{"id":16044,"date":"2025-05-16T02:11:40","date_gmt":"2025-05-15T19:11:40","guid":{"rendered":"https:\/\/eript.new88088.net\/?page_id=16044"},"modified":"2025-05-16T02:11:40","modified_gmt":"2025-05-15T19:11:40","slug":"mo-ta-tom-tat-cac-mon-hoc-chinh","status":"publish","type":"page","link":"https:\/\/eript.new88088.net\/chuong-trinh-quan-he-cong-chung\/mo-ta-tom-tat-cac-mon-hoc-chinh\/","title":{"rendered":"M\u00d4 T\u1ea2 T\u00d3M T\u1eaeT C\u00c1C M\u00d4N H\u1eccC CH\u00cdNH"},"content":{"rendered":"

M\u00d4 T\u1ea2 T\u00d3M T\u1eaeT C\u00c1C M\u00d4N H\u1eccC CH\u00cdNH<\/strong><\/h2>\n

To\u00e1n cao c\u1ea5p cho kh\u1ed1i ng\u00e0nh kinh t\u1ebf<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/em><\/strong>BAS1267<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 4<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong>\u00a0M\u00f4n h\u1ecdc trang b\u1ecb cho sinh vi\u00ean c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng to\u00e1n h\u1ecdc c\u00e1ch ti\u1ebfp c\u1eadn khoa h\u1ecdc v\u1ec1 m\u00f4 h\u00ecnh h\u00f3a h\u00e0nh vi kinh doanh v\u00e0 kinh t\u1ebf. Sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 to\u00e1n h\u1ecdc kh\u00e1c nhau. C\u00e1c ch\u1ee7 \u0111\u1ec1 bao g\u1ed3m ch\u01b0\u01a1ng tr\u00ecnh tuy\u1ebfn t\u00ednh v\u00e0 phi tuy\u1ebfn t\u00ednh c\u01a1 b\u1ea3n, vi ph\u00e2n v\u00e0 vi ph\u00e2n t\u1eebng ph\u1ea7n, t\u1ed1i \u01b0u h\u00f3a, ph\u00e9p to\u00e1n ma tr\u1eadn v\u00e0 quy t\u1eafc Cramer, ph\u01b0\u01a1ng tr\u00ecnh tuy\u1ebfn t\u00ednh, ph\u01b0\u01a1ng tr\u00ecnh vi ph\u00e2n. Sinh vi\u00ean c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a to\u00e1n h\u1ecdc trong kinh doanh v\u00e0 kinh t\u1ebf n\u00f3i chung.<\/p>\n

L\u00fd thuy\u1ebft x\u00e1c su\u1ea5t v\u00e0 th\u1ed1ng k\u00ea<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/em><\/strong>BAS1210<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong>\u00a0M\u00f4n h\u1ecdc cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 x\u00e1c su\u1ea5t v\u00e0 th\u1ed1ng k\u00ea v\u1edbi m\u1ee5c \u0111\u00edch gi\u00fap ng\u01b0\u1eddi h\u1ecdc c\u00f3 ph\u01b0\u01a1ng ph\u00e1p, c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u1ecdc t\u1eadp, nghi\u00ean c\u1ee9u v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n thu\u1ed9c l\u0129nh v\u1ef1c kinh t\u1ebf trong \u0111i\u1ec1u ki\u1ec7n ng\u1eabu nhi\u00ean. M\u00f4n h\u1ecdc c\u00f3 hai ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ed9c l\u1eadp v\u1ec1 c\u1ea5u tr\u00fac nh\u01b0ng g\u1eafn ch\u1eb7t ch\u1ebd v\u1ec1 n\u1ed9i dung. Ph\u1ea7n l\u00fd thuy\u1ebft x\u00e1c su\u1ea5t nghi\u00ean c\u1ee9u t\u00ednh quy lu\u1eadt c\u1ee7a c\u00e1c hi\u1ec7n t\u01b0\u1ee3ng ng\u1eabu nhi\u00ean. Ph\u1ea7n th\u1ed1ng k\u00ea to\u00e1n tr\u00ecnh b\u00e0y v\u1ec1 c\u01a1 s\u1edf l\u00fd thuy\u1ebft m\u1eabu; c\u00e1c b\u00e0i to\u00e1n \u01b0\u1edbc l\u01b0\u1ee3ng v\u00e0 ki\u1ec3m \u0111\u1ecbnh gi\u1ea3 thi\u1ebft th\u1ed1ng k\u00ea.<\/p>\n

C\u01a1 s\u1edf v\u0103n h\u00f3a Vi\u1ec7t Nam<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/em><\/strong>MUL1240<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong>\u00a0M\u00f4n h\u1ecdc C\u01a1 s\u1edf v\u0103n h\u00f3a Vi\u1ec7t Nam cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 v\u0103n h\u00f3a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo m\u1ed9t h\u1ec7 th\u1ed1ng ho\u00e0n ch\u1ec9nh t\u1eeb c\u01a1 s\u1edf ng\u00f4n ng\u1eef \u0111\u1ebfn phong t\u1ee5c, t\u1eadp qu\u00e1n, t\u01b0 t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. H\u1ecdc ph\u1ea7n t\u1eadp trung v\u00e0o hai n\u1ed9i dung c\u01a1 b\u1ea3n: v\u0103n h\u00f3a v\u00e0 v\u0103n h\u00f3a h\u1ecdc, c\u00e1c th\u00e0nh t\u1ed1 v\u0103n h\u00f3a nh\u01b0: v\u0103n h\u00f3a nh\u1eadn th\u1ee9c, v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c \u0111\u1eddi s\u1ed1ng t\u1eadp th\u1ec3, v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n, v\u0103n h\u00f3a \u1ee9ng x\u1eed v\u1edbi m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean, v\u0103n h\u00f3a \u1ee9ng x\u1eed v\u1edbi m\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i.<\/p>\n

Ph\u00e1p lu\u1eadt \u0111\u1ea1i c\u01b0\u01a1ng<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/em><\/strong>BSA1221<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong>\u00a0M\u00f4n h\u1ecdc ph\u00e1p lu\u1eadt \u0111\u1ea1i c\u01b0\u01a1ng trang b\u1ecb cho sinh vi\u00ean ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 Nh\u00e0 n\u01b0\u1edbc, ph\u00e1p lu\u1eadt v\u00e0 m\u1ed9t s\u1ed1 ng\u00e0nh lu\u1eadt trong h\u1ec7 th\u1ed1ng ph\u00e1p lu\u1eadt Vi\u1ec7t Nam nh\u01b0 lu\u1eadt Hi\u1ebfn ph\u00e1p; lu\u1eadt H\u00e0nh ch\u00ednh; lu\u1eadt H\u00ecnh s\u1ef1; lu\u1eadt D\u00e2n s\u1ef1; lu\u1eadt Lao \u0111\u1ed9ng; lu\u1eadt ph\u00f2ng ch\u1ed1ng tham nh\u0169ng; ph\u00e1p lu\u1eadt t\u1ed1 t\u1ee5ng.<\/p>\n

