{"id":1602,"date":"2024-06-03T14:28:51","date_gmt":"2024-06-03T14:28:51","guid":{"rendered":"https:\/\/eript.new88088.net\/?p=1602"},"modified":"2024-06-03T14:28:51","modified_gmt":"2024-06-03T14:28:51","slug":"cau-truc-chuong-trinh-marketing","status":"publish","type":"post","link":"https:\/\/eript.new88088.net\/cau-truc-chuong-trinh-marketing\/","title":{"rendered":"C\u1ea5u tr\u00fac ch\u01b0\u01a1ng tr\u00ecnh Marketing"},"content":{"rendered":"

T\u1ed5ng quan<\/h2>\n
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Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n ng\u00e0nh Marketing (\u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 Marketing s\u1ed1 – Digital Marketing) c\u00f3 n\u1ed9i dung \u0111\u00e0o t\u1ea1o mang t\u00ednh ti\u00ean phong trong \u0111\u00e0o t\u1ea1o v\u1ec1 l\u0129nh v\u1ef1c Digital Marketing. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng, m\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 nh\u1eb1m gi\u00fap sinh vi\u00ean t\u1ed1t nghi\u1ec7p gia nh\u1eadp t\u1ed1t v\u00e0o th\u1ecb tr\u01b0\u1eddng nh\u00e2n l\u1ef1c chuy\u00ean nghi\u1ec7p v\u1ec1 Digital arketing- th\u1ecb tr\u01b0\u1eddng nh\u00e2n l\u1ef1c \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 t\u1ea1i Vi\u1ec7t Nam<\/p>\n

1. M\u00e3 ng\u00e0nh: 7340115<\/p>\n

2. Kh\u1ed1i l\u01b0\u1ee3ng ch\u01b0\u01a1ng tr\u00ecnh: 128 t\u00edn ch\u1ec9 (kh\u00f4ng bao g\u1ed3m Gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t, Gi\u00e1o d\u1ee5c qu\u1ed1c ph\u00f2ng v\u00e0 K\u1ef9 n\u0103ng m\u1ec1m)<\/p>\n

3. Chi ti\u00eau:<\/p>\n

– N\u0103m 2023: 270<\/p>\n

– N\u0103m 2022: 245<\/p>\n

– N\u0103m 2021: 225<\/p>\n

4. \u0110i\u1ec3m tr\u00fang tuy\u1ec3n:<\/p>\n

– N\u0103m 2023: 25,80<\/p>\n

– N\u0103m 2022: 26,10<\/p>\n

– N\u0103m 2021: 26,45<\/p>\n

5. T\u1ed5 h\u1ee3p x\u00e9t tuy\u1ec3n: To\u00e1n \u2013 L\u00fd \u2013 H\u00f3a (A00) ho\u1eb7c To\u00e1n \u2013 L\u00fd \u2013 Anh (A01) ho\u1eb7c To\u00e1n – V\u0103n – Anh (D01)<\/p>\n

Chu\u1ea9n \u0111\u1ea7u ra<\/div>\n
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3. CHU\u1ea8N<\/strong>\u00a0\u0110\u1ea6U RA (Learning Outcomes \u2013 LOs)<\/strong><\/h2>\n

3.1. Chu\u1ea9n<\/strong>\u00a0v\u1ec1\u00a0<\/strong>ki\u1ebfn th\u1ee9c<\/strong><\/p>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh marketing c\u1ee7a H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng s\u1ebd \u0111\u1ea1t c\u00e1c chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 ki\u1ebfn th\u1ee9c nh\u01b0 sau:<\/p>\n

LO1. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 l\u00fd lu\u1eadn ch\u00ednh tr\u1ecb Tri\u1ebft h\u1ecdc M\u00e1c L\u00eanin, Kinh t\u1ebf ch\u00ednh tr\u1ecb M\u00e1c-L\u00eanin, ch\u1ee7 ngh\u0129a x\u00e3 h\u1ed9i khoa h\u1ecdc, t\u01b0 t\u01b0\u1edfng H\u1ed3 Ch\u00ed Minh, L\u1ecbch s\u1eed \u0110\u1ea3ng C\u1ed9ng s\u1ea3n Vi\u1ec7t Nam v\u00e0 c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 ph\u00e1p lu\u1eadt Vi\u1ec7t Nam v\u00e0o gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kinh t\u1ebf-x\u00e3 h\u1ed9i trong th\u1ef1c ti\u1ec5n.<\/p>\n

