>\n

 <\/td>\n

M\u00e3 s\u1ed1 m\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/strong><\/td>\n<\/tr>\n
L\u00fd thuy\u1ebft <\/em><\/td>\nCh\u1eefa b\u00e0i t\u1eadp \/Th\u1ea3o lu\u1eadn <\/em><\/td>\n<\/tr>\n
45<\/td>\nPh\u00e2n t\u00edch web<\/td>\nMAR1408<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nBAS1210<\/td>\n<\/tr>\n
46<\/td>\nMarketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/td>\nMAR1406<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nMAR1322<\/td>\n<\/tr>\n
47<\/td>\nT\u1ed5ng quan v\u1ec1 bi\u00ean t\u1eadp web<\/td>\nMAR1413<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
48<\/td>\nMarketing b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/td>\nMAR1405<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nMAR1322<\/td>\n<\/tr>\n
49<\/td>\n\u0110\u1ec1 \u00e1n: K\u1ebf ho\u1ea1ch Internet marketing<\/td>\nMAR1402<\/td>\n2<\/td>\n6<\/td>\n24<\/td>\n<\/td>\n<\/td>\nMAR1304, MAR1424, MAR1323, MAR1427<\/td>\n<\/tr>\n
<\/td>\nT\u1ed5ng:<\/strong><\/td>\n<\/td>\n\u00a014<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Chuy\u00ean ng\u00e0nh Ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing s\u1ed1<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
TT<\/strong><\/td>\nT\u00ean m\u00f4n h\u1ecdc<\/strong><\/td>\nM\u00e3 s\u1ed1 h\u1ecdc<\/strong> ph\u1ea7n<\/strong><\/td>\nS\u1ed1\u00a0 t\u00edn ch\u1ec9<\/strong><\/td>\nL\u00ean l\u1edbp <\/strong>(ti\u1ebft)<\/em><\/td>\nTh\u00ed nghi\u1ec7m \/Th\u1ef1c h\u00e0nh <\/strong>(ti\u1ebft)<\/em><\/td>\n <\/p>\n

T\u1ef1 h\u1ecdc<\/strong><\/p>\n

(ti\u1ebft)<\/em><\/p>\n

 <\/td>\n

M\u00e3 s\u1ed1 m\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/strong><\/td>\n<\/tr>\n
L\u00fd thuy\u1ebft <\/em><\/td>\nCh\u1eefa b\u00e0i t\u1eadp \/Th\u1ea3o lu\u1eadn <\/em><\/td>\n<\/tr>\n<\/thead>\n
45<\/td>\nPh\u00e2n t\u00edch Marketing<\/td>\nMAR1437<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nMAR1304, MAR1309<\/td>\n<\/tr>\n
46<\/td>\nKhai ph\u00e1 d\u1eef li\u1ec7u trong Marketing<\/td>\nMAR1438<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nMAR1309<\/td>\n<\/tr>\n
47<\/td>\nPh\u00e2n t\u00edch web<\/td>\nMAR1408<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nBAS1210<\/td>\n<\/tr>\n
48<\/td>\nMarketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/td>\nMAR1406<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nMAR1322<\/td>\n<\/tr>\n
49<\/td>\nTr\u00ed tu\u1ec7 Marketing<\/td>\nMAR1439<\/td>\n2<\/td>\n6<\/td>\n24<\/td>\n<\/td>\n<\/td>\nMAR1312, MAR1309<\/td>\n<\/tr>\n
<\/td>\nT\u1ed5ng:<\/strong><\/td>\n<\/td>\n14<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Chuy\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng Marketing<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
TT<\/strong><\/td>\nT\u00ean m\u00f4n h\u1ecdc<\/strong><\/td>\nM\u00e3 s\u1ed1 h\u1ecdc<\/strong> ph\u1ea7n<\/strong><\/td>\nS\u1ed1\u00a0 t\u00edn ch\u1ec9<\/strong><\/td>\nL\u00ean l\u1edbp <\/strong>(ti\u1ebft)<\/em><\/td>\nTh\u00ed nghi\u1ec7m \/Th\u1ef1c h\u00e0nh <\/strong>(ti\u1ebft)<\/em><\/td>\n <\/p>\n

T\u1ef1 h\u1ecdc<\/strong><\/p>\n

(ti\u1ebft)<\/em><\/p>\n

 <\/td>\n

M\u00e3 s\u1ed1 m\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/strong><\/td>\n<\/tr>\n
L\u00fd thuy\u1ebft <\/em><\/td>\nCh\u1eefa b\u00e0i t\u1eadp \/Th\u1ea3o lu\u1eadn <\/em><\/td>\n<\/tr>\n
45<\/td>\nChi\u1ebfn l\u01b0\u1ee3c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/td>\nMAR1401<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nMAR1322<\/td>\n<\/tr>\n
46<\/td>\nQuan h\u1ec7 c\u00f4ng ch\u00fang<\/td>\nMAR1411<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nMAR1322<\/td>\n<\/tr>\n
47<\/td>\nMarketing tr\u1ef1c ti\u1ebfp<\/td>\nMAR1407<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nMAR1322<\/td>\n<\/tr>\n
48<\/td>\nQu\u1ea3n tr\u1ecb qu\u1ea3ng c\u00e1o<\/td>\nMAR1410<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\nMAR1322<\/td>\n<\/tr>\n
49<\/td>\n\u0110\u1ec1 \u00e1n: K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng marketing<\/td>\nMAR1403<\/td>\n2<\/td>\n6<\/td>\n24<\/td>\n<\/td>\n<\/td>\nMAR1322<\/td>\n<\/tr>\n
<\/td>\nT\u1ed5ng:<\/strong><\/td>\n<\/td>\n14<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
Th\u1ef1c t\u1eadp v\u00e0 t\u1ed1t nghi\u1ec7p: <\/em><\/strong><\/h5>\n

Th\u1ef1c t\u1eadp t\u1ed1t nghi\u1ec7p<\/em><\/strong> \u2013 m\u00e3 MAR1445<\/em><\/strong> (4TC) v\u00e0 Lu\u1eadn v\u0103n t\u1ed1t nghi\u1ec7p<\/em><\/strong> \u2013 m\u00e3 MAR1446<\/em><\/strong> (6TC) ho\u1eb7c h\u1ecdc ph\u1ea7n thay th\u1ebf t\u1ed1t nghi\u1ec7p<\/em><\/strong> (ch\u1ecdn 02 trong 03 m\u00f4n d\u01b0\u1edbi \u0111\u00e2y).<\/strong><\/em><\/p>\n\n\n\n\n\n\n\n
TT<\/strong><\/td>\nT\u00ean m\u00f4n h\u1ecdc<\/strong><\/td>\nM\u00e3 s\u1ed1 h\u1ecdc<\/strong> ph\u1ea7n<\/strong><\/td>\nS\u1ed1\u00a0 t\u00edn ch\u1ec9<\/strong><\/td>\nL\u00ean l\u1edbp <\/strong>(ti\u1ebft)<\/em><\/td>\nTh\u00ed nghi\u1ec7m \/Th\u1ef1c h\u00e0nh <\/strong>(ti\u1ebft)<\/em><\/td>\n <\/p>\n

T\u1ef1 h\u1ecdc<\/strong><\/p>\n

(ti\u1ebft)<\/em><\/p>\n

 <\/td>\n

M\u00e3 s\u1ed1 m\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/strong><\/td>\n<\/tr>\n
L\u00fd thuy\u1ebft <\/em><\/td>\nCh\u1eefa b\u00e0i t\u1eadp \/Th\u1ea3o lu\u1eadn <\/em><\/td>\n<\/tr>\n
1.<\/td>\nTruy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong t\u1ed5 ch\u1ee9c<\/td>\nMAR1419<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
2.<\/td>\nMarketing d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb<\/td>\nMAR1421<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n
3<\/td>\nQu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/td>\nMAR1440<\/td>\n3<\/td>\n36<\/td>\n8<\/td>\n<\/td>\n1<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

H\u01af\u1edaNG D\u1eaaN TH\u1ef0C HI\u1ec6N CH\u01af\u01a0NG TR\u00ccNH <\/strong><\/h2>\n

K\u1ebf ho\u1ea1ch h\u1ecdc t\u1eadp chu\u1ea9n <\/strong>(Chi ti\u1ebft k\u00e8m theo)<\/em><\/h3>\n

i\u1ebfn tr\u00ecnh h\u1ecdc t\u1eadp chu\u1ea9n<\/strong> (Chi ti\u1ebft k\u00e8m theo)<\/em><\/h3>\n

Danh<\/strong> s\u00e1ch c\u00e1c m\u00f4n h\u1ecdc ti\u00ean quy\u1ebft, tr\u01b0\u1edbc sau ho\u1eb7c song h\u00e0nh <\/strong>(Chi ti\u1ebft k\u00e8m theo)<\/em><\/h3>\n

M\u00d4 T\u1ea2 T\u00d3M T\u1eaeT C\u00c1C M\u00d4N H\u1eccC CH\u00cdNH<\/strong><\/h2>\n

Kinh t\u1ebf vi m\u00f4 <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc<\/em><\/strong>: BSA1310<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9<\/em><\/strong>: 03<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/em><\/strong>:<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung<\/em><\/strong>:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc n\u00e0y cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 kinh t\u1ebf h\u1ecdc \u1edf m\u1ee9c \u0111\u1ed9 vi m\u00f4, bao g\u1ed3m: c\u01a1 ch\u1ebf v\u1eadn h\u00e0nh c\u1ee7a th\u1ecb tr\u01b0\u1eddng; h\u00e0nh vi c\u01a1 b\u1ea3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u00e0nh vi c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 kinh t\u1ebf cao nh\u1ea5t; c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p; vai tr\u00f2 c\u1ee7a ch\u00ednh ph\u1ee7 trong vi\u1ec7c \u0111i\u1ec1u ti\u1ebft th\u1ecb tr\u01b0\u1eddng\u00a0 v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 kinh t\u1ebf. D\u1ef1a tr\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 kinh t\u1ebf vi m\u00f4, sinh vi\u00ean c\u00f3 th\u1ec3 ti\u1ebfp thu t\u1ed1t h\u01a1n nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u trong l\u0129nh v\u1ef1c marketing.<\/p>\n