Kinh t\u1ebf h\u1ecdc \u0111\u1ea1i c\u01b0\u01a1ng<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/em><\/strong>BSA1392<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:\u00a0<\/em><\/strong>4<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong>.\u00a0<\/em>M\u00f4n h\u1ecdc nghi\u00ean c\u1ee9u s\u1ef1 ch\u1ecdn l\u1ef1a c\u1ee7a con ng\u01b0\u1eddi trong vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ngu\u1ed3n l\u1ef1c c\u00f3 gi\u1edbi h\u1ea1n \u0111\u1ec3 s\u1ea3n xu\u1ea5t ra c\u1ee7a c\u1ea3i v\u1eadt ch\u1ea5t \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a x\u00e3 h\u1ed9i. D\u1ef1a v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u, kinh t\u1ebf h\u1ecdc \u0111\u01b0\u1ee3c chia th\u00e0nh kinh t\u1ebf h\u1ecdc vi m\u00f4 v\u00e0 kinh t\u1ebf h\u1ecdc v\u0129 m\u00f4. Trong \u0111\u00f3, kinh t\u1ebf vi m\u00f4 nghi\u00ean c\u1ee9u h\u00e0nh vi \u1ee9ng x\u1eed c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n tr\u00ean t\u1eebng lo\u1ea1i th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3 r\u00fat ra nh\u1eefng quy lu\u1eadt c\u01a1 b\u1ea3n c\u1ee7a n\u1ec1n kinh t\u1ebf. Kinh t\u1ebf v\u0129 m\u00f4 nghi\u00ean c\u1ee9u c\u00e1c ch\u1ec9 ti\u00eau \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 n\u1ec1n kinh t\u1ebf (t\u1ed5ng s\u1ea3n ph\u1ea9m qu\u1ed1c d\u00e2n, l\u1ea1m ph\u00e1t, th\u1ea5t nghi\u1ec7p, t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i,\u2026) trong quan h\u1ec7 t\u00e1c \u0111\u1ed9ng qua l\u1ea1i gi\u1eefa ch\u00fang. T\u1eeb \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t ch\u00ednh s\u00e1ch \u0111\u1ec3 \u0111i\u1ec1u ti\u1ebft v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau kinh t\u1ebf v\u0129 m\u00f4 trong t\u1eebng th\u1eddi k\u1ef3.<\/p>\n

Marketing c\u0103n b\u1ea3n<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/em><\/strong>MAR1322<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung<\/em><\/strong>:\u00a0<\/strong>M\u00f4n h\u1ecdc Marketing c\u0103n b\u1ea3n nh\u1eb1m cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 nh\u1eefng ph\u00e1t tri\u1ec3n m\u1edbi nh\u1ea5t trong c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 th\u1ef1c h\u00e0nh marketing c\u01a1 b\u1ea3n. M\u00f4n h\u1ecdc n\u00e0y gi\u1edbi thi\u1ec7u cho sinh vi\u00ean m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 t\u1eeb khi l\u00fd thuy\u1ebft v\u1ec1 marketing ra \u0111\u1eddi cho \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing ng\u00e0y nay v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf, h\u1ea5p d\u1eabn v\u00e0 m\u1edbi m\u1ebb. Sau khi h\u1ecdc xong m\u00f4n h\u1ecdc n\u00e0y, ng\u01b0\u1eddi h\u1ecdc s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung ch\u00ednh v\u1ec1 kh\u00e1i ni\u1ec7m v\u00e0 quy tr\u00ecnh marketing, m\u00f4i tr\u01b0\u1eddng marketing v\u00e0 kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi h\u1ecdc c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 marketing h\u1ed7n h\u1ee3p, marketing d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 quan \u0111i\u1ec3m v\u1ec1 marketing m\u1edf r\u1ed9ng nh\u01b0 marketing to\u00e0n c\u1ea7u, marketing b\u1ec1n v\u1eefng.<\/p>\n

H\u00e0nh vi ng\u01b0\u1eddi<\/strong>\u00a0ti\u00eau d\u00f9ng<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1354<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:\u00a0<\/strong>3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong>\u00a0Marketing c\u0103n b\u1ea3n<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn cung c\u1ea5p cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng nh\u00e2n t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 c\u00f3 th\u1ec3 m\u1ed9t ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing v\u00e0 truy\u1ec1n th\u00f4ng.<\/p>\n

Qua m\u00f4n h\u1ecdc n\u00e0y, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 khoa h\u1ecdc v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u1ee5 th\u1ec3, sinh vi\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng, qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a khoa h\u1ecdc h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c marketing, truy\u1ec1n th\u00f4ng v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Sinh vi\u00ean c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m tr\u1ecdng t\u00e2m li\u00ean quan \u0111\u1ebfn h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00f4 h\u00ecnh v\u00e0 qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u0169ng nh\u01b0 c\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00e0nh vi c\u1ee7a h\u1ecd.<\/p>\n

Nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1379<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong>\u00a0Marketing c\u0103n b\u1ea3n<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/strong>\u00a0M\u00f4n h\u1ecdc cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c nguy\u00ean l\u00fd, s\u1ef1 h\u00ecnh th\u00e0nh c\u00e1c nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang (PR) (\u0111\u1ecbnh ngh\u0129a; ph\u00e2n bi\u1ec7t PR v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m li\u00ean quan nh\u01b0 qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb, tuy\u00ean truy\u1ec1n; vai tr\u00f2, ch\u1ee9c n\u0103ng, l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n c\u1ee7a PR; y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m PR\u2026); c\u00e1c nguy\u00ean l\u00fd PR; c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR; m\u1ed1i quan h\u1ec7 gi\u1eefa PR v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng\u2026<\/p>\n

Qu\u1ea3n tr\u1ecb h\u1ecdc<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: BSA1328<\/em><\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong>\u00a0Qu\u1ea3n tr\u1ecb h\u1ecdc bao g\u1ed3m c\u00e1c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o v\u00e0 ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n, b\u1ed9 ph\u1eadn trong t\u1ed5 ch\u1ee9c nh\u1eb1m \u0111\u1ea1t \u0111\u1ebfn m\u1ee5c ti\u00eau chung trong \u0111i\u1ec1u ki\u1ec7n bi\u1ebfn \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng. N\u1ed9i dung h\u1ecdc ph\u1ea7n g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0: Nh\u1eadp m\u00f4n qu\u1ea3n tr\u1ecb: kh\u00e1i ni\u1ec7m qu\u1ea3n tr\u1ecb, nh\u00e0 qu\u1ea3n tr\u1ecb, khoa h\u1ecdc qu\u1ea3n tr\u1ecb. C\u01a1 s\u1edf khoa h\u1ecdc c\u1ee7a qu\u1ea3n tr\u1ecb: c\u00e1c t\u01b0 t\u01b0\u1edfng qu\u1ea3n tr\u1ecb, c\u00e1c nguy\u00ean t\u1eafc v\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb, th\u00f4ng tin v\u00e0 quy\u1ebft \u0111\u1ecbnh qu\u1ea3n tr\u1ecb. C\u00e1c ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb nh\u01b0 ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o, ki\u1ec3m tra, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 kh\u00e1c nh\u01b0 qu\u1ea3n tr\u1ecb s\u1ef1 thay \u0111\u1ed5i, qu\u1ea3n tr\u1ecb xung \u0111\u1ed9t, qu\u1ea3n tr\u1ecb h\u1ecdc trong n\u1ec1n kinh t\u1ebf tri th\u1ee9c.<\/p>\n

