{"id":16710,"date":"2025-06-03T14:23:40","date_gmt":"2025-06-03T07:23:40","guid":{"rendered":"https:\/\/eript.new88088.net\/?p=16710"},"modified":"2026-06-10T15:52:25","modified_gmt":"2026-06-10T08:52:25","slug":"quan-tri-kinh-doanh","status":"publish","type":"post","link":"https:\/\/eript.new88088.net\/quan-tri-kinh-doanh\/","title":{"rendered":"Ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh"},"content":{"rendered":"
\n

T\u1ed5ng quan ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh<\/h2>\n

\n Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng\n <\/p>\n

\n Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m \u0111\u00e0o t\u1ea1o c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh v\u00e0 kh\u1edfi nghi\u1ec7p c\u00f3 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c s\u1eafc b\u00e9n trong th\u1eddi \u0111\u1ea1i s\u1ed1. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng t\u00edch h\u1ee3p ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb truy\u1ec1n th\u1ed1ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh (Business Analytics), gi\u00fap sinh vi\u00ean t\u1ef1 tin l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf s\u1ed1 h\u1ed9i nh\u1eadp to\u00e0n c\u1ea7u.\n <\/p>\n

\n Sinh vi\u00ean t\u1ed1t nghi\u1ec7p \u0111\u01b0\u1ee3c trang b\u1ecb h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c to\u00e0n di\u1ec7n v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, marketing s\u1ed1, qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh v\u00e0 chu\u1ed7i cung \u1ee9ng; c\u00f3 n\u0103ng l\u1ef1c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed5 ch\u1ee9c tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi s\u1edf h\u1eefu k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p cao.\n <\/p>\n

Chu\u1ea9n \u0111\u1ea7u ra (PLOs)<\/h3>\n\n\n\n\n\n\n\n\n\n
Chu\u1ea9n \u0111\u1ea7u ra (PLOs)<\/th>\nM\u1ee9c \u0111\u1ed9<\/th>\nC\u00e1c ch\u1ec9 b\u00e1o (PIs)<\/th>\n<\/tr>\n<\/thead>\n
PLO1<\/strong>: Nh\u1eadn di\u1ec7n th\u1eddi c\u01a1, th\u00e1ch th\u1ee9c v\u00e0 ho\u1ea1ch \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p cho t\u1ed5 ch\u1ee9c.<\/td>\nC4<\/td>\n\n 1.1 Thu th\u1eadp th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh (SWOT, PESTEL).
\n 1.2 \u0110\u00e1nh gi\u00e1 r\u1ee7i ro v\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.
\n 1.3 X\u00e2y d\u1ef1ng c\u00e1c ph\u01b0\u01a1ng \u00e1n m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n cho t\u1ed5 ch\u1ee9c.\n <\/td>\n<\/tr>\n
PLO2<\/strong>: Giao ti\u1ebfp thuy\u1ebft ph\u1ee5c, \u0111\u00e0m ph\u00e1n th\u01b0\u01a1ng m\u1ea1i v\u00e0 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 trong kinh doanh.<\/td>\nC3\/P3<\/td>\n\n 2.1 Th\u1ec3 hi\u1ec7n k\u1ef9 n\u0103ng th\u01b0\u01a1ng l\u01b0\u1ee3ng, \u0111\u00e0m ph\u00e1n v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng.
\n 2.2 X\u00e2y d\u1ef1ng v\u00e0 tr\u00ecnh b\u00e0y d\u1ef1 \u00e1n kinh doanh chuy\u00ean nghi\u1ec7p b\u1eb1ng v\u0103n b\u1ea3n v\u00e0 thuy\u1ebft tr\u00ecnh mi\u1ec7ng.\n <\/td>\n<\/tr>\n
PLO3<\/strong>: Th\u1ef1c thi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c kinh doanh, ph\u00e1p lu\u1eadt th\u01b0\u01a1ng m\u1ea1i.<\/td>\nC3\/P3<\/td>\n\n 3.1 \u00c1p d\u1ee5ng Lu\u1eadt Doanh nghi\u1ec7p, Lu\u1eadt C\u1ea1nh tranh v\u00e0 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd li\u00ean quan.
\n 3.2 Th\u1ec3 hi\u1ec7n t\u00ednh ch\u00ednh tr\u1ef1c trong qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh v\u00e0 t\u00f4n tr\u1ecdng quy\u1ec1n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1eabn c\u1ed9ng \u0111\u1ed3ng.\n <\/td>\n<\/tr>\n
PLO4<\/strong>: Ph\u00e1t huy vai tr\u00f2 l\u00e3nh \u0111\u1ea1o, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111i\u1ec1u h\u00e0nh nh\u00f3m l\u00e0m vi\u1ec7c \u0111\u1ea1t m\u1ee5c ti\u00eau chung.<\/td>\nA2\/P3<\/td>\n\n 4.1 T\u1ed5 ch\u1ee9c, ph\u00e2n c\u00f4ng c\u00f4ng vi\u1ec7c v\u00e0 gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t n\u1ed9i b\u1ed9 nh\u00f3m m\u1ed9t c\u00e1ch khoa h\u1ecdc.
\n 4.2 Khuy\u1ebfn kh\u00edch s\u1ef1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m.\n <\/td>\n<\/tr>\n
PLO5<\/strong>: V\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/td>\nC6\/P3<\/td>\n\n 5.1 \u1ee8ng d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng ERP, CRM ho\u1eb7c c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1ef1 \u00e1n s\u1ed1 v\u00e0o v\u1eadn h\u00e0nh.
\n 5.2 Tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing s\u1ed1 (Digital Marketing) ho\u1eb7c qu\u1ea3n tr\u1ecb s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Quy tr\u00ecnh nh\u1eadp h\u1ecdc<\/h3>\n
\n \"Quy\n <\/div>\n