Kinh t\u1ebf v\u0129 m\u00f4 <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc<\/em><\/strong>: BSA1311<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9<\/em><\/strong>: 03<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/em><\/strong>:<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung<\/em><\/strong>:<\/em><\/strong><\/p>\n

Kinh t\u1ebf h\u1ecdc v\u0129 m\u00f4 quan t\u00e2m \u0111\u1ebfn h\u00e0nh vi c\u1ee7a to\u00e0n b\u1ed9 n\u1ec1n kinh t\u1ebf – v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5, t\u0103ng tr\u01b0\u1edfng v\u00e0 suy tho\u00e1i, t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a n\u1ec1n kinh t\u1ebf, t\u0103ng tr\u01b0\u1edfng s\u1ea3n l\u01b0\u1ee3ng, t\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t v\u00e0 th\u1ea5t nghi\u1ec7p, c\u00e1n c\u00e2n thanh to\u00e1n v\u00e0 t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i. M\u1ee5c ti\u00eau c\u1ee7a kinh t\u1ebf h\u1ecdc v\u0129 m\u00f4 l\u00e0 gi\u1ea3i th\u00edch nh\u1eefng thay \u0111\u1ed5i kinh t\u1ebf \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u h\u1ed9 gia \u0111\u00ecnh, doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f9ng m\u1ed9t l\u00fac. Kinh t\u1ebf h\u1ecdc v\u0129 m\u00f4 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u1ea3 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf trong d\u00e0i h\u1ea1n v\u00e0 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng ng\u1eafn h\u1ea1n c\u1ea5u th\u00e0nh chu k\u1ef3 kinh doanh\u2026<\/p>\n

Trong m\u00f4n h\u1ecdc n\u00e0y, sinh vi\u00ean s\u1ebd l\u00e0m quen v\u1edbi c\u00e1c th\u01b0\u1edbc \u0111o\/ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf, h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf hi\u1ec7n t\u1ea1i v\u00e0 hi\u1ec3u c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Sinh vi\u00ean s\u1ebd h\u1ecdc c\u00e1c quan \u0111i\u1ec3m ch\u00ednh v\u1ec1 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n kinh t\u1ebf t\u1ed5ng th\u1ec3 v\u00e0 s\u1ebd h\u1ecdc c\u00e1ch ph\u00e2n t\u00edch c\u00e1c t\u00e1c \u0111\u1ed9ng l\u00ean n\u1ec1n kinh t\u1ebf. B\u00ean c\u1ea1nh \u0111\u00f3, sinh vi\u00ean s\u1ebd t\u00ecm hi\u1ec3u c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn ch\u00ednh \u0111\u1ed1i v\u1edbi ch\u00ednh s\u00e1ch kinh t\u1ebf v\u0129 m\u00f4 c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c h\u00e0nh \u0111\u1ed9ng ch\u00ednh s\u00e1ch v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u1eefng l\u1ee3i th\u1ebf v\u00e0 b\u1ea5t l\u1ee3i c\u1ee7a c\u00e1c ch\u00ednh s\u00e1ch kh\u00e1c nhau.<\/p>\n

Marketing c\u0103n b\u1ea3n<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc<\/em><\/strong>: MAR1322<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9<\/em><\/strong>: 03<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/em><\/strong>:<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung<\/em><\/strong>:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc Marketing c\u0103n b\u1ea3n nh\u1eb1m cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 nh\u1eefng ph\u00e1t tri\u1ec3n m\u1edbi nh\u1ea5t trong c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 th\u1ef1c h\u00e0nh marketing c\u01a1 b\u1ea3n. M\u00f4n h\u1ecdc n\u00e0y gi\u1edbi thi\u1ec7u cho sinh vi\u00ean m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 t\u1eeb khi l\u00fd thuy\u1ebft v\u1ec1 marketing ra \u0111\u1eddi cho \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing ng\u00e0y nay v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf, h\u1ea5p d\u1eabn v\u00e0 m\u1edbi m\u1ebb. Sau khi h\u1ecdc xong m\u00f4n h\u1ecdc n\u00e0y, ng\u01b0\u1eddi h\u1ecdc s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung ch\u00ednh v\u1ec1 kh\u00e1i ni\u1ec7m v\u00e0 quy tr\u00ecnh marketing, m\u00f4i tr\u01b0\u1eddng marketing v\u00e0 kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi h\u1ecdc c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 marketing h\u1ed7n h\u1ee3p, marketing d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 quan \u0111i\u1ec3m v\u1ec1 marketing m\u1edf r\u1ed9ng nh\u01b0 marketing to\u00e0n c\u1ea7u, marketing b\u1ec1n v\u1eefng.<\/p>\n

Nguy\u00ean l\u00fd k\u1ebf to\u00e1n<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc<\/em><\/strong>: FIA1321<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9<\/em><\/strong>: 03<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/em><\/strong>:<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung<\/em><\/strong>:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00e0nh 8 ch\u01b0\u01a1ng, nh\u1eb1m cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 h\u1ea1ch to\u00e1n k\u1ebf to\u00e1n, bao g\u1ed3m: ph\u1ea7n gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 k\u1ebf to\u00e1n (kh\u00e1i ni\u1ec7m, \u0111\u1ed1i t\u01b0\u1ee3ng, c\u00e1c nguy\u00ean t\u1eafc k\u1ebf to\u00e1n…), nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p k\u1ebf to\u00e1n s\u1eed d\u1ee5ng trong c\u00f4ng t\u00e1c k\u1ebf to\u00e1n (ch\u1ee9ng t\u1eeb, t\u00ednh gi\u00e1, t\u00e0i kho\u1ea3n, t\u1ed5ng h\u1ee3p c\u00e2n \u0111\u1ed1i), h\u1ec7 th\u1ed1ng s\u1ed5 k\u1ebf to\u00e1n v\u00e0 c\u00e1ch th\u1ee9c ph\u1ea3n \u00e1nh ghi ch\u00e9p trong s\u1ed5 k\u1ebf to\u00e1n, n\u1ed9i dung t\u1ed5 ch\u1ee9c c\u00f4ng t\u00e1c k\u1ebf to\u00e1n t\u1ea1i m\u1ed7i \u0111\u01a1n v\u1ecb.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a m\u00f4n h\u1ecdc l\u00e0 trang b\u1ecb cho ng\u01b0\u1eddi h\u1ecdc n\u1eafm v\u1eefng nh\u1eefng ki\u1ebfn th\u1ee9c g\u1ed3m: ph\u1ea7n gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 k\u1ebf to\u00e1n (kh\u00e1i ni\u1ec7m, \u0111\u1ed1i t\u01b0\u1ee3ng, c\u00e1c nguy\u00ean t\u1eafc k\u1ebf to\u00e1n..), nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p k\u1ebf to\u00e1n s\u1eed d\u1ee5ng trong c\u00f4ng t\u00e1c k\u1ebf to\u00e1n (ch\u1ee9ng t\u1eeb, t\u00ednh gi\u00e1, t\u00e0i kho\u1ea3n, t\u1ed5ng h\u1ee3p c\u00e2n \u0111\u1ed1i), h\u1ec7 th\u1ed1ng s\u1ed5 k\u1ebf to\u00e1n v\u00e0 c\u00e1ch th\u1ee9c ph\u1ea3n \u00e1nh ghi ch\u00e9p trong s\u1ed5 k\u1ebf to\u00e1n, n\u1ed9i dung t\u1ed5 ch\u1ee9c c\u00f4ng t\u00e1c k\u1ebf to\u00e1n t\u1ea1i m\u1ed7i \u0111\u01a1n v\u1ecb, gi\u00fap ng\u01b0\u1eddi h\u1ecdc v\u1eadn d\u1ee5ng linh ho\u1ea1t ki\u1ebfn th\u1ee9c n\u00e0y trong th\u1ef1c ti\u1ec5n.<\/p>\n

Kinh t\u1ebf l\u01b0\u1ee3ng <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc<\/em><\/strong>: BSA1309<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9<\/em><\/strong>: 03<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/em><\/strong>:<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung<\/em><\/strong>:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc \u201cKinh t\u1ebf l\u01b0\u1ee3ng\u201d s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi sinh vi\u00ean v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng trong c\u00e1c v\u1ea5n \u0111\u1ec1 kinh t\u1ebf. B\u1eaft \u0111\u1ea7u v\u1edbi b\u1ea3n ch\u1ea5t c\u1ee7a Kinh t\u1ebf l\u01b0\u1ee3ng, sinh vi\u00ean s\u1ebd l\u00e0m quen v\u1edbi qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u kinh t\u1ebf l\u01b0\u1ee3ng. C\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 m\u00f4 h\u00ecnh h\u1ed3i quy \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u l\u00e0m n\u1ec1n t\u1ea3ng \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c lo\u1ea1i m\u00f4 h\u00ecnh h\u1ed3i quy tuy\u1ebfn t\u00ednh. Sinh vi\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u01b0\u1edbc l\u01b0\u1ee3ng h\u1ec7 s\u1ed1 h\u1ed3i quy, x\u00e1c \u0111\u1ecbnh kho\u1ea3ng tin c\u1eady v\u00e0 th\u1ef1c hi\u1ec7n ki\u1ec3m \u0111\u1ecbnh gi\u1ea3 thuy\u1ebft, \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c h\u00e0m h\u1ed3i quy v\u00e0 s\u1eed d\u1ee5ng c\u00e1c h\u00e0m h\u1ed3i quy \u0111\u1ec3 d\u1ef1 b\u00e1o. M\u00f4n h\u1ecdc n\u00e0y c\u0169ng tr\u00ecnh b\u00e0y c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 \u0111a c\u1ed9ng tuy\u1ebfn, ph\u01b0\u01a1ng sai thay \u0111\u1ed5i, t\u1ef1 t\u01b0\u01a1ng quan v\u00e0 sai s\u1ed1 \u0111\u1eb7c t\u1ea3 c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kinh t\u1ebf l\u01b0\u1ee3ng; c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t hi\u1ec7n ch\u00fang v\u00e0 c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 kh\u1eafc ph\u1ee5c ch\u00fang. M\u00f4n h\u1ecdc gi\u00fap sinh vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng thi\u1ebft k\u1ebf c\u00e1c m\u00f4 h\u00ecnh kinh t\u1ebf l\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u.<\/p>\n

