{"id":1850,"date":"2024-09-19T04:01:28","date_gmt":"2024-09-19T04:01:28","guid":{"rendered":"https:\/\/eript.new88088.net\/phan-tich-digital-marketing\/"},"modified":"2024-09-19T04:01:28","modified_gmt":"2024-09-19T04:01:28","slug":"phan-tich-digital-marketing","status":"publish","type":"post","link":"https:\/\/eript.new88088.net\/phan-tich-digital-marketing\/","title":{"rendered":"Th\u00f4ng tin ph\u00e2n t\u00edch digital marketing t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay, digital marketing<\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c c\u00f4ng ty. Th\u1eddi \u0111\u1ea1i 4.0 \u0111\u00e3 mang \u0111\u1ebfn cho ch\u00fang ta kh\u00f4ng ch\u1ec9 nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 c\u00f2n l\u00e0 th\u00e1ch th\u1ee9c trong vi\u1ec7c nh\u1eadn di\u1ec7n v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1. Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam c\u00f9ng v\u1edbi s\u1ef1 gia t\u0103ng ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u00e3 minh h\u1ecda r\u00f5 n\u00e9t cho ti\u1ec1m n\u0103ng kh\u1ed5ng l\u1ed3 m\u00e0 l\u0129nh v\u1ef1c n\u00e0y \u0111em l\u1ea1i. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh ch\u00ednh trong ph\u00e2n t\u00edch digital marketing t\u1ea1i Vi\u1ec7t Nam, t\u1eeb kh\u00e1i ni\u1ec7m, vai tr\u00f2, th\u1ed1ng k\u00ea ng\u01b0\u1eddi d\u00f9ng, xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o, c\u00e1c k\u00eanh ph\u1ed5 bi\u1ebfn, t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

\"Doanh<\/p>\n

Kh\u00e1i ni\u1ec7m v\u00e0 vai tr\u00f2 c\u1ee7a digital marketing<\/h2>\n

Digital marketing kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m qua internet; n\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong c\u00e1ch ch\u00fang ta giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u01b0\u1ee3c v\u00ed nh\u01b0 chi\u1ebfc c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, digital marketing gi\u00fap ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi \u0111\u1ecba l\u00fd hay th\u1eddi gian. Th\u1ef1c ch\u1ea5t, \u0111\u00e2y l\u00e0 s\u1ef1 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing truy\u1ec1n th\u1ed1ng sang c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7n \u0111\u1ea1i, cho ph\u00e9p doanh nghi\u1ec7p ti\u00eau t\u1ed1n \u00edt t\u00e0i nguy\u00ean h\u01a1n nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/p>\n

\"Nh\u1eefng<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, digital marketing ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. T\u00ednh linh \u0111\u1ed9ng v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c l\u00e0 \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt m\u00e0 n\u00f3 mang l\u1ea1i. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p, \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n

Ngo\u00e0i ra, vai tr\u00f2 c\u1ee7a digital marketing c\u00f2n th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>. Thay v\u00ec ch\u1ec9 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 truy\u1ec1n h\u00ecnh hay b\u00e1o ch\u00ed, gi\u1edd \u0111\u00e2y doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd th\u00f4ng qua nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, \u0111i\u1ec1u n\u00e0y t\u1ea1o n\u00ean s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

\"T\u01b0<\/p>\n

Th\u1ed1ng k\u00ea ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/h2>\n

Theo b\u00e1o c\u00e1o \u201cB\u00e1o c\u00e1o t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng digital Vi\u1ec7t Nam 2022\u201d, t\u1ed1c \u0111\u1ed9 gia t\u0103ng ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t 72.1 tri\u1ec7u ng\u01b0\u1eddi v\u00e0o n\u0103m 2022, chi\u1ebfm kho\u1ea3ng 73.1% d\u00e2n s\u1ed1. S\u1ef1 gia t\u0103ng n\u00e0y kh\u00f4ng ch\u1ec9 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a internet m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u00e0u m\u1ee1 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing<\/strong>. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c, n\u1ebfu doanh nghi\u1ec7p bi\u1ebft t\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, h\u1ecd s\u1ebd c\u00f3 c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh.<\/p>\n

\"Kh\u00f3a<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin qua internet tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea ch\u00ednh v\u1ec1 ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam:<\/p>\n\n\n\n\n\n\n\n
Ch\u1ec9 ti\u00eau<\/th>\nS\u1ed1 li\u1ec7u<\/th>\n<\/tr>\n<\/thead>\n
S\u1ed1 ng\u01b0\u1eddi d\u00f9ng internet<\/td>\n72.1 tri\u1ec7u (73.1% d\u00e2n s\u1ed1)<\/td>\n<\/tr>\n
T\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m<\/td>\n6%<\/td>\n<\/tr>\n
Th\u1eddi gian s\u1eed d\u1ee5ng internet<\/td>\nTrung b\u00ecnh 6.5 gi\u1edd\/ng\u00e0y<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nh\u1eefng con s\u1ed1 tr\u00ean th\u1eadt s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u00e0 ch\u1ee9ng minh r\u1eb1ng digital marketing kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea1m th\u1eddi, m\u00e0 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ed1t y\u1ebfu trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o hi\u1ec7n nay. Do \u0111\u00f3, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o digital marketing l\u00e0 m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n

Xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h2>\n

N\u0103m 2022 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t v\u1ec1 ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Theo \u01b0\u1edbc t\u00ednh, ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u00e3 v\u01b0\u1ee3t qua 1 t\u1ef7 USD, v\u1edbi c\u00e1c m\u1ea3ng nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ed9i dung tr\u1ef1c tuy\u1ebfn l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c d\u1eabn \u0111\u1ea7u trong xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o digital marketing.<\/p>\n

\"Chi\u1ebfn<\/p>\n

C\u00f3 th\u1ec3 ph\u00e2n t\u00edch m\u1ed9t s\u1ed1 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u00eau bi\u1ec3u trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 sau:<\/p>\n\n\n\n\n\n\n\n
Ph\u00e2n kh\u00fac<\/th>\nT\u1ef7 l\u1ec7 ng\u00e2n s\u00e1ch (\u01b0\u1edbc t\u00ednh)<\/th>\n<\/tr>\n<\/thead>\n
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/td>\n40%<\/td>\n<\/tr>\n
Qu\u1ea3ng c\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n35%<\/td>\n<\/tr>\n
N\u1ed9i dung tr\u1ef1c tuy\u1ebfn<\/td>\n25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

T\u1eeb b\u1ea3ng tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang tr\u1edf th\u00e0nh m\u1ed9t c\u1ed7 m\u00e1y qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng. C\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c marketing nh\u01b0 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, khai th\u00e1c SEO, g\u1eedi email marketing nh\u1eb1m t\u1ed1i \u0111a h\u00f3a \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram hay TikTok \u0111\u00e3 tr\u1edf th\u00e0nh \u201cs\u00e2n ch\u01a1i\u201d kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c digital marketing. T\u1eeb vi\u1ec7c \u0111\u0103ng t\u1ea3i n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 livestream, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"Top<\/p>\n

C\u00e1c k\u00eanh ph\u1ed5 bi\u1ebfn trong digital marketing<\/h2>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng trong digital marketing l\u00e0 vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang k\u00eanh qu\u1ea3ng c\u00e1o. C\u00e1c k\u00eanh ph\u1ed5 bi\u1ebfn hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m:<\/p>\n

    \n
  1. \nM\u1ea1ng x\u00e3 h\u1ed9i<\/strong>: Facebook, Instagram, TikTok.<\/li>\n
  2. \nT\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn<\/strong>: T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm (SEM).<\/li>\n
  3. \nQu\u1ea3ng c\u00e1o email<\/strong>: T\u01b0\u01a1ng t\u00e1c qua tin nh\u1eafn v\u00e0 b\u1ea3n tin email.<\/li>\n
  4. \nmarketing n\u1ed9i dung<\/strong>: S\u1eed d\u1ee5ng blog, video v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ol>\n

    M\u1ed7i k\u00eanh c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf v\u00e0 th\u00e1ch th\u1ee9c ri\u00eang. V\u00ed d\u1ee5, trong m\u00f4i tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i, kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t cao v\u00e0 vi\u1ec7c truy\u1ec1n t\u1ea3i n\u1ed9i dung c\u0169ng di\u1ec5n ra nhanh ch\u00f3ng. Ng\u01b0\u1ee3c l\u1ea1i, qu\u1ea3ng c\u00e1o tr\u00ean t\u00ecm ki\u1ebfm l\u1ea1i mang \u0111\u1ebfn c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi nhu c\u1ea7u cao h\u01a1n nh\u1edd v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p.<\/p>\n

    C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i linh ho\u1ea1t trong vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t k\u00eanh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh m\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i quan tr\u1ecdng.<\/p>\n

    \"D\u1ecaCH<\/p>\n

    T\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h2>\n

    M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng quan tr\u1ecdng nh\u1ea5t hi\u1ec7n nay l\u00e0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau, hay c\u00f2n g\u1ecdi l\u00e0 tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh (omni-channel)<\/strong>. C\u00f9ng v\u1edbi s\u1ef1 gia t\u0103ng c\u1ea1nh tranh, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u0103m s\u00f3c v\u00e0 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n t\u1eeb doanh nghi\u1ec7p.<\/p>\n

    Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t, b\u1ea5t k\u1ec3 h\u1ecd t\u01b0\u01a1ng t\u00e1c qua k\u00eanh n\u00e0o. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh ch\u00ednh l\u00e0 vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 email c\u1ea7n ph\u1ea3i nh\u1ea5t qu\u00e1n, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng quay l\u1ea1i mua s\u1eafm trong t\u01b0\u01a1ng lai.<\/p>\n