LO2. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf v\u00e0 kinh doanh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p nh\u01b0 v\u1ec1 to\u00e1n kinh t\u1ebf, x\u00e1c su\u1ea5t th\u1ed1ng k\u00ea, kinh t\u1ebf l\u01b0\u1ee3ng, qu\u1ea3n tr\u1ecb h\u1ecdc, k\u1ebf to\u00e1n, qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n… v\u00e0o gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kinh doanh v\u00e0 marketing c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p<\/p>\n

LO3. Ph\u00e2n t\u00edch v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng marketing hi\u1ec7n \u0111\u1ea1i, h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

LO4. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c t\u01b0 duy v\u00e0 quan \u0111i\u1ec3m marketing hi\u1ec7n \u0111\u1ea1i; nh\u1eefng kh\u00e1i ni\u1ec7m, qui tr\u00ecnh v\u00e0 nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng v\u1ec1 marketing v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

LO5. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u0129nh v\u1ef1c\/ch\u1ee9c n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 marketing c\u01a1 b\u1ea3n; ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch ph\u1ed1i h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 marketing t\u00e1c nghi\u1ec7p nh\u1eb1m t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 bi\u1ebfn \u0111\u1ed9ng.<\/p>\n

LO6. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 marketing s\u1ed1, c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng c\u1ee5 marketing s\u1ed1, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n

LO7. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c nguy\u00ean t\u1eafc v\u00e0 qui tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai v\u00e0 gi\u00e1m s\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing n\u00f3i chung v\u00e0 marketing s\u1ed1 n\u00f3i ri\u00eang trong th\u1ef1c ti\u1ec5n b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

LO8. Hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t, vai tr\u00f2, c\u00e1c lo\u1ea1i h\u00ecnh d\u1eef li\u1ec7u kinh doanh\/marketing, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh\/marketing, qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u; c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1ec1 d\u1eef li\u1ec7u, qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p.<\/p>\n

Chuy\u00ean ng\u00e0nh Internet Marketing<\/em><\/strong><\/p>\n

LO9.\u00a0 Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c k\u00eanh marketing s\u1ed1 c\u01a1 b\u1ea3n (web, social media, search engine) v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7, c\u00f4ng c\u1ee5 marketing s\u1ed1 li\u00ean quan v\u00e0o th\u1ef1c ti\u1ec5n l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai v\u00e0 ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn d\u1ecbch marketing trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n

Chuy\u00ean ng\u00e0nh Ph\u00e2n t\u00edch D\u1eef li\u1ec7u Marketing s\u1ed1<\/em><\/strong><\/p>\n

LO10. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 khai ph\u00e1 d\u1eef li\u1ec7u, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 th\u00e0nh t\u00edch ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 marketing s\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea3i thi\u1ec7n nh\u1eb1m t\u1ed1i ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 marketing s\u1ed1 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

Chuy\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng Marketing<\/em><\/strong><\/p>\n

LO11. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c\/c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing c\u01a1 b\u1ea3n (bao g\u1ed3m: quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 qu\u1ea3ng c\u00e1o) v\u00e0o th\u1ef1c ti\u1ec5n l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng\/chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

3.2.\u00a0\u00a0<\/strong>K\u1ef9 n\u0103ng<\/strong><\/p>\n

3.2.1. K\u1ef9 n\u0103ng chuy\u00ean m\u00f4n<\/strong><\/p>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh Marketing c\u1ee7a H\u1ecdc vi\u1ec7n s\u1ebd \u0111\u1ea1t c\u00e1c chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n c\u01a1 b\u1ea3n \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ph\u00e2n t\u00edch v\u00e0 v\u1eadn d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 marketing v\u00e0 marketing v\u00e0o th\u1ef1c ti\u1ec5n. C\u1ee5 th\u1ec3 l\u00e0:<\/p>\n