Qu\u1ea3n tr\u1ecb h\u1ecdc <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>BSA1328<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:<\/em><\/strong> 03<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

Qu\u1ea3n tr\u1ecb h\u1ecdc bao g\u1ed3m c\u00e1c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o v\u00e0 ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n, b\u1ed9 ph\u1eadn trong t\u1ed5 ch\u1ee9c nh\u1eb1m \u0111\u1ea1t \u0111\u1ebfn m\u1ee5c ti\u00eau chung trong \u0111i\u1ec1u ki\u1ec7n bi\u1ebfn \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng. N\u1ed9i dung h\u1ecdc ph\u1ea7n g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0: Nh\u1eadp m\u00f4n qu\u1ea3n tr\u1ecb: kh\u00e1i ni\u1ec7m qu\u1ea3n tr\u1ecb, nh\u00e0 qu\u1ea3n tr\u1ecb, khoa h\u1ecdc qu\u1ea3n tr\u1ecb. C\u01a1 s\u1edf khoa h\u1ecdc c\u1ee7a qu\u1ea3n tr\u1ecb: c\u00e1c t\u01b0 t\u01b0\u1edfng qu\u1ea3n tr\u1ecb, c\u00e1c nguy\u00ean t\u1eafc v\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb, th\u00f4ng tin v\u00e0 quy\u1ebft \u0111\u1ecbnh qu\u1ea3n tr\u1ecb. C\u00e1c ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb nh\u01b0 ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o, ki\u1ec3m tra, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 kh\u00e1c nh\u01b0 qu\u1ea3n tr\u1ecb s\u1ef1 thay \u0111\u1ed5i, qu\u1ea3n tr\u1ecb xung \u0111\u1ed9t, qu\u1ea3n tr\u1ecb h\u1ecdc trong n\u1ec1n kinh t\u1ebf tri th\u1ee9c.<\/p>\n

V\u1ec1 k\u1ef9 n\u0103ng, h\u1ecdc ph\u1ea7n trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft m\u00e0 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb s\u1ebd th\u1ef1c hi\u1ec7n, g\u1ed3m c\u00f3 ho\u1ea1ch \u0111\u1ecbnh v\u00e0 ra quy\u1ebft \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o ho\u1eb7c \u0111i\u1ec1u h\u00e0nh v\u00e0 ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

H\u00e0nh vi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: MAR1304<\/em><\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc h\u00e0nh vi kh\u00e1ch h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng (m\u00f4 h\u00ecnh h\u00e0nh vi kh\u00e1ch h\u00e0ng, qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua, \u0111\u1eb7c th\u00f9 c\u1ee7a h\u00e0nh vi c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau) v\u00e0 nh\u1eefng nh\u00e2n t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 qu\u1ea3n tr\u1ecb marketing hi\u1ec7u qu\u1ea3. Hay n\u00f3i c\u00e1ch kh\u00e1c, nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 hi\u1ec3u bi\u1ebft n\u00e0y s\u1ebd gi\u00fap cho nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng quy\u1ebft \u0111\u1ecbnh Marketing t\u1ed1t h\u01a1n.<\/p>\n

Qua m\u00f4n h\u1ecdc n\u00e0y, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 khoa h\u1ecdc v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3, sinh vi\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng, qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a khoa h\u1ecdc h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau dung, m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau dung. Sinh vi\u00ean c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m tr\u1ecdng t\u00e2m li\u00ean quan \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00f4 h\u00ecnh v\u00e0 qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng nh\u01b0 c\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00e0nh vi c\u1ee7a h\u1ecd. Sinh vi\u00ean s\u1ebd hi\u1ec3u qu\u00e1 tr\u00ecnh sau mua s\u1eafm, s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a ng\u01b0\u1eddi ti\u00eau dung. B\u00ean c\u1ea1nh nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00f4n h\u1ecdc c\u0169ng gi\u1edbi thi\u1ec7u t\u1edbi sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed5 ch\u1ee9c.<\/p>\n

C\u00e1c h\u1ec7 th\u1ed1ng th\u00f4ng tin trong doanh nghi\u1ec7p<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: MAR1315<\/em><\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 03<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc n\u00e0y s\u1ebd cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 h\u1ec7 th\u1ed1ng th\u00f4ng tin ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng kinh doanh trong t\u1ed5 ch\u1ee9c. Sinh vi\u00ean c\u0169ng t\u00ecm hi\u1ec3u b\u1eb1ng c\u00e1ch n\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng tin c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng m\u1ed9t quy tr\u00ecnh kinh doanh v\u00e0 t\u1ed5 ch\u1ee9c. Sinh vi\u00ean c\u0169ng nghi\u00ean c\u1ee9u c\u00e1ch c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong doanh nghi\u1ec7p v\u1edbi m\u1ee5c ti\u00eau thu th\u1eadp d\u1eef li\u1ec7u; c\u00e1c c\u00e1ch th\u1ee9c kh\u00e1c nhau \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng tin, c\u00e1c h\u1ec7 th\u1ed1ng ch\u1ee9c n\u0103ng c\u1ee7a n\u00f3 v\u00e0 c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a giao ti\u1ebfp v\u00e0 li\u00ean k\u1ebft trong m\u1ed9t h\u1ec7 th\u1ed1ng v\u00e0 gi\u1eefa nhi\u1ec1u h\u1ec7 th\u1ed1ng. M\u00f4n h\u1ecdc th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh qu\u1ea3n l\u00fd quan tr\u1ecdng c\u1ee7a vi\u1ec7c coi th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c l\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng th\u00f4ng tin m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

Internet v\u00e0 \u1ee9ng d\u1ee5ng trong kinh doanh<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: MAR1333<\/em><\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc nh\u1eb1m cung c\u00e2\u0301p cho sinh vi\u00ean cho sinh vi\u00ean ng\u00e0nh Marketing nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 m\u1ea1ng m\u00e1y t\u00ednh v\u00e0 Internet nh\u01b0: c\u00e1c kh\u00e1i ni\u1ec7m, thu\u1eadt ng\u1eef c\u01a1 b\u1ea3n li\u00ean quan \u0111\u1ebfn m\u00e1y t\u00ednh, m\u1ea1ng m\u00e1y t\u00ednh, c\u00e1c giao th\u1ee9c m\u1ea1ng, c\u00e1c h\u1ec7 \u0111i\u1ec1u h\u00e0nh, c\u00e1c c\u00f4ng c\u1ee5 truy nh\u1eadp m\u1ea1ng Internet. M\u00f4n h\u1ecdc c\u0169ng cung c\u1ea5p ki\u1ebfn th\u1ee9c cho sinh vi\u00ean v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 website, email, blog, facebook tr\u00ean Internet. v\u00e0 c\u00e1c ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn an to\u00e0n th\u00f4ng tin c\u00e1 nh\u00e2n. K\u1ebft th\u00fac m\u00f4n h\u1ecdc, sinh vi\u00ean c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng tri\u1ec3n khai m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb kh\u00e1ch h\u00e0ng kinh doanh tr\u00ean n\u1ec1n Internet.<\/p>\n

Ph\u00e1t tri\u1ec3n v\u00e0 \u1ee9ng d\u1ee5ng web trong marketing<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: MAR1334<\/em><\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc n\u00e0y cung c\u1ea5p cho sinh vi\u00ean c\u00e1c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 website, xu h\u01b0\u1edbng v\u00e0 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n c\u00e1c th\u1ebf h\u1ec7web, c\u00e1c \u1ee9ng d\u1ee5ng Web trong kinh t\u1ebf x\u00e3 h\u1ed9i, vai tr\u00f2 v\u00e0 c\u00e1c y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi webstie trong kinh doanh v\u00e0 marketing. K\u1ebft th\u00fac m\u00f4n h\u1ecdc sinh vi\u00ean c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c vai tr\u00f2 v\u00e0 l\u1ee3i th\u1ebf c\u1ee7a website trong marketing c\u1ee7a doanh nghi\u1ec7p, hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc v\u1ec1 thi\u1ebft k\u1ebf giao di\u1ec7n web, c\u00e1c ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n c\u1ee7a website \u0111\u1ec3 \u1ee9ng d\u1ee5ng cho truy\u1ec1n th\u00f4ng, PR, ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o, ph\u00e2n t\u00edch, qu\u1ea3n tr\u1ecb th\u00f4ng tin, \u2026tr\u00ean website.<\/p>\n