C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/h3>\n
    \n
  • Chuy\u00ean vi\u00ean ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, chuy\u00ean vi\u00ean Marketing, chuy\u00ean vi\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i c\u00e1c doanh nghi\u1ec7p;<\/li>\n
  • Chuy\u00ean vi\u00ean qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n ho\u1eb7c chuy\u00ean vi\u00ean ph\u00e2n t\u00edch t\u00e0i ch\u00ednh;<\/li>\n
  • C\u00e1n b\u1ed9 \u0111i\u1ec1u h\u00e0nh, tr\u1ee3 l\u00fd gi\u00e1m \u0111\u1ed1c ho\u1eb7c qu\u1ea3n l\u00fd c\u1ea5p trung t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n kinh t\u1ebf, c\u00f4ng ty \u0111a qu\u1ed1c gia;<\/li>\n
  • T\u1ef1 kh\u1edfi nghi\u1ec7p, x\u00e2y d\u1ef1ng v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00e1c m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o;<\/li>\n
  • Gi\u1ea3ng vi\u00ean, nghi\u00ean c\u1ee9u vi\u00ean v\u1ec1 l\u0129nh v\u1ef1c Qu\u1ea3n tr\u1ecb v\u00e0 Kinh t\u1ebf t\u1ea1i c\u00e1c c\u01a1 s\u1edf gi\u00e1o d\u1ee5c ho\u1eb7c vi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c;<\/li>\n
  • Ti\u1ebfp t\u1ee5c h\u1ecdc l\u00ean tr\u00ecnh \u0111\u1ed9 Th\u1ea1c s\u0129, Ti\u1ebfn s\u0129 ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/li>\n<\/ul>\n

    H\u1ecdc ph\u00ed<\/h3>\n

    \n H\u1ecdc ph\u00ed theo t\u00edn ch\u1ec9 n\u0103m 2025: 945.000 \u0111\/t\u00edn ch\u1ec9<\/span>\n <\/p>\n

    \n H\u1ecdc ph\u00ed \u0111\u01b0\u1ee3c thanh to\u00e1n theo t\u1eebng h\u1ecdc k\u1ef3 v\u00e0 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1ed1i \u0111a 15%\/n\u0103m theo quy \u0111\u1ecbnh c\u1ee7a Nh\u00e0 n\u01b0\u1edbc v\u00e0 H\u1ecdc vi\u1ec7n.\n <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    T\u1ed5ng quan ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m \u0111\u00e0o t\u1ea1o c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh v\u00e0 kh\u1edfi nghi\u1ec7p c\u00f3 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c s\u1eafc…<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-16710","post","type-post","status-publish","format-standard","hentry","category-dao-tao-vua-lam-vua-hoc-vi"],"acf":[],"_links":{"self":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/16710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/comments?post=16710"}],"version-history":[{"count":6,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/16710\/revisions"}],"predecessor-version":[{"id":16718,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/16710\/revisions\/16718"}],"wp:attachment":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media?parent=16710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/categories?post=16710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/tags?post=16710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}