LO12. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng marketing v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng.<\/p>\n

LO13. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u c\u01a1 b\u1ea3n (d\u1eef li\u1ec7u s\u01a1 c\u1ea5p, d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i trong m\u00f4i tr\u01b0\u1eddng Internet, d\u1eef li\u1ec7u s\u1ed1\u2026) v\u00e0 qu\u1ea3n tr\u1ecb c\u01a1 s\u1edf d\u1eef li\u1ec7u nh\u1eb1m ph\u1ee5c v\u1ee5 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing.<\/p>\n

LO14. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 v\u00e0 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng marketing n\u00f3i chung, marketing s\u1ed1 n\u00f3i ri\u00eang.<\/p>\n

Chuy\u00ean ng\u00e0nh Internet Marketing<\/em><\/strong><\/p>\n

LO15. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 ph\u1ed1i h\u1ee3p c\u00e1c k\u00eanh v\u00e0 c\u00f4ng c\u1ee5 marketing s\u1ed1 nh\u1eb1m x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 chi\u1ebfn d\u1ecbch marketing s\u1ed1.<\/p>\n

Chuy\u00ean ng\u00e0nh Ph\u00e2n t\u00edch D\u1eef li\u1ec7u Marketing S\u1ed1<\/em><\/strong><\/p>\n

LO16. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u v\u1ec1 ph\u00e2n t\u00edch marketing v\u00e0 ph\u00e2n t\u00edch marketing s\u1ed1 nh\u1eb1m \u0111\u00e1nh gi\u00e1 th\u00e0nh t\u00edch v\u00e0 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m ph\u1ee5c v\u1ee5 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing \u0111\u1ec3 mang l\u1ea1i th\u00e0nh t\u00edch t\u1ed1t h\u01a1n cho t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

Chuy\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng Marketing<\/em><\/strong><\/p>\n

LO17. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 ph\u1ed1i h\u1ee3p c\u00e1c h\u00ecnh th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5\/h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng marketing c\u01a1 b\u1ea3n; l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng\/chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n

3.2.2. K\u1ef9 n\u0103ng b\u1ed5 tr\u1ee3 v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m<\/strong><\/p>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh Marketing c\u1ee7a H\u1ecdc vi\u1ec7n s\u1ebd \u0111\u1ea1t c\u00e1c chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 k\u1ef9 n\u0103ng b\u1ed5 tr\u1ee3 v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m nh\u01b0 sau:<\/p>\n

LO18. C\u00f3 kh\u1ea3 n\u0103ng t\u01b0 duy h\u1ec7 th\u1ed1ng, logic, s\u00e1ng t\u1ea1o v\u00e0 khoa h\u1ecdc nh\u1eb1m c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n \u0111\u01b0\u1ee3c h\u1ecdc v\u00e0o th\u1ef1c ti\u1ec5n ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n

LO19. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m ph\u1ee5c v\u1ee5 cho vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, bao g\u1ed3m: k\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch, k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, k\u1ef9 n\u0103ng giao ti\u1ebfp, tr\u00ecnh b\u00e0y, k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1\u2026 trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u00f4ng vi\u1ec7c \u0111a d\u1ea1ng.<\/p>\n

LO20. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng nh\u1eefng ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n (Excel, SPSS\u2026) \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh v\u00e0 marketing c\u01a1 b\u1ea3n, ph\u1ee5c v\u1ee5 cho vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c.<\/p>\n

3.3. Ngo\u1ea1i ng\u1eef<\/strong><\/p>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh Marketing c\u1ee7a H\u1ecdc vi\u1ec7n s\u1ebd \u0111\u1ea1t c\u00e1c chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 ngo\u1ea1i ng\u1eef nh\u01b0 sau:<\/p>\n