Qu\u1ea3n tr\u1ecb c\u01a1 s\u1edf d\u1eef li\u1ec7u kinh doanh<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: MAR1312<\/em><\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc s\u1ebd cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 khoa h\u1ecdc d\u1eef li\u1ec7u, qu\u1ea3n tr\u1ecb CSDL kinh doanh, CSDL Marketing. C\u1ee5 th\u1ec3, m\u00f4n h\u1ecdc s\u1ebd trang b\u1ecb cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u0103n b\u1ea3n \u0111\u1ec3 hi\u1ec3u v\u1ec1 c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3n l\u00fd c\u01a1 s\u1edf d\u1eef li\u1ec7u kinh doanh, v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u trong kinh doanh, v\u1ec1 \u00e1p d\u1ee5ng CSDL Marketing trong kinh doanh. \u0110\u1eb7c bi\u1ec7t, m\u00f4n h\u1ecdc s\u1ebd nh\u1ea5n m\u1ea1nh h\u01a1n v\u00e0o ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n l\u00fd v\u00e0 s\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kinh doanh c\u0169ng nh\u01b0 ki\u1ebfn th\u1ee9c n\u1ec1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u trong doanh nghi\u1ec7p.<\/p>\n

\u1ee8ng d\u1ee5ng \u0111a ph\u01b0\u01a1ng ti\u00ean trong kinh doanh<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1318<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: <\/em><\/strong>2 <\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc nh\u1eb1m cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng kh\u00e1i ni\u1ec7m t\u1ed5ng qu\u00e1t v\u1ec1 \u0111a ph\u01b0\u01a1ng ti\u1ec7n (\u0110PT) v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 sinh vi\u00ean c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng Internet marketing sau n\u00e0y. Sau khi ho\u00e0n th\u00e0nh m\u00f4n h\u1ecdc, sinh vi\u00ean n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 \u0110PT, c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0110PT, c\u00e1c th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m \u0110PT,quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m \u0110PT. Sinh vi\u00ean c\u0169ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf c\u1ee7a \u0110a ph\u01b0\u01a1ng ti\u1ec7n trong l\u0129nh v\u1ef1c kinh doanh, s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean m\u1ea1ng Internet.<\/p>\n

Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: BSA1350<\/em><\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

H\u1ecdc ph\u1ea7n cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 d\u1ef1 \u00e1n v\u00e0 qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n trong doanh nghi\u1ec7p. Ti\u1ebfn h\u00e0nh l\u1eadp d\u1ef1 \u00e1n khi \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t v\u00e0 ti\u1ebfn h\u00e0nh t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 t\u1ed5 ch\u1ee9c b\u1ed9 m\u00e1y qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, l\u1eadp k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n, qu\u1ea3n l\u00fd ti\u1ebfn \u0111\u1ed9, ph\u00e2n ph\u1ed1i ngu\u1ed3n l\u1ef1c, qu\u1ea3n tr\u1ecb r\u1ee7i ro c\u1ee7a d\u1ef1 \u00e1n v\u00e0 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng kh\u00e1c c\u00f3 li\u00ean quan.<\/p>\n

V\u1ec1 ki\u1ebfn th\u1ee9c, m\u00f4n h\u1ecdc gi\u00fap sinh vi\u00ean hi\u1ec3u v\u00e0 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n v\u1ec1 d\u1ef1 \u00e1n v\u00e0 qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n trong doanh nghi\u1ec7p, ti\u1ebfn h\u00e0nh l\u1eadp d\u1ef1 \u00e1n khi \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t v\u00e0 ti\u1ebfn h\u00e0nh t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 t\u1ed5 ch\u1ee9c b\u1ed9 m\u00e1y qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, l\u1eadp k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n, qu\u1ea3n l\u00fd ti\u1ebfn \u0111\u1ed9, ph\u00e2n ph\u1ed1i ngu\u1ed3n l\u1ef1c, qu\u1ea3n tr\u1ecb r\u1ee7i ro c\u1ee7a d\u1ef1 \u00e1n v\u00e0 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng kh\u00e1c c\u00f3 li\u00ean quan.<\/p>\n

V\u1ec1 k\u1ef9 n\u0103ng, sau khi h\u1ecdc xong h\u1ecdc ph\u1ea7n n\u00e0y sinh vi\u00ean c\u00f3 th\u1ec3 tri\u1ec3n khai \u0111\u01b0\u1ee3c c\u00e1c b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a d\u1ef1 \u00e1n v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1323<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9<\/em><\/strong>: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc n\u00e0y \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c nghi\u00ean c\u1ee9u, h\u1ecdc t\u00e2p c\u1ee7a sinh vi\u00ean c\u00e1c ng\u00e0nh kinh t\u1ebf. M\u1ee5c ti\u00eau c\u1ee7a m\u00f4n h\u1ecdc nh\u1eb1m gi\u00fap cho sinh vi\u00ean hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u00e0 quan tr\u1ecdng nh\u1ea5t li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u1ed9i dung, b\u1ea3n ch\u1ea5t, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c lo\u1ea1i h\u00ecnh giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. N\u1ed9i dung m\u00f4n h\u1ecdc c\u0169ng gi\u00fap sinh vi\u00ean c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00f4ng c\u1ee5 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, l\u1ee3i \u00edch, vai tr\u00f2 c\u1ee7a d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 c\u1ee7a c\u00e1c b\u00ean tham gia cung c\u1ea5p d\u1ecbch v\u1ee5 thanh to\u00e1n, n\u1eafm \u0111\u01b0\u1ee3c quy tr\u00ecnh x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Sinh vi\u00ean c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ee7a m\u00f4n h\u1ecdc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi tri\u1ec3n khai, x\u00e1c \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 bi\u1ebft \u0111\u1ebfn b\u1ee9c tranh to\u00e0n c\u1ea3nh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Qu\u1ea3n tr\u1ecb marketing<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1424<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: <\/em><\/strong>2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc nh\u1eb1m cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 qu\u1ea3n tr\u1ecb marketing li\u00ean quan \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, t\u1ea1o l\u1eadp gi\u00e1 tr\u1ecb, ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m \u0111\u1eb7t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

V\u1ec1 k\u1ef9 n\u0103ng, m\u00f4n h\u1ecdc cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng k\u1ef9 n\u0103ng t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn qu\u1ea3n tr\u1ecb marketing c\u0169ng nh\u01b0 k\u1ef9 n\u0103ng giao ti\u1ebfp, k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u00f4ng qua th\u1ea3o lu\u1eadn, l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 b\u00e1o c\u00e1o chuy\u00ean \u0111\u1ec1.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u marketing <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1309<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: <\/em><\/strong>3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc n\u00e0y s\u1ebd cung c\u1ea5p cho sinh vi\u00ean t\u1ed5ng quan c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 nghi\u00ean c\u1ee9u marketing. Trong m\u00f4n h\u1ecdc, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m, quy tr\u00ecnh v\u00e0 k\u1ef9 thu\u1eadt ch\u00ednh li\u00ean quan \u0111\u1ebfn nghi\u00ean c\u1ee9u marketing v\u00e0 c\u00e1c vai tr\u00f2\/\u1ee9ng d\u1ee5ng c\u1ee7a ch\u00fang. M\u00f4n h\u1ecdc b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c nh\u1ea5n m\u1ea1nh v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a nghi\u00ean c\u1ee9u marketing. Quy tr\u00ecnh nghi\u00ean c\u1ee9u marketing s\u1ebd \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn sau \u0111\u00f3. Ti\u1ebfp theo, m\u00f4n h\u1ecdc s\u1ebd l\u1ea7n l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u v\u1edbi sinh vi\u00ean c\u00e1ch thu th\u1eadp, ph\u00e2n t\u00edch c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u kh\u00e1c nhau (bao g\u1ed3m d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, d\u1eef li\u1ec7u quan s\u00e1t, d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng) cho s\u1eed d\u1ee5ng trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1314<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: <\/em><\/strong>3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi h\u1ecdc t\u1ed5ng quan v\u1ec1 truy\u1ec1n th\u00f4ng marketing v\u00e0 quy tr\u00ecnh truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u1eddi \u0111\u1ea1i s\u1ed1 \u0111\u1ed1i v\u1edbi truy\u1ec1n th\u00f4ng marketing. Trong m\u00f4n h\u1ecdc, ng\u01b0\u1eddi h\u1ecdc s\u1ebd kh\u00e1m ph\u00e1 v\u1ec1 truy\u1ec1n th\u00f4ng marketing v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3, c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ed1 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1ch ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 IMC kh\u00e1c l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i trong vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p. M\u00f4n h\u1ecdc n\u00e0y c\u0169ng s\u1ebd gi\u1edbi thi\u1ec7u bao qu\u00e1t c\u00e1c ki\u1ebfn th\u1ee9c li\u00ean quan v\u1ec1 c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u00f3 t\u1edbi ng\u01b0\u1eddi h\u1ecdc. Ng\u01b0\u1eddi h\u1ecdc s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1ec1 l\u00fd thuy\u1ebft c\u0169ng nh\u01b0 th\u1ef1c h\u00e0nh, \u0111i\u1ec1u c\u01a1 b\u1ea3n \u0111\u1ec3 hi\u1ec3u v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 IMC kh\u00e1c v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

Sau khi ho\u00e0n th\u00e0nh m\u00f4n h\u1ecdc n\u00e0y, ng\u01b0\u1eddi h\u1ecdc s\u1ebd c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p cho m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m. C\u00f4ng vi\u1ec7c n\u00e0y bao g\u1ed3m vi\u1ec7c l\u1eadp ng\u00e2n s\u00e1ch, l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch c\u1ee7a h\u1ecd<\/p>\n