V\u1ec1 k\u1ef9 n\u0103ng, h\u1ecdc ph\u1ea7n trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft m\u00e0 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb s\u1ebd th\u1ef1c hi\u1ec7n, g\u1ed3m c\u00f3 ho\u1ea1ch \u0111\u1ecbnh v\u00e0 ra quy\u1ebft \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o ho\u1eb7c \u0111i\u1ec1u h\u00e0nh v\u00e0 ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u marke<\/strong>ting<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/em><\/strong>MAR1309<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/em><\/strong>\u00a0Marketing c\u0103n b\u1ea3n<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong>\u00a0M\u00f4n h\u1ecdc n\u00e0y trang b\u1ecb cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 nghi\u00ean c\u1ee9u marketing ph\u1ee5c v\u1ee5 cho vi\u1ec7c ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing c\u1ee7a doanh nghi\u1ec7p. N\u1ed9i dung m\u00f4n h\u1ecdc s\u1ebd b\u00e1m s\u00e1t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u marketing bao g\u1ed3m c\u00e1c giai \u0111o\u1ea1n ch\u00ednh l\u00e0: x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u, thu th\u1eadp th\u00f4ng tin (th\u1ee9 c\u1ea5p v\u00e0 s\u01a1 c\u1ea5p, \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng), ph\u00e2n ti\u0301ch d\u01b0\u0303 li\u00ea\u0323u va\u0300 vi\u00ea\u0301t ba\u0301o ca\u0301o k\u00ea\u0301t qua\u0309 nghi\u00ean c\u01b0\u0301u.<\/p>\n

Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc: MAR1314<\/em><\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: Marketing c\u0103n b\u1ea3n<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/em><\/strong>M\u00f4n h\u1ecdc gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi h\u1ecdc t\u1ed5ng quan v\u1ec1 truy\u1ec1n th\u00f4ng marketing v\u00e0 quy tr\u00ecnh truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u1eddi \u0111\u1ea1i s\u1ed1 \u0111\u1ed1i v\u1edbi truy\u1ec1n th\u00f4ng marketing. Trong m\u00f4n h\u1ecdc, ng\u01b0\u1eddi h\u1ecdc s\u1ebd kh\u00e1m ph\u00e1 v\u1ec1 truy\u1ec1n th\u00f4ng marketing v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3, c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ed1 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1ch ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 IMC kh\u00e1c l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i trong vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p. M\u00f4n h\u1ecdc n\u00e0y c\u0169ng s\u1ebd gi\u1edbi thi\u1ec7u bao qu\u00e1t c\u00e1c ki\u1ebfn th\u1ee9c li\u00ean quan v\u1ec1 c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u00f3 t\u1edbi ng\u01b0\u1eddi h\u1ecdc. Ng\u01b0\u1eddi h\u1ecdc s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1ec1 l\u00fd thuy\u1ebft c\u0169ng nh\u01b0 th\u1ef1c h\u00e0nh, \u0111i\u1ec1u c\u01a1 b\u1ea3n \u0111\u1ec3 hi\u1ec3u v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 IMC kh\u00e1c v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

Sau khi ho\u00e0n th\u00e0nh m\u00f4n h\u1ecdc n\u00e0y, ng\u01b0\u1eddi h\u1ecdc s\u1ebd c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p cho m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m. C\u00f4ng vi\u1ec7c n\u00e0y bao g\u1ed3m vi\u1ec7c l\u1eadp ng\u00e2n s\u00e1ch, l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch c\u1ee7a h\u1ecd.<\/p>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/em><\/strong>MAR1328<\/strong><\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/em><\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: Marketing c\u0103n b\u1ea3n<\/em><\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/em><\/strong><\/p>\n

Nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 nh\u1eadn ra r\u1eb1ng m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t m\u00e0 h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n theo th\u1eddi gian. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00ec n\u00f3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty v\u00e0 ph\u00e2n bi\u1ec7t c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong d\u00e0i h\u1ea1n. Tuy nhi\u00ean, v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhi\u1ec1u c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c, vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nh\u1eefng th\u00e1ch th\u1ee9c c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i ng\u00e0y c\u00e0ng l\u1edbn.<\/p>\n

M\u00f4n h\u1ecdc n\u00e0y gi\u1edbi thi\u1ec7u cho sinh vi\u00ean c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c, g\u1ed3m thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng, \u0111o l\u01b0\u1eddng v\u00e0 qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. Qua m\u00f4n h\u1ecdc, sinh vi\u00ean s\u1ebd l\u00e0m quen v\u1edbi l\u00fd thuy\u1ebft n\u1ec1n t\u1ea3ng li\u00ean quan v\u00e0 c\u00e1c m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00f9ng v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 marketing n\u00e2ng cao kh\u1ea3 n\u0103ng sinh l\u1eddi l\u00e2u d\u00e0i c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u c\u1ee7a h\u1ecd<\/p>\n

Truy\u1ec1n th\u00f4ng ch\u00ednh s\u00e1ch<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MUL14207<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:\u00a0<\/strong>2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>H\u1ecdc ph\u1ea7n gi\u00fap sinh vi\u00ean hi\u1ec3u nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a truy\u1ec1n th\u00f4ng ch\u00ednh s\u00e1ch, bao g\u1ed3m hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ch\u00ednh s\u00e1ch, so\u1ea1n th\u1ea3o th\u00f4ng \u0111i\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat c\u00f4ng ch\u00fang. M\u00f4n h\u1ecdc s\u1ebd cung c\u1ea5p cho sinh vi\u00ean c\u00e1c k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang hi\u1ec7u qu\u1ea3 cho c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bho\u1eb7c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ch\u00ednh s\u00e1ch.<\/p>\n