LO21.\u00a0 \u0110\u1ea1t n\u0103ng l\u1ef1c ti\u1ebfng Anh 450 \u0111i\u1ec3m TOEIC qu\u1ed1c t\u1ebf tr\u1edf l\u00ean (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng B\u1eadc 3 theo khung n\u0103ng l\u1ef1c ngo\u1ea1i ng\u1eef 6 b\u1eadc d\u00f9ng cho Vi\u1ec7t Nam).<\/p>\n

LO22. C\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ti\u1ebfng Anh \u1edf m\u1ee9c c\u01a1 b\u1ea3n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn ngh\u1ec1 nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o.<\/p>\n

3.4. N\u0103ng l\u1ef1c t\u1ef1 ch\u1ee7 v\u00e0 tr\u00e1ch nhi\u1ec7m<\/strong><\/p>\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eed nh\u00e2n ng\u00e0nh Marketing c\u1ee7a H\u1ecdc vi\u1ec7n s\u1ebd \u0111\u1ea1t c\u00e1c chu\u1ea9n \u0111\u1ea7u ra v\u1ec1 n\u0103ng l\u1ef1c t\u1ef1 ch\u1ee7, tr\u00e1ch nhi\u1ec7m v\u00e0 h\u00e0nh vi \u0111\u1ea1o \u0111\u1ee9c nh\u01b0 sau:<\/p>\n

LO23. C\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc t\u1eadp, nghi\u00ean c\u1ee9u, t\u00edch l\u0169y kinh nghi\u1ec7m \u0111\u1ec3 th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng.<\/p>\n

LO24. C\u00f3 ph\u1ea9m ch\u1ea5t \u0111\u1ea1o \u0111\u1ee9c, \u00fd th\u1ee9c ngh\u1ec1 nghi\u1ec7p, tr\u00e1ch nhi\u1ec7m c\u00f4ng d\u00e2n, t\u00f4n tr\u1ecdng v\u00e0 ch\u1ea5p nh\u1eadn ph\u00e1p lu\u1eadt, c\u00f3 \u00fd th\u1ee9c t\u1ed5 ch\u1ee9c k\u1ef7 lu\u1eadt v\u00e0 tinh th\u1ea7n h\u1ee3p t\u00e1c.<\/p>\n

4. MA TR\u1eacN CHU\u1ea8N \u0110\u1ea6U RA V\u1edaI M\u1ee4C TI\u00caU \u0110\u00c0O T\u1ea0O<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
TT<\/strong><\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u1ee5c ti\u00eau<\/strong><\/p>\n

C\u0110R<\/strong><\/td>\n

PO1<\/strong><\/td>\nPO2<\/strong><\/td>\nPO3<\/strong><\/td>\nPO4<\/strong><\/td>\nPO5<\/strong><\/td>\nPO6<\/strong><\/td>\nPO7<\/strong><\/td>\nPO8<\/strong><\/td>\nPO9<\/strong><\/td>\nPO10<\/strong><\/td>\nPO11<\/strong><\/td>\nPO12<\/strong><\/td>\n<\/tr>\n
1<\/td>\nLO1<\/strong><\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
2<\/td>\nLO2<\/strong><\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
3<\/td>\nLO3<\/strong><\/td>\n<\/td>\n<\/td>\nX<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
4<\/td>\nLO4<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
5<\/td>\nLO5<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\nX<\/td>\nX<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
6<\/td>\nLO6<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\nX<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
7<\/td>\nLO7<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
8<\/td>\nLO8<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
9<\/td>\nLO9<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
10<\/td>\nLO10<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
11<\/td>\nLO11<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
12<\/td>\nLO12<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
13<\/td>\nLO13<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
14<\/td>\nLO14<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
15<\/td>\nLO15<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
16<\/td>\nLO16<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
17<\/td>\nLO17<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
28<\/td>\nLO18<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
19<\/td>\nLO19<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/tr>\n
20<\/td>\nLO20<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/tr>\n
21<\/td>\nLO21<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/tr>\n
22<\/td>\nLO22<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/tr>\n
23<\/td>\nLO23<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
24<\/td>\nLO24<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\nX<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