Marketing d\u1ecbch v\u1ee5 <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1425<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: <\/em><\/strong>2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>Marketing c\u0103n b\u1ea3n <\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc nh\u1eb1m cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng v\u1ec1 marketing trong kinh doanh d\u1ecbch v\u1ee5. M\u00f4n h\u1ecdc b\u1eaft \u0111\u1ea7u v\u1edbi t\u1ed5ng quan v\u1ec1 kinh doanh d\u1ecbch v\u1ee5 v\u00e0 marketing d\u1ecbch v\u1ee5, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong kinh doanh d\u1ecbch v\u1ee5. Sau \u0111\u00f3, c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn s\u1ebd xoay c\u00e1c quy\u1ebft \u0111\u1ecbnh kh\u00e1c nhau li\u00ean quan \u0111\u1ebfn marketing d\u1ecbch v\u1ee5: c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 d\u1ecbch v\u1ee5, \u0111\u1ecbnh gi\u00e1 d\u1ecbch v\u1ee5, cung c\u1ea5p d\u1ecbch v\u1ee5, truy\u1ec1n th\u00f4ng marketing d\u1ecbch v\u1ee5, qu\u1ea3n l\u00fd quy tr\u00ecnh cung c\u1ea5p d\u1ecbch v\u1ee5, qu\u1ea3n l\u00fd nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 qu\u1ea3n l\u00fd m\u00f4i tr\u01b0\u1eddng cung c\u1ea5p d\u1ecbch v\u1ee5\u2026<\/p>\n

M\u00f4n h\u1ecdc c\u0169ng r\u00e8n luy\u1ec7n cho sinh vi\u00ean c\u00e1c k\u1ef9 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh marketing trong kinh doanh d\u1ecbch v\u1ee5, k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c theo nh\u00f3m.<\/p>\n

Marketing c\u00f4ng nghi\u1ec7p <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1426<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: <\/em><\/strong>2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc n\u00e0y nh\u1eb1m cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 marketing \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u00f4ng nghi\u1ec7p. Sau khi ho\u00e0n th\u00e0nh m\u00f4n h\u1ecdc, sinh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c t\u1ed5ng quan v\u1ec1 marketing c\u00f4ng nghi\u1ec7p, ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c marketing cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 cho c\u00e1c t\u1ed5 ch\u1ee9c, ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f4ng nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f4ng nghi\u1ec7p, qu\u1ea3n tr\u1ecb m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u00f4ng nghi\u1ec7p. Sinh vi\u00ean c\u0169ng s\u1ebd hi\u1ec3u h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed5 ch\u1ee9c v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f4ng nghi\u1ec7p v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn thu\u1eadt marketing c\u00f4ng nghi\u1ec7p.<\/p>\n

E-Marketing <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1427<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: <\/em><\/strong>2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc n\u00e0y nh\u1eb1m cung c\u1ea5p cho sinh vi\u00ean ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m c\u0103n b\u1ea3n v\u1ec1 E-marketing, ki\u1ebfn th\u1ee9c v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch E-marketing. Bi\u1ebft \u0111\u01b0\u1ee3c th\u1ef1c tr\u1ea1ng v\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng e-marketing, c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 Ph\u00e1p lu\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c trong e-marketing. C\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 nghi\u00ean c\u1ee9u marketing v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng \u0111i\u1ec7n t\u1eed, c\u00e1c kh\u00e1i ni\u1ec7m c\u0103n b\u1ea3n v\u1ec1 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng trong m\u00f4i tr\u01b0\u1eddng kinh doanh tr\u1ef1c tuy\u1ebfn, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u00e0 kh\u00e1c bi\u1ec7t h\u00f3a, c\u00e1c ch\u00ednh x\u00e1c marketing h\u1ed7n h\u1ee3p v\u00e0 CRM.<\/p>\n

K\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>FIA1334<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc K\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n c\u1ee7a k\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb \u00e1p d\u1ee5ng trong c\u00e1c \u0111\u01a1n v\u1ecb k\u1ebf to\u00e1n (c\u1ee5 th\u1ec3 l\u00e0 doanh nghi\u1ec7p). N\u1ed9i dung c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecdc ph\u1ea7n n\u00e0y bao g\u1ed3m c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n, kh\u00e1i qu\u00e1t chung v\u1ec1 k\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb; c\u00e1c c\u00e1ch ph\u00e2n lo\u1ea1i chi ph\u00ed ph\u1ee5c v\u1ee5 cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh trong k\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb; thi\u1ebft l\u1eadp v\u00e0 cung c\u1ea5p th\u00f4ng tin k\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb v\u1ec1 chi ph\u00ed v\u00e0 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m; l\u1eadp d\u1ef1 to\u00e1n s\u1ea3n xu\u1ea5t kinh doanh; \u0111\u1ecbnh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m; ph\u00e2n t\u00edch th\u00f4ng tin th\u00edch h\u1ee3p cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n.<\/p>\n

V\u1ec1 ki\u1ebfn th\u1ee9c, m\u00f4n h\u1ecdc trang b\u1ecb cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n c\u00f3 h\u1ec7 th\u1ed1ng v\u1ec1 k\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb; v\u1eadn d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c c\u1ee7a m\u00f4n h\u1ecdc \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 cung c\u1ea5p th\u00f4ng tin cho nh\u00e0 qu\u1ea3n tr\u1ecb v\u1ec1 chi ph\u00ed v\u00e0 v\u00e0 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m; ph\u00e2n t\u00edch c\u00e1c t\u00ecnh hu\u1ed1ng trong s\u1ea3n xu\u1ea5t kinh doanh v\u00e0 t\u01b0 v\u1ea5n cho l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh; sinh vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ed9i dung m\u00f4n h\u1ecdc trong t\u01b0\u01a1ng lai.<\/p>\n

V\u1ec1 k\u1ef9 n\u0103ng, m\u00f4n h\u1ecdc gi\u00fap sinh vi\u00ean hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng v\u1ec1: so\u1ea1n th\u1ea3o b\u00e1o c\u00e1o chi ph\u00ed, b\u00e1o c\u00e1o s\u1ea3n xu\u1ea5t, b\u00e1o c\u00e1o b\u1ed9 ph\u1eadn \u2026.; thi\u1ebft k\u1ebf th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng b\u1ea3ng so s\u00e1nh, tr\u00ecnh b\u00e0y th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng ph\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed3 th\u1ecb. C\u00e1c k\u1ef9 n\u0103ng ph\u00e2n t\u00edch c\u00e1c t\u00ecnh hu\u1ed1ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee5 th\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand management)<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1328<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

Nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 nh\u1eadn ra r\u1eb1ng m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t m\u00e0 h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n theo th\u1eddi gian. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00ec n\u00f3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty v\u00e0 ph\u00e2n bi\u1ec7t c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong d\u00e0i h\u1ea1n. Tuy nhi\u00ean, v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhi\u1ec1u c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c, vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nh\u1eefng th\u00e1ch th\u1ee9c c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i ng\u00e0y c\u00e0ng l\u1edbn.<\/p>\n

M\u00f4n h\u1ecdc n\u00e0y gi\u1edbi thi\u1ec7u cho sinh vi\u00ean c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c, g\u1ed3m thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng, \u0111o l\u01b0\u1eddng v\u00e0 qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. Qua m\u00f4n h\u1ecdc, sinh vi\u00ean s\u1ebd l\u00e0m quen v\u1edbi l\u00fd thuy\u1ebft n\u1ec1n t\u1ea3ng li\u00ean quan v\u00e0 c\u00e1c m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00f9ng v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 marketing n\u00e2ng cao kh\u1ea3 n\u0103ng sinh l\u1eddi l\u00e2u d\u00e0i c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n

Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/em><\/strong> MAR1329<\/em><\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc s\u1ebd gi\u1edbi thi\u1ec7u b\u1ea3n ch\u1ea5t v\u00e0 vai tr\u00f2 c\u1ee7a b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 s\u1ef1 li\u00ean quan c\u1ee7a ch\u00fang \u0111\u1ebfn k\u1ebf ho\u1ea1ch marketing c\u1ee7a t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p. C\u00e1c l\u1ef1c l\u01b0\u1ee3ng qu\u1ea3n tr\u1ecb v\u00e0 m\u00f4i tr\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng l\u00ean doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n c\u1ee7a k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn trong m\u00f4n h\u1ecdc n\u00e0y. Ngo\u00e0i ra, m\u00f4n h\u1ecdc n\u00e0y c\u0169ng s\u1ebd xem x\u00e9t c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng v\u00e0 c\u00e1ch t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng; d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng v\u00e0 l\u1eadp ng\u00e2n s\u00e1ch; quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng. Cu\u1ed1i c\u00f9ng, c\u00e1c th\u01b0\u1edbc \u0111o v\u1ec1 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c xem x\u00e9t, bao g\u1ed3m c\u1ea3 c\u00e1c th\u01b0\u1edbc \u0111o \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3 m\u00f4n h\u1ecdc c\u0169ng r\u00e8n luy\u1ec7n cho sinh vi\u00ean m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng li\u00ean quan \u0111\u1ebfn: L\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, thi\u1ebft k\u1ebf \u0111\u1ecba ph\u1eadn b\u00e1n h\u00e0ng, t\u1ed5 ch\u1ee9c l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, qu\u1ea3n tr\u1ecb l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt c\u01a1 b\u1ea3n trong b\u00e1n h\u00e0ng. Sinh vi\u00ean s\u1ebd bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nghi\u1ec7p v\u1ee5 b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng.<\/p>\n

Ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>BSA1320<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: <\/em><\/strong>2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

