{"id":1878,"date":"2024-09-19T04:37:26","date_gmt":"2024-09-19T04:37:26","guid":{"rendered":"https:\/\/eript.new88088.net\/chien-luoc-digital-marketing\/"},"modified":"2024-09-19T04:37:26","modified_gmt":"2024-09-19T04:37:26","slug":"chien-luoc-digital-marketing","status":"publish","type":"post","link":"https:\/\/eript.new88088.net\/chien-luoc-digital-marketing\/","title":{"rendered":"Th\u00f4ng tin chi\u1ebfn l\u01b0\u1ee3c digital marketing t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Digital marketing kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt, m\u1ed9t khoa h\u1ecdc trong vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng trong th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn n\u01a1i m\u00e0 s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t. V\u1edbi vi\u1ec7c chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam, chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u1ec3 \u0111\u1ea9y m\u1ea1nh s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0a ra m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/em> hi\u1ec7u qu\u1ea3 t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

\"X\u00e2y<\/p>\n

C\u1ea3m nh\u1eadn v\u0103n h\u00f3a<\/h2>\n

Vi\u1ec7t Nam l\u00e0 m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc c\u00f3 n\u1ec1n v\u0103n h\u00f3a \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa, n\u01a1i c\u00e1c gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng ng\u1ea5m s\u00e2u v\u00e0o \u0111\u1ebfn t\u1eebng th\u00f3i quen ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng s\u1ef1 tin c\u1eady<\/strong>.<\/p>\n

\"T\u1ed5ng<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh<\/strong> l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng v\u0103n h\u00f3a trong c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. Nh\u01b0 chi\u1ebfn d\u1ecbch m\u00f9a T\u1ebft Nguy\u00ean \u0110\u00e1n, nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh b\u00e1nh ch\u01b0ng, hoa mai ho\u1eb7c tr\u00e1i c\u00e2y \u0111\u1ec3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u1eedi g\u1eafm th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng r\u1eb1ng h\u1ecd hi\u1ec3u v\u00e0 tr\u00e2n tr\u1ecdng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a c\u1ee7a Vi\u1ec7t Nam, \u0111\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed9t c\u1ea7u n\u1ed1i v\u1eefng ch\u1eafc gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"X\u00e2y<\/p>\n

T\u1ea1o th\u00f4ng \u0111i\u1ec7p g\u1ea7n g\u0169i<\/h3>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p g\u1ea7n g\u0169i v\u1edbi v\u0103n h\u00f3a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam:<\/p>\n

    \n
  • **S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u1ecba ph\u01b0\u01a1ng:**Trang b\u1ecb n\u1ed9i dung b\u1eb1ng ti\u1ebfng Vi\u1ec7t d\u1ec5 hi\u1ec3u, g\u1ea7n g\u0169i gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u00e2n thu\u1ed9c h\u01a1n.<\/li>\n
  • \nTham gia c\u00e1c s\u1ef1 ki\u1ec7n v\u0103n h\u00f3a:<\/strong> Kh\u00f4ng ng\u1ea1i ng\u1ea7n tham gia v\u00e0o nh\u1eefng ng\u00e0y l\u1ec5 l\u1edbn, s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng t\u1ea1o n\u00ean s\u1ef1 hi\u1ec7n di\u1ec7n r\u00f5 n\u00e9t cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
  • \nK\u1ebft n\u1ed1i th\u00f4ng qua truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/strong> Chia s\u1ebb c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a, phong t\u1ee5c t\u1eadp qu\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram \u0111\u1ec3 gi\u1eef k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i.<\/li>\n<\/ul>\n

    Chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h2>\n

    Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ef1 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1. T\u1eeb c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y cho \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ti\u1ebfn v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi s\u1ed1 h\u00f3a. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 Facebook, Instagram v\u00e0 Zalo l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft<\/strong> \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    \"Chi\u1ebfn<\/p>\n

    S\u1ef1 gia t\u0103ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h3>\n

    Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7c bi\u1ec7t l\u00e0 Shopee<\/strong>, \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. V\u1edbi c\u00e1c t\u00ednh n\u0103ng nh\u01b0 Shopee Live cho ph\u00e9p livestream mua s\u1eafm, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00fa v\u1ecb, gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1eefa ti\u1ec7c s\u1eafc m\u00e0u. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i trang b\u1ecb cho m\u00ecnh nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1eeb vi\u1ec7c t\u1ea1o trang web \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh thanh to\u00e1n.<\/p>\n

    \"H\u01b0\u1edbng<\/p>\n

    T\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ebfn th\u00f3i quen ti\u00eau d\u00f9ng<\/h3>\n