5<\/strong>. B\u1ea2NG M\u1ee8C \u0110\u1ed8 N\u0102NG L\u1ef0C MONG MU\u1ed0N CHU\u1ea8N \u0110\u1ea6U RA<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
TT<\/strong><\/td>\nNLMM (*)<\/strong><\/td>\nN\u1ed8I DUNG<\/strong><\/td>\nGHI CH\u00da<\/strong><\/td>\n<\/tr>\n<\/thead>\n
1<\/strong><\/td>\nKI\u1ebeN TH\u1ee8C GI\u00c1O D\u1ee4C \u0110\u1ea0I C\u01af\u01a0NG<\/strong><\/td>\n<\/tr>\n
1.1<\/strong><\/td>\nKh\u1ed1i ki\u1ebfn th\u1ee9c chung v\u1ec1 l\u00fd lu\u1eadn ch\u00ednh tr\u1ecb<\/strong><\/td>\n<\/tr>\n
1.1.1<\/td>\n(2.0)<\/td>\nTri\u1ebft h\u1ecdc M\u00e1c-L\u00eanin<\/td>\n<\/td>\n<\/tr>\n
1.1.2<\/td>\n(2.0)<\/td>\nKinh t\u1ebf ch\u00ednh tr\u1ecb M\u00e1c- Lenin<\/td>\n<\/td>\n<\/tr>\n
1.1.3<\/td>\n(2.0)<\/td>\nCh\u1ee7 ngh\u0129a x\u00e3 h\u1ed9i khoa h\u1ecdc<\/td>\n<\/td>\n<\/tr>\n
1.1.4<\/td>\n(2.0)<\/td>\nL\u1ecbch s\u1eed \u0110\u1ea3ng c\u1ed9ng s\u1ea3n Vi\u1ec7t Nam<\/td>\n<\/td>\n<\/tr>\n
1.1.5<\/td>\n(2.0)<\/td>\nT\u01b0 t\u01b0\u1edfng H\u1ed3 ch\u00ed Minh<\/td>\n<\/td>\n<\/tr>\n
1.2<\/strong><\/td>\nTi\u1ebfng Anh<\/strong><\/td>\n<\/tr>\n
1.2.1<\/td>\n(3.0)<\/td>\nTi\u1ebfng Anh Course 1<\/td>\n<\/td>\n<\/tr>\n
1.2.2<\/td>\n(3.0)<\/td>\nTi\u1ebfng Anh Course 2<\/td>\n<\/td>\n<\/tr>\n
1.2.3<\/td>\n(3.0)<\/td>\nTi\u1ebfng Anh Course 3<\/td>\n<\/td>\n<\/tr>\n
1.2.4<\/td>\n(3.0)<\/td>\nTi\u1ebfng Anh Course 3 Plus<\/td>\n<\/td>\n<\/tr>\n
1.3<\/strong><\/td>\nTin h\u1ecdc<\/strong><\/td>\n<\/tr>\n
1.3.1<\/td>\n(3.0)<\/td>\nTin h\u1ecdc c\u01a1 s\u1edf 1<\/td>\n<\/td>\n<\/tr>\n
1.3.2<\/td>\n(3.0)<\/td>\nTin h\u1ecdc c\u01a1 s\u1edf 3<\/td>\n<\/td>\n<\/tr>\n
1.2<\/strong><\/td>\nKh\u1ed1i ki\u1ebfn th\u1ee9c khoa h\u1ecdc\u00a0<\/strong>c\u01a1 b\u1ea3n\/khoa h\u1ecdc<\/strong>\u00a0x\u00e3 h\u1ed9i<\/strong><\/td>\n<\/tr>\n
1.2.1<\/td>\n(3.0)<\/td>\nTo\u00e1n cao c\u1ea5p 1<\/td>\n<\/td>\n<\/tr>\n
1.2.2<\/td>\n(3.0)<\/td>\nL\u00fd thuy\u1ebft x\u00e1c su\u1ea5t v\u00e0 th\u1ed1ng k\u00ea<\/td>\n<\/td>\n<\/tr>\n
1.2.3<\/td>\n(3.0)<\/td>\nTo\u00e1n kinh t\u1ebf<\/td>\n<\/td>\n<\/tr>\n
1.2.4<\/td>\n(3.0)<\/td>\nTo\u00e1n cao c\u1ea5p 2<\/td>\n<\/td>\n<\/tr>\n
1.2.5<\/td>\n(3.0)<\/td>\nPh\u00e1p lu\u1eadt \u0111\u1ea1i c\u01b0\u01a1ng<\/td>\n<\/td>\n<\/tr>\n
1.2.6<\/td>\n(3.0)<\/td>\nT\u00e2m l\u00fd qu\u1ea3n l\u00fd<\/td>\n<\/td>\n<\/tr>\n
1.2.7<\/td>\n(3.0)<\/td>\nL\u1ecbch s\u1eed c\u00e1c h\u1ecdc thuy\u1ebft kinh t\u1ebf<\/td>\n<\/td>\n<\/tr>\n
1.2.8.<\/td>\n(3.0)<\/td>\nPh\u01b0\u01a1ng ph\u00e1p lu\u1eadn nghi\u00ean c\u1ee9u khoa h\u1ecdc<\/td>\n<\/td>\n<\/tr>\n
2<\/strong><\/td>\nKI\u1ebeN TH\u1ee8C GI\u00c1O D\u1ee4C CHUY\u00caN NGHI\u1ec6P<\/strong><\/td>\n<\/tr>\n