H\u1ecdc ph\u1ea7n cung c\u1ea5p m\u1ed9t s\u1ed1 ki\u1ebfn th\u1ee9c chung v\u1ec1 ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u1eadn d\u1ee5ng ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh, ph\u00e2n t\u00edch \u0111i\u1ec1u ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh, ph\u00e2n t\u00edch chi ph\u00ed kinh doanh v\u00e0 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, ph\u00e2n t\u00edch t\u00e0i ch\u00ednh doanh nghi\u1ec7p v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a m\u00f4n h\u1ecdc l\u00e0 gi\u00fap sinh vi\u00ean n\u1eb1m v\u1eefng \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch, c\u00e1c ch\u1ec9 ti\u00eau ph\u00e2n t\u00edch, c\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c ch\u1ec9 ti\u00eau ph\u00e2n t\u00edch t\u1eeb \u0111\u00f3 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Lu\u1eadt kinh doanh<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>BSA1314<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: <\/em><\/strong>2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung: <\/em><\/strong><\/p>\n

H\u1ecdc ph\u1ea7n n\u00e0y trang b\u1ecb cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 ph\u00e1p lu\u1eadt trong l\u0129nh v\u1ef1c kinh t\u1ebf nh\u01b0 Lu\u1eadt doanh nghi\u1ec7p, Lu\u1eadt \u0111\u1ea7u t\u01b0, Lu\u1eadt ph\u00e1 s\u1ea3n, Lu\u1eadt c\u1ea1nh tranh, c\u00e1c quy \u0111\u1ecbnh c\u1ee7a B\u1ed9 lu\u1eadt d\u00e2n s\u1ef1 v\u1ec1 h\u1ee3p \u0111\u1ed3ng \u2026; t\u00ecm hi\u1ec3u c\u00e1c h\u00ecnh th\u1ee9c gi\u1ea3i quy\u1ebft tranh ch\u1ea5p trong kinh doanh.<\/p>\n

V\u1ec1 m\u1eb7t ki\u1ebfn th\u1ee9c, m\u00f4n h\u1ecdc n\u00e0y nh\u1eb1m gi\u1edbi thi\u1ec7u nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 ph\u00e1p lu\u1eadt kinh doanh, ph\u00e1p lu\u1eadt v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, ph\u00e1p lu\u1eadt v\u1ec1 \u0111\u1ea7u t\u01b0, ph\u00e1p lu\u1eadt v\u1ec1 ph\u00e1 s\u1ea3n doanh nghi\u1ec7p, ph\u00e1p lu\u1eadt v\u1ec1 gi\u1ea3i quy\u1ebft tranh ch\u1ea5p trong kinh doanh.<\/p>\n

V\u1ec1 k\u1ef9 n\u0103ng, m\u00f4n h\u1ecdc nh\u1eb1m cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 ph\u00e1p lu\u1eadt kinh doanh, t\u1eeb \u0111\u00f3, sinh vi\u00ean c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p, x\u00e2y d\u1ef1ng v\u00e0 so\u1ea1n th\u1ea3o h\u1ee3p \u0111\u1ed3ng, gi\u1ea3i quy\u1ebft tranh ch\u1ea5p trong kinh doanh.<\/p>\n

Ph\u00e2n t\u00edch web<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/em><\/strong> MAR1408<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong>3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong> L\u00fd thuy\u1ebft x\u00e1c su\u1ea5t v\u00e0 th\u1ed1ng k\u00ea<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc nh\u1eb1m cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n t\u00edch web v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t d\u1ef1 \u00e1n ph\u00e2n t\u00edch web ho\u00e0n ch\u1ec9nh g\u1ed3m nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n sau: x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng KPIs, l\u1eadp k\u1ebf ho\u1ea1ch ph\u00e2n t\u00edch web, thu th\u1eadp d\u1eef li\u1ec7u, x\u1eed l\u00fd d\u1eef li\u1ec7u th\u00e0nh th\u00f4ng tin, l\u1eadp b\u00e1o c\u00e1o ph\u00e2n t\u00edch web\u2026 Ngo\u00e0i ra, m\u00f4n h\u1ecdc n\u00e0y c\u00f2n gi\u00fap sinh vi\u00ean c\u00f3 ni\u1ec1m say m\u00ea v\u1edbi ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea5p thi\u1ebft c\u1ee7a ph\u00e2n t\u00edch web trong c\u00e1c doanh nghi\u1ec7p kinh doanh tr\u1ef1c tuy\u1ebfn, bi\u1ebft s\u1eed d\u1ee5ng c\u01a1 b\u1ea3n c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web.<\/p>\n

M\u00f4n h\u1ecdc c\u0169ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c r\u00e8n cho sinh vi\u00ean c\u00e1c k\u1ef9 n\u0103ng c\u1ee7a d\u1ef1 \u00e1n ph\u00e2n t\u00edch web: k\u1ef9 n\u0103ng ph\u00e1t tri\u1ec3n KPIs trong ph\u00e2n t\u00edch web; k\u1ef9 n\u0103ng v\u1ec1 l\u1eadp b\u1ea3n k\u1ebf ho\u1ea1ch ph\u00e2n t\u00edch web; k\u1ef9 n\u0103ng l\u1eadp b\u1ea3n b\u00e1o c\u00e1o ph\u00e2n t\u00edch web; k\u1ef9 n\u0103ng s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh REAN, Insight Model, PERSONAS trong ph\u00e2n t\u00edch web; k\u1ef9 n\u0103ng s\u1eed d\u1ee5ng c\u01a1 b\u1ea3n c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web.<\/p>\n

Marketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/em><\/strong> MAR1406<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:<\/em><\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong> Marketing<\/em> c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

Sau khi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n \u201cMarketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i\u201d,\u00a0 v\u1ec1 m\u1eb7t ki\u1ebfn th\u1ee9c, sinh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c ki\u00ea\u0301n th\u01b0\u0301c v\u00ea\u0300 ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. \u0110\u1eb7c bi\u1ec7t, m\u00f4n h\u1ecdc h\u01b0\u1edbng sinh vi\u00ean ti\u1ebfp c\u1eadn c\u00e1ch th\u1ee9c l\u00e0m marketing ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi c\u1ee7a nh\u00f3m c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau; s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 giao ti\u1ebfp ph\u1ed5 bi\u1ebfn nh\u1eb1m mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. Nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 social media marketing m\u00e0 sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb v\u00e0 \u0111\u01b0\u1ee3c li\u00ean h\u1ec7 nh\u1eb1m v\u1eadn d\u1ee5ng m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p trong h\u1ecdc ph\u1ea7n n\u00e0y bao g\u1ed3m: n\u1ec1n t\u1ea3ng c\u1ee7a marketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i; b\u1ed1n l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i; \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

M\u1eb7t kh\u00e1c, sau khi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n sinh vi\u00ean c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c tri\u1ec3n khai v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing trong \u0111\u00f3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n ch\u1ee7 y\u1ebfu l\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i; c\u00e1c k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 trong truy\u1ec1n th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

T\u1ed5ng quan v\u1ec1 bi\u00ean t\u1eadp web<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1413<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong>3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

H\u1ecdc ph\u1ea7n \u201cT\u1ed5ng quan v\u1ec1 bi\u00ean t\u1eadp web\u201d nh\u1eb1m trang b\u1ecb cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n c\u1ea7n thi\u1ebft v\u1ec1 quy tr\u00ecnh thi\u1ebft k\u1ebf, x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t website, cung c\u1ea5p th\u00f4ng tin ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 tri\u1ec3n khai bi\u00ean t\u1eadp web ph\u1ee5c v\u1ee5 cho Marketing c\u1ee7a doanh nghi\u1ec7p; c\u0169ng nh\u01b0 c\u00e1ch th\u1ee9c v\u1eadn d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf. Ngo\u00e0i vi\u1ec7c cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c, m\u00f4n h\u1ecdc c\u0169ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c h\u00ecnh th\u00e0nh cho sinh vi\u00ean m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft nh\u01b0 sau: \u0111\u00e1nh gi\u00e1 website v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch bi\u00ean t\u1eadp Website.<\/p>\n

Marketing b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/strong> MAR1405<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:\u00a0\u00a0\u00a0\u00a0 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong> Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

H\u1ecdc ph\u1ea7n \u201cMarketing b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm\u201d c\u00f3 m\u1ee5c ti\u00eau nh\u1eb1m cung c\u00e2\u0301p cho sinh vi\u00ean nh\u01b0\u0303ng ki\u00ea\u0301n th\u01b0\u0301c c\u01a1 b\u1ea3n v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t d\u1ef1 \u00e1n Marketing t\u00ecm ki\u1ebfm (bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c: x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c Marketing t\u00ecm ki\u1ebfm, thi\u1ebft k\u1ebf b\u1ea3n \u0111\u1ec1 xu\u1ea5t, thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh Marketing t\u00ecm ki\u1ebfm, th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh Marketing t\u00ecm ki\u1ebfm); c\u0169ng nh\u01b0 c\u00e1ch th\u1ee9c v\u1eadn d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc v\u00e0o th\u1ef1c t\u1ebf .<\/p>\n

Ngo\u00e0i vi\u1ec7c cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c, m\u00f4n h\u1ecdc c\u0169ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c r\u00e8n luy\u1ec7n cho sinh vi\u00ean m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t d\u1ef1 \u00e1n Marketing t\u00ecm ki\u1ebfm. C\u1ee5 th\u1ec3 l\u00e0 k\u1ef9 n\u0103ng x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1, m\u1ee5c ti\u00eau cho Marketing t\u00ecm ki\u1ebfm; k\u1ef9 n\u0103ng l\u1eadp v\u00e0 tr\u00ecnh b\u00e0y b\u1ea3n \u0111\u1ec1 xu\u1ea5t Marketing t\u00ecm ki\u1ebfm; c\u00e1c k\u1ef9 n\u0103ng v\u1ec1 n\u1ed9i dung cho Marketing t\u00ecm ki\u1ebfm nh\u01b0: t\u1ed1i \u01b0u h\u00f3a, ki\u1ec3m \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung\u2026; k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u1ec1 SEO; k\u1ef9 n\u0103ng v\u1ec1 tri\u1ec3n khai d\u1ef1 \u00e1n PPC.<\/p>\n