    C\u00e1c doanh nghi\u1ec7p c\u0169ng c\u1ea7n nh\u1eadn th\u1ee9c r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay r\u1ea5t th\u00f4ng minh trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. H\u1ecd c\u00f3 xu h\u01b0\u1edbng so s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ngay tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd. Theo m\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u t\u1eeb Statista<\/strong>, d\u1ef1 ki\u1ebfn \u0111\u1ebfn n\u0103m 2025, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm qua smartphone t\u1ea1i Vi\u1ec7t Nam s\u1ebd v\u01b0\u1ee3t qua 80 tri\u1ec7u ng\u01b0\u1eddi. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng.<\/p>\n

    Ti\u1ebfp c\u1eadn th\u00f4ng qua di \u0111\u1ed9ng<\/h2>\n

    Th\u1eddi \u0111\u1ea1i s\u1ed1 \u0111\u00e3 l\u00e0m cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 li\u00ean l\u1ea1c m\u00e0 c\u00f2n l\u00e0 c\u00e1nh c\u1eeda k\u1ebft n\u1ed1i v\u1edbi th\u1ebf gi\u1edbi th\u00f4ng tin. V\u1edbi h\u01a1n 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 truy c\u1eadp internet, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o trang web v\u00e0 n\u1ed9i dung c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

    \"7<\/p>\n

    T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

    \u0110\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n ch\u00fa \u00fd khi t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung tr\u00ean di \u0111\u1ed9ng:<\/p>\n

      \n
    • \nThi\u1ebft k\u1ebf responsive:<\/strong> Trang web c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh c\u1ee7a t\u1eebng thi\u1ebft b\u1ecb.<\/li>\n
    • \nT\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh:<\/strong> M\u1ed9t trang web ch\u1eadm s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u1eeb b\u1ecf ngay l\u1eadp t\u1ee9c.<\/li>\n
    • \nN\u1ed9i dung d\u1ec5 ti\u1ebfp c\u1eadn:<\/strong> C\u1ea5u tr\u00fac n\u1ed9i dung r\u00f5 r\u00e0ng, d\u1ec5 \u0111\u1ecdc tr\u00ean m\u00e0n h\u00ecnh nh\u1ecf.<\/li>\n<\/ul>\n

      \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i l\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng truy c\u1eadp trang c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd kh\u00f4ng b\u1ecb l\u1ea1i c\u1ea3n tr\u1edf b\u1edfi m\u1ed9t giao di\u1ec7n kh\u00f3 kh\u0103n, m\u00e0 ng\u01b0\u1ee3c l\u1ea1i, s\u1ebd c\u1ea3m th\u1ea5y nh\u01b0 \u0111ang \u0111i v\u00e0o m\u1ed9t kh\u00f4ng gian tho\u1ea3i m\u00e1i, gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m<\/strong> d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

      \"C\u00e1c<\/p>\n

      T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung<\/h2>\n

      N\u1ed9i dung l\u00e0 vua<\/strong> trong th\u1ebf gi\u1edbi digital marketing v\u00e0 t\u1ea1i Vi\u1ec7t Nam, \u0111i\u1ec1u n\u00e0y c\u00e0ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. N\u1ed9i dung kh\u00f4ng ch\u1ec9 ph\u1ea3i phong ph\u00fa m\u00e0 c\u00f2n c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a<\/strong><\/em> \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

      S\u1ef1 quan tr\u1ecdng c\u1ee7a ng\u00f4n ng\u1eef<\/h3>\n

      S\u1eed d\u1ee5ng ti\u1ebfng Vi\u1ec7t m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 g\u1ea7n g\u0169i kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1n gi\u1ea3. Nghi\u00ean c\u1ee9u t\u1eeb Nielsen<\/strong> cho th\u1ea5y, 60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam cho bi\u1ebft h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 n\u1ed9i dung b\u1eb1ng ti\u1ebfng m\u1eb9 \u0111\u1ebb.<\/p>\n

      N\u1ed9i dung \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a<\/h3>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung:<\/p>\n

        \n
      • \nK\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf<\/strong>: Chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n t\u1eeb kh\u00e1ch h\u00e0ng th\u1eadt \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c.<\/li>\n
      • \nCh\u0103m s\u00f3c c\u00e1c blog v\u00e0 b\u00e0i vi\u1ebft<\/strong>: Cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1c m\u1eb9o v\u1eb7t, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 g\u1ea7n g\u0169i.<\/li>\n
      • \nT\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ea3m x\u00fac<\/strong>: Nh\u1eefng h\u00ecnh \u1ea3nh, videos g\u1ee3i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n

        \"C\u00e1c<\/h2>\n

        S\u1eed d\u1ee5ng Influencer marketing<\/h2>\n

        Influencer marketing \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh m\u1ebd nh\u1ea5t hi\u1ec7n nay. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam d\u00e0nh s\u1ef1 tin t\u01b0\u1edfng cao \u0111\u1ed9 cho c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencer trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mang \u0111\u1ebfn s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 \u0111\u1ed9 tin c\u1eady cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