2.1<\/strong><\/td>\nKh\u1ed1i ki\u1ebfn th\u1ee9c c\u01a1 s\u1edf (nh\u00f3m ng\u00e0nh<\/strong>\u00a0v\u00e0\u00a0<\/strong>ng\u00e0nh)<\/strong><\/td>\n<\/tr>\n
2.1.1<\/td>\n(3.0)<\/td>\nKinh t\u1ebf vi m\u00f4 1<\/td>\n<\/td>\n<\/tr>\n
2.1.2<\/td>\n(3.0)<\/td>\nKinh t\u1ebf v\u0129 m\u00f4 1<\/td>\n<\/td>\n<\/tr>\n
2.1.3<\/td>\n(3.5)<\/td>\nMarketing c\u0103n b\u1ea3n<\/td>\n<\/td>\n<\/tr>\n
2.1.4<\/td>\n(3.0)<\/td>\nNguy\u00ean l\u00fd k\u1ebf to\u00e1n<\/td>\n<\/td>\n<\/tr>\n
2.1.5<\/td>\n(3.0)<\/td>\nKinh t\u1ebf l\u01b0\u1ee3ng<\/td>\n<\/td>\n<\/tr>\n
2.1.6<\/td>\n(3.0)<\/td>\nQu\u1ea3n tr\u1ecb h\u1ecdc<\/td>\n<\/td>\n<\/tr>\n
2.1.7<\/td>\n(3.5)<\/td>\nH\u00e0nh vi kh\u00e1ch h\u00e0ng<\/td>\n<\/td>\n<\/tr>\n
2.1.8<\/td>\n(3.5)<\/td>\nC\u00e1c h\u1ec7 th\u1ed1ng th\u00f4ng tin trong doanh nghi\u1ec7p<\/td>\n<\/td>\n<\/tr>\n
2.1.9<\/td>\n(3.5)<\/td>\nInternet v\u00e0 \u1ee9ng d\u1ee5ng trong kinh doanh<\/td>\n<\/td>\n<\/tr>\n
2.1.10<\/td>\n(3.5)<\/td>\nPh\u00e1t tri\u1ec3n v\u00e0 \u1ee9ng d\u1ee5ng web trong marketing<\/td>\n<\/td>\n<\/tr>\n
2.1.11<\/td>\n(3.5)<\/td>\nQu\u1ea3n tr\u1ecb c\u01a1 s\u1edf d\u1eef li\u1ec7u kinh doanh<\/td>\n<\/td>\n<\/tr>\n
2.1.12<\/td>\n(3.5)<\/td>\n\u1ee8ng d\u1ee5ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n trong kinh doanh<\/td>\n<\/td>\n<\/tr>\n
2.1.13<\/td>\n(3.5)<\/td>\nQu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/td>\n<\/td>\n<\/tr>\n
2.1.14<\/td>\n(3.5)<\/td>\nTh\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/td>\n<\/td>\n<\/tr>\n
2.1.15<\/td>\n(3.5)<\/td>\nQu\u1ea3n tr\u1ecb marketing<\/td>\n<\/td>\n<\/tr>\n
2.1.16<\/td>\n(3.5)<\/td>\nPh\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u marketing<\/td>\n<\/td>\n<\/tr>\n
2.1.17<\/td>\n(3.5)<\/td>\nTruy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/td>\n<\/td>\n<\/tr>\n
2.1.18<\/td>\n(3.5)<\/td>\nMarketing d\u1ecbch v\u1ee5<\/td>\n<\/td>\n<\/tr>\n
2.1.19<\/td>\n(3.5)<\/td>\nMarketing c\u00f4ng nghi\u1ec7p<\/td>\n<\/td>\n<\/tr>\n
2.1.20<\/td>\n(3.5)<\/td>\nE- Marketing<\/td>\n<\/td>\n<\/tr>\n
2.1.16<\/td>\n(3.0)<\/td>\nK\u1ebf to\u00e1n qu\u1ea3n tr\u1ecb<\/td>\n<\/td>\n<\/tr>\n
2.1.17<\/td>\n(3.0)<\/td>\nQu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/td>\n<\/tr>\n
2.1.18<\/td>\n(3.0)<\/td>\nQu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng<\/td>\n<\/td>\n<\/tr>\n
2.1.19<\/td>\n(3.0)<\/td>\nPh\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/td>\n<\/td>\n<\/tr>\n
2.1.20<\/td>\n(3.0)<\/td>\nLu\u1eadt kinh doanh<\/td>\n<\/td>\n<\/tr>\n