Marketing s\u1ed1<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1466<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc cung c\u1ea5p cho sinh vi\u00ean ki\u1ebfn th\u1ee9c v\u1ec1 l\u1ee3i th\u1ebf kinh doanh c\u1ee7a marketing s\u1ed1 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 truy\u1ec1n th\u00f4ng. Th\u00f4ng qua h\u1ecdc ph\u1ea7n n\u00e0y, sinh vi\u00ean s\u1ebd hi\u1ec3u c\u00e1ch th\u1ee9c ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch marketing s\u1ed1. C\u00e1c em c\u0169ng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c k\u00eanh s\u1ed1 kh\u00e1c nhau, l\u1ee3i th\u1ebf v\u00e0 c\u00e1ch th\u1ee9c t\u00edch h\u1ee3p c\u1ee7a ch\u00fang; c\u00e1ch t\u00edch h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n s\u1ed1 kh\u00e1c nhau v\u00e0 t\u1ea1o n\u1ed9i dung marketing, v.v..<\/p>\n

Qu\u1ea3n tr\u1ecb qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1410<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: Marketing c\u0103n b\u1ea3n<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc n\u00e0y nh\u1eb1m trang b\u1ecb cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 qu\u1ea3n tr\u1ecb ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p. C\u00e1c ki\u1ebfn th\u1ee9c bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch cho ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, l\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o, quy\u1ebft \u0111\u1ecbnh n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 l\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u1ef1c hi\u1ec7n th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Sau khi ho\u00e0n th\u00e0nh m\u00f4n h\u1ecdc n\u00e0y, sinh vi\u00ean c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o, v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o hay, \u0111\u1ed3ng th\u1eddi ph\u1ed1i h\u1ee3p nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng linh ho\u1ea1t \u0111\u1ec3 truy\u1ec1n t\u1ea3i t\u1ed1t n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/p>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong t\u1ed5 ch\u1ee9c<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1419<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung<\/strong>: H\u1ecdc ph\u1ea7n n\u00e0y trang b\u1ecb cho sinh vi\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n li\u00ean quan \u0111\u1ebfn truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, kh\u00e1i ni\u1ec7m, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn, c\u1ea5u tr\u00fac, ch\u00ednh s\u00e1ch v\u00e0 nguy\u00ean t\u1eafc, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. Theo \u0111\u00f3, m\u00f4n h\u1ecdc gi\u1edbi thi\u1ec7u v\u1ec1 t\u1ed5 ch\u1ee9c, c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c, v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 gi\u00fap sinh vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng th\u00f4ng tin trong t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong t\u1ed5 ch\u1ee9c, m\u00f4n h\u1ecdc gi\u1edbi thi\u1ec7u c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn k\u1ebf ho\u1ea1ch, c\u1ea5u tr\u00fac v\u00e0 m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c, \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong t\u1ed5 ch\u1ee9c.<\/p>\n

\u1ee8ng d\u1ee5ng \u0111\u1ed3 h\u1ecda \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MUL14113<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>H\u1ecdc ph\u1ea7n \u1ee8ng d\u1ee5ng \u0111\u1ed3 h\u1ecda \u0111a ph\u01b0\u01a1ng ti\u1ec7n cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 \u1ee9ng d\u1ee5ng \u0111\u1ed3 h\u1ecda \u0111a ph\u01b0\u01a1ng ti\u1ec7n trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng; quy tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m \u1ee9ng d\u1ee5ng \u0111\u1ed3 h\u1ecda \u0111a ph\u01b0\u01a1ng ti\u1ec7n trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng.<\/p>\n

Marketing<\/strong>\u00a0quan h\u1ec7<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1383<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc cung c\u1ea5p nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 n\u0103ng t\u1ea1o ra nh\u1eefng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd, v\u1ec1 m\u1eb7t tr\u00ed v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Qua \u0111\u00f3 gi\u00fap cho ho\u1ea1t \u0111\u1ed9ng kinh doanh di\u1ec5n ra li\u00ean t\u1ee5c, qu\u1ea3ng b\u00e1 truy\u1ec1n mi\u1ec7ng mi\u1ec5n ph\u00ed v\u00e0 th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Bi\u1ebft \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ec1 xu\u1ea5t bi\u1ec7n ph\u00e1p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng th\u1ef1c s\u1ef1 c\u1ee7a h\u1ecd. Cu\u1ed1i c\u00f9ng, ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u1ea7n l\u00e0m g\u00ec v\u1ec1 marketing v\u00e0 c\u1ea7n \u0111\u1ea7u t\u01b0 chi ph\u00ed bao nhi\u00eau \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng lu\u00f4n lu\u00f4n trung th\u00e0nh v\u1edbi t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n.<\/p>\n

K\u1ef9 thu\u1eadt nhi\u1ebfp \u1ea3nh<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MUL1313<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc K\u1ef9 thu\u1eadt nhi\u1ebfp \u1ea3nh gi\u00fap cho sinh vi\u00ean bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 l\u00fd thuy\u1ebft c\u01a1 b\u1ea3n v\u1ec1 nhi\u1ebfp \u1ea3nh g\u1ed3m c\u00e1c kh\u00e1i ni\u1ec7m, l\u00fd thuy\u1ebft ph\u1ea1m tr\u00f9, l\u00fd thuy\u1ebft ch\u00ednh. N\u1eafm \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 thu\u1eadt v\u1ec1 s\u1eed d\u1ee5ng m\u00e1y \u1ea3nh DSLR, c\u00e1ch x\u1eed l\u00fd \u00e1nh s\u00e1ng v\u00e0 b\u1ed1 c\u1ee5c trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n s\u00e1ng t\u1ea1o t\u00e1c ph\u1ea9m. C\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 nhi\u1ebfp \u1ea3nh b\u00e1o ch\u00ed, l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ra \u0111\u1eddi, c\u00e1c lo\u1ea1i h\u00ecnh. M\u00f4n h\u1ecdc c\u00f2n trang b\u1ecb cho sinh vi\u00ean c\u00e1c kinh nghi\u1ec7m, ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 ti\u1ebfn h\u00e0nh s\u00e1ng t\u1ea1o t\u00e1c ph\u1ea9m nhi\u1ebfp \u1ea3nh sao cho \u0111\u00fang v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