\u0110\u1ec1 \u00e1n K\u1ebf ho\u1ea1ch Internet marketing<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/em><\/strong> MAR1402<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:<\/em><\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>H\u00e0nh vi kh\u00e1ch h\u00e0ng, Qu\u1ea3n tr\u1ecb marketing, Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, E-marketing<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

H\u1ecdc ph\u1ea7n \u201c\u0110\u1ec1 \u00e1n K\u1ebf ho\u1ea1ch Internet Marketing\u201d l\u00e0 m\u1ed9t m\u00f4n h\u1ecdc trong chuy\u00ean ng\u00e0nh Internet Marketing \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m gi\u00fap sinh vi\u00ean \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch t\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng thu \u0111\u01b0\u1ee3c t\u1eeb chuy\u00ean ng\u00e0nh Internet Marketing n\u00f3i ri\u00eang v\u00e0 trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh marketing n\u00f3i chung th\u00f4ng qua vi\u1ec7c tri\u1ec3n khai m\u1ed9t k\u1ebf ho\u1ea1ch Internet marketing. M\u00f4n h\u1ecdc \u0111\u1eb7c bi\u1ec7t nh\u1ea5n m\u1ea1nh t\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng t\u1ed5ng h\u1ee3p c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng m\u00e0 sinh vi\u00ean \u0111\u01b0\u1ee3c h\u1ecdc trong chuy\u00ean ng\u00e0nh nh\u01b0 Bi\u00ean t\u1eadp website, Truy\u1ec1n th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i, Marketing b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm…. M\u00f4n h\u1ecdc s\u1ebd l\u00e0 m\u1ed9t c\u1ea7u n\u1ed1i gi\u00fap sinh vi\u00ean k\u1ebft n\u1ed1i ki\u1ebfn th\u1ee9c\/k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i nh\u00e0 tr\u01b0\u1eddng v\u1edbi nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf trong t\u01b0\u01a1ng lai.<\/p>\n

V\u1ec1 m\u1eb7t ki\u1ebfn th\u1ee9c, h\u1ecdc ph\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m gi\u00fap sinh vi\u00ean \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch t\u1ed5ng h\u1ee3p c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh v\u1ec1 Internet Marketing th\u00f4ng qua vi\u1ec7c tri\u1ec3n khai m\u1ed9t d\u1ef1 \u00e1n Internet Marketing d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a gi\u1ea3ng vi\u00ean. C\u00e1c ki\u1ebfn th\u1ee9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch t\u1ed5ng h\u1ee3p trong h\u1ecdc ph\u1ea7n n\u00e0y g\u1ed3m: ph\u00e1t tri\u1ec3n 1 k\u1ebf ho\u1ea1ch marketing; x\u00e2y d\u1ef1ng v\u00e0 bi\u00ean t\u1eadp m\u1ed9t website \u0111\u01a1n gi\u1ea3n; thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng (c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau) trong m\u00f4i tr\u01b0\u1eddng Internet; truy\u1ec1n th\u00f4ng marketing tr\u1ef1c tuy\u1ebfn (truy\u1ec1n th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i, marketing b\u1eb1ng c\u00e1c c\u1ed9ng c\u1ee5 t\u00ecm ki\u1ebfm\u2026)<\/p>\n

M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ch\u1ee7 \u0111\u1ea1o c\u1ee7a m\u00f4n h\u1ecdc l\u00e0 gi\u00fap sinh vi\u00ean ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng tri\u1ec3n khai m\u1ed9t k\u1ebf ho\u1ea1ch Internet marketing tr\u00ean c\u01a1 s\u1edf v\u1eadn d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c trang b\u1ecb trong ch\u01b0\u01a1ng tr\u00ecnh ng\u00e0nh marketing v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 chuy\u00ean ng\u00e0nh Internet-Marketing. C\u1ee5 th\u1ec3 l\u00e0 c\u00e1c k\u1ef9 n\u0103ng: x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau; x\u00e2y d\u1ef1ng v\u00e0 bi\u00ean t\u1eadp m\u1ed9t website \u0111\u01a1n gi\u1ea3n; thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch web \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 kh\u00e1ch h\u00e0ng\/c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau trong m\u00f4i tr\u01b0\u1eddng Internet; k\u1ef9 n\u0103ng truy\u1ec1n th\u00f4ng marketing trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn; k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c theo nh\u00f3m; vi\u1ebft b\u00e1o c\u00e1o v\u00e0 k\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh; k\u1ef9 n\u0103ng t\u01b0 duy, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1\u2026<\/p>\n

Ph\u00e2n t\u00edch Marketing<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1437<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong>3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong> H\u00e0nh vi kh\u00e1ch h\u00e0ng, Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u marketing<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

Sau khi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n \u201cPh\u00e2n t\u00edch marketing\u201d sinh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 trong ph\u00e2n t\u00edch marketing v\u00e0 c\u00e1c l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng quan tr\u1ecdng trong c\u00e1c k\u00eanh marketing tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn, c\u0169ng nh\u01b0 hi\u1ec3u c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng; hi\u1ec3u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng d\u00f9ng c\u00e1c m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea \u0111\u1ec3 d\u1ef1 b\u00e1o hay gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing. Ngo\u00e0i ra, sinh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng d\u00f9ng m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh ra quy\u1ebft \u0111\u1ecbnh (decision models) quan tr\u1ecdng \u00e1p d\u1ee5ng trong l\u0129nh v\u1ef1c marketing; c\u0169ng nh\u01b0 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch di\u1ec5n gi\u1ea3i k\u1ebft qu\u1ea3 c\u00e1c m\u00f4 h\u00ecnh ra quy\u1ebft \u0111\u1ecbnh v\u00e0 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft nh\u1eb1m \u00e1p d\u1ee5ng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing.<\/p>\n

Ngo\u00e0i ra, h\u1ecdc ph\u1ea7n c\u00f2n h\u01b0\u1edbng t\u1edbi trang b\u1ecb cho sinh vi\u00ean k\u1ef9 n\u0103ng t\u01b0 duy h\u1ec7 th\u1ed1ng v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kinh doanh v\u00e0 marketing; k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ecdc, gi\u1ea3i th\u00edch v\u00e0 truy\u1ec1n \u0111\u1ea1t k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p v\u00e0 k\u1ef9 n\u0103ng nh\u1eadn th\u1ee9c v\u00e0 n\u1eafm b\u1eaft c\u00e1c xu th\u1ebf\/xu h\u01b0\u1edbng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

Khai ph\u00e1 d\u1eef li\u1ec7u trong Marketing<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1438<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong>3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/em><\/strong>:<\/strong> Ph\u01b0\u01a1ng<\/em> ph\u00e1p nghi\u00ean c\u1ee9u <\/em>marketing<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

Sau khi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n \u201cKhai ph\u00e1 d\u1eef li\u1ec7u trong marketing\u201d, sinh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1c kh\u00e1i ni\u1ec7m ch\u00ednh li\u00ean quan \u0111\u1ebfn s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 c\u1ea3i ti\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing; hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt khai ph\u00e1 d\u1eef li\u1ec7u v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1c v\u1ea5n \u0111\u1ec1 marketing li\u00ean quan (nh\u01b0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, l\u1eadp h\u1ed3 s\u01a1\/ph\u00e2n \u0111o\u1ea1n, truy\u1ec1n th\u00f4ng, \u0111o l\u01b0\u1eddng chi\u1ebfn d\u1ecbch, s\u1ef1 h\u00e0i l\u00f2ng, l\u00f2ng trung th\u00e0nh, kh\u1ea3 n\u0103ng sinh l\u1eddi, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 hi\u1ec7n t\u1ea1i kh\u00e1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n quy\u1ebft \u0111\u1ecbnh marketing). B\u00ean c\u1ea1nh \u0111\u00f3, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c \u0111\u1ec3 hi\u1ec3u c\u00e1c k\u1ef9 thu\u1eadt khai ph\u00e1 d\u1eef li\u1ec7u thi\u1ebft y\u1ebfu v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt tr\u00ecnh b\u00e0y nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u00edch xu\u1ea5t th\u00f4ng tin t\u1eeb c\u00e1c d\u1eef li\u1ec7u v\u00e0 chuy\u00ean gia (nh\u01b0: decision trees, clustering, classification, neural networks, nearest neighbor, \u2026) v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt khai ph\u00e1 d\u1eef li\u1ec7u kh\u00e1c nhau cho t\u1eebng v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p \u1edf marketing.<\/p>\n

V\u1ec1 m\u1eb7t k\u1ef9 n\u0103ng, sau khi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n sinh vi\u00ean c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng t\u01b0 duy gi\u00fap ra quy\u1ebft \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kinh doanh. Ngo\u00e0i ra, trong khu\u00f4n kh\u1ed5 h\u1ecdc ph\u1ea7n n\u00e0y, sinh vi\u00ean c\u0169ng \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n c\u00e1c k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ecdc, gi\u1ea3i th\u00edch v\u00e0 truy\u1ec1n \u0111\u1ea1t k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p; k\u1ef9 n\u0103ng nh\u1eadn th\u1ee9c v\u00e0 n\u1eafm b\u1eaft c\u00e1c xu th\u1ebf\/xu h\u01b0\u1edbng v\u00e0 c\u00e1c c\u01a1 h\u1ed9i trong l\u0129nh v\u1ef1c n\u00e0y; k\u1ef9 n\u0103ng gi\u1ea3i th\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u marketing; k\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u00e1p d\u1ee5ng c\u00e1c ph\u00e1t hi\u1ec7n v\u00e0 ph\u1ed5 bi\u1ebfn c\u00e1c k\u1ebft qu\u1ea3.<\/p>\n