2.2<\/strong><\/td>\nKh\u1ed1i ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh<\/strong><\/td>\n<\/tr>\n
Chuy\u00ean ng\u00e0nh Internet Marketing<\/strong><\/td>\n<\/tr>\n
2.2.1<\/td>\n(4.0)<\/td>\nPh\u00e2n t\u00edch web<\/td>\n<\/td>\n<\/tr>\n
2.2.2<\/td>\n(4.0)<\/td>\nMarketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/td>\n<\/td>\n<\/tr>\n
2.2.3<\/td>\n(4.0)<\/td>\nT\u1ed5ng quan v\u1ec1 bi\u00ean t\u1eadp web<\/td>\n<\/td>\n<\/tr>\n
2.2.4<\/td>\n(4.0)<\/td>\nMarketing b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/td>\n<\/td>\n<\/tr>\n
2.2.5<\/td>\n(4.0)<\/td>\n\u0110\u1ec1 \u00e1n: K\u1ebf ho\u1ea1ch Internet marketing<\/td>\n<\/td>\n<\/tr>\n
Chuy\u00ean ng\u00e0nh Ph\u00e2n t\u00edch D\u1eef li\u1ec7u Marketing s\u1ed1<\/strong><\/td>\n<\/tr>\n
2.2.1<\/td>\n(4.0)<\/td>\nPh\u00e2n t\u00edch Marketing<\/td>\n<\/td>\n<\/tr>\n
2.2.2<\/td>\n(4.0)<\/td>\nKhai ph\u00e1 d\u1eef li\u1ec7u trong Marketing<\/td>\n<\/td>\n<\/tr>\n
2.2.3<\/td>\n(4.0)<\/td>\nPh\u00e2n t\u00edch web<\/td>\n<\/td>\n<\/tr>\n
2.2.4<\/td>\n(4.0)<\/td>\nMarketing qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/td>\n<\/td>\n<\/tr>\n
2.2.5<\/td>\n(4.0)<\/td>\nTr\u00ed tu\u1ec7 Marketing<\/td>\n<\/td>\n<\/tr>\n
Chuy\u00ean ng\u00e0nh Truy\u1ec1n th\u00f4ng Marketing<\/strong><\/td>\n<\/tr>\n
2.2.1<\/td>\n(4.0)<\/td>\nChi\u1ebfn l\u01b0\u1ee3c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/td>\n<\/td>\n<\/tr>\n
2.2.2<\/td>\n(4.0)<\/td>\nQuan h\u1ec7 c\u00f4ng ch\u00fang<\/td>\n<\/td>\n<\/tr>\n
2.2.3<\/td>\n(4.0)<\/td>\nMarketing tr\u1ef1c ti\u1ebfp<\/td>\n<\/td>\n<\/tr>\n
2.2.4<\/td>\n(4.0)<\/td>\nQu\u1ea3n tr\u1ecb qu\u1ea3ng c\u00e1o<\/td>\n<\/td>\n<\/tr>\n
2.2.5<\/td>\n(4.0)<\/td>\n\u0110\u1ec1 \u00e1n: K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng marketing<\/td>\n<\/td>\n<\/tr>\n
3<\/strong><\/td>\nK\u1ef8 N\u0102NG<\/strong><\/td>\n<\/tr>\n
3.1<\/td>\n(3.0)<\/td>\nK\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh<\/td>\n<\/td>\n<\/tr>\n
3.2<\/td>\n(3.0)<\/td>\nK\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m<\/td>\n<\/td>\n<\/tr>\n
3.3<\/td>\n(3.0)<\/td>\nK\u1ef9 n\u0103ng t\u1ea1o l\u1eadp V\u0103n b\u1ea3n<\/td>\n<\/td>\n<\/tr>\n
3.4<\/td>\n(3.0)<\/td>\nK\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c<\/td>\n<\/td>\n<\/tr>\n
3.5<\/td>\n(3.0)<\/td>\nK\u1ef9 n\u0103ng giao ti\u1ebfp<\/td>\n<\/td>\n<\/tr>\n
3.6<\/td>\n(3.0)<\/td>\nK\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/td>\n<\/td>\n<\/tr>\n
3.7<\/td>\n(3.0)<\/td>\nK\u1ef9 n\u0103ng t\u01b0 duy s\u00e1ng t\u1ea1o<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

