{"id":16333,"date":"2025-09-25T15:51:51","date_gmt":"2025-09-25T08:51:51","guid":{"rendered":"https:\/\/eript.new88088.net\/?p=16333"},"modified":"2025-09-25T15:52:14","modified_gmt":"2025-09-25T08:52:14","slug":"16333-2","status":"publish","type":"post","link":"https:\/\/eript.new88088.net\/16333-2\/","title":{"rendered":"Ch\u1ee9c n\u0103ng c\u1ee7a Marketing trong doanh nghi\u1ec7p: T\u1ea7m quan tr\u1ecdng v\u00e0 gi\u00e1 tr\u1ecb mang l\u1ea1i"},"content":{"rendered":"

Gi\u1edbi thi\u1ec7u<\/b><\/p>\n

Marketing t\u1eeb l\u00e2u \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, marketing c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i b\u1ec1n ch\u1eb7t gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/span><\/p>\n

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  1. Kh\u00e1i ni\u1ec7m Marketing<\/b><\/li>\n<\/ol>\n

    Marketing l\u00e0 qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o d\u1ef1ng uy t\u00edn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Theo Philip Kotler – chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c marketing:<\/span><\/p>\n

    \u201cMarketing l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c t\u1ea1o ra v\u00e0 mang \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111em l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean.\u201d<\/span><\/p>\n

    Hi\u1ec7p h\u1ed9i Marketing Hoa K\u1ef3 (AMA) c\u0169ng kh\u1eb3ng \u0111\u1ecbnh: marketing bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o, truy\u1ec1n th\u00f4ng, ph\u00e2n ph\u1ed1i v\u00e0 duy tr\u00ec gi\u00e1 tr\u1ecb, \u0111\u1ed3ng th\u1eddi \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong vi\u1ec7c qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      \n
    1. M\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a Marketing<\/b><\/li>\n<\/ol>\n

      Marketing h\u01b0\u1edbng \u0111\u1ebfn ba m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, b\u1ea3o \u0111\u1ea3m s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p:<\/span><\/p>\n

      \u0110\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh: N\u1eafm b\u1eaft xu h\u01b0\u1edbng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

      T\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn: Th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng, n\u00e2ng cao doanh thu v\u00e0 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\n

        \n
      1. C\u00e1c ch\u1ee9c n\u0103ng tr\u1ecdng t\u00e2m c\u1ee7a Marketing<\/b><\/li>\n<\/ol>\n

        \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau tr\u00ean, marketing tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 ch\u1ed1t:<\/span><\/p>\n

        Ho\u1ea1ch \u0111\u1ecbnh s\u1ea3n ph\u1ea9m: X\u00e2y d\u1ef1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, nghi\u00ean c\u1ee9u nhu c\u1ea7u v\u00e0 ph\u00e1t tri\u1ec3n t\u00ednh n\u0103ng \u0111\u00e1p \u1ee9ng th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

        Ho\u1ea1ch \u0111\u1ecbnh ph\u00e2n ph\u1ed1i: T\u1ed5 ch\u1ee9c m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i t\u1ed1i \u01b0u, b\u1ea3o \u0111\u1ea3m h\u00e0ng h\u00f3a \u0111\u1ebfn \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang \u0111\u1ecba \u0111i\u1ec3m.<\/span><\/p>\n

        Ho\u1ea1ch \u0111\u1ecbnh gi\u00e1:<\/b> X\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, c\u00e2n \u0111\u1ed1i gi\u1eefa gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 s\u1ee9c c\u1ea1nh tranh.<\/span><\/p>\n

        Ho\u1ea1ch \u0111\u1ecbnh x\u00fac ti\u1ebfn:<\/b> Th\u1ef1c hi\u1ec7n truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n h\u00e0ng nh\u1eb1m n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm.<\/span><\/p>\n

        Ki\u1ec3m so\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1: \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng marketing.<\/span><\/p>\n

          \n
        1. Vai tr\u00f2 c\u1ee7a Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/li>\n<\/ol>\n

          Marketing kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vai tr\u00f2 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/span><\/p>\n

          N\u1eafm b\u1eaft nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng: Th\u00f4ng qua kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, doanh nghi\u1ec7p hi\u1ec3u r\u00f5 mong mu\u1ed1n v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng.<\/span><\/p>\n

          X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh: T\u1ea1o b\u1ea3n s\u1eafc, c\u1ee7ng c\u1ed1 uy t\u00edn v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

          Truy\u1ec1n t\u1ea3i th\u00f4ng tin hi\u1ec7u qu\u1ea3: Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 tr\u1ef1c tuy\u1ebfn, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

          Gia t\u0103ng doanh thu: Chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e0i b\u1ea3n gi\u00fap thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

          Duy tr\u00ec quan h\u1ec7 kh\u00e1ch h\u00e0ng: T\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

          \u0110\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng: M\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/span><\/p>\n

          T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c s\u1ed1: \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn, giao ti\u1ebfp v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

            \n
          1. \u0110\u1ecbnh h\u01b0\u1edbng h\u1ecdc t\u1eadp v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/b><\/li>\n<\/ol>\n

            \u0110\u1ec3 theo \u0111u\u1ed5i l\u0129nh v\u1ef1c marketing, sinh vi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c hi\u1ec7n \u0111\u1ea1i, t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 n\u0103ng \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean ng\u00e0nh marketing t\u1ea1i c\u00e1c c\u01a1 s\u1edf gi\u00e1o d\u1ee5c uy t\u00edn, trong \u0111\u00f3 c\u00f3 nh\u1eefng tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh qu\u1ed1c t\u1ebf h\u00f3a, gi\u00fap sinh vi\u00ean ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n, t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng to\u00e0n c<\/span><\/p>\n

            K\u1ebft lu\u1eadn<\/span><\/p>\n

            Marketing ng\u00e0y nay \u0111\u00f3ng vai tr\u00f2 tr\u1ee5 c\u1ed9t chi\u1ebfn l\u01b0\u1ee3c trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. B\u1eb1ng vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh v\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o, marketing gi\u00fap doanh nghi\u1ec7p gia t\u0103ng gi\u00e1 tr\u1ecb, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Gi\u1edbi thi\u1ec7u Marketing t\u1eeb l\u00e2u \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 kh\u00f4ng th\u1ec3 thi\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, marketing c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i b\u1ec1n ch\u1eb7t…<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,82],"tags":[],"class_list":["post-16333","post","type-post","status-publish","format-standard","hentry","category-sinh-vien","category-viec-lam"],"acf":[],"_links":{"self":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/16333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/comments?post=16333"}],"version-history":[{"count":3,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/16333\/revisions"}],"predecessor-version":[{"id":16336,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/16333\/revisions\/16336"}],"wp:attachment":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media?parent=16333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/categories?post=16333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/tags?post=16333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}