Tr\u00ed tu\u1ec7 Marketing <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: <\/em><\/strong>MAR1439<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong>3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong> Qu\u1ea3n tr\u1ecb c\u01a1 s\u1edf d\u1eef li\u1ec7u kinh doanh, Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u marketing<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

Sau khi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n \u201cTr\u00ed tu\u1ec7 marketing\u201d sinh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch di\u1ec5n \u0111\u1ea1t d\u1eef li\u1ec7u v\u00e0 tr\u00ed tu\u1ec7 kinh doanh v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh Marketing trong t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p; hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c thao t\u00e1c x\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng quan \u0111i\u1ec3m kh\u00e1c nhau d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c quy\u1ebft \u0111\u1ecbnh Marketing; hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng quy tr\u00ecnh nghi\u00ean c\u1ee9u marketing. Ngo\u00e0i ra, qua h\u1ecdc ph\u1ea7n n\u00e0y, sinh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch d\u00f9ng c\u00e1c tr\u1ea3i nghi\u1ec7m kinh doanh v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn nghi\u00ean c\u1ee9u marketing \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb kinh doanh c\u00f3 hi\u1ec7u qu\u1ea3; Kh\u00e1m ph\u00e1, \u1edf c\u00e1c m\u1ee9c s\u00e2u h\u01a1n, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u00f9ng d\u1eef li\u1ec7u l\u1edbn th\u00e0nh nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c c\u00f4ng ty v\u00e0 th\u1ecb tr\u01b0\u1eddng; hi\u1ec3u c\u00e1ch thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u, c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn. \u0110\u1eb7c bi\u1ec7t, h\u1ecdc ph\u1ea7n s\u1ebd gi\u00fap sinh vi\u00ean hi\u1ec3u c\u00e1c thu\u1eadt ng\u1eef c\u01a1 b\u1ea3n v\u1ec1 tr\u00ed tu\u1ec7 kinh doanh v\u00e0 tr\u00ed tu\u1ec7 marketing c\u0169ng nh\u01b0 c\u00e1c t\u00ecnh hu\u1ed1ng tr\u00ed tu\u1ec7 kinh doanh v\u00e0 tr\u00ed tu\u1ec7 marketing trong c\u00e1c ng\u00e0nh kh\u00e1c nhau c\u1ee7a th\u1ebf gi\u1edbi th\u1ef1c ti\u1ec5n.<\/p>\n

V\u1ec1 m\u1eb7t k\u1ef9 n\u0103ng, sau khi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n sinh vi\u00ean c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng t\u01b0 duy \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 marketing, k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 kinh doanh; c\u00e1c k\u1ef9 n\u0103ng nh\u1eadn th\u1ee9c v\u00e0 n\u1eafm b\u1eaft c\u00e1c xu th\u1ebf\/xu h\u01b0\u1edbng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng\u00a0 <\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/em><\/strong> MAR1401<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 03<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong> Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc n\u00e0y nh\u1eb1m trang b\u1ecb cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng marketing c\u0169ng nh\u01b0 vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. C\u00e1c ki\u1ebfn th\u1ee9c bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing, x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eadp kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau, l\u1eadp k\u1ebf ho\u1ea1ch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng h\u1ed7n h\u1ee3p v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p ph\u00f9 h\u1ee3p. Sau khi ho\u00e0n th\u00e0nh m\u00f4n h\u1ecdc n\u00e0y, sinh vi\u00ean c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng h\u1ed7n h\u1ee3p, mua ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n

Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/em><\/strong> MAR1411<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 03<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

H\u1ecdc ph\u1ea7n n\u00e0y gi\u1edbi thi\u1ec7u nh\u1eefng n\u1ed9i dung c\u01a1 b\u1ea3n c\u1ee7a Quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations – PR), gi\u00fap cho sinh vi\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft n\u1ec1n t\u1ea3ng v\u1ec1 PR, t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng m\u00e0 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n. M\u1ee5c ti\u00eau t\u1ed5ng qu\u00e1t c\u1ee7a m\u00f4n h\u1ecdc nh\u1eb1m cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n c\u1ee7a Quan h\u1ec7 c\u00f4ng ch\u00fang, t\u1ea7m quan tr\u1ecdng c\u1ee7a PR trong t\u1ed5 ch\u1ee9c; xa\u0301c \u0111\u1ecbnh ca\u0301c \u0111\u1ed1i t\u01b0\u01a1\u0323ng trong PR, nh\u1eadn th\u1ee9c v\u00e0 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a Quan h\u1ec7 c\u00f4ng ch\u00fang v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c tr\u1ecdng doanh nghi\u1ec7p; x\u00e2y d\u1ef1ng, duy tri\u0300 m\u1ed1i quan h\u1ec7 v\u1edbi ca\u0301c nh\u00f3m c\u00f4ng chu\u0301ng; h\u1ec7 th\u1ed1ng ca\u0301c k\u00eanh th\u00f4ng tin c\u1ee7a PR; l\u1eadp k\u1ebf ho\u1ea1ch PR, qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Marketing tr\u1ef1c ti\u1ebfp<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/em><\/strong> MAR1407<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 03<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

Marketing tr\u1ef1c ti\u1ebfp l\u00e0 m\u1ed9t m\u00f4n h\u1ecdc chuy\u00ean ng\u00e0nh c\u1ee7a sinh vi\u00ean trong ng\u00e0nh marketing. M\u00f4n h\u1ecdc cung c\u1ea5p cho sinh vi\u00ean ki\u1ebfn th\u1ee9c marketing tr\u1ef1c ti\u1ebfp \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p. M\u00f4n h\u1ecdc s\u1ebd k\u1ebft h\u1ee3p l\u00fd thuy\u1ebft c\u1ee7a marketing tr\u1ef1c ti\u1ebfp v\u00e0 marketing t\u01b0\u01a1ng t\u00e1c k\u00e8m theo nh\u1eefng ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf v\u00e0 v\u00ed d\u1ee5 t\u1eeb th\u1ef1c ti\u1ec5n. Marketing tr\u1ef1c ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c y\u00eau c\u1ea7u m\u1ed9t s\u1ef1 t\u1eadp trung v\u00e0o c\u00e1c k\u1ef9 n\u0103ng nh\u1eb1m t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t doanh nghi\u1ec7p nh\u01b0: L\u1eadp c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n lo\u1ea1i sau \u0111\u00f3 ti\u1ebfn t\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c. Sinh vi\u00ean s\u1ebd h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd c\u01a1 b\u1ea3n c\u1ee7a marketing tr\u1ef1c ti\u1ebfp \u0111\u1ec3 s\u00e1ng t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i. Sinh vi\u00ean v\u1eeba h\u1ecdc l\u00fd thuy\u1ebft v\u1eeba h\u1ecdc th\u1ef1c h\u00e0nh th\u00f4ng qua t\u00ecm hi\u1ec3u v\u00e0 quan s\u00e1t m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng marketing tr\u1ef1c ti\u1ebfp th\u1ef1c t\u1ebf t\u1ea1i m\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u0169ng nh\u01b0 ti\u1ebfn h\u00e0nh th\u1ea3o lu\u1eadn nh\u00f3m, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i quy\u1ebft t\u00ecnh hu\u1ed1ng.<\/p>\n

Qu\u1ea3n tr\u1ecb qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/em><\/strong> MAR1410<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 03<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc n\u00e0y nh\u1eb1m trang b\u1ecb cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 qu\u1ea3n tr\u1ecb ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p. C\u00e1c ki\u1ebfn th\u1ee9c bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, l\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o, quy\u1ebft \u0111\u1ecbnh n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 l\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u1ef1c hi\u1ec7n th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Sau khi ho\u00e0n th\u00e0nh m\u00f4n h\u1ecdc n\u00e0y, sinh vi\u00ean c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o, v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o hay, \u0111\u1ed3ng th\u1eddi ph\u1ed1i h\u1ee3p nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng linh ho\u1ea1t \u0111\u1ec3 truy\u1ec1n t\u1ea3i t\u1ed1t n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/p>\n

\u0110\u1ec1 \u00e1n: K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng marketing<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/em><\/strong> MAR1403<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 02<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: <\/em><\/strong>Marketing c\u0103n b\u1ea3n<\/em><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc nh\u1eb1m cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 vi\u1ec7c l\u1eadp \u0111\u1ec1 \u00e1n k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing, bao g\u1ed3m: t\u1ed5ng quan v\u1ec1 \u0111\u1ec1 \u00e1n k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing, ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng marketing, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng marketing, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

  T\u00ean ch\u01b0\u01a1ng tr\u00ecnh:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing Ng\u00e0nh \u0111\u00e0o t\u1ea1o (ti\u1ebfng Vi\u1ec7t): \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing Ng\u00e0nh \u0111\u00e0o t\u1ea1o (ti\u1ebfng Anh): \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Marketing Tr\u00ecnh \u0111\u1ed9 \u0111\u00e0o t\u1ea1o:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0110\u1ea1i h\u1ecdc M\u00e3 s\u1ed1:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7340115 H\u00ecnh th\u1ee9c \u0111\u00e0o t\u1ea1o:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ch\u00ednh quy M\u1ee4C TI\u00caU M\u1ee5c ti\u00eau chung (Goals) Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n ng\u00e0nh Marketing v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2110","post","type-post","status-publish","format-standard","hentry","category-dao-tao-chinh-quy-vi"],"acf":[],"_links":{"self":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/2110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/comments?post=2110"}],"version-history":[{"count":3,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/2110\/revisions"}],"predecessor-version":[{"id":15451,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/2110\/revisions\/15451"}],"wp:attachment":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media?parent=2110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/categories?post=2110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/tags?post=2110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}