{"id":15641,"date":"2025-04-28T10:32:45","date_gmt":"2025-04-28T03:32:45","guid":{"rendered":"https:\/\/eript.new88088.net\/?page_id=15641"},"modified":"2025-04-28T10:33:45","modified_gmt":"2025-04-28T03:33:45","slug":"program-learning-outcomes-los","status":"publish","type":"page","link":"https:\/\/eript.new88088.net\/en\/about-us\/training\/public-relations-program\/program-learning-outcomes-los\/","title":{"rendered":"Program Learning Outcomes (LOs)"},"content":{"rendered":"<p><strong>Knowledge Competence<\/strong><\/p>\n<p><strong>[LO1]<\/strong> Demonstrate a fundamental understanding of political theory, Ho Chi Minh ideology, and Vietnamese law and effectively implement them to analyze socio-economic issues in practice;<\/p>\n<p><strong>[LO2]<\/strong> Explain foundational concepts in economics, management, business, culture, society, marketing, communication, and public relations.;<\/p>\n<p><strong>[LO3]<\/strong> Describe modern business environments, consumer behavior, and key principles and trends in marketing, communication, and brand management;<\/p>\n<p><strong>[LO4]<\/strong> Apply advanced public relations tools and techniques to analyze organizational public relations activities in real-world settings;<\/p>\n<p><strong>[LO5]<\/strong> Apply public relations management principles in real-life campaigns, including planning, execution, evaluation, and optimization, particularly on digital platforms;<\/p>\n<p><strong>[LO6]<\/strong> Develop effective content for diverse platforms, with an emphasis on digital media, using the core understanding of public relations principles;<\/p>\n<p><strong>[LO7]<\/strong> Explain and integrate journalistic principles, mass communication theory, and ethical\/legal considerations into public relations practice.<\/p>\n<p><strong>Skills<\/strong><\/p>\n<p><strong>Professional Skills<\/strong><\/p>\n<p><strong>[LO8]<\/strong> Proactively and adaptively apply basic public relations management skills, including project planning, execution, and evaluation, across various platforms, including:<\/p>\n<ul>\n<li>Project or task planning for communication and public relations<\/li>\n<li>Execution skills<\/li>\n<li>Measurement and evaluation of public relations activities;<\/li>\n<\/ul>\n<p><strong>[LO9]<\/strong> Create and curate compelling public relations content optimized for digital environments;<\/p>\n<p><strong>[LO10]<\/strong> Communicate effectively through professional writing, public speaking, and presentation skills.<\/p>\n<p><strong>Complementary and Soft Skills<\/strong><\/p>\n<p><strong>[LO11] <\/strong>Apply systematic, creative, and scientific thinking to solve complex public relations challenges;<\/p>\n<p><strong>[LO12]<\/strong> Demonstrate professional conduct and interpersonal skills in diverse workplace settings.<\/p>\n<p><strong>Foreign Language and IT Competence<\/strong><\/p>\n<p><strong>[LO13]<\/strong> Demonstrate professional proficiency in English (TOEIC 450 or equivalent);<\/p>\n<p><strong>[LO14]<\/strong> Utilize relevant IT tools and software effectively for professional work, study, and research.<\/p>\n<p><strong>Autonomy, Responsibility, and Ethical Behavior<\/strong><\/p>\n<p><strong>[LO15]<\/strong> Demonstrate self-directed learning, ethical conduct, and commitment to professional development, citizenship, and collaborative teamwork.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowledge Competence [LO1] Demonstrate a fundamental understanding of political theory, Ho Chi Minh ideology, and Vietnamese law and effectively implement them to analyze socio-economic issues in practice; [LO2] Explain foundational concepts in economics, management, business, culture, society, marketing, communication, and public relations.; [LO3] Describe modern business environments, consumer behavior, and key principles and trends in&#8230;<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":15592,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"NEW8808_sidebar_sibling.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15641","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/pages\/15641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/comments?post=15641"}],"version-history":[{"count":2,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/pages\/15641\/revisions"}],"predecessor-version":[{"id":15645,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/pages\/15641\/revisions\/15645"}],"up":[{"embeddable":true,"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/pages\/15592"}],"wp:attachment":[{"href":"https:\/\/eript.new88088.net\/wp-json\/wp\/v2\/media?parent=15641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}