Marketing<\/strong>\u00a0x\u00e3 h\u1ed9i<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1476<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n, Nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc trang b\u1ecb cho ng\u01b0\u1eddi h\u1ecdc c\u00e1c nguy\u00ean l\u00fd c\u01a1 b\u1ea3n l\u00e0 kh\u00e1ch h\u00e0ng, c\u00f4ng ch\u00fang v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p hi\u1ec7u qu\u1ea3 t\u00e1c \u0111\u1ed9ng v\u00e0o h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang. H\u1ecdc ph\u1ea7n Marketing X\u00e3 h\u1ed9i cho ph\u00e9p sinh vi\u00ean m\u1edf r\u1ed9ng khai th\u00e1c \u1ee9ng d\u1ee5ng marketing v\u00e0 truy\u1ec1n th\u00f4ng trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m thay \u0111\u1ed5i h\u00e0nh vi c\u00e1 nh\u00e2n v\u00ec m\u1ee5c ti\u00eau c\u1ed9ng \u0111\u1ed3ng v\u00e0 phi l\u1ee3i nhu\u1eadn, m\u1ed9t l\u0129nh v\u1ef1c c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i r\u1ed9ng l\u1edbn v\u01b0\u1ee3t ra kh\u1ecfi ph\u1ea1m tr\u00f9 kinh doanh thu\u1ea7n t\u00fay. Sinh vi\u00ean \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh marketing trong vi\u1ec7c nghi\u00ean c\u1ee9u, l\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn thay \u0111\u1ed5i h\u00e0nh vi c\u00e1 nh\u00e2n v\u00e0 t\u1eadp th\u1ec3 theo quan \u0111i\u1ec3m qu\u1ea3n tr\u1ecb hi\u1ec7u qu\u1ea3.<\/p>\n

Marketing l\u0129nh v\u1ef1c c\u00f4ng<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1381<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong>\u00a0Marketing c\u0103n b\u1ea3n<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c marketing trong c\u00e1c t\u1ed5 ch\u1ee9c c\u00f4ng nh\u1eb1m h\u01b0\u1edbng t\u1edbi chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u00f4ng. Trong m\u00f4n h\u1ecdc, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch l\u00e0m th\u1ebf n\u00e0o \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt marketing \u0111\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f4ng. Ngo\u00e0i ra, sinh vi\u00ean vi\u00ean c\u00f2n l\u00e0m quen v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 li\u00ean quan \u0111\u1ebfn marketing x\u00e3 h\u1ed9i nh\u1eb1m \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi c\u1ee7a x\u00e3 h\u1ed9i theo h\u01b0\u1edbng t\u00edch c\u1ef1c. K\u1ebft th\u00fac m\u00f4n h\u1ecdc, c\u00e1c sinh vi\u00ean c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a m\u00f4n h\u1ecdc \u0111\u1ec3 x\u00e2y d\u1ef1ng cho ri\u00eang m\u00ecnh m\u1ed9t k\u1ebf ho\u1ea1ch marketing \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 trong khu v\u1ef1c c\u00f4ng.<\/p>\n

Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda c\u01a1 b\u1ea3n<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MUL1426<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung<\/strong>: H\u1ecdc ph\u1ea7n Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda c\u01a1 b\u1ea3n cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, \u1ee9ng d\u1ee5ng c\u1ee7a thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda trong m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c v\u00e0 m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n c\u1ee7a c\u00e1c \u0111\u1ecbnh d\u1ea1ng h\u00ecnh \u1ea3nh thi\u1ebft k\u1ebf; c\u00e1c nguy\u00ean l\u00fd c\u01a1 b\u1ea3n trong thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda nh\u01b0 nh\u1ecbp \u0111i\u1ec7u, kh\u00f4ng gian, m\u00e0u s\u1eafc, b\u1ed1 c\u1ee5c v\u00e0 typography. H\u1ecdc ph\u1ea7n c\u0169ng gi\u1edbi thi\u1ec7u v\u1ec1 quy tr\u00ecnh thi\u1ebft k\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed3 h\u1ecda g\u1ed3m ba kh\u00e2u ch\u00ednh: ti\u1ec1n k\u1ef3, s\u1ea3n xu\u1ea5t v\u00e0 h\u1eadu k\u1ef3.<\/p>\n

Quay phim<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MUL13147<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: K\u1ef9 thu\u1eadt nhi\u1ebfp \u1ea3nh<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>H\u1ecdc ph\u1ea7n K\u1ef9 thu\u1eadt quay phim cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n v\u1ec1 trang thi\u1ebft b\u1ecb v\u00e0 nh\u1eefng c\u1ea5u t\u1ea1o c\u01a1 b\u1ea3n c\u1ee7a m\u00e1y quay phim. N\u1ed9i dung n\u00e0y s\u1ebd bao qu\u00e1t nh\u1eefng nguy\u00ean l\u00fd, c\u1ea5u t\u1ea1o v\u00e0 c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng m\u00e1y quay. \u0110\u1ed3ng th\u1eddi, gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng c\u00e1c lo\u1ea1i \u1ed1ng k\u00ednh v\u00e0 nh\u1eefng thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 may quay. H\u1ecdc ph\u1ea7n c\u0169ng gi\u1edbi thi\u1ec7u nh\u1eefng nguy\u00ean t\u1eafc li\u00ean quan t\u1edbi nghi\u1ec7p v\u1ee5 quay phim c\u01a1 b\u1ea3n; c\u00e1c th\u1ee7 ph\u00e1p v\u00e0 k\u1ef9 thu\u1eadt lia m\u00e1y; c\u00e1c k\u1ef9 thu\u1eadt chuy\u1ec3n \u0111\u1ed9ng m\u00e1y; k\u1ebft h\u1ee3p v\u1edbi c\u00e1ch s\u1eed d\u1ee5ng v\u00e0 s\u1eafp \u0111\u1eb7t \u00e1nh s\u00e1ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

L\u1eadp k\u1ebf ho\u1ea1ch quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1484<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n, Nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/strong>\u00a0H\u1ecdc ph\u1ea7n bao g\u1ed3m c\u00e1c n\u1ed9i dung c\u01a1 b\u1ea3n v\u1ec1 l\u1eadp k\u1ebf ho\u1ea1ch quan h\u1ec7 c\u00f4ng ch\u00fang bao g\u1ed3m: kh\u00e1i ni\u1ec7m, vai tr\u00f2, c\u00e1c nguy\u00ean t\u1eafc, quy tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch (ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh, nghi\u00ean c\u1ee9u c\u00f4ng ch\u00fang, x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p, k\u00eanh truy\u1ec1n th\u00f4ng, k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi ti\u1ebft v\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1). Trong m\u00f4n h\u1ecdc, sinh vi\u00ean c\u0169ng \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1 nh\u1eefng k\u1ebf ho\u1ea1ch PR ti\u00eau bi\u1ec3u c\u1ee7a c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u00e0 th\u1ef1c h\u00e0nh l\u1eadp k\u1ebf ho\u1ea1ch quan h\u1ec7 c\u00f4ng ch\u00fang mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng trong quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1485<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n, Nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc cung c\u1ea5p c\u00e1c ki\u1ebfn th\u1ee9c s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u1eb1m ph\u1ee5c v\u1ee5 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang. K\u1ebft th\u00fac m\u00f4n h\u1ecdc, sinh vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c vai tr\u00f2 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u0169ng nh\u01b0 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng trong quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec3 c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng ph\u00f9 h\u1ee3p trong th\u1ef1c ti\u1ec5n.<\/p>\n