(*) N\u0103ng l\u1ef1c mong mu\u1ed1n (NLMM)\u00a0<\/em>\u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 tr\u00ean thang \u0111i\u1ec3m 1-5 (1-bi\u1ebft, hi\u1ec3u; 2- hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 tham gia; 3- hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch; 4-c\u00f3 th\u1ec3 th\u1ef1c h\u00e0nh th\u00e0nh th\u1ea1o, 5- c\u00f3 kh\u1ea3 n\u0103ng t\u1ed5ng h\u1ee3p, \u0111\u00e1nh gi\u00e1, s\u00e1ng t\u1ea1o). NLMN \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean c\u01a1 s\u1edf c\u00e1c k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb s\u1eed d\u1ee5ng lao \u0111\u1ed9ng, c\u00e1c c\u1ef1u sinh vi\u00ean v\u00e0 sinh vi\u00ean n\u0103m cu\u1ed1i v\u1ec1 nh\u1eefng n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft, quan tr\u1ecdng \u0111\u1ed1i v\u1edbi sinh vi\u00ean t\u1ed1t nghi\u1ec7p ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n ng\u00e0nh Marketing, c\u0169ng nh\u01b0 \u00fd ki\u1ebfn c\u00e1c chuy\u00ean gia v\u1ec1 d\u1ef1 th\u1ea3o khung ch\u01b0\u01a1ng tr\u00ecnh.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u1ed5ng quan Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n ng\u00e0nh Marketing (\u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 Marketing s\u1ed1 – Digital Marketing) c\u00f3 n\u1ed9i dung \u0111\u00e0o t\u1ea1o mang t\u00ednh ti\u00ean phong trong \u0111\u00e0o t\u1ea1o v\u1ec1 l\u0129nh v\u1ef1c Digital Marketing. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng, m\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 nh\u1eb1m gi\u00fap…<\/p>\n","protected":false},"author":4,"featured_media":1203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-1602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/1602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/comments?post=1602"}],"version-history":[{"count":0,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/posts\/1602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media\/1203"}],"wp:attachment":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media?parent=1602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/categories?post=1602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/tags?post=1602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}