    C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y r\u1eb1ng nh\u1eefng doanh nghi\u1ec7p n\u00e0o ch\u00fa tr\u1ecdng v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cao h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch khi t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n\n\n\n\n
    L\u1ee3i \u00edch<\/th>\nM\u00f4 t\u1ea3<\/th>\n<\/tr>\n<\/thead>\n
    T\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh<\/td>\nKh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng quay l\u1ea1i h\u01a1n<\/td>\n<\/tr>\n
    N\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/td>\nGia t\u0103ng \u0111\u1ed9 tin c\u1eady<\/td>\n<\/tr>\n
    T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/td>\n\u0110\u1eb7c bi\u1ec7t l\u00e0 trong mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, h\u1ecd t\u00ecm ki\u1ebfm c\u1ea3 tr\u1ea3i nghi\u1ec7m. Vi\u1ec7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00fa v\u1ecb v\u00e0 d\u1ec5 ch\u1ecbu s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh.<\/p>\n

    \u0110\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n trong digital marketing<\/h2>\n

    Cu\u1ed1i c\u00f9ng, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/strong> v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (big data)<\/strong> \u0111\u00e3 m\u1edf ra nh\u1eefng h\u01b0\u1edbng \u0111i m\u1edbi cho c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p ng\u00e0y nay c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

    C\u00f4ng ngh\u1ec7 AI c\u00f3 th\u1ec3 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a nhi\u1ec1u quy tr\u00ecnh, t\u1eeb vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch \u0111\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung \u0111\u00fang th\u1eddi \u0111i\u1ec3m cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o kh\u00f4ng ch\u1ec9 gi\u00fap d\u1ef1 \u0111o\u00e1n h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    \"19<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c \u00e1p d\u1ee5ng analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ecbnh k\u1ef3 theo d\u00f5i c\u00e1c KPI (Ch\u1ec9 s\u1ed1 Hi\u1ec7u su\u1ea5t Ch\u00ednh) \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 ti\u00eau bi\u1ec3u c\u1ea7n theo d\u00f5i:<\/p>\n\n\n\n\n\n\n\n
    KPI<\/th>\n\u00dd ngh\u0129a<\/th>\n<\/tr>\n<\/thead>\n
    T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/td>\nT\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/td>\n<\/tr>\n
    Chi ph\u00ed m\u1ed7i l\u1ea7n chuy\u1ec3n \u0111\u1ed5i<\/td>\nChi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n
    T\u0103ng tr\u01b0\u1edfng doanh thu<\/td>\nM\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu theo th\u1eddi gian<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    T\u00f3m l\u1ea1i, s\u1ef1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c digital marketing kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed3n t\u1ea1i trong m\u00f4i tr\u01b0\u1eddng kinh doanh n\u0103ng \u0111\u1ed9ng nh\u01b0 hi\u1ec7n nay.<\/p>\n

    \"H\u01b0\u1edbng<\/p>\n

    K\u1ebft lu\u1eadn<\/h3>\n

    Digital marketing \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a nhi\u1ec1u c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam. T\u1eeb nh\u1eefng th\u1ed1ng k\u00ea v\u1ec1 ng\u01b0\u1eddi d\u00f9ng cho \u0111\u1ebfn xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c k\u00eanh ph\u1ed5 bi\u1ebfn, m\u1ecdi y\u1ebfu t\u1ed1 \u0111\u1ec1u cho th\u1ea5y r\u1eb1ng digital marketing<\/strong> l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1ea7y ti\u1ec1m n\u0103ng m\u00e0 m\u1ed7i doanh nghi\u1ec7p c\u1ea7n chinh ph\u1ee5c. H\u01a1n n\u1eefa, vi\u1ec7c ph\u00e1t tri\u1ec3n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111a k\u00eanh v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh s\u1ed1 ng\u00e0y c\u00e0ng kh\u1eafc nghi\u1ec7t. Do \u0111\u00f3, h\u00e3y lu\u00f4n ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o v\u00e0 t\u1ea1o d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong h\u00e0nh tr\u00ecnh n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay, digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c c\u00f4ng ty. Th\u1eddi \u0111\u1ea1i 4.0 \u0111\u00e3 mang \u0111\u1ebfn cho ch\u00fang ta kh\u00f4ng ch\u1ec9 nh\u1eefng c\u01a1 h\u1ed9i m\u00e0…<\/p>\n","protected":false},"author":3,"featured_media":1849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-1850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao-ngan-han-vi"],"acf":[],"_links":{"self":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/1850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/comments?post=1850"}],"version-history":[{"count":0,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/1850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media\/1849"}],"wp:attachment":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media?parent=1850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/categories?post=1850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/tags?post=1850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}