S\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i dung<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1486<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc cung c\u1ea5p c\u00e1c k\u1ef9 n\u0103ng vi\u1ebft b\u00e0i c\u1ee7a ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3 t\u1eeb l\u00fac c\u00f3 \u00fd t\u01b0\u1edfng, t\u01b0 duy \u0111\u1ebfn s\u00e1ng t\u1ea1o v\u00e0 v\u1eadn d\u1ee5ng n\u00f3 v\u00e0o trong vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u1eb1m n\u1ed5i b\u1eadt ng\u01b0\u1eddi coi v\u00e0 kh\u00e1n gi\u1ea3, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e2u ch\u1eef (caption), h\u00ecnh \u1ea3nh, video\u2026 V\u1edbi tr\u00e1ch nhi\u1ec7m t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 th\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1ec1 doanh nghi\u1ec7p\/s\u1ea3n ph\u1ea9m trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng, n\u1ed9i dung c\u1ee7a h\u1ecd c\u1ea7n ph\u1ea3i mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb cho ng\u01b0\u1eddi xem.<\/p>\n

Ng\u01b0\u1eddi h\u1ecdc c\u00f2n c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, blog website, b\u00e0i h\u01b0\u1edbng d\u1eabn, b\u00e0i review, nh\u1eadn x\u00e9t, ebook, n\u1ed9i dung m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, nghi\u00ean c\u1ee9u, s\u00e1ch tr\u1eafng, ch\u00fa th\u00edch, ch\u00fa gi\u1ea3i, l\u00e0m video: vlog, h\u1eadu tr\u01b0\u1eddng, phim \u1ea3nh, ph\u1ecfng v\u1ea5n, h\u1ed9i th\u1ea3o, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (user-created content), ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp, Q&A,\u2026<\/p>\n

T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1487<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n, Nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/strong>\u00a0Trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c co\u031b b\u1ea3n nh\u1ea5t v\u1ec1 s\u1ef1 ki\u1eb9\u0302n v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1eb9\u0302n, v\u1ec1 ngh\u1ec1 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1eb9\u0302n, n\u1eafm v\u1eefng c\u00e1c nguy\u00ean t\u1eafc t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1eb9\u0302n chuy\u00ean nghi\u1eb9\u0302p \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t c\u00f3 hi\u1eb9\u0302u qu\u1ea3 th\u00f4ng \u0111i\u1eb9\u0302p c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1eb9\u0302p \u0111\u1ebfn c\u00f4ng ch\u00fang. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi h\u1ecdc c\u0169ng \u0111\u01b0\u1ee3c bi\u1ebft v\u1ec1 quy tr\u00ecnh qu\u1ea3n l\u00fd r\u1ee7i ro trong s\u1ef1 ki\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1c k\u1ef9 n\u0103ng ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1, k\u1ef9 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng khi th\u1ef1c hi\u1ec7n s\u1ef1 ki\u1ec7n.<\/p>\n

Qu\u1ea3n tr\u1ecb t\u00e0i tr\u1ee3<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1488<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n, Nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/strong>\u00a0Ng\u01b0\u1eddi h\u1ecdc \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u00e1c ngu\u1ed3n t\u00e0i tr\u1ee3 t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c nhau, bi\u1ebft ph\u00e2n bi\u1ec7t v\u00e0 bi\u1ebft l\u1ef1a ch\u1ecdn c\u00e1c nh\u00e0 t\u00e0i tr\u1ee3 ph\u00f9 h\u1ee3p nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng c\u00f4ng c\u1ee5 t\u00e0i ch\u00ednh m\u00e0 lu\u1eadt ph\u00e1p cho ph\u00e9p \u0111\u1ec3 huy \u0111\u1ed9ng v\u1ed1n ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh th\u1ebf v\u00e0 c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c. Ngo\u00e0i ra ng\u01b0\u1eddi h\u1ecdc c\u0169ng \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb d\u00f2ng ti\u1ec1n, ki\u1ec3m so\u00e1t l\u1ee3i \u00edch kinh t\u1ebf cho t\u1ed5 ch\u1ee9c.<\/p>\n

Qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1489<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n, Nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/strong>\u00a0M\u00f4n h\u1ecdc cung c\u1ea5p c\u00e1c tri th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng bao g\u1ed3m: kh\u00e1i ni\u1ec7m, b\u1ea3n ch\u1ea5t, bi\u1ec3u hi\u1ec7n, nguy\u00ean nh\u00e2n, t\u00e1c h\u1ea1i c\u1ee7a kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng; c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng th\u01b0\u1eddng g\u1eb7p, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 quy tr\u00ecnh x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng trong qu\u00e1 tr\u00ecnh chu\u1ea9n b\u1ecb, x\u00e2y d\u1ef1ng, ban h\u00e0nh v\u00e0 th\u1ef1c hi\u1ec7n.<\/p>\n

Ph\u00e1p lu\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc<\/strong>: MUL13118<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>H\u1ecdc ph\u1ea7n Ph\u00e1p lu\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c truy\u1ec1n th\u00f4ng cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa \u0111\u1ea1o \u0111\u1ee9c v\u00e0 truy\u1ec1n th\u00f4ng; c\u00e1c quy \u0111\u1ecbnh v\u1ec1 t\u1ef1 do ng\u00f4n lu\u1eadn. H\u1ecdc ph\u1ea7n \u0111\u1ec1 c\u1eadp t\u1edbi lu\u1eadt s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 trong truy\u1ec1n th\u00f4ng, \u0111\u1eb7c bi\u1ec7t trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng s\u1ed1; c\u00e1c quy \u0111\u1ecbnh \u0111\u1ea1o \u0111\u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng.<\/p>\n

Vi\u1ebft \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc<\/strong>: MUL13962<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9:<\/strong>\u00a02<\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft<\/strong>:<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/strong>\u00a0M\u00f4n h\u1ecdc n\u00e0y bao g\u1ed3m c\u00e1c k\u1ef9 thu\u1eadt vi\u1ebft v\u00e0 t\u01b0\u1eddng thu\u1eadt cho t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh truy\u1ec1n th\u00f4ng, bao g\u1ed3m c\u1ea3 c\u00e1c trang web, ph\u00e1t thanh, truy\u1ec1n h\u00ecnh. N\u1ed9i dung m\u00f4n h\u1ecdc nh\u1ea5n m\u1ea1nh v\u00e0o k\u1ef9 thu\u1eadt vi\u1ebft c\u00e1c n\u1ed9i dung mang t\u00ednh thu h\u00fat cao d\u00e0nh cho gi\u1ea3i tr\u00ed, tin t\u1ee9c th\u1eddi s\u1ef1, th\u00f4ng tin.<\/p>\n