        K\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c<\/h3>\n

        Influencer kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u1ea7u n\u1ed1i, gi\u00fap truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t. H\u1ecd gi\u1ed1ng nh\u01b0 nh\u1eefng nh\u1ea1c tr\u01b0\u1edfng d\u1eabn d\u1eaft d\u00e0n nh\u1ea1c, mang l\u1ea1i s\u1ef1 h\u00f2a quy\u1ec7n ho\u00e0n h\u1ea3o gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n bi\u1ebft l\u1ef1a ch\u1ecdn influencer ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n

        \"Top<\/p>\n

        Nh\u1eefng l\u1ee3i \u00edch khi s\u1eed d\u1ee5ng influencer<\/h3>\n
          \n
        • \nM\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong>: Influencer c\u00f3 th\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn.<\/li>\n
        • \nT\u1ea1o \u0111\u1ed9 tin c\u1eady<\/strong>: \u0110\u00e1nh gi\u00e1 t\u1eeb influenc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u1ea1o ra hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c cho quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
        • \nGia t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Influencer c\u00f3 th\u1ec3 t\u1ea1o ra ti\u1ebfng vang m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng hi\u1ec7u, c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

          \u0110\u1ea7u t\u01b0 v\u00e0o e-commerce<\/h2>\n

          Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang b\u00f9ng n\u1ed5 t\u1ea1i Vi\u1ec7t Nam, v\u1edbi h\u01a1n 54 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh, m\u00e0 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3.<\/p>\n

          S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h3>\n

          Theo b\u00e1o c\u00e1o t\u1eeb eMarketer<\/strong>, Vi\u1ec7t Nam \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nh\u1eadn th\u1ee9c r\u1eb1ng vi\u1ec7c gia nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t trang web b\u00e1n h\u00e0ng m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7, logistics v\u00e0 marketing.<\/p>\n

          C\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7u qu\u1ea3<\/h3>\n

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft th\u1ef1c cho doanh nghi\u1ec7p khi tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/p>\n

            \n
          • \nT\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh mua s\u1eafm:<\/strong> \u0110\u1ea3m b\u1ea3o qui tr\u00ecnh thanh to\u00e1n \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
          • \nKhuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1:<\/strong> S\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
          • \nCh\u01b0\u01a1ng tr\u00ecnh loyalty:<\/strong> X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u1edfng, t\u00edch \u0111i\u1ec3m.<\/li>\n<\/ul>\n

            S\u00e1ng t\u1ea1o n\u1ed9i dung video<\/h2>\n

            N\u1ed9i dung video \u0111ang chi\u1ebfm l\u0129nh trong kh\u00f4ng gian truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam. Theo nghi\u00ean c\u1ee9u t\u1eeb Cisco<\/strong>, h\u01a1n 80% n\u1ed9i dung s\u1ebd tr\u1edf th\u00e0nh video v\u00e0o n\u0103m 2025. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o video marketing kh\u00f4ng ch\u1ec9 \u0111\u00fang \u0111\u1eafn m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n c\u00f3<\/strong> trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay.<\/p>\n

            \"Kh\u00f3a<\/p>\n

            C\u00e1c h\u00ecnh th\u1ee9c video marketing<\/h3>\n

            Vi\u1ec7c \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c video v\u00e0o trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0 s\u00e1ng t\u1ea1o. M\u1ed9t s\u1ed1 d\u1ea1ng video b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t bao g\u1ed3m:<\/p>\n

              \n
            • \nVideo qu\u1ea3ng c\u00e1o ng\u1eafn g\u1ecdn:<\/strong> Nh\u1eefng qu\u1ea3ng c\u00e1o t\u1eeb 15 \u0111\u1ebfn 30 gi\u00e2y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/li>\n
            • \nLivestream s\u1ea3n ph\u1ea9m:<\/strong> T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m.<\/li>\n
            • \nVideo h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng:<\/strong> Gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y r\u00f5 c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n

              K\u1ebft lu\u1eadn<\/h2>\n

              Trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay, vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n v\u00e0o kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 c\u1ea3m nh\u1eadn v\u0103n h\u00f3a<\/strong>, chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong>, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung<\/strong>, influencer marketing<\/strong> l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n th\u00e0nh c\u00f4ng t\u1ea1i Vi\u1ec7t Nam. \u0110\u1ec3 c\u00f3 th\u1ec3 v\u01b0\u01a1n xa<\/strong> v\u00e0 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u00ean trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, vi\u1ec7c \u00e1p d\u1ee5ng linh ho\u1ea1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u00ean l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft v\u00e0 \u0111\u00e1ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Digital marketing kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt, m\u1ed9t khoa h\u1ecdc trong vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng trong th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn n\u01a1i m\u00e0 s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t. V\u1edbi vi\u1ec7c chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam, chi\u1ebfn l\u01b0\u1ee3c…<\/p>\n","protected":false},"author":3,"featured_media":1877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-1878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao-ngan-han-vi"],"acf":[],"_links":{"self":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/1878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/comments?post=1878"}],"version-history":[{"count":0,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/1878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media\/1877"}],"wp:attachment":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media?parent=1878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/categories?post=1878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/tags?post=1878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}