Quan h\u1ec7 c\u00f4ng ch\u00fang qu\u1ed1c t\u1ebf<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1490<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 3<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n, Nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:<\/strong>\u00a0M\u00f4n h\u1ecdc cung c\u1ea5p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 ho\u1ea1t \u0111\u1ed9ng giao ti\u1ebfp trong m\u00f4i tr\u01b0\u1eddng \u0111a v\u0103n ho\u00e1 nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf kh\u00e1c nhau nh\u1eb1m n\u00e2ng cao l\u00f2ng tin v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang qu\u1ed1c t\u1ebf, ngo\u00e0i ra c\u00f2n cung c\u1ea5p c\u00e1c ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn lu\u1eadt ph\u00e1p qu\u1ed1c t\u1ebf, th\u00f4ng l\u1ec7 qu\u1ed1c t\u1ebf, v\u0103n ho\u00e1, tr\u00ednh tr\u1ecb x\u00e3 h\u1ed9i kh\u00e1c nhau<\/p>\n

Chuy\u00ean \u0111\u1ec1: quan h\u1ec7 c\u00f4ng ch\u00fang trong m\u00f4i tr\u01b0\u1eddng s\u1ed1<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1491<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n, Nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1eadp nh\u1eadt c\u0169ng nh\u01b0 c\u00e1c ch\u00fa \u00fd li\u00ean quan \u0111\u1ebfn l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ed5 ch\u1ee9c v\u00e0 tri\u1ec3n khai h\u1ecda \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n

\u0110\u1ec1 \u00e1n: chi\u1ebfn d\u1ecbch quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1492<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n, Nguy\u00ean l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m gi\u00fap sinh vi\u00ean \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch t\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng thu \u0111\u01b0\u1ee3c trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o th\u00f4ng qua vi\u1ec7c tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch quan h\u1ec7 c\u00f4ng ch\u00fang th\u1ef1c t\u1ebf. M\u00f4n h\u1ecdc s\u1ebd l\u00e0 m\u1ed9t c\u1ea7u n\u1ed1i gi\u00fap sinh vi\u00ean k\u1ebft n\u1ed1i ki\u1ebfn th\u1ee9c\/k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i nh\u00e0 tr\u01b0\u1eddng v\u1edbi nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf trong t\u01b0\u01a1ng lai.<\/p>\n

Kh\u1edfi s\u1ef1 doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1493<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:\u00a0<\/strong>Marketing c\u0103n b\u1ea3n<\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 kh\u1edfi s\u1ef1 m\u1ed9t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng. Ngo\u00e0i ra ng\u01b0\u1eddi h\u1ecdc c\u00f2n bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1nh t\u00ednh to\u00e1n th\u1eddi gian, ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a b\u1ea3n th\u00e2n, t\u1ed5 ch\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi tr\u1ef1c trang nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng ho\u1eb7c k\u00eau g\u1ecdi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

Qu\u1ea3n tr\u1ecb v\u00e0 bi\u00ean t\u1eadp website truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MAR1494<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p l\u00ean k\u1ebf ho\u1ea1ch, t\u1ea1o, ch\u1ec9nh s\u1eeda v\u00e0 xu\u1ea5t b\u1ea3n th\u00f4ng tin l\u00ean trang website, nh\u1eadp b\u00e0i l\u00ean h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb n\u1ed9i dung (CMS), l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf v\u00e0 ch\u1ec9nh s\u1eeda giao di\u1ec7n web. Ngo\u00e0i ra ng\u01b0\u1eddi h\u1ecdc c\u00f2n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 n\u0103ng g\u1ed3m: K\u1ef9 n\u0103ng ph\u00e1t tri\u1ec3n n\u1ed9i dung, k\u1ef9 n\u0103ng h\u1ee3p t\u00e1c, k\u1ef9 n\u0103ng gi\u00e1m s\u00e1t, k\u1ef9 n\u0103ng vi\u1ebft, s\u00e1ng t\u1ea1o v\u00e0 ch\u1ee7 \u0111\u1ed9ng.<\/p>\n

C\u00e1c lo\u1ea1i h\u00ecnh b\u00e1o ch\u00ed hi\u1ec7n \u0111\u1ea1i<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/strong>\u00a0MUL13119<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung<\/strong>: M\u00f4n h\u1ecdc C\u00e1c lo\u1ea1i h\u00ecnh b\u00e1o ch\u00ed hi\u1ec7n \u0111\u1ea1i gi\u00fap cho sinh vi\u00ean bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 l\u00fd thuy\u1ebft c\u01a1 b\u1ea3n bao g\u1ed3m c\u00e1c kh\u00e1i ni\u1ec7m, l\u00fd thuy\u1ebft ph\u1ea1m tr\u00f9, l\u00fd thuy\u1ebft ch\u00ednh c\u1ee7a n\u1ed9i dung m\u00f4n h\u1ecdc nh\u01b0 quan ni\u1ec7m chung v\u1ec1 b\u00e1o ch\u00ed truy\u1ec1n th\u00f4ng, b\u1ea3n ch\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng th\u00f4ng tin b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n th\u00f4ng trong t\u1eebng d\u1ea1ng th\u00f4ng tin; \u0111\u1eb7c \u0111i\u1ec3m, vai tr\u00f2 c\u1ee7a c\u00e1c lo\u1ea1i h\u00ecnh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang trong ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n

Di\u1ec5n thuy\u1ebft tr\u01b0\u1edbc c\u00f4ng ch\u00fang<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MUL13100<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>H\u1ecdc ph\u1ea7n Di\u1ec5n thuy\u1ebft tr\u01b0\u1edbc c\u00f4ng ch\u00fang cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 kh\u00e1i ni\u1ec7m, l\u1ecbch s\u1eed di\u1ec5n thuy\u1ebft tr\u01b0\u1edbc c\u00f4ng ch\u00fang; vai tr\u00f2 v\u00e0 ph\u00e2n bi\u1ec7t c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a di\u1ec5n thuy\u1ebft tr\u01b0\u1edbc c\u00f4ng ch\u00fang. H\u1ecdc ph\u1ea7n h\u01b0\u1edbng d\u1eabn c\u00e1c k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng b\u00e0i di\u1ec5n thuy\u1ebft v\u00e0 x\u00e2y d\u1ef1ng phong c\u00e1ch di\u1ec5n thuy\u1ebft. T\u1eeb \u0111\u00f3, h\u1ecdc ph\u1ea7n cung c\u1ea5p ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c hi\u1ec5n di\u1ec5n thuy\u1ebft tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng v\u00e0 c\u00e1ch th\u1ee9c x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng ph\u00e1t sinh trong khi di\u1ec5n thuy\u1ebft.<\/p>\n

Ph\u1ecfng v\u1ea5n: L\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/strong>\u00a0MUL1399<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc Ph\u1ecfng v\u1ea5n: L\u00fd thuy\u1ebft & th\u1ef1c h\u00e0nh cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 ph\u1ecfng v\u1ea5n, b\u1ea3n ch\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ph\u1ecfng v\u1ea5n trong b\u00e1o ch\u00ed v\u00e0 truy\u1ec1n th\u00f4ng trong t\u1eebng d\u1ea1ng th\u00f4ng tin; \u0111\u1eb7c \u0111i\u1ec3m, vai tr\u00f2 c\u1ee7a c\u00e1c lo\u1ea1i h\u00ecnh ph\u1ecfng v\u1ea5n \u0111\u1ed1i v\u1edbi b\u00e1o ch\u00ed \u2013 truy\u1ec1n th\u00f4ng. M\u00f4n h\u1ecdc trang b\u1ecb cho sinh vi\u00ean ph\u01b0\u01a1ng ph\u00e1p chu\u1ea9n b\u1ecb cho m\u1ed9t bu\u1ed5i ph\u1ecfng v\u1ea5n, quy tr\u00ecnh ph\u1ecfng v\u1ea5n, c\u00e1c k\u1ef9 n\u0103ng ph\u1ecfng v\u1ea5n, \u0111\u1eb7t c\u00e2u h\u1ecfi, c\u00e1ch t\u01b0 duy logic v\u00e0 khoa h\u1ecdc \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t b\u00e0i ph\u1ecfng v\u1ea5n.<\/p>\n

Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MUL14112<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>M\u00f4n h\u1ecdc cung c\u1ea5p l\u00fd thuy\u1ebft v\u00e0 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch, l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd, gi\u00e1m s\u00e1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o cho d\u1ef1 \u00e1n ho\u00e0n th\u00e0nh \u0111\u00fang th\u1eddi gian, trong ph\u1ea1m vi ng\u00e2n s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c duy\u1ec7t, t\u01b0 v\u1ea5n \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a d\u1ef1 \u00e1n v\u00e0 c\u00e1c m\u1ee5c \u0111\u00edch \u0111\u1ec1 ra, ph\u00f2ng ng\u1eeba v\u00e0 x\u1eed l\u00fd c\u00e1c r\u1ee7i ro c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n.<\/p>\n

Truy\u1ec1n th\u00f4ng v\u00e0 d\u01b0 lu\u1eadn x\u00e3 h\u1ed9i<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:\u00a0<\/strong>MUL1394<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>H\u1ecdc ph\u1ea7n Truy\u1ec1n th\u00f4ng v\u00e0 d\u01b0 lu\u1eadn x\u00e3 h\u1ed9i cung c\u1ea5p cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 c\u00e1c ph\u1ea1m tr\u00f9 c\u01a1 b\u1ea3n c\u1ee7a truy\u1ec1n th\u00f4ng v\u00e0 d\u01b0 lu\u1eadn x\u00e3 h\u1ed9i; c\u00e1c l\u00fd thuy\u1ebft v\u1ec1 d\u01b0 lu\u1eadn x\u00e3 h\u1ed9i. H\u1ecdc ph\u1ea7n cung c\u1ea5p c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 bi\u1ebfn \u0111\u1ed5i c\u1ee7a d\u01b0 lu\u1eadn x\u00e3 h\u1ed9i v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa truy\u1ec1n th\u00f4ng v\u00e0 d\u01b0 lu\u1eadn x\u00e3 h\u1ed9i.<\/p>\n

K\u1ecbch b\u1ea3n \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/strong><\/h3>\n

M\u00e3 m\u00f4n h\u1ecdc:<\/strong>\u00a0MUL1423<\/p>\n

S\u1ed1 t\u00edn ch\u1ec9: 2<\/strong><\/p>\n

M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft:<\/strong><\/p>\n

T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0<\/strong>K\u1ecbch b\u1ea3n \u0111a ph\u01b0\u01a1ng ti\u1ec7n l\u00e0 m\u00f4n h\u1ecdc cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 kh\u00e1i ni\u1ec7m chung c\u1ee7a k\u1ecbch b\u1ea3n, cung c\u1ea5p c\u00e1c k\u1ef9 n\u0103ng t\u01b0 duy, s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n theo t\u1eebng th\u1ec3 lo\u1ea1i. Do \u0111\u00f3, m\u00f4n h\u1ecdc n\u00e0y t\u1eadp trung v\u00e0o 2 n\u1ed9i dung ch\u00ednh.<\/p>\n

Th\u1ee9 nh\u1ea5t, T\u1ed5ng quan v\u1ec1 k\u1ecbch b\u1ea3n v\u00e0 \u0111a ph\u01b0\u01a1ng ti\u1ec7n. Trong n\u1ed9i dung \u0111\u1ea7u ti\u00ean, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m c\u1ee7a k\u1ecbch b\u1ea3n, c\u00e1c th\u1ec3 lo\u1ea1i k\u1ecbch b\u1ea3n, c\u00e1c th\u00e0nh ph\u1ea7n trong k\u1ecbch b\u1ea3n, c\u00e1c d\u1ea1ng k\u1ecbch b\u1ea3n, c\u00e1c \u0111\u1eb7c tr\u01b0ng v\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau c\u1ee7a c\u00e1c \u0111\u1ecbnh d\u1ea1ng k\u1ecbch b\u1ea3n, m\u1ed9t s\u1ed1 l\u01b0u \u00fd khi ph\u00e1t h\u00e0nh k\u1ecbch b\u1ea3n.<\/p>\n

Th\u1ee9 hai, Ph\u00e1t tri\u1ec3n v\u00e0 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n \u0111a ph\u01b0\u01a1ng ti\u1ec7n. Trong ph\u1ea7n n\u00e0y, sinh vi\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u00e1c b\u01b0\u1edbc chung \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n k\u1ecbch b\u1ea3n nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1eb7c th\u00f9 \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 k\u1ecbch b\u1ea3n ho\u00e0n ch\u1ec9nh.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00d4 T\u1ea2 T\u00d3M T\u1eaeT C\u00c1C M\u00d4N H\u1eccC CH\u00cdNH To\u00e1n cao c\u1ea5p cho kh\u1ed1i ng\u00e0nh kinh t\u1ebf M\u00e3 m\u00f4n h\u1ecdc:\u00a0BAS1267 S\u1ed1 t\u00edn ch\u1ec9: 4 M\u00f4n h\u1ecdc ti\u00ean quy\u1ebft: T\u00f3m t\u1eaft n\u1ed9i dung:\u00a0M\u00f4n h\u1ecdc trang b\u1ecb cho sinh vi\u00ean c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng to\u00e1n h\u1ecdc c\u00e1ch ti\u1ebfp c\u1eadn khoa h\u1ecdc v\u1ec1 m\u00f4 h\u00ecnh h\u00f3a h\u00e0nh vi…<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":16019,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"NEW8808_sidebar_sibling.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-16044","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/pages\/16044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/comments?post=16044"}],"version-history":[{"count":1,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/pages\/16044\/revisions"}],"predecessor-version":[{"id":16045,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/pages\/16044\/revisions\/16045"}],"up":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/pages\/16019"}],"wp:attachment":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media?parent=16044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}